Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Skippers Canyon Jet.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Skippers Canyon Jet

Valid Reviews

64 Valid Reviews

The Skippers Canyon Jet experience has a total of 65 reviews. There are 64 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 64 valid reviews:

Rating Count Percentage
10/10 28
44%
9/10 23
36%
8/10 10
16%
7/10 2
3%
6/10 1
2%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

91.72% Average

The raw data average (mean) for all the Skippers Canyon Jet valid reviews is 91.72% and is based on 64 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

40 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 64 valid reviews, the experience has 40 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 40 face-to-face reviews:

Rating Count Percentage
10/10 10
25%
9/10 17
43%
8/10 10
25%
7/10 2
5%
6/10 1
3%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

88.25% Average

The raw data average (mean) for all the Skippers Canyon Jet face-to-face reviews is 88.25% and is based on 40 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

91.35%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Tomas Lloyd 8/10 3270 days 100%
Cameron Jeal 7/10 3346 days 81%
Frans Derks 9/10 4437 days 10%
Jenben 10/10 4474 days 11%
Esther Goh 9/10 4658 days 10%
Eltel 10/10 4688 days 11%
Green UK 6/10 4700 days 0%
Robin Sable 10/10 4700 days 11%
DJohnson 9/10 4901 days 10%
Prideaux 9/10 5064 days 10%
Ray Banham 9/10 5065 days 10%
Sophia Kelly 10/10 5069 days 11%
Werner and Rita 9/10 5069 days 10%
Tom Bushell 9/10 5069 days 10%
John Cullin 10/10 5075 days 11%
Victoria Boolsen 9/10 5077 days 10%
Adam Duus-Boolsen 8/10 5077 days 9%
Laura Leigh 8/10 5078 days 9%
Brian Lind 9/10 5100 days 10%
Sarraute 9/10 5105 days 10%
Gillian de Vries 8/10 5106 days 9%
H Schepers 8/10 5109 days 9%
Hee Min Kang 9/10 5110 days 10%
sezybee 10/10 5297 days 11%
jewelz 10/10 5297 days 11%
Keita-Karen Buchanan 8/10 5436 days 9%
David B 8/10 5445 days 9%
Yssel de Schepper 10/10 5456 days 11%
Janny Meerdinnk Veldboow 8/10 5456 days 9%
Bert Tonwen 10/10 5459 days 11%
Ian E 9/10 5474 days 10%
Wildtime 10/10 5509 days 11%
Jillian 10/10 5509 days 11%
TomL 10/10 5570 days 11%
rincoln 10/10 5570 days 11%
Edward Bugg 10/10 5601 days 11%
Suzanne 10/10 5601 days 11%
EllieMiller 10/10 5601 days 11%
JosephF 10/10 5723 days 11%
tinkerbe11 9/10 5784 days 10%
mikestep 10/10 5784 days 11%
kymberlyw 10/10 5785 days 11%
Edcan 10/10 5802 days 11%
Doll 9/10 5807 days 10%
Rob 8/10 5807 days 9%
TammyH 8/10 5810 days 9%
Brian 9/10 5824 days 10%
Dean Rodick 10/10 5904 days 11%
shelly milne 9/10 5978 days 10%
Richard Ebbett 9/10 5978 days 10%
Jennie 7/10 5990 days 5%
famlou 10/10 5999 days 11%
Martha 9/10 5999 days 10%
Thomas Bachmann 10/10 6032 days 11%
Brian 9/10 6032 days 10%
Nigel McArthur 10/10 6065 days 11%
sukmi 10/10 6100 days 11%
Rhys Howell 10/10 6118 days 11%
Anke Bohrer 10/10 6130 days 11%
Rob and Dorothy 9/10 6154 days 10%
jahirst 9/10 6166 days 10%
Paula Curtis 10/10 6188 days 11%
Kelly 9/10 6188 days 10%
Wendy Williams 9/10 6276 days 10%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Skippers Canyon Jet experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.14% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Skippers Canyon Jet experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Skippers Canyon Jet experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.08%
198 -4.10%
199 -4.12%
200 -4.14%
201 -4.16%
202 -4.18%
203 -4.20%

Balancing Adjustment

1.42% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

89%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.