Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Pūkaha National Wildlife Centre.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Pūkaha National Wildlife Centre

Valid Reviews

28 Valid Reviews

The Pūkaha National Wildlife Centre experience has a total of 28 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 28 valid reviews:

Rating Count Percentage
10/10 5
18%
9/10 7
25%
8/10 5
18%
7/10 5
18%
6/10 2
7%
5/10 0
0%
4/10 3
11%
3/10 1
4%
2/10 0
0%
1/10 0
0%

76.79% Average

The raw data average (mean) for all the Pūkaha National Wildlife Centre valid reviews is 76.79% and is based on 28 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

22 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 28 valid reviews, the experience has 22 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 22 face-to-face reviews:

Rating Count Percentage
10/10 3
14%
9/10 7
32%
8/10 5
23%
7/10 3
14%
6/10 2
9%
5/10 0
0%
4/10 2
9%
3/10 0
0%
2/10 0
0%
1/10 0
0%

79.09% Average

The raw data average (mean) for all the Pūkaha National Wildlife Centre face-to-face reviews is 79.09% and is based on 22 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

82.92%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Takeru Yonahr 9/10 2679 days 100%
Kolar 8/10 2977 days 81%
Helna Saumanova 10/10 2977 days 83%
Aparna Gula 9/10 3282 days 64%
Aaron McCartie 9/10 3282 days 64%
Eva 9/10 3322 days 62%
Sabina Roubickova 9/10 3332 days 61%
joergilmaz 10/10 3748 days 37%
Hubert 10/10 3757 days 36%
GN100 8/10 4050 days 18%
Mike and Caroline 7/10 4358 days 0%
Cymen Crick 4/10 4448 days 19%
Ralph and Leonie 6/10 4471 days 25%
Anne and John 9/10 4478 days 29%
ORfam 10/10 4479 days 29%
Petra & Rolf 6/10 4766 days 25%
Stefan 4/10 4768 days 19%
_mel_ 7/10 4814 days 27%
damaca 3/10 4935 days 15%
Michael Eck 9/10 5141 days 29%
David Milner 7/10 5491 days 27%
M and H Lunn 10/10 5494 days 29%
Colin S 4/10 5583 days 19%
SSheil 8/10 5806 days 29%
RubyJ 8/10 5810 days 29%
StefanieA 8/10 5821 days 29%
TommyP1 7/10 5874 days 27%
KarinB1 7/10 5874 days 27%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Pūkaha National Wildlife Centre does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

2.26% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.