Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.80%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 681 days | 100% |
| bastien | 1/10 | 1626 days | 5% |
| Sean | 10/10 | 1687 days | 10% |
| Jürgen Rautenbach | 10/10 | 2173 days | 7% |
| Jane Doe | 1/10 | 2173 days | 3% |
| Sian | 10/10 | 2479 days | 6% |
| Jo Bavington | 8/10 | 2538 days | 6% |
| Pierre Longuet | 10/10 | 2813 days | 5% |
| rp1331 | 1/10 | 2813 days | 2% |
| Michael Townsend | 10/10 | 2844 days | 5% |
| Lina Andersson | 7/10 | 2872 days | 4% |
| Henry Schenker | 2/10 | 2872 days | 2% |
| Marc VandenHaute | 7/10 | 2903 days | 4% |
| Priya Priya | 8/10 | 2903 days | 4% |
| Anne Achie | 1/10 | 2934 days | 2% |
| peroni yann | 9/10 | 2964 days | 4% |
| Harriet | 2/10 | 2964 days | 2% |
| Brittany Field | 9/10 | 3117 days | 4% |
| Erkka Mäkinen | 8/10 | 3237 days | 3% |
| Ingrid Kiselka | 9/10 | 3243 days | 3% |
| Lisa Obers | 7/10 | 3252 days | 3% |
| Chloe Olsen | 7/10 | 3255 days | 3% |
| Marjolen Klomphaler | 8/10 | 3261 days | 3% |
| Aife O'Loughlin | 7/10 | 3268 days | 3% |
| Emma Emmalelong | 1/10 | 3299 days | 1% |
| Robertoi | 9/10 | 3342 days | 3% |
| Pascale Lemieux | 7/10 | 3548 days | 2% |
| Melanie Laffay | 8/10 | 3561 days | 2% |
| Hana Rachfalik | 9/10 | 3565 days | 2% |
| Hannes | 5/10 | 3572 days | 2% |
| Ben Devlin | 10/10 | 3576 days | 2% |
| Talissa Missiato | 8/10 | 3580 days | 2% |
| Horitz | 7/10 | 3587 days | 2% |
| Mia Gaynor | 7/10 | 3596 days | 2% |
| Matthias Clausen | 8/10 | 3598 days | 2% |
| Lucas Anderson | 9/10 | 3599 days | 2% |
| Briony | 7/10 | 3603 days | 2% |
| Carmen Pramstaller | 6/10 | 3605 days | 2% |
| Tobias | 5/10 | 3607 days | 2% |
| Bonnie Krautz | 7/10 | 3623 days | 2% |
| Anja P | 1/10 | 3634 days | 1% |
| Nick Sproat | 3/10 | 3634 days | 1% |
| Sophie Jenkins | 6/10 | 3666 days | 2% |
| Jeroen Bartelen | 2/10 | 3879 days | 1% |
| Oliver Blackmore | 7/10 | 4304 days | 0% |
| Casandra Prunica | 7/10 | 4307 days | 0% |
| Lauren Hedley | 7/10 | 4307 days | 0% |
| Sarah Christman | 7/10 | 4307 days | 0% |
| Johanna Kofler | 7/10 | 4308 days | 0% |
| Hannah | 7/10 | 4317 days | 0% |
| Olivia | 7/10 | 4317 days | 0% |
| Davina Teo | 7/10 | 4340 days | 0% |
| Nigel | 8/10 | 4340 days | 0% |
| Reisender Sohn | 1/10 | 4364 days | 0% |
| Chris | 3/10 | 4425 days | 1% |
| Bert Pubeg | 3/10 | 4425 days | 1% |
| Lala Cole | 3/10 | 4578 days | 1% |
| Hannah Actor-Engel | 3/10 | 4639 days | 1% |
| Brandon Wells | 4/10 | 4657 days | 1% |
| Katharina | 7/10 | 4657 days | 1% |
| Fabian | 7/10 | 4657 days | 1% |
| Steve Maona | 10/10 | 4663 days | 2% |
| Billy Koichopolos | 10/10 | 4663 days | 2% |
| Gina Lisi | 10/10 | 4663 days | 2% |
| Arno Leleu | 7/10 | 4679 days | 1% |
| Peter Moederer | 8/10 | 4687 days | 2% |
| Adam Urkhart | 9/10 | 4698 days | 2% |
| Lydia Holleman | 8/10 | 4751 days | 2% |
| prasub | 4/10 | 4790 days | 1% |
| Barbara Berkhout | 8/10 | 5020 days | 2% |
| Tamara McVey | 6/10 | 5047 days | 1% |
| Sandra Andersen | 8/10 | 5047 days | 2% |
| Helen Chilton | 8/10 | 5052 days | 2% |
| Oliver Graf | 7/10 | 5140 days | 1% |
| Mina Harker | 7/10 | 5363 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5369 days | 1% |
| Jaime Ress | 7/10 | 5381 days | 1% |
| Jolien Kruizinga | 8/10 | 5385 days | 2% |
| Florian | 6/10 | 5391 days | 1% |
| Clemmie Sinclair | 8/10 | 5391 days | 2% |
| Lil Irish | 7/10 | 5400 days | 1% |
| Carolin Ranner | 7/10 | 5402 days | 1% |
| Jarrett King | 6/10 | 5402 days | 1% |
| Lieve Verdonck | 8/10 | 5402 days | 2% |
| Justin Pearce | 7/10 | 5405 days | 1% |
| Cesar | 6/10 | 5406 days | 1% |
| Pat MacDonald | 7/10 | 5416 days | 1% |
| Katharina Dierkes | 8/10 | 5416 days | 2% |
| Emma Edis-Bates | 8/10 | 5417 days | 2% |
| Cara Dungay | 7/10 | 5417 days | 1% |
| Ruben and Jetske | 8/10 | 5419 days | 2% |
| Helen Keighley | 8/10 | 5421 days | 2% |
| Sprangers | 6/10 | 5422 days | 1% |
| Kristie | 9/10 | 5452 days | 2% |
| Marie | 7/10 | 5735 days | 1% |
| Michael Egli | 8/10 | 5757 days | 2% |
| Angela | 6/10 | 5767 days | 1% |
| Yasmin Abrahams | 8/10 | 5768 days | 2% |
| Rob | 8/10 | 5768 days | 2% |
| Barbara & Sven | 8/10 | 5768 days | 2% |
| Don & Alice | 7/10 | 5770 days | 1% |
| Max Mareen | 7/10 | 5775 days | 1% |
| Mieke Knoops | 7/10 | 5776 days | 1% |
| Johan Norregaard | 8/10 | 5786 days | 2% |
| Lisa Beauchemin | 7/10 | 5789 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5789 days | 1% |
| Belinda Godhard | 9/10 | 5791 days | 2% |
| Dersiree Moerbeek | 9/10 | 5792 days | 2% |
| Rachel & Barak | 7/10 | 5792 days | 1% |
| Charlotte | 7/10 | 5793 days | 1% |
| Sibille Fischer | 8/10 | 5807 days | 2% |
| Jonathan Angela | 6/10 | 5808 days | 1% |
| niekv | 9/10 | 5841 days | 2% |
| foucherm | 8/10 | 5849 days | 2% |
| jamesg | 4/10 | 5854 days | 1% |
| Artur D | 9/10 | 5858 days | 2% |
| Katerina Wimmer | 5/10 | 5867 days | 1% |
| Roman Hauri | 5/10 | 5868 days | 1% |
| Dermot Bryne | 5/10 | 5879 days | 1% |
| zoey1 | 6/10 | 5965 days | 1% |
| Ritag | 3/10 | 5972 days | 1% |
| SBlake | 10/10 | 6105 days | 2% |
| RichardA | 2/10 | 6107 days | 1% |
| FramiskaH | 4/10 | 6118 days | 1% |
| JaninaF | 5/10 | 6118 days | 1% |
| MartinG | 9/10 | 6133 days | 2% |
| PellucoFrance | 8/10 | 6134 days | 2% |
| Steven | 9/10 | 6134 days | 2% |
| CarleyJ | 10/10 | 6134 days | 2% |
| GaryW | 6/10 | 6135 days | 1% |
| Claudia | 5/10 | 6137 days | 1% |
| Jan | 8/10 | 6137 days | 2% |
| siemen | 7/10 | 6142 days | 1% |
| Majken | 5/10 | 6144 days | 1% |
| Ian S | 8/10 | 6150 days | 2% |
| Michael | 9/10 | 6165 days | 2% |
| Pia | 8/10 | 6167 days | 2% |
| Lucas | 8/10 | 6173 days | 2% |
| Lieke | 7/10 | 6173 days | 1% |
| Kori | 4/10 | 6213 days | 1% |
| Raey | 9/10 | 6298 days | 2% |
| sasssy | 8/10 | 6374 days | 2% |
| Daniela | 8/10 | 6476 days | 2% |
| Richard Anthony | 7/10 | 6487 days | 1% |
| Alexandra Vogeli | 7/10 | 6487 days | 1% |
| Eon Alers | 8/10 | 6490 days | 2% |
| Annette Hurst | 8/10 | 6490 days | 2% |
| Emma Dickinson | 8/10 | 6497 days | 2% |
| Mariska | 8/10 | 6498 days | 2% |
| Dirk | 8/10 | 6499 days | 2% |
| Carola | 7/10 | 6499 days | 1% |
| Philippe | 9/10 | 6501 days | 2% |
| Sean Pierce | 8/10 | 6505 days | 2% |
| April | 9/10 | 6509 days | 2% |
| Anna | 9/10 | 6540 days | 2% |
| MrsWesley | 5/10 | 6827 days | 1% |
| Michaela | 8/10 | 6854 days | 2% |
| Reggie | 4/10 | 6866 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.06% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.00% |
| 198 | -4.02% |
| 199 | -4.04% |
| 200 | -4.06% |
| 201 | -4.08% |
| 202 | -4.10% |
| 203 | -4.12% |
| … | … |
Balancing Adjustment
11.88% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.