Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Gentle Annie.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Gentle Annie
Valid Reviews
101 Valid Reviews
The Gentle Annie experience has a total of 104 reviews. There are 101 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 101 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 83 |
|
82% |
| 9/10 | 11 |
|
11% |
| 8/10 | 4 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.83% Average
The raw data average (mean) for all the Gentle Annie valid reviews is 96.83% and is based on 101 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
4 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 101 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 4 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
75% |
| 9/10 | 0 |
|
0% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.50% Average
The raw data average (mean) for all the Gentle Annie face-to-face reviews is 92.50% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
97.16%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Anonymous (165544) | 9/10 | 40 days | 99% |
| Shaun | 10/10 | 40 days | 100% |
| Gas | 10/10 | 71 days | 100% |
| Ruby. | 10/10 | 102 days | 99% |
| Lesley Langelaan | 10/10 | 102 days | 99% |
| Dee | 10/10 | 132 days | 99% |
| Vagabond | 10/10 | 223 days | 97% |
| Adam w | 10/10 | 254 days | 96% |
| Suzanne & Andy Bishop | 10/10 | 377 days | 92% |
| Jennifer Sergeant | 7/10 | 406 days | 84% |
| mari22 | 10/10 | 437 days | 89% |
| Ella | 10/10 | 437 days | 89% |
| chasingthesun141 | 10/10 | 498 days | 86% |
| Christine | 10/10 | 529 days | 84% |
| Christoph Soukup | 10/10 | 558 days | 82% |
| Jojude | 10/10 | 558 days | 82% |
| Vanessa | 10/10 | 589 days | 80% |
| Soph | 10/10 | 589 days | 80% |
| Nz.exploring | 10/10 | 650 days | 76% |
| Paul & Nic | 10/10 | 650 days | 76% |
| Steve Bl | 8/10 | 650 days | 74% |
| Luane | 10/10 | 650 days | 76% |
| Max | 9/10 | 681 days | 73% |
| Barry and Pauline Kingston | 10/10 | 681 days | 73% |
| Karen Tegroen | 10/10 | 743 days | 68% |
| Sharon | 9/10 | 771 days | 65% |
| Jodi Scrivens | 9/10 | 771 days | 65% |
| Kyle | 10/10 | 802 days | 63% |
| Haylee Rodmell | 10/10 | 802 days | 63% |
| Kerryhpearson@gmail.com | 10/10 | 802 days | 63% |
| Lisa | 10/10 | 802 days | 63% |
| Jan | 10/10 | 802 days | 63% |
| Helena Falk | 8/10 | 802 days | 62% |
| Carolyn | 10/10 | 802 days | 63% |
| Sarah S | 10/10 | 802 days | 63% |
| Antoinette Christchurch NZ | 10/10 | 802 days | 63% |
| Steffan | 10/10 | 802 days | 63% |
| Carine | 10/10 | 802 days | 63% |
| Jo | 9/10 | 802 days | 63% |
| Mai van Mulligen - NZ | 10/10 | 802 days | 63% |
| Selina Walker | 10/10 | 802 days | 63% |
| Katie | 10/10 | 802 days | 63% |
| Nyree | 10/10 | 802 days | 63% |
| CJ | 10/10 | 833 days | 60% |
| Ray Bovey | 8/10 | 833 days | 59% |
| Julia | 9/10 | 863 days | 57% |
| Kirsten | 10/10 | 894 days | 54% |
| Karen | 10/10 | 894 days | 54% |
| Christine Molenaar | 10/10 | 985 days | 45% |
| AMR | 10/10 | 1167 days | 29% |
| Dianne | 10/10 | 1350 days | 17% |
| Kane Marshall | 10/10 | 1501 days | 10% |
| LeeAnn | 10/10 | 1501 days | 10% |
| Richie Miller | 10/10 | 1563 days | 8% |
| Boardwalk Blss | 10/10 | 1653 days | 6% |
| Mark | 10/10 | 1898 days | 4% |
| Kathy | 10/10 | 1990 days | 4% |
| Sharron | 10/10 | 1990 days | 4% |
| Nick | 10/10 | 1990 days | 4% |
| Craig/ Sarah | 10/10 | 1990 days | 4% |
| River | 10/10 | 2081 days | 4% |
| Natazha Bernie | 10/10 | 2081 days | 4% |
| Beth | 10/10 | 2232 days | 4% |
| Wayne n Leanne Johnson | 10/10 | 2294 days | 3% |
| Caroline | 10/10 | 2294 days | 3% |
| Jen | 10/10 | 2294 days | 3% |
| Grizzly Girl | 10/10 | 2355 days | 3% |
| Kim | 10/10 | 2415 days | 3% |
| Helen Moxon | 10/10 | 2476 days | 3% |
| Jakub Horner | 10/10 | 2563 days | 3% |
| Michael Stützle | 10/10 | 2569 days | 3% |
| Nigel & Annie Dale | 10/10 | 2596 days | 3% |
| Leo Forster | 10/10 | 2597 days | 3% |
| Violet | 10/10 | 2627 days | 3% |
| Beth Bovey | 10/10 | 2630 days | 3% |
| Lilith Prins | 10/10 | 2656 days | 3% |
| Joanna du Toit | 9/10 | 2658 days | 3% |
| Fifi and Jay | 10/10 | 2846 days | 2% |
| Taya Wiebe | 10/10 | 2893 days | 2% |
| Freddy Gates | 10/10 | 2910 days | 2% |
| Rob & Colleen Elwood | 9/10 | 3023 days | 2% |
| Margo Wiltens | 8/10 | 3090 days | 2% |
| Jennifer Ellis | 10/10 | 3216 days | 2% |
| Angela Mallard | 10/10 | 3313 days | 1% |
| Lisa Conradie | 9/10 | 3328 days | 1% |
| Liam Clarke | 10/10 | 3343 days | 1% |
| Roger Montenegro | 10/10 | 3387 days | 1% |
| Tessa Smith | 10/10 | 3408 days | 1% |
| Mareike Bach | 10/10 | 3408 days | 1% |
| Forrest Bilek | 10/10 | 3437 days | 1% |
| Megan | 3/10 | 3480 days | 0% |
| Squiesel | 10/10 | 3668 days | 1% |
| Kris Marinomunn | 9/10 | 3676 days | 1% |
| kim | 10/10 | 3845 days | 0% |
| Malcolm & Susan | 10/10 | 4029 days | 0% |
| Bill | 10/10 | 4056 days | 0% |
| Saskia | 10/10 | 4056 days | 0% |
| annie johnson | 10/10 | 4395 days | 0% |
| Karine Scheers | 7/10 | 4396 days | 0% |
| Graeme | 9/10 | 4789 days | 0% |
| Huber | 10/10 | 5513 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Gentle Annie experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-0.24% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Gentle Annie experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Gentle Annie experience has been adjusted for 12 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 9 | -0.18% |
| 10 | -0.20% |
| 11 | -0.22% |
| 12 | -0.24% |
| 13 | -0.26% |
| 14 | -0.28% |
| 15 | -0.30% |
| … | … |
Balancing Adjustment
0.26% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
97%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.