Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Milford Sound Day Cruises.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Milford Sound Day Cruises

Valid Reviews

299 Valid Reviews

The Milford Sound Day Cruises experience has a total of 301 reviews. There are 299 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 299 valid reviews:

Rating Count Percentage
10/10 87
29%
9/10 86
29%
8/10 77
26%
7/10 25
8%
6/10 14
5%
5/10 7
2%
4/10 1
0%
3/10 1
0%
2/10 0
0%
1/10 1
0%

85.69% Average

The raw data average (mean) for all the Milford Sound Day Cruises valid reviews is 85.69% and is based on 299 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

275 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 299 valid reviews, the experience has 275 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 275 face-to-face reviews:

Rating Count Percentage
10/10 78
28%
9/10 81
29%
8/10 72
26%
7/10 23
8%
6/10 13
5%
5/10 7
3%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 1
0%

85.82% Average

The raw data average (mean) for all the Milford Sound Day Cruises face-to-face reviews is 85.82% and is based on 275 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

86.49%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Geoff Steele 10/10 2753 days 100%
Brigitte CREPLET 9/10 2929 days 88%
Guillaume Deleuze 7/10 2991 days 79%
Jolien 8/10 3017 days 82%
Ignacio Muerza 10/10 3025 days 83%
Elien Dauwe 9/10 3035 days 82%
Louise Nicholls 9/10 3040 days 81%
Sebastian Braun 9/10 3040 days 81%
Eurard Achille 7/10 3043 days 76%
Brent Johnson 10/10 3059 days 81%
Huon 5/10 3276 days 51%
Timea Bagosi 9/10 3302 days 65%
Ben and Pauline 8/10 3315 days 64%
Anna Stoehr 10/10 3336 days 64%
Peter Hodgson 9/10 3337 days 63%
Herman Lubben 9/10 3343 days 63%
Jiri Benda 8/10 3656 days 43%
Jennifer Lerchbacher 9/10 3684 days 42%
Kristina Farkas 10/10 3684 days 42%
Tobias Becker 7/10 3711 days 38%
Sophia Kadel 9/10 3714 days 40%
Laura and Marie 8/10 3720 days 39%
Samuel Tohko 10/10 3742 days 39%
Andrew Kermode 10/10 3912 days 28%
Wouter Vanmoz 8/10 4018 days 21%
Laure Cops 8/10 4018 days 21%
Alexander Zimmer 9/10 4039 days 20%
Juliane 9/10 4046 days 20%
Laura Metz 9/10 4047 days 20%
Hubertus Thost 8/10 4047 days 19%
Luca Maria Willensrock 7/10 4056 days 18%
G Ballard 9/10 4060 days 19%
F Ballard 10/10 4060 days 19%
Sue L 10/10 4062 days 19%
Terry Seaman 8/10 4062 days 19%
Guillemette 9/10 4066 days 19%
Richard van den Bosch 9/10 4078 days 18%
Ina Daubenbuechel 9/10 4078 days 18%
Maya Bakker-deDreu 8/10 4083 days 17%
Anne and Steve Bartlett 9/10 4085 days 17%
Emeline Dupre 9/10 4094 days 17%
Elly Zimmer 9/10 4100 days 16%
Sven Woelk 10/10 4363 days 0%
Elizabeth Stenhouse 8/10 4368 days 0%
Jill Fischer 9/10 4399 days 31%
Jeanne Moustier 10/10 4440 days 31%
Martyn Kool 7/10 4475 days 29%
Andrea Wollmann 9/10 4476 days 31%
Leticia Martin 8/10 4480 days 30%
Franz Schueler 10/10 4481 days 31%
Knorr Bracher 8/10 4493 days 30%
Jacquemard 8/10 4494 days 30%
C Schaap 10/10 4500 days 31%
Monika Kneidl 10/10 4739 days 31%
Jessica Tilly 8/10 4739 days 30%
Robin Sable 8/10 4745 days 30%
Stephanie Spurr 7/10 4760 days 29%
J Jmal 10/10 4760 days 31%
Lucy Duffy 9/10 4767 days 31%
Wil de Kubber 8/10 4769 days 30%
Hans Duerst 8/10 4770 days 30%
Pete & Pat Etheridge 7/10 4773 days 29%
Beeny 8/10 4774 days 30%
Stephanie Brueck 6/10 4775 days 27%
Rob Gill 10/10 4777 days 31%
Rikke & Trine Bundgaard 8/10 4778 days 30%
Manuela Weber 8/10 4778 days 30%
Villa 8/10 4778 days 30%
David & Sue Lokkerbol 6/10 4779 days 27%
Markus & Miriam 8/10 4780 days 30%
Siegfried Krueger 10/10 4780 days 31%
Jurg Pfaendler 9/10 4781 days 31%
Rainer Schnell 8/10 4785 days 30%
Steve Goodyear 10/10 4785 days 31%
Chris & Jen Spencer 8/10 4804 days 30%
Monika & Roger 9/10 4806 days 31%
Alfred & Henrike 10/10 4818 days 31%
JBunn 7/10 4824 days 29%
Ross Cooke 10/10 4862 days 31%
Berry 10/10 4866 days 31%
Heather & Jenny 6/10 4870 days 27%
jenckes 6/10 4946 days 27%
GenH 8/10 5069 days 30%
Frank & Margot Best 9/10 5082 days 31%
Marc Edwards 10/10 5088 days 31%
Jon_and_Family 9/10 5099 days 31%
Becky Edney 10/10 5104 days 31%
Gordon Agent 10/10 5107 days 31%
Leroy Dimitri 10/10 5112 days 31%
Gunter 6/10 5113 days 27%
Daniel Kriecht 8/10 5113 days 30%
Sandra Milch 10/10 5114 days 31%
L Wright 8/10 5114 days 30%
noname 8/10 5115 days 30%
Richard Dudfield 10/10 5116 days 31%
Michel Monnin 9/10 5116 days 31%
Urs and Isabella 9/10 5117 days 31%
Thomas 10/10 5117 days 31%
Richard Gallichan 9/10 5117 days 31%
Jean Barker 8/10 5117 days 30%
Karin Kueng 6/10 5118 days 27%
Juergen Wolf 9/10 5120 days 31%
Juliane Kleiu 10/10 5120 days 31%
Malcolm McLean 10/10 5120 days 31%
Nathalie Verzeletti 8/10 5120 days 30%
Rebecca Johnston 8/10 5121 days 30%
David Mellard 10/10 5122 days 31%
Tricia Goggin 8/10 5122 days 30%
Lisa 9/10 5122 days 31%
Monique 8/10 5122 days 30%
Keith Ogley 8/10 5124 days 30%
Laurent Michon 8/10 5128 days 30%
Jack Vermeidem 9/10 5128 days 31%
Alan Munday 10/10 5128 days 31%
Ebi & Beate 10/10 5130 days 31%
Binita 4/10 5130 days 20%
A Dekker 8/10 5130 days 30%
John Gray 10/10 5131 days 31%
Gert Vogelaers 8/10 5133 days 30%
Alice 7/10 5134 days 29%
Manu & Gabi 10/10 5135 days 31%
Sandra 9/10 5135 days 31%
James Jackson 9/10 5148 days 31%
John Price 10/10 5148 days 31%
Fabian 8/10 5149 days 30%
Robert Cox 9/10 5149 days 31%
Sarraute 9/10 5150 days 31%
Webster 9/10 5151 days 31%
Derek Archibald 9/10 5151 days 31%
D Hoekstra 10/10 5153 days 31%
Ellen Thompson 10/10 5153 days 31%
Leontine van Laar 8/10 5153 days 30%
Karen Phillips 8/10 5155 days 30%
Ashleigh Buckley 8/10 5158 days 30%
Rosey834 8/10 5189 days 30%
dollimyxture 8/10 5189 days 30%
JudyandAndre 10/10 5189 days 31%
hendrik king 8/10 5189 days 30%
Julie 10/10 5250 days 31%
jenny_nitschke 10/10 5373 days 31%
Lomas 10/10 5425 days 31%
Stephan Imartina 6/10 5430 days 27%
Peter Aerborg 8/10 5431 days 30%
jenniferuk 7/10 5434 days 29%
Peter and Hilda 10/10 5464 days 31%
Hana Vokata 7/10 5469 days 29%
Don & Geraldine 10/10 5470 days 31%
Marg 8/10 5470 days 30%
Corine van Been 8/10 5477 days 30%
maggie Webster 10/10 5481 days 31%
katrina Marshall 9/10 5481 days 31%
Schumacher 9/10 5482 days 31%
Bowness 10/10 5482 days 31%
s_butler 10/10 5483 days 31%
Gerald Veldink 8/10 5483 days 30%
Evans 8/10 5483 days 30%
Marcia & Bruce 10/10 5485 days 31%
Benedict Fluthman 9/10 5485 days 31%
Ingrid Zell 9/10 5486 days 31%
R Bakker 8/10 5486 days 30%
Marcus Kippner 9/10 5486 days 31%
Bert Meuleuorijks 7/10 5491 days 29%
Rod C 9/10 5493 days 31%
Yasmin Abrahams 8/10 5497 days 30%
Rob 9/10 5497 days 31%
Claudia 9/10 5502 days 31%
Nicola 7/10 5504 days 29%
Brian Morris 9/10 5504 days 31%
Max Mareen 9/10 5504 days 31%
Dieter Groscurth 10/10 5505 days 31%
Wilbert Germ 9/10 5508 days 31%
T. Timmers 7/10 5509 days 29%
Vincente Garrido 6/10 5518 days 27%
Johanna X 9/10 5518 days 31%
R Gilge 10/10 5519 days 31%
Susan Hitchins 9/10 5519 days 31%
Dick Rosman 6/10 5519 days 27%
Rachel & Barak 8/10 5521 days 30%
Ingrid Overes 7/10 5522 days 29%
Yvonne Ing 10/10 5522 days 31%
Anne Fri 8/10 5522 days 30%
Chance McGuire 10/10 5523 days 31%
S Luis Van Oler 8/10 5528 days 30%
E.M. Prideaux 10/10 5537 days 31%
Conor Coyle 5/10 5540 days 23%
Yvonne German 8/10 5540 days 30%
Mike 9/10 5569 days 31%
mariak 7/10 5571 days 29%
martint 10/10 5578 days 31%
Debbie Rathbone 5/10 5592 days 23%
katharina 6/10 5595 days 27%
Cyriel Schacken 8/10 5595 days 30%
X Neils 8/10 5607 days 30%
Sara Reekmans 8/10 5608 days 30%
nancyburns 10/10 5615 days 31%
Beth Lenoble 9/10 5646 days 31%
Ritag 9/10 5701 days 31%
simonsandra 8/10 5702 days 30%
terryd 7/10 5707 days 29%
Emear Donnelly 9/10 5750 days 31%
HerbertH 7/10 5821 days 29%
KarinS 9/10 5822 days 31%
Abby 8/10 5828 days 30%
annysp 9/10 5829 days 31%
Van Lent 9/10 5830 days 31%
HovingL 8/10 5841 days 30%
Enno Brehm 5/10 5841 days 23%
DimitriD 9/10 5846 days 31%
FramiskaH 7/10 5847 days 29%
AnjaC 10/10 5847 days 31%
Lars Haf 10/10 5847 days 31%
JaninaF 9/10 5847 days 31%
AnjaChrist 10/10 5847 days 31%
Edcan 10/10 5847 days 31%
RebeccaD1 9/10 5848 days 31%
Gil 7/10 5848 days 29%
MikeS 10/10 5849 days 31%
Francesca Sabat 7/10 5851 days 29%
GraceB 6/10 5851 days 27%
Doll 7/10 5852 days 29%
Rene 9/10 5852 days 31%
Dorothee 9/10 5852 days 31%
Zdenek 9/10 5853 days 31%
BrzezinskaM 10/10 5854 days 31%
AndreB 10/10 5854 days 31%
Donna 10/10 5854 days 31%
TammyH 9/10 5855 days 31%
Linda 5/10 5860 days 23%
Phillip 1/10 5860 days 12%
Susan 9/10 5861 days 31%
GrahamM1 10/10 5862 days 31%
CarstenU 10/10 5863 days 31%
JetteG 10/10 5863 days 31%
GingerPrince 8/10 5863 days 30%
VacherD 8/10 5864 days 30%
Brian 9/10 5868 days 31%
RandiL 7/10 5871 days 29%
CarinnaGermany 8/10 5871 days 30%
Rachel 10/10 5878 days 31%
Claire 10/10 5878 days 31%
Raphael 8/10 5885 days 30%
Caroline 10/10 5886 days 31%
Denk 9/10 5891 days 31%
Pia 9/10 5895 days 31%
David 8/10 5902 days 30%
Johann 10/10 5905 days 31%
Carina 10/10 5907 days 31%
Maria 8/10 5941 days 30%
Mat 6/10 5946 days 27%
midlands_missus 10/10 5951 days 31%
Charlotta Halfwordson 10/10 5960 days 31%
Mary 10/10 5963 days 31%
Atsuko 8/10 6035 days 30%
Mikel 9/10 6068 days 31%
Sarah 8/10 6077 days 30%
Jim Summers 8/10 6077 days 30%
Astrid Snippe 9/10 6171 days 31%
James Gibbs 8/10 6171 days 30%
Meike Biel 5/10 6179 days 23%
Rachel 9/10 6195 days 31%
Naoko 9/10 6195 days 31%
Franz 9/10 6200 days 31%
George Jeffs 10/10 6208 days 31%
Jacob 9/10 6212 days 31%
Stuart Bartram 9/10 6212 days 31%
Lisa Tame 9/10 6216 days 31%
Wolfgang 9/10 6216 days 31%
Greg & Lynette 10/10 6222 days 31%
Omri Hasson 8/10 6226 days 30%
D.A. Mulder 9/10 6228 days 31%
Wendy Lomas 10/10 6238 days 31%
Bronwyn Gaby 9/10 6275 days 31%
Floren 10/10 6318 days 31%
Rob Boston 3/10 6377 days 16%
Patricia Leighton 10/10 6431 days 31%
Svenja 8/10 6545 days 30%
Sue 10/10 6547 days 31%
Akiko&Shibotsu 9/10 6547 days 31%
Adi 9/10 6555 days 31%
Cat 9/10 6559 days 31%
Katie 6/10 6562 days 27%
Raul 10/10 6564 days 31%
IdanNakash 8/10 6565 days 30%
Sandra 10/10 6566 days 31%
TeamFlorida 10/10 6566 days 31%
Pam Rose 10/10 6569 days 31%
Fenke 8/10 6571 days 30%
Bas 8/10 6571 days 30%
John Beirne 9/10 6583 days 31%
Jennifer 7/10 6583 days 29%
Rachel 6/10 6583 days 27%
Jacobien 10/10 6599 days 31%
Henrich 8/10 6604 days 30%
Jim 10/10 6605 days 31%
Messing 5/10 6607 days 23%
Marriott 10/10 6607 days 31%
Liz 9/10 6607 days 31%
Ian 7/10 6611 days 29%
pfiffner 9/10 6611 days 31%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Milford Sound Day Cruises experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.96% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Milford Sound Day Cruises experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Milford Sound Day Cruises experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.91%
198 -3.93%
199 -3.95%
200 -3.96%
201 -3.98%
202 -4.00%
203 -4.02%

Balancing Adjustment

2.36% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

85%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.