G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Scotties Rental Cars.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
118 Valid Reviews
The Scotties Rental Cars experience has a total of 135 reviews. There are 118 valid reviews that are included when calculating the ranking score and 17 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 118 valid reviews, the experience has 3 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 118 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 53 |
|
45% |
| 9/10 | 17 |
|
14% |
| 8/10 | 5 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 3 |
|
3% |
| 1/10 | 36 |
|
31% |
66.78% Average
The raw data average (mean) for all the Scotties Rental Cars valid reviews is 66.78% and is based on 118 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
72.75%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Garry | 1/10 | 738 days | 48% |
| Mo & Mel | 10/10 | 860 days | 100% |
| Scott Richards | 1/10 | 982 days | 32% |
| Richard | 10/10 | 1194 days | 48% |
| dacster | 1/10 | 1225 days | 18% |
| R Cookson | 1/10 | 1378 days | 11% |
| Edmund Hillstone | 10/10 | 1924 days | 8% |
| Catherine thompson | 10/10 | 1924 days | 8% |
| Shayal Singh | 10/10 | 1924 days | 8% |
| JaJa | 1/10 | 2137 days | 3% |
| Uma | 1/10 | 2199 days | 3% |
| Awesome Starters | 8/10 | 2413 days | 6% |
| Peter Kohler | 10/10 | 2443 days | 6% |
| Wolf G | 10/10 | 2474 days | 6% |
| Bruno Bomitali | 10/10 | 2502 days | 6% |
| Phil | 10/10 | 2502 days | 6% |
| Nit Zys | 10/10 | 2502 days | 6% |
| Maria L. | 1/10 | 2533 days | 2% |
| Diego D | 2/10 | 2533 days | 3% |
| Doris, Hamburg | 10/10 | 2533 days | 6% |
| Amy | 1/10 | 2564 days | 2% |
| Nick | 7/10 | 2564 days | 6% |
| Bec | 2/10 | 2625 days | 3% |
| Jon | 1/10 | 2625 days | 2% |
| Mark | 10/10 | 2655 days | 6% |
| Nik B | 9/10 | 2686 days | 6% |
| Jakobus Crane | 10/10 | 2686 days | 6% |
| Wayne | 1/10 | 2717 days | 2% |
| George Thomas | 10/10 | 2717 days | 6% |
| John Coulter | 8/10 | 2717 days | 5% |
| Didier Charot | 10/10 | 2717 days | 6% |
| Gerard Mackle | 8/10 | 2717 days | 5% |
| P Douglas | 1/10 | 2717 days | 2% |
| Amy | 1/10 | 2717 days | 2% |
| Suzy Loscin | 10/10 | 2717 days | 6% |
| Harry de Melmanche | 10/10 | 2747 days | 5% |
| Max Williamson | 10/10 | 2747 days | 5% |
| J Freighter | 9/10 | 2747 days | 5% |
| Aaron Westhuizen | 10/10 | 2747 days | 5% |
| Mark B | 10/10 | 2747 days | 5% |
| M Arbuckle | 9/10 | 2778 days | 5% |
| Dean | 9/10 | 2808 days | 5% |
| Horst | 7/10 | 2808 days | 5% |
| Amelia M | 1/10 | 2808 days | 2% |
| Lewry | 10/10 | 2808 days | 5% |
| James Maddly | 10/10 | 2808 days | 5% |
| Irina | 10/10 | 2808 days | 5% |
| corby | 1/10 | 2839 days | 2% |
| Zhen Ni | 10/10 | 2839 days | 5% |
| andrew | 1/10 | 2839 days | 2% |
| Bridget | 10/10 | 2839 days | 5% |
| KP Sumner | 10/10 | 2839 days | 5% |
| Kevin D | 10/10 | 2839 days | 5% |
| Daniel Skiffington | 1/10 | 2866 days | 2% |
| Luus | 9/10 | 2867 days | 5% |
| Marcus | 10/10 | 2867 days | 5% |
| Laurie MacKenzie | 10/10 | 2867 days | 5% |
| D Freeman | 10/10 | 2867 days | 5% |
| Christine RUTHERFORD | 1/10 | 2867 days | 2% |
| Rhonda Rose | 1/10 | 2928 days | 2% |
| Ian Beaton | 1/10 | 2989 days | 2% |
| Ian Shere | 10/10 | 3050 days | 4% |
| david song | 1/10 | 3081 days | 2% |
| Joe Millman | 1/10 | 3111 days | 2% |
| Jonathan Farries | 1/10 | 3111 days | 2% |
| Kevin Sullivan | 1/10 | 3172 days | 2% |
| Suzanne Perigo | 10/10 | 3172 days | 4% |
| Gerald Till | 1/10 | 3203 days | 2% |
| Bob Pricer | 10/10 | 3203 days | 4% |
| Janet Lee | 1/10 | 3203 days | 2% |
| WorldTraveler22 | 1/10 | 3231 days | 2% |
| Amira Rashid | 1/10 | 3231 days | 2% |
| Yadu Prabhakar | 1/10 | 3262 days | 1% |
| Stephen Campbell | 8/10 | 3262 days | 4% |
| Sharron Wetere | 1/10 | 3262 days | 1% |
| Antony Kinsey | 1/10 | 3262 days | 1% |
| Martin Guhn | 1/10 | 3263 days | 1% |
| Kevin Hodgson | 10/10 | 3293 days | 4% |
| worldTraveler | 1/10 | 3293 days | 1% |
| Luke | 6/10 | 3306 days | 2% |
| Deidre | 10/10 | 3354 days | 3% |
| An G | 9/10 | 3354 days | 3% |
| Sam Cartwright | 10/10 | 3415 days | 3% |
| Barry Codlin | 9/10 | 3476 days | 3% |
| Priscilla Gagliano | 1/10 | 3569 days | 1% |
| Richard Kensington | 10/10 | 3628 days | 2% |
| KP Sumner | 9/10 | 3628 days | 2% |
| Stephen Jeffress | 10/10 | 3628 days | 2% |
| Loyann Loyann | 10/10 | 3660 days | 2% |
| Ron Eastwall | 10/10 | 3689 days | 2% |
| Susan Gadsby | 10/10 | 3690 days | 2% |
| John Waddy | 9/10 | 3720 days | 2% |
| Peter Rigby | 10/10 | 3750 days | 2% |
| Roderick Jones | 9/10 | 3751 days | 2% |
| Pierce Power | 10/10 | 3781 days | 2% |
| Rob Blair | 10/10 | 3782 days | 2% |
| Robert Pollock | 9/10 | 3812 days | 2% |
| P Lundin | 10/10 | 3812 days | 2% |
| P Wilson | 10/10 | 3812 days | 2% |
| CD Ash | 1/10 | 3934 days | 1% |
| Steven Thompson | 10/10 | 3993 days | 1% |
| Graham Dolan | 10/10 | 3993 days | 1% |
| nadine williams | 9/10 | 3993 days | 1% |
| Jenny Tebbutt | 9/10 | 3993 days | 1% |
| Paul K | 1/10 | 4054 days | 0% |
| Sophiana B | 10/10 | 4085 days | 1% |
| Zak Ruffin | 8/10 | 4178 days | 1% |
| Jeremy Goodwin | 10/10 | 4327 days | 0% |
| Serge Steiner | 9/10 | 4358 days | 0% |
| Doris | 9/10 | 4359 days | 0% |
| Sophie Faulkner | 10/10 | 4359 days | 0% |
| Wilf Healy | 10/10 | 4390 days | 2% |
| Ron Maurice | 9/10 | 4512 days | 2% |
| MarkA | 2/10 | 4543 days | 1% |
| travellingted | 1/10 | 5516 days | 1% |
| Jana | 9/10 | 6114 days | 1% |
| Edmund Hillstone | 10/10 | 6444 days | 2% |
| Susan | 3/10 | 6845 days | 0% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Scotties Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.
-7.07% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Scotties Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Scotties Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
9.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.