Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Cheapa Campa.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Cheapa Campa
Valid Reviews
82 Valid Reviews
The Cheapa Campa experience has a total of 89 reviews. There are 82 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 82 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
7% |
| 9/10 | 8 |
|
10% |
| 8/10 | 17 |
|
21% |
| 7/10 | 22 |
|
27% |
| 6/10 | 11 |
|
13% |
| 5/10 | 3 |
|
4% |
| 4/10 | 5 |
|
6% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 8 |
|
10% |
65.37% Average
The raw data average (mean) for all the Cheapa Campa valid reviews is 65.37% and is based on 82 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
60 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 82 valid reviews, the experience has 60 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 60 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
3% |
| 9/10 | 4 |
|
7% |
| 8/10 | 15 |
|
25% |
| 7/10 | 21 |
|
35% |
| 6/10 | 9 |
|
15% |
| 5/10 | 3 |
|
5% |
| 4/10 | 3 |
|
5% |
| 3/10 | 1 |
|
2% |
| 2/10 | 0 |
|
0% |
| 1/10 | 2 |
|
3% |
68.17% Average
The raw data average (mean) for all the Cheapa Campa face-to-face reviews is 68.17% and is based on 60 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
54.01%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Mariana | 1/10 | 184 days | 65% |
| Lisa | 2/10 | 397 days | 68% |
| Jake | 1/10 | 489 days | 57% |
| Alex | 10/10 | 824 days | 100% |
| Tina Clendon | 10/10 | 1707 days | 9% |
| Michel GAMBA | 9/10 | 1829 days | 8% |
| Michael Prochazka | 10/10 | 1889 days | 8% |
| luc baot | 8/10 | 1920 days | 8% |
| Marcello D'Ambra | 9/10 | 2499 days | 6% |
| Mary Verissimo | 1/10 | 2864 days | 2% |
| Tin Lok Yan | 6/10 | 2894 days | 4% |
| J Staxs | 1/10 | 2925 days | 2% |
| Christine | 9/10 | 3043 days | 4% |
| Paul Morrell | 4/10 | 3076 days | 3% |
| Rawiri johnston | 6/10 | 3168 days | 3% |
| BERTRAND RASCAR | 8/10 | 3168 days | 4% |
| Marcus and Claudia | 1/10 | 3334 days | 1% |
| Angela Neilsen | 9/10 | 3929 days | 1% |
| Klaus Petersen | 8/10 | 4039 days | 1% |
| Payton Johnstone | 7/10 | 4233 days | 0% |
| enjoy New Zealand | 1/10 | 4233 days | 0% |
| Rainer | 4/10 | 4361 days | 0% |
| Jiri van Straelper | 6/10 | 4373 days | 0% |
| Martijn Jansen | 6/10 | 4373 days | 0% |
| Cennart ud Brock | 7/10 | 4475 days | 2% |
| pacemannz | 4/10 | 4690 days | 1% |
| Larry Curtiss | 6/10 | 4748 days | 1% |
| Sabine | 7/10 | 4756 days | 2% |
| Bob & Beryl Hague | 8/10 | 4766 days | 2% |
| Susie Christensen | 7/10 | 4766 days | 2% |
| Clemens | 7/10 | 4773 days | 2% |
| Pieter | 9/10 | 4811 days | 2% |
| kelsal | 1/10 | 4811 days | 1% |
| Jacqueline | 10/10 | 4842 days | 2% |
| Mikala Dinka | 8/10 | 4843 days | 2% |
| Steve & Maggie | 7/10 | 4843 days | 2% |
| Matthias | 8/10 | 4857 days | 2% |
| Mark Bakker | 6/10 | 4859 days | 1% |
| Stephen Hunt | 7/10 | 5082 days | 2% |
| Bill Mclennan | 8/10 | 5099 days | 2% |
| Brian & Di | 8/10 | 5099 days | 2% |
| John Duffy | 5/10 | 5103 days | 1% |
| Astrid N | 8/10 | 5104 days | 2% |
| Clemens | 3/10 | 5106 days | 1% |
| Fredrik Thornell | 8/10 | 5107 days | 2% |
| Antoine Van Hoovled | 7/10 | 5107 days | 2% |
| Claudia | 7/10 | 5107 days | 2% |
| Ross | 7/10 | 5110 days | 2% |
| Bryan Higgins | 6/10 | 5115 days | 1% |
| Gerhard | 5/10 | 5118 days | 1% |
| Winskowsky | 5/10 | 5119 days | 1% |
| Pieter | 6/10 | 5122 days | 1% |
| Sandra | 7/10 | 5122 days | 2% |
| Martin Current | 6/10 | 5132 days | 1% |
| Christine Wirth | 7/10 | 5136 days | 2% |
| Dennis & Claudia | 6/10 | 5137 days | 1% |
| Schers | 9/10 | 5138 days | 2% |
| Daniel Lang | 8/10 | 5138 days | 2% |
| Arnold | 8/10 | 5473 days | 2% |
| Marcus Kippner | 4/10 | 5473 days | 1% |
| johnandgin | 1/10 | 5482 days | 1% |
| Susan & Richard | 7/10 | 5485 days | 2% |
| Hannah Clark | 7/10 | 5503 days | 2% |
| vanijzendoor | 7/10 | 5505 days | 2% |
| deanlaw | 10/10 | 5555 days | 2% |
| barts | 8/10 | 5556 days | 2% |
| frederike | 8/10 | 5557 days | 2% |
| Linda Coats | 10/10 | 5557 days | 2% |
| Lynn Maguire | 8/10 | 5558 days | 2% |
| pimn | 7/10 | 5566 days | 2% |
| Susann Koschmeider | 7/10 | 5576 days | 2% |
| Susanne Santer | 7/10 | 5580 days | 2% |
| X Vogel | 8/10 | 5582 days | 2% |
| Christian Kamm | 4/10 | 5813 days | 1% |
| Ger | 8/10 | 5814 days | 2% |
| IanM | 6/10 | 5816 days | 1% |
| Andrew Smith | 7/10 | 5822 days | 2% |
| JuergenW | 7/10 | 5823 days | 2% |
| BernardK | 9/10 | 5833 days | 2% |
| WinstonH | 9/10 | 5835 days | 2% |
| Katrina | 7/10 | 5839 days | 2% |
| MartinD | 7/10 | 5874 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Cheapa Campa experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.09% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 55 days. The Cheapa Campa experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Cheapa Campa experience has been adjusted for 151 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 148 | -3.03% |
| 149 | -3.05% |
| 150 | -3.07% |
| 151 | -3.09% |
| 152 | -3.11% |
| 153 | -3.13% |
| 154 | -3.15% |
| … | … |
Balancing Adjustment
23.61% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.