Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Heron Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Heron Campers
Valid Reviews
50 Valid Reviews
The Heron Campers experience has a total of 54 reviews. There are 50 valid reviews that are included when calculating the ranking score and 4 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 50 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 50 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 27 |
|
54% |
| 9/10 | 16 |
|
32% |
| 8/10 | 2 |
|
4% |
| 7/10 | 0 |
|
0% |
| 6/10 | 0 |
|
0% |
| 5/10 | 1 |
|
2% |
| 4/10 | 1 |
|
2% |
| 3/10 | 1 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
4% |
88.80% Average
The raw data average (mean) for all the Heron Campers valid reviews is 88.80% and is based on 50 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
90.16%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Gill Parry | 9/10 | 1796 days | 100% |
| Maarten | 4/10 | 1797 days | 47% |
| Leonie D | 3/10 | 1797 days | 30% |
| Rauli Ratasvuori | 9/10 | 1825 days | 99% |
| Eva R. | 1/10 | 1826 days | 8% |
| Chris Helliwell | 9/10 | 1887 days | 95% |
| Ulli K | 1/10 | 2163 days | 0% |
| Richard D'Silva | 9/10 | 2190 days | 77% |
| Til Roquette | 8/10 | 2253 days | 72% |
| Shian Miller | 9/10 | 2313 days | 69% |
| Shelby Hantz | 10/10 | 2374 days | 67% |
| Thomas and Lou | 10/10 | 2375 days | 67% |
| Allienia Pietzner | 10/10 | 2435 days | 63% |
| Heiko Fritz | 10/10 | 2586 days | 54% |
| Goran Ocic | 9/10 | 2586 days | 53% |
| Stefano La marca | 10/10 | 2587 days | 54% |
| Shardul Phadnis | 10/10 | 2587 days | 54% |
| Toby Westberry | 10/10 | 2617 days | 52% |
| Lili Jones | 9/10 | 2617 days | 51% |
| John Martin | 8/10 | 2618 days | 50% |
| Fredric L. | 10/10 | 2648 days | 50% |
| Hennie Eerhart | 9/10 | 2679 days | 47% |
| Shana zainal | 9/10 | 2709 days | 46% |
| Kathy Maslin | 10/10 | 2740 days | 45% |
| Robert Schmidt | 10/10 | 2770 days | 43% |
| Marta Ibanez | 10/10 | 2770 days | 43% |
| Gerard Ward | 10/10 | 2771 days | 43% |
| Vicki Strapple | 10/10 | 2832 days | 39% |
| peter TURNBULL | 9/10 | 2862 days | 36% |
| Jens Breuer | 9/10 | 2881 days | -1% |
| Dennis | 9/10 | 2883 days | -1% |
| Bill Schneider | 5/10 | 2893 days | 14% |
| Peter Neville | 9/10 | 2920 days | 33% |
| rachel clarke | 9/10 | 2921 days | 33% |
| Lynn Dawson | 10/10 | 2951 days | 32% |
| Toby Wilson | 10/10 | 2951 days | 32% |
| Theresa Sch. | 10/10 | 2951 days | 32% |
| Yen | 10/10 | 2982 days | 30% |
| Joey Podavin | 9/10 | 2983 days | 29% |
| katy p | 10/10 | 2983 days | 30% |
| Jogi Schmidt | 10/10 | 3012 days | 28% |
| Jono | 10/10 | 3012 days | 28% |
| Frank Braun | 10/10 | 3012 days | 28% |
| Alenka Bester | 10/10 | 3013 days | 28% |
| Roel Bosch | 9/10 | 3013 days | 27% |
| Anna Hasi | 10/10 | 3044 days | 26% |
| Jacob Hogan | 10/10 | 3044 days | 26% |
| Dieter Korhummel | 10/10 | 3074 days | 25% |
| Fiona Ha | 10/10 | 3105 days | 23% |
| Manni Hei | 10/10 | 3105 days | 23% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Heron Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 49 days. The Heron Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Heron Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
2.24% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
78%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.