Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Naked Bus.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Naked Bus
Valid Reviews
95 Valid Reviews
The Naked Bus experience has a total of 101 reviews. There are 95 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 95 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 7 |
|
7% |
| 9/10 | 18 |
|
19% |
| 8/10 | 20 |
|
21% |
| 7/10 | 13 |
|
14% |
| 6/10 | 6 |
|
6% |
| 5/10 | 3 |
|
3% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
3% |
| 2/10 | 0 |
|
0% |
| 1/10 | 24 |
|
25% |
60.11% Average
The raw data average (mean) for all the Naked Bus valid reviews is 60.11% and is based on 95 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
58 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 95 valid reviews, the experience has 58 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 58 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
10% |
| 9/10 | 16 |
|
28% |
| 8/10 | 17 |
|
29% |
| 7/10 | 11 |
|
19% |
| 6/10 | 5 |
|
9% |
| 5/10 | 2 |
|
3% |
| 4/10 | 1 |
|
2% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
79.48% Average
The raw data average (mean) for all the Naked Bus face-to-face reviews is 79.48% and is based on 58 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.31%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Angela Hills Boughey | 10/10 | 1952 days | 100% |
| craig hardy | 1/10 | 2682 days | 28% |
| Viv stefadouros | 9/10 | 2835 days | 63% |
| Suzanne | 1/10 | 2866 days | 25% |
| kiruthika vijayakumar | 1/10 | 2866 days | 25% |
| Ellie Pask | 1/10 | 2927 days | 24% |
| Justine Langero | 10/10 | 3049 days | 54% |
| SR SR | 1/10 | 3170 days | 20% |
| Tom Anders | 9/10 | 3258 days | 45% |
| Estelle Coquard | 7/10 | 3263 days | 42% |
| Kathrin Redl | 6/10 | 3278 days | 39% |
| Emily Noyd | 8/10 | 3280 days | 44% |
| Maxim Motheus | 8/10 | 3316 days | 42% |
| Emil Black Christian | 9/10 | 3316 days | 43% |
| Charn Tiebtienrat | 1/10 | 3352 days | 17% |
| peter salfrais | 1/10 | 3352 days | 17% |
| Pierre Villaume-Odile | 7/10 | 3374 days | 38% |
| unhappycustomer | 3/10 | 3444 days | 20% |
| Brendan Carton | 1/10 | 3444 days | 15% |
| Funk | 7/10 | 3566 days | 31% |
| Calvin Shi | 1/10 | 3658 days | 11% |
| pat rao | 1/10 | 3686 days | 11% |
| Justin Little | 1/10 | 3717 days | 10% |
| Focalvisions | 7/10 | 3717 days | 25% |
| Mischelle Mills | 1/10 | 3931 days | 7% |
| ilove totravel | 5/10 | 3992 days | 11% |
| Anna Sternberg | 8/10 | 4024 days | 14% |
| Jan Kerkhoff | 9/10 | 4027 days | 14% |
| Daniel Garcia Dezgado | 8/10 | 4032 days | 13% |
| Maria = Moller Hansen | 9/10 | 4034 days | 13% |
| Gassat | 9/10 | 4045 days | 13% |
| Felix | 4/10 | 4071 days | 8% |
| Corban Hill | 1/10 | 4082 days | 4% |
| Cyndyl Richards | 1/10 | 4174 days | 3% |
| John Stroup | 1/10 | 4174 days | 3% |
| paulweig | 8/10 | 4357 days | 0% |
| Epi Gates | 6/10 | 4357 days | 0% |
| Andé Moreira | 1/10 | 4388 days | 8% |
| Stella Thoben | 7/10 | 4390 days | 19% |
| Anna Niesl | 7/10 | 4394 days | 19% |
| Kristina Wells | 1/10 | 4447 days | 8% |
| alastair maceachern | 1/10 | 4447 days | 8% |
| hirini2371 | 1/10 | 4508 days | 8% |
| Lisa Ruhfus | 10/10 | 4762 days | 20% |
| Danpaley | 1/10 | 4813 days | 8% |
| Ashley Mckenney | 8/10 | 4827 days | 20% |
| Isabella Abele | 7/10 | 4844 days | 19% |
| smileyducky | 1/10 | 4935 days | 8% |
| Lennart Lundberg | 7/10 | 5090 days | 19% |
| Claudia Jackson and Geoffroy van Roelenbosch | 7/10 | 5102 days | 19% |
| Chrissy Crebas | 6/10 | 5104 days | 17% |
| Beth and Daisy | 8/10 | 5107 days | 20% |
| Tim Wright | 8/10 | 5145 days | 20% |
| Emma Wilkinson | 8/10 | 5146 days | 20% |
| Katny | 8/10 | 5147 days | 20% |
| SandyS | 8/10 | 5178 days | 20% |
| Katy | 8/10 | 5417 days | 20% |
| Christine T | 8/10 | 5478 days | 20% |
| Marcio Moretti | 9/10 | 5494 days | 20% |
| ohSNAP | 3/10 | 5512 days | 11% |
| Hokang Kim | 3/10 | 5574 days | 11% |
| Lindsay Brown | 5/10 | 5584 days | 15% |
| confederatesoldier | 1/10 | 5604 days | 8% |
| Annabel | 1/10 | 5635 days | 8% |
| miniappleses | 8/10 | 5635 days | 20% |
| Ozhan | 8/10 | 5858 days | 20% |
| Deahne | 8/10 | 5868 days | 20% |
| Yuko | 9/10 | 5868 days | 20% |
| Craig | 10/10 | 5875 days | 20% |
| Constance | 7/10 | 5884 days | 19% |
| Kristen | 8/10 | 5891 days | 20% |
| frank | 5/10 | 5892 days | 15% |
| Grace | 9/10 | 5923 days | 20% |
| Claudia Schmidt | 9/10 | 5934 days | 20% |
| Helga | 6/10 | 5992 days | 17% |
| Sophie | 10/10 | 6016 days | 20% |
| Carmen | 10/10 | 6070 days | 20% |
| Wolfgang | 7/10 | 6090 days | 19% |
| Anke | 8/10 | 6168 days | 20% |
| Hernando | 9/10 | 6194 days | 20% |
| Klaus | 7/10 | 6198 days | 19% |
| Corinne | 8/10 | 6202 days | 20% |
| Yumi | 7/10 | 6211 days | 19% |
| Lena | 8/10 | 6211 days | 20% |
| Vicky Elliott | 9/10 | 6229 days | 20% |
| Sophia | 10/10 | 6231 days | 20% |
| Reina Lohaye | 9/10 | 6233 days | 20% |
| Iain | 9/10 | 6265 days | 20% |
| Gav | 6/10 | 6265 days | 17% |
| Anneli | 6/10 | 6266 days | 17% |
| Davinia | 9/10 | 6293 days | 20% |
| Rob Boston | 1/10 | 6366 days | 8% |
| Will | 9/10 | 6534 days | 20% |
| clairekidd | 9/10 | 6547 days | 20% |
| Silke | 9/10 | 6555 days | 20% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Naked Bus experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 56 days. However the Naked Bus experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Naked Bus experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.12% |
| 203 | -4.14% |
| … | … |
Balancing Adjustment
10.04% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.