Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Gentle Annie.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Gentle Annie
Valid Reviews
98 Valid Reviews
The Gentle Annie experience has a total of 101 reviews. There are 98 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 98 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 81 |
|
83% |
| 9/10 | 10 |
|
10% |
| 8/10 | 4 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.84% Average
The raw data average (mean) for all the Gentle Annie valid reviews is 96.84% and is based on 98 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
4 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 98 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 4 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
75% |
| 9/10 | 0 |
|
0% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.50% Average
The raw data average (mean) for all the Gentle Annie face-to-face reviews is 92.50% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
97.20%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Ruby. | 10/10 | 61 days | 100% |
| Lesley Langelaan | 10/10 | 61 days | 100% |
| Dee | 10/10 | 91 days | 100% |
| Vagabond | 10/10 | 183 days | 98% |
| Adam w | 10/10 | 214 days | 98% |
| Suzanne & Andy Bishop | 10/10 | 336 days | 94% |
| Jennifer Sergeant | 7/10 | 365 days | 86% |
| mari22 | 10/10 | 396 days | 91% |
| Ella | 10/10 | 396 days | 91% |
| chasingthesun141 | 10/10 | 457 days | 88% |
| Christine | 10/10 | 488 days | 87% |
| Christoph Soukup | 10/10 | 518 days | 85% |
| Jojude | 10/10 | 518 days | 85% |
| Vanessa | 10/10 | 549 days | 83% |
| Soph | 10/10 | 549 days | 83% |
| Nz.exploring | 10/10 | 610 days | 79% |
| Paul & Nic | 10/10 | 610 days | 79% |
| Steve Bl | 8/10 | 610 days | 77% |
| Luane | 10/10 | 610 days | 79% |
| Max | 9/10 | 641 days | 76% |
| Barry and Pauline Kingston | 10/10 | 641 days | 77% |
| Karen Tegroen | 10/10 | 702 days | 72% |
| Sharon | 9/10 | 730 days | 69% |
| Jodi Scrivens | 9/10 | 730 days | 69% |
| Kyle | 10/10 | 761 days | 67% |
| Haylee Rodmell | 10/10 | 761 days | 67% |
| Kerryhpearson@gmail.com | 10/10 | 761 days | 67% |
| Lisa | 10/10 | 761 days | 67% |
| Jan | 10/10 | 761 days | 67% |
| Helena Falk | 8/10 | 761 days | 66% |
| Carolyn | 10/10 | 761 days | 67% |
| Sarah S | 10/10 | 761 days | 67% |
| Antoinette Christchurch NZ | 10/10 | 761 days | 67% |
| Steffan | 10/10 | 761 days | 67% |
| Carine | 10/10 | 761 days | 67% |
| Jo | 9/10 | 761 days | 66% |
| Mai van Mulligen - NZ | 10/10 | 761 days | 67% |
| Selina Walker | 10/10 | 761 days | 67% |
| Katie | 10/10 | 761 days | 67% |
| Nyree | 10/10 | 761 days | 67% |
| CJ | 10/10 | 792 days | 64% |
| Ray Bovey | 8/10 | 792 days | 63% |
| Julia | 9/10 | 822 days | 61% |
| Kirsten | 10/10 | 853 days | 59% |
| Karen | 10/10 | 853 days | 59% |
| Christine Molenaar | 10/10 | 945 days | 49% |
| AMR | 10/10 | 1126 days | 33% |
| Dianne | 10/10 | 1310 days | 20% |
| Kane Marshall | 10/10 | 1460 days | 13% |
| LeeAnn | 10/10 | 1460 days | 13% |
| Richie Miller | 10/10 | 1522 days | 10% |
| Boardwalk Blss | 10/10 | 1613 days | 8% |
| Mark | 10/10 | 1857 days | 5% |
| Kathy | 10/10 | 1949 days | 5% |
| Sharron | 10/10 | 1949 days | 5% |
| Nick | 10/10 | 1949 days | 5% |
| Craig/ Sarah | 10/10 | 1949 days | 5% |
| River | 10/10 | 2041 days | 5% |
| Natazha Bernie | 10/10 | 2041 days | 5% |
| Beth | 10/10 | 2191 days | 4% |
| Wayne n Leanne Johnson | 10/10 | 2253 days | 4% |
| Caroline | 10/10 | 2253 days | 4% |
| Jen | 10/10 | 2253 days | 4% |
| Grizzly Girl | 10/10 | 2314 days | 4% |
| Kim | 10/10 | 2375 days | 4% |
| Helen Moxon | 10/10 | 2436 days | 4% |
| Jakub Horner | 10/10 | 2522 days | 4% |
| Michael Stützle | 10/10 | 2528 days | 4% |
| Nigel & Annie Dale | 10/10 | 2555 days | 4% |
| Leo Forster | 10/10 | 2556 days | 4% |
| Violet | 10/10 | 2586 days | 3% |
| Beth Bovey | 10/10 | 2589 days | 3% |
| Lilith Prins | 10/10 | 2615 days | 3% |
| Joanna du Toit | 9/10 | 2617 days | 3% |
| Fifi and Jay | 10/10 | 2806 days | 3% |
| Taya Wiebe | 10/10 | 2853 days | 3% |
| Freddy Gates | 10/10 | 2869 days | 3% |
| Rob & Colleen Elwood | 9/10 | 2982 days | 3% |
| Margo Wiltens | 8/10 | 3050 days | 3% |
| Jennifer Ellis | 10/10 | 3176 days | 2% |
| Angela Mallard | 10/10 | 3272 days | 2% |
| Lisa Conradie | 9/10 | 3287 days | 2% |
| Liam Clarke | 10/10 | 3302 days | 2% |
| Roger Montenegro | 10/10 | 3346 days | 2% |
| Tessa Smith | 10/10 | 3367 days | 2% |
| Mareike Bach | 10/10 | 3367 days | 2% |
| Forrest Bilek | 10/10 | 3396 days | 2% |
| Megan | 3/10 | 3439 days | 1% |
| Squiesel | 10/10 | 3627 days | 1% |
| Kris Marinomunn | 9/10 | 3635 days | 1% |
| kim | 10/10 | 3804 days | 1% |
| Malcolm & Susan | 10/10 | 3988 days | 1% |
| Bill | 10/10 | 4015 days | 0% |
| Saskia | 10/10 | 4015 days | 0% |
| annie johnson | 10/10 | 4354 days | 0% |
| Karine Scheers | 7/10 | 4355 days | 0% |
| Graeme | 9/10 | 4748 days | 1% |
| Huber | 10/10 | 5472 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Gentle Annie experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-0.64% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Gentle Annie experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Gentle Annie experience has been adjusted for 31 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 28 | -0.58% |
| 29 | -0.60% |
| 30 | -0.62% |
| 31 | -0.64% |
| 32 | -0.66% |
| 33 | -0.68% |
| 34 | -0.70% |
| … | … |
Balancing Adjustment
0.29% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
97%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.