Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Gentle Annie.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Gentle Annie
Valid Reviews
103 Valid Reviews
The Gentle Annie experience has a total of 106 reviews. There are 103 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 103 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 85 |
|
83% |
| 9/10 | 11 |
|
11% |
| 8/10 | 4 |
|
4% |
| 7/10 | 2 |
|
2% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.89% Average
The raw data average (mean) for all the Gentle Annie valid reviews is 96.89% and is based on 103 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
4 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 103 valid reviews, the experience has 4 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 4 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
75% |
| 9/10 | 0 |
|
0% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
25% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.50% Average
The raw data average (mean) for all the Gentle Annie face-to-face reviews is 92.50% and is based on 4 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
97.42%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| EUNJI | 10/10 | 67 days | 100% |
| Sandy | 10/10 | 128 days | 99% |
| Anonymous | 9/10 | 309 days | 94% |
| Shaun | 10/10 | 309 days | 95% |
| Gas | 10/10 | 340 days | 94% |
| Ruby. | 10/10 | 371 days | 92% |
| Lesley Langelaan | 10/10 | 371 days | 92% |
| Dee | 10/10 | 401 days | 91% |
| Vagabond | 10/10 | 493 days | 86% |
| Adam w | 10/10 | 524 days | 85% |
| Suzanne & Andy Bishop | 10/10 | 646 days | 76% |
| Jennifer Sergeant | 7/10 | 675 days | 69% |
| mari22 | 10/10 | 706 days | 72% |
| Ella | 10/10 | 706 days | 72% |
| chasingthesun141 | 10/10 | 767 days | 67% |
| Christine | 10/10 | 798 days | 64% |
| Christoph Soukup | 10/10 | 828 days | 61% |
| Jojude | 10/10 | 828 days | 61% |
| Vanessa | 10/10 | 859 days | 58% |
| Soph | 10/10 | 859 days | 58% |
| Nz.exploring | 10/10 | 920 days | 52% |
| Paul & Nic | 10/10 | 920 days | 52% |
| Steve Bl | 8/10 | 920 days | 51% |
| Luane | 10/10 | 920 days | 52% |
| Max | 9/10 | 951 days | 48% |
| Barry and Pauline Kingston | 10/10 | 951 days | 49% |
| Karen Tegroen | 10/10 | 1012 days | 43% |
| Sharon | 9/10 | 1040 days | 40% |
| Jodi Scrivens | 9/10 | 1040 days | 40% |
| Kyle | 10/10 | 1071 days | 37% |
| Haylee Rodmell | 10/10 | 1071 days | 37% |
| Kerryhpearson@gmail.com | 10/10 | 1071 days | 37% |
| Lisa | 10/10 | 1071 days | 37% |
| Jan | 10/10 | 1071 days | 37% |
| Helena Falk | 8/10 | 1071 days | 37% |
| Carolyn | 10/10 | 1071 days | 37% |
| Sarah S | 10/10 | 1071 days | 37% |
| Antoinette Christchurch NZ | 10/10 | 1071 days | 37% |
| Steffan | 10/10 | 1071 days | 37% |
| Carine | 10/10 | 1071 days | 37% |
| Jo | 9/10 | 1071 days | 37% |
| Mai van Mulligen - NZ | 10/10 | 1071 days | 37% |
| Selina Walker | 10/10 | 1071 days | 37% |
| Katie | 10/10 | 1071 days | 37% |
| Nyree | 10/10 | 1071 days | 37% |
| CJ | 10/10 | 1102 days | 35% |
| Ray Bovey | 8/10 | 1102 days | 34% |
| Julia | 9/10 | 1132 days | 32% |
| Kirsten | 10/10 | 1163 days | 30% |
| Karen | 10/10 | 1163 days | 30% |
| Christine Molenaar | 10/10 | 1255 days | 24% |
| AMR | 10/10 | 1436 days | 14% |
| Dianne | 10/10 | 1620 days | 7% |
| Kane Marshall | 10/10 | 1770 days | 5% |
| LeeAnn | 10/10 | 1770 days | 5% |
| Richie Miller | 10/10 | 1832 days | 5% |
| Boardwalk Blss | 10/10 | 1923 days | 5% |
| Mark | 10/10 | 2167 days | 4% |
| Kathy | 10/10 | 2259 days | 4% |
| Sharron | 10/10 | 2259 days | 4% |
| Nick | 10/10 | 2259 days | 4% |
| Craig/ Sarah | 10/10 | 2259 days | 4% |
| River | 10/10 | 2351 days | 4% |
| Natazha Bernie | 10/10 | 2351 days | 4% |
| Beth | 10/10 | 2501 days | 4% |
| Wayne n Leanne Johnson | 10/10 | 2563 days | 3% |
| Caroline | 10/10 | 2563 days | 3% |
| Jen | 10/10 | 2563 days | 3% |
| Grizzly Girl | 10/10 | 2624 days | 3% |
| Kim | 10/10 | 2685 days | 3% |
| Helen Moxon | 10/10 | 2746 days | 3% |
| Jakub Horner | 10/10 | 2832 days | 3% |
| Michael Stützle | 10/10 | 2838 days | 3% |
| Nigel & Annie Dale | 10/10 | 2866 days | 3% |
| Leo Forster | 10/10 | 2866 days | 3% |
| Violet | 10/10 | 2897 days | 3% |
| Beth Bovey | 10/10 | 2899 days | 3% |
| Lilith Prins | 10/10 | 2925 days | 3% |
| Joanna du Toit | 9/10 | 2928 days | 3% |
| Fifi and Jay | 10/10 | 3116 days | 2% |
| Taya Wiebe | 10/10 | 3163 days | 2% |
| Freddy Gates | 10/10 | 3179 days | 2% |
| Rob & Colleen Elwood | 9/10 | 3293 days | 2% |
| Margo Wiltens | 8/10 | 3360 days | 2% |
| Jennifer Ellis | 10/10 | 3486 days | 2% |
| Angela Mallard | 10/10 | 3582 days | 1% |
| Lisa Conradie | 9/10 | 3597 days | 1% |
| Liam Clarke | 10/10 | 3612 days | 1% |
| Roger Montenegro | 10/10 | 3656 days | 1% |
| Tessa Smith | 10/10 | 3677 days | 1% |
| Mareike Bach | 10/10 | 3677 days | 1% |
| Forrest Bilek | 10/10 | 3706 days | 1% |
| Megan | 3/10 | 3750 days | 1% |
| Squiesel | 10/10 | 3937 days | 1% |
| Kris Marinomunn | 9/10 | 3945 days | 1% |
| kim | 10/10 | 4115 days | 0% |
| Malcolm & Susan | 10/10 | 4299 days | 0% |
| Bill | 10/10 | 4325 days | 0% |
| Saskia | 10/10 | 4325 days | 0% |
| annie johnson | 10/10 | 4664 days | 1% |
| Karine Scheers | 7/10 | 4665 days | 0% |
| Graeme | 9/10 | 5058 days | 1% |
| Huber | 10/10 | 5782 days | 0% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Gentle Annie experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-0.81% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Gentle Annie experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Gentle Annie experience has been adjusted for 40 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 37 | -0.75% |
| 38 | -0.77% |
| 39 | -0.79% |
| 40 | -0.81% |
| 41 | -0.83% |
| 42 | -0.86% |
| 43 | -0.88% |
| … | … |
Balancing Adjustment
0.28% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
97%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.