G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for South Brighton Holiday Park.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
South Brighton Holiday Park
Valid Reviews
73 Valid Reviews
The South Brighton Holiday Park experience has a total of 79 reviews. There are 73 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 73 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 14 |
|
19% |
| 9/10 | 18 |
|
25% |
| 8/10 | 19 |
|
26% |
| 7/10 | 7 |
|
10% |
| 6/10 | 6 |
|
8% |
| 5/10 | 3 |
|
4% |
| 4/10 | 1 |
|
1% |
| 3/10 | 3 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
77.95% Average
The raw data average (mean) for all the South Brighton Holiday Park valid reviews is 77.95% and is based on 73 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
10 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 73 valid reviews, the experience has 10 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 10 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
20% |
| 9/10 | 1 |
|
10% |
| 8/10 | 3 |
|
30% |
| 7/10 | 2 |
|
20% |
| 6/10 | 1 |
|
10% |
| 5/10 | 1 |
|
10% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
78.00% Average
The raw data average (mean) for all the South Brighton Holiday Park face-to-face reviews is 78.00% and is based on 10 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
81.34%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kay | 8/10 | 234 days | 100% |
| Klaudia Fekete | 9/10 | 265 days | 100% |
| Pauline | 8/10 | 294 days | 98% |
| Lu | 1/10 | 325 days | 40% |
| Annessa Eason | 10/10 | 356 days | 98% |
| June Cormack | 9/10 | 417 days | 94% |
| Lizelle Bennett | 9/10 | 447 days | 92% |
| Marie Perret | 9/10 | 447 days | 92% |
| Amy Catley | 10/10 | 570 days | 86% |
| Lynsey Keaton | 8/10 | 631 days | 80% |
| Suzanne p | 10/10 | 631 days | 81% |
| Danny Mac | 6/10 | 659 days | 68% |
| Trui Waalwijk | 3/10 | 690 days | 42% |
| Kellie | 10/10 | 690 days | 77% |
| Alex | 9/10 | 690 days | 76% |
| Julia | 8/10 | 721 days | 73% |
| Peter | 1/10 | 751 days | 29% |
| Rambo23 | 9/10 | 751 days | 71% |
| Alex Tikonoff | 4/10 | 751 days | 47% |
| Ramona | 9/10 | 1389 days | 16% |
| Ada | 8/10 | 1420 days | 15% |
| Morgan | 8/10 | 1512 days | 11% |
| Keith & Kay Finlayson | 6/10 | 1939 days | 4% |
| Janna Schneppenheim | 10/10 | 2092 days | 5% |
| Bob C | 9/10 | 2120 days | 5% |
| Marilli | 10/10 | 2182 days | 4% |
| Hanna | 9/10 | 2182 days | 4% |
| Andrew | 3/10 | 2212 days | 2% |
| Nifty | 8/10 | 2212 days | 4% |
| Joe | 8/10 | 2243 days | 4% |
| Cassie | 7/10 | 2273 days | 4% |
| Boa | 9/10 | 2304 days | 4% |
| Stephen Lindsay | 8/10 | 2396 days | 4% |
| Paul and Paula | 8/10 | 2537 days | 4% |
| Sanne Heil | 8/10 | 2546 days | 4% |
| Nora Tobies | 7/10 | 2552 days | 3% |
| Michael Talbot | 5/10 | 2582 days | 3% |
| Silvia Rissi | 10/10 | 2589 days | 4% |
| Howard Morris | 6/10 | 2610 days | 3% |
| Vanessa Stubbs | 6/10 | 2634 days | 3% |
| Tracey Tyson | 10/10 | 2756 days | 3% |
| Kate and Dom | 8/10 | 2831 days | 2% |
| Rebecca Lindsey | 7/10 | 2880 days | 3% |
| S Webb | 10/10 | 2914 days | 3% |
| Peter Passlack | 9/10 | 2950 days | 3% |
| Julia Mayerhoefer | 8/10 | 3157 days | 2% |
| Lisa Conradie | 7/10 | 3216 days | 2% |
| leo lionheart | 10/10 | 3492 days | 2% |
| Rossco | 3/10 | 3521 days | 1% |
| Jean-Claude Escutary | 9/10 | 3554 days | 2% |
| Mark Angell | 8/10 | 3626 days | 1% |
| Bert Snel | 9/10 | 3642 days | 1% |
| Kane F | 10/10 | 3733 days | 1% |
| Mike Fricker | 8/10 | 3918 days | 1% |
| Jeanne Knights | 9/10 | 3977 days | 1% |
| Andy Karl | 9/10 | 3977 days | 1% |
| catherine welsh | 7/10 | 3977 days | 1% |
| Helen Buxton | 9/10 | 3985 days | 0% |
| Alan Blackburn | 6/10 | 4008 days | 1% |
| Kiwix3 | 9/10 | 4099 days | 0% |
| Mycall | 9/10 | 4252 days | 0% |
| Trissy MP | 5/10 | 4283 days | 0% |
| Chantal Mortel | 8/10 | 4288 days | 0% |
| CanadaGirl23 | 10/10 | 4342 days | 0% |
| Andrew K | 8/10 | 4342 days | 0% |
| Lyn Deavin | 7/10 | 4660 days | 1% |
| Seraphim Karin | 10/10 | 4674 days | 1% |
| damaca | 8/10 | 4830 days | 1% |
| Sofie Dubillot | 10/10 | 5017 days | 1% |
| Marcus Kippner | 5/10 | 5370 days | 0% |
| Emily Walters | 7/10 | 5405 days | 1% |
| Laura Walters | 8/10 | 5406 days | 1% |
| andriesk | 6/10 | 5595 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The South Brighton Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.05% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the South Brighton Holiday Park experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The South Brighton Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
3.82% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
81%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.