Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

157 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 159 reviews. There are 157 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 157 valid reviews:

Rating Count Percentage
10/10 115
73%
9/10 27
17%
8/10 13
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.11% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.11% and is based on 157 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 157 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

97.68%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Scott Asplin 10/10 220 days 100%
Viktoria 10/10 220 days 100%
Steve 9/10 309 days 96%
EI 10/10 401 days 93%
Andi 10/10 401 days 93%
Hannah 8/10 401 days 92%
Joe 10/10 432 days 92%
Aragorn 10/10 585 days 83%
Thomas 10/10 675 days 76%
Pierre and Martine 10/10 675 days 76%
Mike Howe 10/10 675 days 76%
Sebastian 10/10 706 days 74%
Thomas & Annette 10/10 737 days 71%
Anna 10/10 798 days 65%
Zoe M 10/10 798 days 65%
Thomas Engelhardt 10/10 828 days 63%
RM 10/10 890 days 56%
Corinne 8/10 951 days 49%
ellie 10/10 951 days 50%
Brendan 10/10 981 days 47%
Steve 10/10 1012 days 44%
Milly 10/10 1040 days 41%
Sarah Woolley 10/10 1040 days 41%
Imme 10/10 1071 days 38%
Christian Wood 10/10 1071 days 38%
Kevin McCall 10/10 1102 days 36%
Ralph 10/10 1467 days 13%
Bex & Carl 10/10 1467 days 13%
Gem 10/10 1497 days 11%
Andrew 10/10 1681 days 6%
Kristine V 10/10 1711 days 6%
Barbora 10/10 1770 days 5%
Cloe 10/10 1954 days 5%
Kay 8/10 2015 days 5%
Isabella S 10/10 2046 days 5%
Elin Pranter 10/10 2076 days 5%
Zuzana and family 10/10 2107 days 5%
Just a guy 10/10 2107 days 5%
Liz Wade 8/10 2136 days 4%
Tom S 10/10 2167 days 4%
Erica 8/10 2167 days 4%
Dieter Giesen 10/10 2167 days 4%
Robert 10/10 2198 days 4%
Chris 10/10 2198 days 4%
Callum Mann 10/10 2259 days 4%
Martin Hansen 10/10 2259 days 4%
angelika19 10/10 2259 days 4%
Anonymous 10/10 2320 days 4%
Anonymous 10/10 2351 days 4%
Nia 9/10 2442 days 4%
Maeike 9/10 2473 days 4%
Maika Laura 10/10 2473 days 4%
Axel & Sabine 10/10 2473 days 4%
Michael 10/10 2501 days 4%
Simone Maccagnan 10/10 2532 days 4%
Beate 9/10 2532 days 4%
Jonas and Lottie 10/10 2563 days 4%
Anita 9/10 2563 days 4%
Lance 10/10 2593 days 4%
Julia Thompson 10/10 2593 days 4%
Brett See 10/10 2624 days 3%
Grizzly Girl 9/10 2624 days 3%
kael Matthews 9/10 2624 days 3%
Kimberly 10/10 2654 days 3%
Jenna webber 9/10 2654 days 3%
Karina 10/10 2838 days 3%
Alde 10/10 2838 days 3%
The Weathersons 9/10 2851 days 2%
Tina Elsdon 10/10 2897 days 3%
Joanna du Toit 9/10 2928 days 3%
Nel Warnaar 10/10 2933 days 3%
Nigel Chapman 10/10 2957 days 3%
Craig Cini 10/10 3022 days 3%
Daniel Unkel 10/10 3071 days 3%
Eric Adelman 10/10 3118 days 2%
Jo Clarke 8/10 3159 days 2%
Jason Morehouse 10/10 3203 days 2%
Alan Brown 5/10 3231 days 2%
Matthias Wohlgemuth 7/10 3245 days 2%
Leilani Lemusu-Read 10/10 3262 days 2%
Kathrin Weigl 10/10 3279 days 2%
Yachar Tajamady 10/10 3320 days 2%
Tina Brill 10/10 3354 days 2%
Robert Ciarrocchi 10/10 3421 days 2%
Courtney 10/10 3446 days 2%
Cullen Wiginton 10/10 3488 days 2%
Alan Honey 9/10 3518 days 2%
Shaun Burns 10/10 3526 days 2%
Etienne Boeziek 10/10 3530 days 2%
Julia Clark 9/10 3554 days 2%
Sandra Kruse 10/10 3556 days 2%
Victoria Lee 10/10 3636 days 1%
Max Brunner 10/10 3651 days 1%
Hanna from Germany 10/10 3663 days 1%
Sarah Gurney 10/10 3688 days 1%
Ron Web 10/10 3689 days 1%
Claudius How 10/10 3689 days 1%
Jayne Lewis 10/10 3689 days 1%
Jade Duncan 10/10 3707 days 1%
Steve Warren 10/10 3718 days 1%
Megan 10/10 3750 days 1%
Nicolas Justin 10/10 3924 days 1%
Julia 10/10 3934 days 1%
John Wray 10/10 3962 days 1%
Constantin D 10/10 3974 days 1%
Jonathan Arndt 10/10 3975 days 1%
Virpi Andersson 10/10 3993 days 1%
Dieter Schmees 9/10 4005 days 0%
Manuela 10/10 4020 days 0%
Dieter & Lydia Schmees 9/10 4024 days 1%
Bert Snel 10/10 4024 days 1%
oren schnabel 10/10 4024 days 1%
SUE COLEMAN 9/10 4024 days 1%
Astrid Egesten 9/10 4031 days 0%
Gianpiero Rodari 9/10 4054 days 1%
sahni 9/10 4238 days 0%
Jan Legein 10/10 4276 days 0%
Josefin Lind 9/10 4278 days 0%
Herman Holmgist 9/10 4278 days 0%
Leeann Newton 9/10 4325 days 0%
Andrew Young 10/10 4327 days 0%
GN100 9/10 4327 days 0%
Michael Turek 10/10 4358 days 0%
Linda Morey 10/10 4358 days 0%
Eric and Nienke 8/10 4389 days 1%
Julian Kemp 10/10 4419 days 1%
Steve Warren 10/10 4450 days 1%
PaulMacca 10/10 4542 days 1%
AoP 10/10 4664 days 1%
Penny Compton 10/10 4664 days 1%
Julian Roots 8/10 4664 days 1%
Helen and Ogi 10/10 4677 days 1%
Lis Bon 10/10 4692 days 1%
Pahlfamily 10/10 4723 days 1%
Joroen Borkert 9/10 4741 days 1%
Johannes OBerlin 10/10 5026 days 1%
Shavill 10/10 5029 days 1%
Michael Stoll 10/10 5039 days 1%
E Smudde 8/10 5042 days 1%
RhysWendy 10/10 5089 days 1%
Ken Jones 9/10 5370 days 1%
Steve Waterhouse 8/10 5380 days 1%
Jan Visser 8/10 5395 days 1%
Victoria Purver 10/10 5398 days 1%
Andrew Koster 9/10 5408 days 1%
Emma Edis-Bates 9/10 5411 days 1%
rhubarbsky 10/10 5485 days 1%
krisevelyn 9/10 5699 days 1%
Caitriona Doyle 10/10 5782 days 1%
Hanz 10/10 5784 days 1%
Linley Faulkner 10/10 5788 days 1%
EA Anders 10/10 5805 days 1%
Family van Hessem 8/10 5808 days 1%
Anna 10/10 5858 days 1%
Jessica Clarisse 10/10 5862 days 1%
Christine Suess 10/10 5862 days 1%
LindaV 8/10 6128 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.07% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.01%
198 -4.03%
199 -4.05%
200 -4.07%
201 -4.09%
202 -4.11%
203 -4.13%

Balancing Adjustment

0.57% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

94%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.