Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Craters of the Moon.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Craters of the Moon
Valid Reviews
66 Valid Reviews
The Craters of the Moon experience has a total of 66 valid reviews. There are no invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 66 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 3 |
|
5% |
| 9/10 | 10 |
|
15% |
| 8/10 | 14 |
|
21% |
| 7/10 | 16 |
|
24% |
| 6/10 | 8 |
|
12% |
| 5/10 | 4 |
|
6% |
| 4/10 | 8 |
|
12% |
| 3/10 | 2 |
|
3% |
| 2/10 | 0 |
|
0% |
| 1/10 | 1 |
|
2% |
68.33% Average
The raw data average (mean) for all the Craters of the Moon valid reviews is 68.33% and is based on 66 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
56 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 66 valid reviews, the experience has 56 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 56 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
4% |
| 9/10 | 9 |
|
16% |
| 8/10 | 12 |
|
21% |
| 7/10 | 14 |
|
25% |
| 6/10 | 7 |
|
13% |
| 5/10 | 3 |
|
5% |
| 4/10 | 7 |
|
13% |
| 3/10 | 2 |
|
4% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
68.93% Average
The raw data average (mean) for all the Craters of the Moon face-to-face reviews is 68.93% and is based on 56 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.25%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Ngamarama Mataio | 4/10 | 1401 days | 100% |
| Michael Bley | 7/10 | 2924 days | 26% |
| Connor Hormell | 10/10 | 2986 days | 27% |
| Karlee Hormell | 9/10 | 2987 days | 27% |
| Lucy Millett | 5/10 | 2989 days | 20% |
| Mona Uttendorf | 6/10 | 2990 days | 23% |
| Lisa | 8/10 | 2996 days | 26% |
| Barbara | 10/10 | 2998 days | 27% |
| Menguy Thibault | 6/10 | 3229 days | 19% |
| Anna Lerchl | 8/10 | 3254 days | 21% |
| Hannes | 9/10 | 3256 days | 21% |
| Marlene Buchwald | 4/10 | 3273 days | 14% |
| Andreas Schiefer | 9/10 | 3289 days | 21% |
| Catharina Cuntz | 9/10 | 3293 days | 21% |
| Franziska and Sabine | 7/10 | 3300 days | 19% |
| Thomas and Katia | 6/10 | 3333 days | 17% |
| Michal Kamradek | 7/10 | 3693 days | 12% |
| Jutta Bernhart | 6/10 | 3706 days | 11% |
| Richard | 7/10 | 3867 days | 9% |
| Ondrej Stepanek | 3/10 | 3958 days | 4% |
| Boneschova Jarka | 7/10 | 3958 days | 7% |
| Jakub Stastny | 4/10 | 3959 days | 5% |
| Granjon | 8/10 | 3990 days | 7% |
| Miriam Grund | 9/10 | 3993 days | 7% |
| Philip Donachie | 8/10 | 4005 days | 7% |
| Max Tetzlaff | 8/10 | 4015 days | 6% |
| Elise Boinnot | 9/10 | 4016 days | 7% |
| Thomas Dequidt | 7/10 | 4016 days | 6% |
| Claudia | 7/10 | 4026 days | 6% |
| Bertrand Gilles | 4/10 | 4336 days | 0% |
| Clodec | 8/10 | 4349 days | 0% |
| ToGy | 1/10 | 4719 days | 4% |
| Slangen | 7/10 | 4741 days | 9% |
| katel86 | 8/10 | 4901 days | 9% |
| Johnno25 | 7/10 | 4963 days | 9% |
| rgoodwi3 | 10/10 | 4993 days | 10% |
| Alice Bastiman | 5/10 | 5062 days | 7% |
| Natalie Maguire | 9/10 | 5068 days | 9% |
| Andreas Rath | 4/10 | 5070 days | 6% |
| Nikolas Woelzel | 3/10 | 5087 days | 5% |
| Adam Hayley | 4/10 | 5097 days | 6% |
| Ines | 8/10 | 5100 days | 9% |
| Derek Archibald | 7/10 | 5106 days | 9% |
| Andrew Hammond | 8/10 | 5236 days | 9% |
| Matt Roper | 8/10 | 5441 days | 9% |
| M and H Lunn | 7/10 | 5459 days | 9% |
| Dersiree Moerbeek | 6/10 | 5476 days | 8% |
| Bram-Jan M | 8/10 | 5477 days | 9% |
| Sebastien Briant | 4/10 | 5477 days | 6% |
| Coby Aalbrecht | 8/10 | 5477 days | 9% |
| Wolfgang G | 9/10 | 5484 days | 9% |
| J P Paulvast | 8/10 | 5492 days | 9% |
| Jorrit Bust | 7/10 | 5492 days | 9% |
| _mel_ | 5/10 | 5509 days | 7% |
| robineth | 4/10 | 5533 days | 6% |
| Mark Piche | 7/10 | 5589 days | 9% |
| KYinNZ | 6/10 | 5693 days | 8% |
| KatieR | 8/10 | 5782 days | 9% |
| Andrew | 9/10 | 5784 days | 9% |
| gerhardm | 6/10 | 5784 days | 8% |
| PeteH1 | 6/10 | 5800 days | 8% |
| AliR | 5/10 | 5800 days | 7% |
| Nick | 9/10 | 5800 days | 9% |
| Andreas | 7/10 | 5856 days | 9% |
| Katherine | 7/10 | 5889 days | 9% |
| Claire | 7/10 | 5896 days | 9% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Craters of the Moon experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.14% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Craters of the Moon experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Craters of the Moon experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
10.14% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
75%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.