Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for The Redwoods.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
The Redwoods
Valid Reviews
77 Valid Reviews
The The Redwoods experience has a total of 78 reviews. There are 77 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 77 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 25 |
|
32% |
| 9/10 | 19 |
|
25% |
| 8/10 | 14 |
|
18% |
| 7/10 | 7 |
|
9% |
| 6/10 | 8 |
|
10% |
| 5/10 | 2 |
|
3% |
| 4/10 | 1 |
|
1% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
1% |
83.77% Average
The raw data average (mean) for all the The Redwoods valid reviews is 83.77% and is based on 77 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
67 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 77 valid reviews, the experience has 67 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 67 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 21 |
|
31% |
| 9/10 | 16 |
|
24% |
| 8/10 | 13 |
|
19% |
| 7/10 | 7 |
|
10% |
| 6/10 | 6 |
|
9% |
| 5/10 | 2 |
|
3% |
| 4/10 | 1 |
|
1% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
1% |
83.28% Average
The raw data average (mean) for all the The Redwoods face-to-face reviews is 83.28% and is based on 67 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
85.54%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Mike Fricker | 10/10 | 2384 days | 100% |
| Mike Fricker | 10/10 | 2384 days | 100% |
| Chloe B | 10/10 | 2627 days | 86% |
| Rado Hank | 9/10 | 2683 days | 82% |
| Michel and Susanne | 10/10 | 2943 days | 68% |
| Francesca Scott | 10/10 | 2969 days | 66% |
| Signe Frank-Lassoe | 10/10 | 2970 days | 66% |
| Thomas Kindler | 9/10 | 2977 days | 65% |
| Antoine | 10/10 | 3005 days | 64% |
| Jonathan Verschuuren | 7/10 | 3008 days | 58% |
| Maaike | 7/10 | 3012 days | 58% |
| Suzannah Hill | 9/10 | 3018 days | 63% |
| Tim | 8/10 | 3029 days | 61% |
| Jendrik | 8/10 | 3029 days | 61% |
| Maria Eriksson | 9/10 | 3029 days | 62% |
| Susanne | 9/10 | 3030 days | 62% |
| Josh Bird | 6/10 | 3031 days | 52% |
| Jemima Brown | 7/10 | 3031 days | 57% |
| Tome | 9/10 | 3035 days | 62% |
| Leonie Brabers | 7/10 | 3046 days | 56% |
| Evan Lloyd | 9/10 | 3050 days | 61% |
| tinagermany111 | 10/10 | 3084 days | 60% |
| Jacqui Sinclair | 10/10 | 3176 days | 54% |
| Menguy Thibault | 8/10 | 3269 days | 48% |
| Susanne Breudel | 9/10 | 3274 days | 48% |
| Antonia Gillett | 10/10 | 3288 days | 48% |
| Jeanne Minor | 10/10 | 3288 days | 48% |
| Jonathan Foskett | 9/10 | 3293 days | 47% |
| Pat Dye | 8/10 | 3295 days | 46% |
| Ruben Toorwe | 6/10 | 3304 days | 38% |
| Daniel | 8/10 | 3306 days | 45% |
| Kay Radloft | 5/10 | 3318 days | 31% |
| Patrick Baritz | 5/10 | 3333 days | 31% |
| Leanna Wyer | 10/10 | 3334 days | 45% |
| Matte Stemkowitz | 6/10 | 3337 days | 37% |
| Mikkel Palleson | 1/10 | 3339 days | 9% |
| Chris Simpson | 9/10 | 3348 days | 44% |
| Iwona | 6/10 | 3378 days | 34% |
| Ahmed Mohsen Aly | 6/10 | 3418 days | 32% |
| Suzanne Vermeulen | 6/10 | 3450 days | 31% |
| Zuzana Holubova | 6/10 | 4000 days | 3% |
| Laina Black | 8/10 | 4028 days | 5% |
| Ricky White | 9/10 | 4028 days | 5% |
| Kathi | 9/10 | 4029 days | 5% |
| Derek | 8/10 | 4039 days | 4% |
| Rebecca Alt | 10/10 | 4091 days | 1% |
| Romina Bolz | 7/10 | 4093 days | 0% |
| Katya Verikaitis | 8/10 | 4387 days | 14% |
| Gale Willcocks | 9/10 | 4387 days | 14% |
| Ken Richardson | 10/10 | 4387 days | 14% |
| Julian Roots | 9/10 | 4394 days | 14% |
| Timo Maschke | 10/10 | 4475 days | 14% |
| Birds Tubbs | 10/10 | 4744 days | 14% |
| Hannah Bean | 10/10 | 4770 days | 14% |
| Jim Addicott | 10/10 | 4772 days | 14% |
| Stefan | 8/10 | 4773 days | 14% |
| Mark & Beth Kaufman | 8/10 | 4854 days | 14% |
| Lardy | 8/10 | 4867 days | 14% |
| Matthew Franklin | 7/10 | 5127 days | 12% |
| Anita Aleva | 10/10 | 5137 days | 14% |
| Andrew Koster | 10/10 | 5138 days | 14% |
| mr Schumader | 8/10 | 5139 days | 14% |
| Stefan Morris | 4/10 | 5144 days | 4% |
| Petersen | 10/10 | 5146 days | 14% |
| C Gobl | 10/10 | 5152 days | 14% |
| TheBigLebowski | 9/10 | 5184 days | 14% |
| pipling | 9/10 | 5215 days | 14% |
| Grant | 10/10 | 5411 days | 14% |
| kempt | 8/10 | 5429 days | 14% |
| Family_Thomsen | 10/10 | 5472 days | 14% |
| Andy & Louise Dutton | 9/10 | 5477 days | 14% |
| Will Jemma | 9/10 | 5503 days | 14% |
| Irene Turley | 7/10 | 5513 days | 12% |
| Mike Kirchner | 6/10 | 5514 days | 10% |
| Sandie Chan | 10/10 | 5564 days | 14% |
| robineth | 9/10 | 5573 days | 14% |
| Lionel Mouesca | 8/10 | 5592 days | 14% |
Adjustments
No Adjustment
Several adjustments to the weighted average may be added to improve relevancy and credibility. The Redwoods does not meet the criteria for any of these adjustments to apply.
Balancing Adjustment
1.72% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.