Back

Ranking Score Explained

Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Kaikoura Kayaks

Valid Reviews

328 Valid Reviews

The Kaikoura Kayaks experience has a total of 341 reviews. There are 328 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 328 valid reviews:

Rating Count Percentage
10/10 251
77%
9/10 56
17%
8/10 12
4%
7/10 5
2%
6/10 2
1%
5/10 1
0%
4/10 0
0%
3/10 1
0%
2/10 0
0%
1/10 0
0%

96.49% Average

The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.49% and is based on 328 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

18 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 328 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 18 face-to-face reviews:

Rating Count Percentage
10/10 2
11%
9/10 7
39%
8/10 4
22%
7/10 4
22%
6/10 1
6%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.78% Average

The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

98.16%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ben 10/10 317 days 100%
Rod and Suzanne. Perth Australia 10/10 654 days 80%
Kate 10/10 1992 days 5%
Janet wheeler 10/10 2022 days 5%
Karen Howie 10/10 2053 days 5%
Fred 10/10 2144 days 5%
Abbey 10/10 2175 days 5%
Els Vloedbeld 10/10 2206 days 4%
Warren Taylor 9/10 2236 days 4%
JB 10/10 2236 days 4%
Dee 10/10 2267 days 4%
Johanna Weidenbruch 10/10 2450 days 4%
Martin Bolech 9/10 2509 days 4%
Dr. Bill 10/10 2509 days 4%
Fee08 10/10 2509 days 4%
LYDIA ADAMS 10/10 2509 days 4%
Dickinson Ann 10/10 2509 days 4%
Tim 10/10 2540 days 4%
Sue, UK 10/10 2601 days 4%
thomas 10/10 2601 days 4%
Andrew Barclift 10/10 2601 days 4%
Marjan D 10/10 2601 days 4%
Nathan 10/10 2632 days 4%
Kathy Lee 10/10 2632 days 4%
Glenys 10/10 2661 days 4%
Mary S. 10/10 2723 days 3%
Caitlin 10/10 2753 days 3%
Grant 10/10 2784 days 3%
Friederike 10/10 2815 days 3%
SHELLEY E BLYTHE 10/10 2846 days 3%
Georgia Phelps 10/10 2846 days 3%
Roger G 10/10 2846 days 3%
Colin 10/10 2846 days 3%
Julie 10/10 2846 days 3%
Ruud en Wilma 10/10 2846 days 3%
Robert 9/10 2846 days 3%
ianbeaumont235@gmail.com 10/10 2846 days 3%
Sam Cherry 10/10 2846 days 3%
Steve O'Brien 10/10 2856 days 3%
Dave Haughan 10/10 2857 days 3%
Kristen Barrett 10/10 2873 days 3%
MJ Macdonald 9/10 2873 days 3%
Patrick Mclaughlin 10/10 2873 days 3%
Miquela Mcguiness 10/10 2873 days 3%
Michael Gooch 10/10 2873 days 3%
Rebecca 10/10 2874 days 3%
zer mo 10/10 2904 days 3%
Petra Klerken 10/10 2904 days 3%
Lisa Hurry 10/10 2904 days 3%
Daniel Sullivan 10/10 2935 days 3%
Lolliedives 10/10 2965 days 3%
Susan Davey 10/10 2996 days 3%
Joanne Sams 10/10 2996 days 3%
Benjamin Yang 10/10 2996 days 3%
Phil Baaten 10/10 2996 days 3%
Heleen Middel 10/10 3026 days 3%
Erika Browne 10/10 3026 days 3%
Richard Hewitt 10/10 3026 days 3%
Michelle Fox 10/10 3026 days 3%
Saskia Frank 9/10 3057 days 3%
Rhumm89 10/10 3057 days 3%
Bj Thomas 10/10 3057 days 3%
Jordi Carrasco 10/10 3057 days 3%
Rick Goldsbrough 10/10 3057 days 3%
Alice 10/10 3057 days 3%
Kylie Cloke 10/10 3057 days 3%
Karl O'Reilly 10/10 3057 days 3%
Lee Fritz 10/10 3057 days 3%
Jani Roberts 10/10 3057 days 3%
Laura Gnesko 10/10 3088 days 3%
charliecharls 10/10 3088 days 3%
anna852 9/10 3088 days 3%
Sam Sareen 10/10 3088 days 3%
Breanna Barker 10/10 3118 days 3%
Maureen Yeo 10/10 3118 days 3%
Laura Anderson 8/10 3118 days 3%
Glenys Barr 10/10 3123 days 3%
Vivian Jeenel 9/10 3149 days 2%
Michael Eugster 10/10 3210 days 2%
Scott Mallyon 9/10 3259 days 2%
Noreen Crombie 10/10 3269 days 2%
Sandra Egli 10/10 3269 days 2%
Pete Park 9/10 3269 days 2%
Slippy Theslip 10/10 3269 days 2%
Ian Davison 10/10 3269 days 2%
Pam Bowen 8/10 3269 days 2%
Daniel Ryan 10/10 3269 days 2%
Iners 10/10 3300 days 2%
Aimee Theobald 10/10 3300 days 2%
Helen Tea 10/10 3300 days 2%
Jia Xin Fang 9/10 3300 days 2%
John Robinson 9/10 3300 days 2%
Teresa Baxter 10/10 3300 days 2%
Lisa Scott 10/10 3350 days 2%
Hugh South 10/10 3361 days 2%
Pip Bowhay 10/10 3361 days 2%
Barbara Unknown 9/10 3361 days 2%
Chris 8/10 3361 days 2%
Scott Tibbitts 9/10 3361 days 2%
Catherine Skow 10/10 3391 days 2%
Yun-Ting Chiang 10/10 3391 days 2%
Ethan Ruhland 10/10 3391 days 2%
clare Dubina 10/10 3391 days 2%
ahyong Ling 10/10 3391 days 2%
LAR 10/10 3391 days 2%
Steve Krygger 10/10 3391 days 2%
Lisa Evans 10/10 3422 days 2%
Derek Derek 10/10 3483 days 2%
Jessics Hagan 10/10 3483 days 2%
Amanda Shackleton 10/10 3483 days 2%
Silvie S 10/10 3483 days 2%
K L 10/10 3514 days 2%
Yoon Kwon 5/10 3514 days 1%
Amber Deed 10/10 3514 days 2%
Amber Jordan 9/10 3524 days 2%
Meagan Leicht 9/10 3544 days 2%
Anna 10/10 3544 days 2%
Kim W 10/10 3544 days 2%
Thomas N 10/10 3544 days 2%
Geoff Burke 10/10 3544 days 2%
Lynne Evans 10/10 3544 days 2%
Cori Schultz 9/10 3566 days 1%
cynthia.david@hotmail.de Cynthia 10/10 3575 days 2%
kurt asplin 10/10 3575 days 2%
Volker Stroenisch 10/10 3590 days 2%
Braden Chick 10/10 3604 days 2%
Marka Okrutny 9/10 3635 days 1%
Kent Hartstang 10/10 3635 days 2%
Carl Gerrard 10/10 3635 days 2%
Riley Chick 10/10 3635 days 2%
veremalua vugakoto 10/10 3635 days 2%
Mustrum Ridcully 10/10 3635 days 2%
Nayra M 10/10 3635 days 2%
john mason 10/10 3635 days 2%
Sebastian Hutchings 10/10 3635 days 2%
Dwayne Fussell 9/10 3635 days 1%
Stu Norman 10/10 3636 days 2%
Joshua Sauder 10/10 3636 days 2%
Billy Nowell 10/10 3636 days 2%
fionna fraser 10/10 3666 days 1%
Alan Grove 9/10 3666 days 1%
Harvey Bentham 10/10 3666 days 1%
Stacey Kerin 10/10 3667 days 1%
Nicki Tulloch 8/10 3667 days 1%
johansan99 8/10 3667 days 1%
Chloe Harvey 6/10 3672 days 1%
K Proffitt 10/10 3728 days 1%
Anthony Jacobs 10/10 3788 days 1%
Anna Hunt 10/10 3819 days 1%
Wes Watchorn 10/10 3849 days 1%
Kaylen Echols 9/10 3849 days 1%
Charles Chan 10/10 3849 days 1%
Vicki Moffat 10/10 3910 days 1%
Katie 9/10 3910 days 1%
Keith Paris 9/10 3941 days 1%
Chris Harvey 10/10 3941 days 1%
Ian Knight 10/10 3941 days 1%
sydneyaharris 7/10 3941 days 1%
Jess Richardson 9/10 3941 days 1%
K F 10/10 3941 days 1%
Raima Svoboda 10/10 3941 days 1%
Mike Laanen 10/10 3941 days 1%
Sally Orr 10/10 3969 days 1%
Sabine Janzen 10/10 4000 days 1%
suze 10/10 4000 days 1%
Inge van Noorf 7/10 4029 days 0%
Anja R 10/10 4092 days 1%
Hugh Pittty 10/10 4092 days 1%
scott bickley 10/10 4092 days 1%
Ruairi Mc 10/10 4122 days 0%
ellie bert 10/10 4184 days 0%
Gary 9/10 4284 days 0%
Marilyn Mulkey 10/10 4307 days 0%
Louison Laissus 8/10 4316 days 0%
Alex Sheldon 9/10 4332 days 0%
Stefan Reutler 8/10 4332 days 0%
Anthony Brown 10/10 4359 days 0%
fifilabumblebee 10/10 4487 days 1%
KoKi 10/10 4487 days 1%
Bertiethebus 10/10 4641 days 1%
Katya Verikaitis 7/10 4665 days 1%
Raelene Vine 9/10 4672 days 1%
Lars Schulz 8/10 4687 days 1%
Innes Martin 9/10 4766 days 1%
Eric and Jen Popma 9/10 4772 days 1%
Megan_8023 10/10 4852 days 1%
merryunbirthday 10/10 4852 days 1%
Ronald 10/10 4852 days 1%
gareth williams 10/10 4852 days 1%
Hillsons 10/10 4975 days 1%
yuzu 10/10 5006 days 1%
randlmiller 10/10 5066 days 1%
JEB 10/10 5097 days 1%
Dottiedolittle 9/10 5128 days 1%
DEEPDIVERJM 10/10 5128 days 1%
LindseyH 10/10 5158 days 1%
daverr900 10/10 5189 days 1%
JAD 10/10 5189 days 1%
elise1987 10/10 5189 days 1%
nathan_carr 10/10 5218 days 1%
Oliver 10/10 5249 days 1%
catimai 10/10 5280 days 1%
Keiron 10/10 5280 days 1%
juliem 10/10 5280 days 1%
maxi14 10/10 5280 days 1%
thostheboss 10/10 5310 days 1%
kristy_nichol 10/10 5310 days 1%
lenaajdacic 9/10 5310 days 1%
nickyoung 9/10 5310 days 1%
El_mago_toman 10/10 5310 days 1%
filmgeekgirl 10/10 5310 days 1%
rooboo26 9/10 5310 days 1%
grizzlybear 10/10 5310 days 1%
Stephanie_M_ 10/10 5310 days 1%
pingralph2011 10/10 5341 days 1%
lulufrance 9/10 5341 days 1%
pascarni 9/10 5341 days 1%
Manda 9/10 5341 days 1%
liznkev 10/10 5341 days 1%
Marie_Lulu 8/10 5341 days 1%
raytaylr 10/10 5341 days 1%
Dexter 10/10 5341 days 1%
L3160 9/10 5372 days 1%
Olivia 9/10 5372 days 1%
EMMAPOLLARD 10/10 5372 days 1%
Chris_Atkinson 9/10 5372 days 1%
mesa28 9/10 5372 days 1%
CHARLOTTEGRUNBAUM 9/10 5372 days 1%
Braijay 10/10 5372 days 1%
Georgy 10/10 5372 days 1%
baloo 10/10 5372 days 1%
kafff17 10/10 5403 days 1%
Schnaegg 10/10 5403 days 1%
Id107 10/10 5403 days 1%
bjocar 8/10 5403 days 1%
joannem81 9/10 5403 days 1%
leighhk 10/10 5403 days 1%
michael9876 10/10 5403 days 1%
yamael66 9/10 5403 days 1%
Lema 9/10 5403 days 1%
kispista 10/10 5403 days 1%
uli 10/10 5403 days 1%
Emma Ducat 10/10 5403 days 1%
Naomi Kosteaman 7/10 5407 days 1%
margreet boersma 10/10 5431 days 1%
Halebopp 10/10 5431 days 1%
thunderbird 10/10 5431 days 1%
inabambina 10/10 5431 days 1%
Teammuppet 9/10 5431 days 1%
nick777 8/10 5431 days 1%
barbarahonig 10/10 5431 days 1%
Pants1 10/10 5431 days 1%
ryleynewman 10/10 5431 days 1%
knix 10/10 5431 days 1%
slucht 10/10 5431 days 1%
kmorris 10/10 5431 days 1%
Lauhe 10/10 5431 days 1%
bmeyers 10/10 5431 days 1%
kellysa 9/10 5431 days 1%
GypsyJill 9/10 5431 days 1%
Ginette 10/10 5431 days 1%
Lifeasyouseeit 10/10 5431 days 1%
mpatel 10/10 5462 days 1%
laurieuj 10/10 5462 days 1%
mrkstwrt 10/10 5462 days 1%
ssoohoo11 10/10 5462 days 1%
iain 10/10 5462 days 1%
antuori 9/10 5462 days 1%
pogui 9/10 5462 days 1%
Ines_Victor 10/10 5462 days 1%
Rc22 10/10 5493 days 1%
gianzav 10/10 5493 days 1%
jillxjlei 10/10 5493 days 1%
Lea24 10/10 5493 days 1%
ctkwok 10/10 5493 days 1%
bkavanagh 10/10 5523 days 1%
djnifong 10/10 5523 days 1%
cstanley 10/10 5523 days 1%
djpanther73 10/10 5523 days 1%
nblank 10/10 5523 days 1%
gauera 10/10 5523 days 1%
westwoodcrew 10/10 5523 days 1%
breconbird 10/10 5523 days 1%
darcym 10/10 5523 days 1%
jilliang104 10/10 5523 days 1%
lucy55 9/10 5523 days 1%
cheye17 10/10 5523 days 1%
Dai 10/10 5523 days 1%
chris_doidge 10/10 5523 days 1%
katharina 9/10 5523 days 1%
ingrid484 10/10 5554 days 1%
cjimenez 10/10 5554 days 1%
Yasuyuki 10/10 5554 days 1%
pjterrett 10/10 5554 days 1%
rachelcare 10/10 5554 days 1%
sinbad343 10/10 5554 days 1%
tamsing 10/10 5554 days 1%
marktwigg 10/10 5554 days 1%
judy56 10/10 5554 days 1%
joeann 10/10 5554 days 1%
Barron 10/10 5554 days 1%
jaxon 10/10 5583 days 1%
stevod59 10/10 5583 days 1%
audrey 10/10 5583 days 1%
madevlin 10/10 5583 days 1%
spacer6789 10/10 5583 days 1%
annhodder 9/10 5583 days 1%
bluegirl 10/10 5583 days 1%
coolbron 10/10 5583 days 1%
Macca 10/10 5583 days 1%
annapopanna 10/10 5614 days 1%
hollyks 10/10 5768 days 1%
kurt asplin 10/10 5768 days 1%
ben21 10/10 5796 days 1%
Leoniewoolf 10/10 5827 days 1%
Emily Brand 9/10 5919 days 1%
durk94 9/10 5919 days 1%
vinny walia 10/10 5919 days 1%
Diana Spaulding 9/10 5919 days 1%
Cam Short 10/10 5919 days 1%
Jeremy 3/10 5948 days 1%
johanw 6/10 5973 days 0%
GingerPrince 9/10 6136 days 1%
jahirst 10/10 6483 days 1%
Denise 8/10 6485 days 1%
Hall 10/10 6530 days 1%
Eleanor Adams 7/10 6594 days 1%
Sue 9/10 6880 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.06% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Kaikoura Kayaks experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
… …
197 -4.00%
198 -4.02%
199 -4.04%
200 -4.06%
201 -4.08%
202 -4.10%
203 -4.12%
… …

Balancing Adjustment

0.52% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

95%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.