Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kaikoura Kayaks.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
328 Valid Reviews
The Kaikoura Kayaks experience has a total of 341 reviews. There are 328 valid reviews that are included when calculating the ranking score and 13 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 328 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 251 |
|
77% |
| 9/10 | 56 |
|
17% |
| 8/10 | 12 |
|
4% |
| 7/10 | 5 |
|
2% |
| 6/10 | 2 |
|
1% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 1 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.49% Average
The raw data average (mean) for all the Kaikoura Kayaks valid reviews is 96.49% and is based on 328 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
18 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 328 valid reviews, the experience has 18 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 18 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
11% |
| 9/10 | 7 |
|
39% |
| 8/10 | 4 |
|
22% |
| 7/10 | 4 |
|
22% |
| 6/10 | 1 |
|
6% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
82.78% Average
The raw data average (mean) for all the Kaikoura Kayaks face-to-face reviews is 82.78% and is based on 18 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
98.16%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Ben | 10/10 | 317 days | 100% |
| Rod and Suzanne. Perth Australia | 10/10 | 654 days | 80% |
| Kate | 10/10 | 1992 days | 5% |
| Janet wheeler | 10/10 | 2022 days | 5% |
| Karen Howie | 10/10 | 2053 days | 5% |
| Fred | 10/10 | 2144 days | 5% |
| Abbey | 10/10 | 2175 days | 5% |
| Els Vloedbeld | 10/10 | 2206 days | 4% |
| Warren Taylor | 9/10 | 2236 days | 4% |
| JB | 10/10 | 2236 days | 4% |
| Dee | 10/10 | 2267 days | 4% |
| Johanna Weidenbruch | 10/10 | 2450 days | 4% |
| Martin Bolech | 9/10 | 2509 days | 4% |
| Dr. Bill | 10/10 | 2509 days | 4% |
| Fee08 | 10/10 | 2509 days | 4% |
| LYDIA ADAMS | 10/10 | 2509 days | 4% |
| Dickinson Ann | 10/10 | 2509 days | 4% |
| Tim | 10/10 | 2540 days | 4% |
| Sue, UK | 10/10 | 2601 days | 4% |
| thomas | 10/10 | 2601 days | 4% |
| Andrew Barclift | 10/10 | 2601 days | 4% |
| Marjan D | 10/10 | 2601 days | 4% |
| Nathan | 10/10 | 2632 days | 4% |
| Kathy Lee | 10/10 | 2632 days | 4% |
| Glenys | 10/10 | 2661 days | 4% |
| Mary S. | 10/10 | 2723 days | 3% |
| Caitlin | 10/10 | 2753 days | 3% |
| Grant | 10/10 | 2784 days | 3% |
| Friederike | 10/10 | 2815 days | 3% |
| SHELLEY E BLYTHE | 10/10 | 2846 days | 3% |
| Georgia Phelps | 10/10 | 2846 days | 3% |
| Roger G | 10/10 | 2846 days | 3% |
| Colin | 10/10 | 2846 days | 3% |
| Julie | 10/10 | 2846 days | 3% |
| Ruud en Wilma | 10/10 | 2846 days | 3% |
| Robert | 9/10 | 2846 days | 3% |
| ianbeaumont235@gmail.com | 10/10 | 2846 days | 3% |
| Sam Cherry | 10/10 | 2846 days | 3% |
| Steve O'Brien | 10/10 | 2856 days | 3% |
| Dave Haughan | 10/10 | 2857 days | 3% |
| Kristen Barrett | 10/10 | 2873 days | 3% |
| MJ Macdonald | 9/10 | 2873 days | 3% |
| Patrick Mclaughlin | 10/10 | 2873 days | 3% |
| Miquela Mcguiness | 10/10 | 2873 days | 3% |
| Michael Gooch | 10/10 | 2873 days | 3% |
| Rebecca | 10/10 | 2874 days | 3% |
| zer mo | 10/10 | 2904 days | 3% |
| Petra Klerken | 10/10 | 2904 days | 3% |
| Lisa Hurry | 10/10 | 2904 days | 3% |
| Daniel Sullivan | 10/10 | 2935 days | 3% |
| Lolliedives | 10/10 | 2965 days | 3% |
| Susan Davey | 10/10 | 2996 days | 3% |
| Joanne Sams | 10/10 | 2996 days | 3% |
| Benjamin Yang | 10/10 | 2996 days | 3% |
| Phil Baaten | 10/10 | 2996 days | 3% |
| Heleen Middel | 10/10 | 3026 days | 3% |
| Erika Browne | 10/10 | 3026 days | 3% |
| Richard Hewitt | 10/10 | 3026 days | 3% |
| Michelle Fox | 10/10 | 3026 days | 3% |
| Saskia Frank | 9/10 | 3057 days | 3% |
| Rhumm89 | 10/10 | 3057 days | 3% |
| Bj Thomas | 10/10 | 3057 days | 3% |
| Jordi Carrasco | 10/10 | 3057 days | 3% |
| Rick Goldsbrough | 10/10 | 3057 days | 3% |
| Alice | 10/10 | 3057 days | 3% |
| Kylie Cloke | 10/10 | 3057 days | 3% |
| Karl O'Reilly | 10/10 | 3057 days | 3% |
| Lee Fritz | 10/10 | 3057 days | 3% |
| Jani Roberts | 10/10 | 3057 days | 3% |
| Laura Gnesko | 10/10 | 3088 days | 3% |
| charliecharls | 10/10 | 3088 days | 3% |
| anna852 | 9/10 | 3088 days | 3% |
| Sam Sareen | 10/10 | 3088 days | 3% |
| Breanna Barker | 10/10 | 3118 days | 3% |
| Maureen Yeo | 10/10 | 3118 days | 3% |
| Laura Anderson | 8/10 | 3118 days | 3% |
| Glenys Barr | 10/10 | 3123 days | 3% |
| Vivian Jeenel | 9/10 | 3149 days | 2% |
| Michael Eugster | 10/10 | 3210 days | 2% |
| Scott Mallyon | 9/10 | 3259 days | 2% |
| Noreen Crombie | 10/10 | 3269 days | 2% |
| Sandra Egli | 10/10 | 3269 days | 2% |
| Pete Park | 9/10 | 3269 days | 2% |
| Slippy Theslip | 10/10 | 3269 days | 2% |
| Ian Davison | 10/10 | 3269 days | 2% |
| Pam Bowen | 8/10 | 3269 days | 2% |
| Daniel Ryan | 10/10 | 3269 days | 2% |
| Iners | 10/10 | 3300 days | 2% |
| Aimee Theobald | 10/10 | 3300 days | 2% |
| Helen Tea | 10/10 | 3300 days | 2% |
| Jia Xin Fang | 9/10 | 3300 days | 2% |
| John Robinson | 9/10 | 3300 days | 2% |
| Teresa Baxter | 10/10 | 3300 days | 2% |
| Lisa Scott | 10/10 | 3350 days | 2% |
| Hugh South | 10/10 | 3361 days | 2% |
| Pip Bowhay | 10/10 | 3361 days | 2% |
| Barbara Unknown | 9/10 | 3361 days | 2% |
| Chris | 8/10 | 3361 days | 2% |
| Scott Tibbitts | 9/10 | 3361 days | 2% |
| Catherine Skow | 10/10 | 3391 days | 2% |
| Yun-Ting Chiang | 10/10 | 3391 days | 2% |
| Ethan Ruhland | 10/10 | 3391 days | 2% |
| clare Dubina | 10/10 | 3391 days | 2% |
| ahyong Ling | 10/10 | 3391 days | 2% |
| LAR | 10/10 | 3391 days | 2% |
| Steve Krygger | 10/10 | 3391 days | 2% |
| Lisa Evans | 10/10 | 3422 days | 2% |
| Derek Derek | 10/10 | 3483 days | 2% |
| Jessics Hagan | 10/10 | 3483 days | 2% |
| Amanda Shackleton | 10/10 | 3483 days | 2% |
| Silvie S | 10/10 | 3483 days | 2% |
| K L | 10/10 | 3514 days | 2% |
| Yoon Kwon | 5/10 | 3514 days | 1% |
| Amber Deed | 10/10 | 3514 days | 2% |
| Amber Jordan | 9/10 | 3524 days | 2% |
| Meagan Leicht | 9/10 | 3544 days | 2% |
| Anna | 10/10 | 3544 days | 2% |
| Kim W | 10/10 | 3544 days | 2% |
| Thomas N | 10/10 | 3544 days | 2% |
| Geoff Burke | 10/10 | 3544 days | 2% |
| Lynne Evans | 10/10 | 3544 days | 2% |
| Cori Schultz | 9/10 | 3566 days | 1% |
| cynthia.david@hotmail.de Cynthia | 10/10 | 3575 days | 2% |
| kurt asplin | 10/10 | 3575 days | 2% |
| Volker Stroenisch | 10/10 | 3590 days | 2% |
| Braden Chick | 10/10 | 3604 days | 2% |
| Marka Okrutny | 9/10 | 3635 days | 1% |
| Kent Hartstang | 10/10 | 3635 days | 2% |
| Carl Gerrard | 10/10 | 3635 days | 2% |
| Riley Chick | 10/10 | 3635 days | 2% |
| veremalua vugakoto | 10/10 | 3635 days | 2% |
| Mustrum Ridcully | 10/10 | 3635 days | 2% |
| Nayra M | 10/10 | 3635 days | 2% |
| john mason | 10/10 | 3635 days | 2% |
| Sebastian Hutchings | 10/10 | 3635 days | 2% |
| Dwayne Fussell | 9/10 | 3635 days | 1% |
| Stu Norman | 10/10 | 3636 days | 2% |
| Joshua Sauder | 10/10 | 3636 days | 2% |
| Billy Nowell | 10/10 | 3636 days | 2% |
| fionna fraser | 10/10 | 3666 days | 1% |
| Alan Grove | 9/10 | 3666 days | 1% |
| Harvey Bentham | 10/10 | 3666 days | 1% |
| Stacey Kerin | 10/10 | 3667 days | 1% |
| Nicki Tulloch | 8/10 | 3667 days | 1% |
| johansan99 | 8/10 | 3667 days | 1% |
| Chloe Harvey | 6/10 | 3672 days | 1% |
| K Proffitt | 10/10 | 3728 days | 1% |
| Anthony Jacobs | 10/10 | 3788 days | 1% |
| Anna Hunt | 10/10 | 3819 days | 1% |
| Wes Watchorn | 10/10 | 3849 days | 1% |
| Kaylen Echols | 9/10 | 3849 days | 1% |
| Charles Chan | 10/10 | 3849 days | 1% |
| Vicki Moffat | 10/10 | 3910 days | 1% |
| Katie | 9/10 | 3910 days | 1% |
| Keith Paris | 9/10 | 3941 days | 1% |
| Chris Harvey | 10/10 | 3941 days | 1% |
| Ian Knight | 10/10 | 3941 days | 1% |
| sydneyaharris | 7/10 | 3941 days | 1% |
| Jess Richardson | 9/10 | 3941 days | 1% |
| K F | 10/10 | 3941 days | 1% |
| Raima Svoboda | 10/10 | 3941 days | 1% |
| Mike Laanen | 10/10 | 3941 days | 1% |
| Sally Orr | 10/10 | 3969 days | 1% |
| Sabine Janzen | 10/10 | 4000 days | 1% |
| suze | 10/10 | 4000 days | 1% |
| Inge van Noorf | 7/10 | 4029 days | 0% |
| Anja R | 10/10 | 4092 days | 1% |
| Hugh Pittty | 10/10 | 4092 days | 1% |
| scott bickley | 10/10 | 4092 days | 1% |
| Ruairi Mc | 10/10 | 4122 days | 0% |
| ellie bert | 10/10 | 4184 days | 0% |
| Gary | 9/10 | 4284 days | 0% |
| Marilyn Mulkey | 10/10 | 4307 days | 0% |
| Louison Laissus | 8/10 | 4316 days | 0% |
| Alex Sheldon | 9/10 | 4332 days | 0% |
| Stefan Reutler | 8/10 | 4332 days | 0% |
| Anthony Brown | 10/10 | 4359 days | 0% |
| fifilabumblebee | 10/10 | 4487 days | 1% |
| KoKi | 10/10 | 4487 days | 1% |
| Bertiethebus | 10/10 | 4641 days | 1% |
| Katya Verikaitis | 7/10 | 4665 days | 1% |
| Raelene Vine | 9/10 | 4672 days | 1% |
| Lars Schulz | 8/10 | 4687 days | 1% |
| Innes Martin | 9/10 | 4766 days | 1% |
| Eric and Jen Popma | 9/10 | 4772 days | 1% |
| Megan_8023 | 10/10 | 4852 days | 1% |
| merryunbirthday | 10/10 | 4852 days | 1% |
| Ronald | 10/10 | 4852 days | 1% |
| gareth williams | 10/10 | 4852 days | 1% |
| Hillsons | 10/10 | 4975 days | 1% |
| yuzu | 10/10 | 5006 days | 1% |
| randlmiller | 10/10 | 5066 days | 1% |
| JEB | 10/10 | 5097 days | 1% |
| Dottiedolittle | 9/10 | 5128 days | 1% |
| DEEPDIVERJM | 10/10 | 5128 days | 1% |
| LindseyH | 10/10 | 5158 days | 1% |
| daverr900 | 10/10 | 5189 days | 1% |
| JAD | 10/10 | 5189 days | 1% |
| elise1987 | 10/10 | 5189 days | 1% |
| nathan_carr | 10/10 | 5218 days | 1% |
| Oliver | 10/10 | 5249 days | 1% |
| catimai | 10/10 | 5280 days | 1% |
| Keiron | 10/10 | 5280 days | 1% |
| juliem | 10/10 | 5280 days | 1% |
| maxi14 | 10/10 | 5280 days | 1% |
| thostheboss | 10/10 | 5310 days | 1% |
| kristy_nichol | 10/10 | 5310 days | 1% |
| lenaajdacic | 9/10 | 5310 days | 1% |
| nickyoung | 9/10 | 5310 days | 1% |
| El_mago_toman | 10/10 | 5310 days | 1% |
| filmgeekgirl | 10/10 | 5310 days | 1% |
| rooboo26 | 9/10 | 5310 days | 1% |
| grizzlybear | 10/10 | 5310 days | 1% |
| Stephanie_M_ | 10/10 | 5310 days | 1% |
| pingralph2011 | 10/10 | 5341 days | 1% |
| lulufrance | 9/10 | 5341 days | 1% |
| pascarni | 9/10 | 5341 days | 1% |
| Manda | 9/10 | 5341 days | 1% |
| liznkev | 10/10 | 5341 days | 1% |
| Marie_Lulu | 8/10 | 5341 days | 1% |
| raytaylr | 10/10 | 5341 days | 1% |
| Dexter | 10/10 | 5341 days | 1% |
| L3160 | 9/10 | 5372 days | 1% |
| Olivia | 9/10 | 5372 days | 1% |
| EMMAPOLLARD | 10/10 | 5372 days | 1% |
| Chris_Atkinson | 9/10 | 5372 days | 1% |
| mesa28 | 9/10 | 5372 days | 1% |
| CHARLOTTEGRUNBAUM | 9/10 | 5372 days | 1% |
| Braijay | 10/10 | 5372 days | 1% |
| Georgy | 10/10 | 5372 days | 1% |
| baloo | 10/10 | 5372 days | 1% |
| kafff17 | 10/10 | 5403 days | 1% |
| Schnaegg | 10/10 | 5403 days | 1% |
| Id107 | 10/10 | 5403 days | 1% |
| bjocar | 8/10 | 5403 days | 1% |
| joannem81 | 9/10 | 5403 days | 1% |
| leighhk | 10/10 | 5403 days | 1% |
| michael9876 | 10/10 | 5403 days | 1% |
| yamael66 | 9/10 | 5403 days | 1% |
| Lema | 9/10 | 5403 days | 1% |
| kispista | 10/10 | 5403 days | 1% |
| uli | 10/10 | 5403 days | 1% |
| Emma Ducat | 10/10 | 5403 days | 1% |
| Naomi Kosteaman | 7/10 | 5407 days | 1% |
| margreet boersma | 10/10 | 5431 days | 1% |
| Halebopp | 10/10 | 5431 days | 1% |
| thunderbird | 10/10 | 5431 days | 1% |
| inabambina | 10/10 | 5431 days | 1% |
| Teammuppet | 9/10 | 5431 days | 1% |
| nick777 | 8/10 | 5431 days | 1% |
| barbarahonig | 10/10 | 5431 days | 1% |
| Pants1 | 10/10 | 5431 days | 1% |
| ryleynewman | 10/10 | 5431 days | 1% |
| knix | 10/10 | 5431 days | 1% |
| slucht | 10/10 | 5431 days | 1% |
| kmorris | 10/10 | 5431 days | 1% |
| Lauhe | 10/10 | 5431 days | 1% |
| bmeyers | 10/10 | 5431 days | 1% |
| kellysa | 9/10 | 5431 days | 1% |
| GypsyJill | 9/10 | 5431 days | 1% |
| Ginette | 10/10 | 5431 days | 1% |
| Lifeasyouseeit | 10/10 | 5431 days | 1% |
| mpatel | 10/10 | 5462 days | 1% |
| laurieuj | 10/10 | 5462 days | 1% |
| mrkstwrt | 10/10 | 5462 days | 1% |
| ssoohoo11 | 10/10 | 5462 days | 1% |
| iain | 10/10 | 5462 days | 1% |
| antuori | 9/10 | 5462 days | 1% |
| pogui | 9/10 | 5462 days | 1% |
| Ines_Victor | 10/10 | 5462 days | 1% |
| Rc22 | 10/10 | 5493 days | 1% |
| gianzav | 10/10 | 5493 days | 1% |
| jillxjlei | 10/10 | 5493 days | 1% |
| Lea24 | 10/10 | 5493 days | 1% |
| ctkwok | 10/10 | 5493 days | 1% |
| bkavanagh | 10/10 | 5523 days | 1% |
| djnifong | 10/10 | 5523 days | 1% |
| cstanley | 10/10 | 5523 days | 1% |
| djpanther73 | 10/10 | 5523 days | 1% |
| nblank | 10/10 | 5523 days | 1% |
| gauera | 10/10 | 5523 days | 1% |
| westwoodcrew | 10/10 | 5523 days | 1% |
| breconbird | 10/10 | 5523 days | 1% |
| darcym | 10/10 | 5523 days | 1% |
| jilliang104 | 10/10 | 5523 days | 1% |
| lucy55 | 9/10 | 5523 days | 1% |
| cheye17 | 10/10 | 5523 days | 1% |
| Dai | 10/10 | 5523 days | 1% |
| chris_doidge | 10/10 | 5523 days | 1% |
| katharina | 9/10 | 5523 days | 1% |
| ingrid484 | 10/10 | 5554 days | 1% |
| cjimenez | 10/10 | 5554 days | 1% |
| Yasuyuki | 10/10 | 5554 days | 1% |
| pjterrett | 10/10 | 5554 days | 1% |
| rachelcare | 10/10 | 5554 days | 1% |
| sinbad343 | 10/10 | 5554 days | 1% |
| tamsing | 10/10 | 5554 days | 1% |
| marktwigg | 10/10 | 5554 days | 1% |
| judy56 | 10/10 | 5554 days | 1% |
| joeann | 10/10 | 5554 days | 1% |
| Barron | 10/10 | 5554 days | 1% |
| jaxon | 10/10 | 5583 days | 1% |
| stevod59 | 10/10 | 5583 days | 1% |
| audrey | 10/10 | 5583 days | 1% |
| madevlin | 10/10 | 5583 days | 1% |
| spacer6789 | 10/10 | 5583 days | 1% |
| annhodder | 9/10 | 5583 days | 1% |
| bluegirl | 10/10 | 5583 days | 1% |
| coolbron | 10/10 | 5583 days | 1% |
| Macca | 10/10 | 5583 days | 1% |
| annapopanna | 10/10 | 5614 days | 1% |
| hollyks | 10/10 | 5768 days | 1% |
| kurt asplin | 10/10 | 5768 days | 1% |
| ben21 | 10/10 | 5796 days | 1% |
| Leoniewoolf | 10/10 | 5827 days | 1% |
| Emily Brand | 9/10 | 5919 days | 1% |
| durk94 | 9/10 | 5919 days | 1% |
| vinny walia | 10/10 | 5919 days | 1% |
| Diana Spaulding | 9/10 | 5919 days | 1% |
| Cam Short | 10/10 | 5919 days | 1% |
| Jeremy | 3/10 | 5948 days | 1% |
| johanw | 6/10 | 5973 days | 0% |
| GingerPrince | 9/10 | 6136 days | 1% |
| jahirst | 10/10 | 6483 days | 1% |
| Denise | 8/10 | 6485 days | 1% |
| Hall | 10/10 | 6530 days | 1% |
| Eleanor Adams | 7/10 | 6594 days | 1% |
| Sue | 9/10 | 6880 days | 1% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kaikoura Kayaks experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.06% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Kaikoura Kayaks experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kaikoura Kayaks experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
0.52% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
95%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.