Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for McRent.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
McRent
Valid Reviews
97 Valid Reviews
The McRent experience has a total of 104 reviews. There are 97 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Within these 97 valid reviews, the experience has 2 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 97 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 61 |
|
63% |
| 9/10 | 22 |
|
23% |
| 8/10 | 6 |
|
6% |
| 7/10 | 0 |
|
0% |
| 6/10 | 2 |
|
2% |
| 5/10 | 1 |
|
1% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
1% |
| 1/10 | 4 |
|
4% |
90.62% Average
The raw data average (mean) for all the McRent valid reviews is 90.62% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Weighted Average
88.01%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Fiona Q | 10/10 | 441 days | 100% |
| Seaview | 9/10 | 533 days | 93% |
| Jessica Holloway | 6/10 | 684 days | 71% |
| Elliott | 9/10 | 746 days | 76% |
| Andrew Tonks | 2/10 | 807 days | 31% |
| John Oakes | 10/10 | 837 days | 67% |
| Jason | 1/10 | 899 days | 23% |
| Marion | 8/10 | 990 days | 49% |
| Felicity Nicolson | 10/10 | 990 days | 50% |
| Pat KennedyHarp | 9/10 | 1021 days | 46% |
| Karla Mecker | 8/10 | 1111 days | 37% |
| peter franklyn | 9/10 | 1141 days | 34% |
| David Mankin | 9/10 | 1172 days | 32% |
| Orsini Fabrice | 10/10 | 1172 days | 32% |
| avi | 9/10 | 1202 days | 29% |
| Danilo | 10/10 | 1445 days | 14% |
| Katherine Ong | 10/10 | 1445 days | 14% |
| Stefan Huebschmann | 9/10 | 1597 days | 7% |
| Aaron | 10/10 | 1629 days | 7% |
| Meg | 9/10 | 1629 days | 7% |
| Irena | 10/10 | 1629 days | 7% |
| Lisa Broadley | 9/10 | 1719 days | 5% |
| Carl Wright | 10/10 | 1720 days | 5% |
| David | 10/10 | 1720 days | 5% |
| Ian Grindle | 10/10 | 1720 days | 5% |
| Jill McLean | 8/10 | 1751 days | 4% |
| Dr.A | 10/10 | 1751 days | 4% |
| Eva Lee | 9/10 | 1809 days | 4% |
| Laura K | 10/10 | 1810 days | 4% |
| Rebecca Hope | 10/10 | 1810 days | 4% |
| Suzi | 10/10 | 1810 days | 4% |
| Sarah Trout | 10/10 | 1841 days | 4% |
| Graeme Kidd | 9/10 | 1841 days | 4% |
| Emily Jensen | 10/10 | 1870 days | 4% |
| Alex Ball | 10/10 | 1902 days | 4% |
| Jamie Henery | 10/10 | 1902 days | 4% |
| Leigh Jewell | 9/10 | 1902 days | 4% |
| Justine Coudret | 10/10 | 1902 days | 4% |
| Meg | 10/10 | 1902 days | 4% |
| Lily Taylor | 10/10 | 1902 days | 4% |
| Tireece Young | 10/10 | 1931 days | 4% |
| Alex | 10/10 | 1932 days | 4% |
| Karen Glenny | 10/10 | 1932 days | 4% |
| Justene Hewett | 10/10 | 1932 days | 4% |
| Nikki | 8/10 | 1932 days | 4% |
| Lorraine | 9/10 | 1932 days | 4% |
| Melody C | 10/10 | 1932 days | 4% |
| Michelle Speers | 10/10 | 1963 days | 4% |
| Eugene Jordaan | 9/10 | 1963 days | 4% |
| Kerry & Barb | 10/10 | 1963 days | 4% |
| Sarah | 9/10 | 1994 days | 4% |
| Trish Atama | 10/10 | 1994 days | 4% |
| Garry Harrison | 10/10 | 1994 days | 4% |
| Laura Hopwood | 10/10 | 1994 days | 4% |
| Mark | 9/10 | 1994 days | 4% |
| Jodi Nicols | 10/10 | 1994 days | 4% |
| Bruce Pilbrow | 10/10 | 1994 days | 4% |
| Juergen | 8/10 | 1994 days | 4% |
| Allan Stanley | 10/10 | 2023 days | 4% |
| Jaco | 10/10 | 2024 days | 4% |
| Chris and Susan | 9/10 | 2024 days | 4% |
| Dominic Evans | 9/10 | 2024 days | 4% |
| Marcus Franke | 10/10 | 2024 days | 4% |
| John Upton | 10/10 | 2024 days | 4% |
| Bruce & Lynn from Tuakau | 10/10 | 2055 days | 4% |
| David Lubach | 9/10 | 2055 days | 4% |
| Uwe and Sabine | 10/10 | 2069 days | 2% |
| Margarida van Wijk | 10/10 | 2115 days | 3% |
| Elke Gartner | 9/10 | 2144 days | 3% |
| Christopher Gies | 10/10 | 2145 days | 3% |
| Heikki Harismaa | 9/10 | 2154 days | 1% |
| Peter and Susan | 10/10 | 2176 days | 3% |
| peter wolf | 10/10 | 2236 days | 3% |
| Philip Hetzler | 10/10 | 2236 days | 3% |
| Jacquie Crawley | 8/10 | 2236 days | 3% |
| Lisa Townsend | 10/10 | 2237 days | 3% |
| Claudius How | 10/10 | 2237 days | 3% |
| Stan | 10/10 | 2237 days | 3% |
| Emily Schacher | 10/10 | 2267 days | 3% |
| Barbara Q. | 10/10 | 2268 days | 3% |
| Jason Warner | 10/10 | 2298 days | 3% |
| Peter + Anita | 10/10 | 2451 days | 3% |
| Gerry Burri | 10/10 | 2482 days | 3% |
| Edgar Martens | 10/10 | 2482 days | 3% |
| Michael Vaughan | 10/10 | 2509 days | 3% |
| Marc Berger | 6/10 | 2510 days | 2% |
| Dave Fear | 9/10 | 2510 days | 3% |
| GermanCamperFans | 10/10 | 2510 days | 3% |
| Jörg Spiegel | 10/10 | 2510 days | 3% |
| Niklas Granstrom | 10/10 | 2510 days | 3% |
| Oded | 1/10 | 2510 days | 0% |
| Anna Schmidrathner | 10/10 | 2510 days | 3% |
| Verena | 10/10 | 2510 days | 3% |
| claessen | 1/10 | 2572 days | 0% |
| Jean-Simon Lacasse | 1/10 | 2602 days | 0% |
| glain webber | 10/10 | 2602 days | 2% |
| Bud Betz | 5/10 | 2693 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The McRent experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.05% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The McRent experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The McRent experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
2.74% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
84%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.