Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Otto/MacDonalds Campsite.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Otto/MacDonalds Campsite

Valid Reviews

88 Valid Reviews

The Otto/MacDonalds Campsite experience has a total of 91 reviews. There are 88 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 88 valid reviews:

Rating Count Percentage
10/10 14
16%
9/10 27
31%
8/10 26
30%
7/10 12
14%
6/10 6
7%
5/10 0
0%
4/10 2
2%
3/10 0
0%
2/10 0
0%
1/10 1
1%

81.82% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite valid reviews is 81.82% and is based on 88 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

25 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 88 valid reviews, the experience has 25 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 25 face-to-face reviews:

Rating Count Percentage
10/10 5
20%
9/10 6
24%
8/10 5
20%
7/10 4
16%
6/10 2
8%
5/10 0
0%
4/10 2
8%
3/10 0
0%
2/10 0
0%
1/10 1
4%

77.20% Average

The raw data average (mean) for all the Otto/MacDonalds Campsite face-to-face reviews is 77.20% and is based on 25 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

90.09%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Jakub 8/10 37 days 100%
jo 9/10 221 days 98%
Susan Boyton 10/10 221 days 99%
Marguerite 10/10 282 days 97%
Laura 9/10 310 days 96%
Adam B 9/10 738 days 70%
Mathilde K 9/10 982 days 46%
Liz 9/10 982 days 46%
ElizabethE 10/10 1072 days 38%
Julia 9/10 1103 days 35%
Lewis 8/10 1347 days 18%
Lizzie 10/10 1378 days 17%
Alec 8/10 1437 days 14%
Nicole 8/10 1529 days 10%
John 10/10 1924 days 5%
Linda 9/10 2108 days 4%
Timothy Davies 10/10 2229 days 4%
ScoutnIndi 9/10 2382 days 4%
Dean Coran 7/10 2474 days 4%
Liz 8/10 2474 days 4%
Stefan Miedzinski 7/10 2474 days 4%
Francois & Caroline 8/10 2533 days 4%
Sophie Skinner 8/10 2594 days 3%
Indy 9/10 2594 days 4%
Rebecca Rodeghiero 10/10 2594 days 4%
Schubi 9/10 2655 days 3%
Sezz bella 8/10 2778 days 3%
Stephen Lindsay 9/10 2778 days 3%
Matt 9/10 2808 days 3%
Juliane 7/10 2808 days 3%
The Farrs 7/10 2839 days 3%
Fei Fei Lei 9/10 2888 days 2%
Oceane Imber 10/10 2893 days 3%
Linda Lua 7/10 2895 days 3%
Ronald Daigneault 8/10 2922 days 2%
Jarod 6/10 2958 days 2%
Michael Talbot 8/10 2964 days 3%
Jozef Pinkerton 8/10 3010 days 3%
Victoria Smith 8/10 3044 days 3%
Sally Caboche 7/10 3172 days 2%
Marc Lambert 6/10 3179 days 2%
Carol Brislane 9/10 3203 days 2%
Xander 8/10 3233 days 2%
CMG 7/10 3262 days 2%
Myles Petersen 7/10 3265 days 2%
Ruiyi Yin 9/10 3300 days 2%
Alf Caruana 8/10 3321 days 2%
Martina Hadolt 6/10 3350 days 2%
Catherine Johnston 8/10 3396 days 2%
Connie Hopper 9/10 3525 days 2%
Pascale Lemieux 9/10 3543 days 1%
Howard Kestrel 6/10 3550 days 1%
Jenny Adams 8/10 3555 days 2%
Helena Bond 8/10 3574 days 2%
Rachel Macdonald 10/10 3623 days 1%
Juliana Ott 8/10 3663 days 1%
Bob Fontaine 8/10 3739 days 1%
Yann Le Gac 8/10 3873 days 1%
Soizic Vandermeersch 9/10 3896 days 1%
Bernard Duinkerken 8/10 3904 days 1%
Stephanie Poppe 9/10 3909 days 1%
Adam Wight 7/10 3937 days 1%
Jess Rose 9/10 3962 days 1%
Manuela 8/10 4021 days 1%
Pauline Gibson 7/10 4023 days 0%
Alexandre Moleiro 8/10 4024 days 1%
Sander and Eliza Hembrarskamp 8/10 4178 days 0%
Tom Guthknecht 6/10 4263 days 0%
isabel Zander 10/10 4268 days 0%
Calvin Becker 10/10 4268 days 0%
Annika Marz 8/10 4292 days 0%
Malcolm & Susan 9/10 4299 days 0%
Alexander Zimmer 9/10 4305 days 0%
Francisco Pablo Miguel 7/10 4325 days 0%
Inga Memmen 10/10 4326 days 0%
Paige Galbraith 10/10 4367 days 0%
Deon Bossenger 9/10 4634 days 1%
ramy 9/10 4634 days 1%
Jacquemard 4/10 4760 days 0%
Sabrina Germany 9/10 5025 days 1%
Bill Mclennan 7/10 5378 days 1%
Martin Vitiello 6/10 5386 days 1%
Jerry & Floon 8/10 5394 days 1%
Cesar 4/10 5401 days 0%
David Valentine 1/10 5783 days 0%
BryonyS 9/10 6085 days 1%
RogerW 9/10 6085 days 1%
Vivien Williams 10/10 6113 days 1%

Adjustments

No Adjustment

Several adjustments to the weighted average may be added to improve relevancy and credibility. Otto/MacDonalds Campsite does not meet the criteria for any of these adjustments to apply.

Balancing Adjustment

0.99% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled folk are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

91%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.