Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Smiths Farm Holiday Park.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Smiths Farm Holiday Park

Valid Reviews

152 Valid Reviews

The Smiths Farm Holiday Park experience has a total of 153 reviews. There are 152 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 152 valid reviews:

Rating Count Percentage
10/10 112
74%
9/10 26
17%
8/10 12
8%
7/10 1
1%
6/10 0
0%
5/10 1
1%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

96.18% Average

The raw data average (mean) for all the Smiths Farm Holiday Park valid reviews is 96.18% and is based on 152 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

29 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 152 valid reviews, the experience has 29 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 29 face-to-face reviews:

Rating Count Percentage
10/10 13
45%
9/10 11
38%
8/10 5
17%
7/10 0
0%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.76% Average

The raw data average (mean) for all the Smiths Farm Holiday Park face-to-face reviews is 92.76% and is based on 29 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.76%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
EI 10/10 20 days 100%
Joe 10/10 51 days 100%
Aragorn 10/10 204 days 98%
Thomas 10/10 294 days 95%
Pierre and Martine 10/10 294 days 95%
Mike Howe 10/10 294 days 95%
Sebastian 10/10 325 days 94%
Thomas & Annette 10/10 356 days 93%
Anna 10/10 417 days 90%
Zoe M 10/10 417 days 90%
Thomas Engelhardt 10/10 447 days 89%
RM 10/10 509 days 85%
Corinne 8/10 570 days 80%
ellie 10/10 570 days 81%
Brendan 10/10 600 days 79%
Steve 10/10 631 days 77%
Milly 10/10 659 days 75%
Sarah Woolley 10/10 659 days 75%
Imme 10/10 690 days 73%
Christian Wood 10/10 690 days 73%
Kevin McCall 10/10 721 days 70%
Ralph 10/10 1086 days 36%
Bex & Carl 10/10 1086 days 36%
Gem 10/10 1116 days 34%
Andrew 10/10 1300 days 21%
Kristine V 10/10 1330 days 19%
Barbora 10/10 1389 days 16%
Cloe 10/10 1573 days 9%
Kay 8/10 1634 days 7%
Isabella S 10/10 1665 days 6%
Elin Pranter 10/10 1695 days 6%
Zuzana and family 10/10 1726 days 6%
Just a guy 10/10 1726 days 6%
Liz Wade 8/10 1755 days 5%
Tom S 10/10 1786 days 5%
Erica 8/10 1786 days 5%
Dieter Giesen 10/10 1786 days 5%
Robert 10/10 1817 days 5%
Chris 10/10 1817 days 5%
Callum Mann 10/10 1878 days 5%
Martin Hansen 10/10 1878 days 5%
angelika19 10/10 1878 days 5%
Anonymous 10/10 1939 days 5%
Anonymous 10/10 1970 days 5%
Nia 9/10 2061 days 4%
Maeike 9/10 2092 days 4%
Maika Laura 10/10 2092 days 4%
Axel & Sabine 10/10 2092 days 4%
Michael 10/10 2120 days 4%
Simone Maccagnan 10/10 2151 days 4%
Beate 9/10 2151 days 4%
Jonas and Lottie 10/10 2182 days 4%
Anita 9/10 2182 days 4%
Lance 10/10 2212 days 4%
Julia Thompson 10/10 2212 days 4%
Brett See 10/10 2243 days 4%
Grizzly Girl 9/10 2243 days 4%
kael Matthews 9/10 2243 days 4%
Kimberly 10/10 2273 days 4%
Jenna webber 9/10 2273 days 4%
Karina 10/10 2457 days 4%
Alde 10/10 2457 days 4%
The Weathersons 9/10 2470 days 3%
Tina Elsdon 10/10 2516 days 4%
Joanna du Toit 9/10 2547 days 4%
Nel Warnaar 10/10 2552 days 4%
Nigel Chapman 10/10 2576 days 3%
Craig Cini 10/10 2641 days 3%
Daniel Unkel 10/10 2690 days 3%
Eric Adelman 10/10 2737 days 3%
Jo Clarke 8/10 2778 days 3%
Jason Morehouse 10/10 2822 days 3%
Alan Brown 5/10 2850 days 2%
Matthias Wohlgemuth 7/10 2864 days 3%
Leilani Lemusu-Read 10/10 2881 days 3%
Kathrin Weigl 10/10 2898 days 3%
Yachar Tajamady 10/10 2939 days 3%
Tina Brill 10/10 2973 days 3%
Robert Ciarrocchi 10/10 3040 days 3%
Courtney 10/10 3065 days 3%
Cullen Wiginton 10/10 3107 days 2%
Alan Honey 9/10 3137 days 2%
Shaun Burns 10/10 3145 days 2%
Etienne Boeziek 10/10 3149 days 2%
Julia Clark 9/10 3173 days 2%
Sandra Kruse 10/10 3175 days 2%
Victoria Lee 10/10 3255 days 2%
Max Brunner 10/10 3270 days 2%
Hanna from Germany 10/10 3282 days 2%
Sarah Gurney 10/10 3307 days 2%
Ron Web 10/10 3308 days 2%
Claudius How 10/10 3308 days 2%
Jayne Lewis 10/10 3308 days 2%
Jade Duncan 10/10 3326 days 2%
Steve Warren 10/10 3337 days 2%
Megan 10/10 3369 days 2%
Nicolas Justin 10/10 3543 days 1%
Julia 10/10 3553 days 2%
John Wray 10/10 3581 days 2%
Constantin D 10/10 3593 days 2%
Jonathan Arndt 10/10 3594 days 2%
Virpi Andersson 10/10 3612 days 1%
Dieter Schmees 9/10 3624 days 1%
Manuela 10/10 3639 days 1%
Dieter & Lydia Schmees 9/10 3643 days 1%
Bert Snel 10/10 3643 days 1%
oren schnabel 10/10 3643 days 1%
SUE COLEMAN 9/10 3643 days 1%
Astrid Egesten 9/10 3650 days 1%
Gianpiero Rodari 9/10 3673 days 1%
sahni 9/10 3857 days 1%
Jan Legein 10/10 3895 days 1%
Josefin Lind 9/10 3897 days 1%
Herman Holmgist 9/10 3897 days 1%
Leeann Newton 9/10 3944 days 1%
Andrew Young 10/10 3946 days 1%
GN100 9/10 3946 days 1%
Michael Turek 10/10 3977 days 1%
Linda Morey 10/10 3977 days 1%
Eric and Nienke 8/10 4008 days 1%
Julian Kemp 10/10 4038 days 1%
Steve Warren 10/10 4069 days 1%
PaulMacca 10/10 4161 days 0%
AoP 10/10 4283 days 0%
Penny Compton 10/10 4283 days 0%
Julian Roots 8/10 4283 days 0%
Helen and Ogi 10/10 4296 days 0%
Lis Bon 10/10 4311 days 0%
Pahlfamily 10/10 4342 days 0%
Joroen Borkert 9/10 4360 days 0%
Johannes OBerlin 10/10 4645 days 1%
Shavill 10/10 4648 days 1%
Michael Stoll 10/10 4658 days 1%
E Smudde 8/10 4661 days 1%
RhysWendy 10/10 4708 days 1%
Ken Jones 9/10 4989 days 1%
Steve Waterhouse 8/10 4999 days 1%
Jan Visser 8/10 5014 days 1%
Victoria Purver 10/10 5017 days 1%
Andrew Koster 9/10 5027 days 1%
Emma Edis-Bates 9/10 5030 days 1%
rhubarbsky 10/10 5104 days 1%
krisevelyn 9/10 5318 days 1%
Caitriona Doyle 10/10 5401 days 1%
Hanz 10/10 5403 days 1%
Linley Faulkner 10/10 5407 days 1%
EA Anders 10/10 5424 days 1%
Family van Hessem 8/10 5427 days 1%
Anna 10/10 5477 days 1%
Jessica Clarisse 10/10 5481 days 1%
Christine Suess 10/10 5481 days 1%
LindaV 8/10 5747 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Smiths Farm Holiday Park experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-0.20% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Smiths Farm Holiday Park experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Smiths Farm Holiday Park experience has been adjusted for 10 days. Adjustments are according to the following table.

Days Adjustment
7 -0.14%
8 -0.16%
9 -0.18%
10 -0.20%
11 -0.22%
12 -0.24%
13 -0.26%

Balancing Adjustment

0.12% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

99%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.