Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.30%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 294 days | 100% |
| bastien | 1/10 | 1239 days | 12% |
| Sean | 10/10 | 1300 days | 25% |
| Jürgen Rautenbach | 10/10 | 1786 days | 6% |
| Jane Doe | 1/10 | 1786 days | 2% |
| Sian | 10/10 | 2092 days | 5% |
| Jo Bavington | 8/10 | 2151 days | 5% |
| Pierre Longuet | 10/10 | 2426 days | 5% |
| rp1331 | 1/10 | 2426 days | 2% |
| Michael Townsend | 10/10 | 2457 days | 5% |
| Lina Andersson | 7/10 | 2485 days | 4% |
| Henry Schenker | 2/10 | 2485 days | 2% |
| Marc VandenHaute | 7/10 | 2516 days | 4% |
| Priya Priya | 8/10 | 2516 days | 4% |
| Anne Achie | 1/10 | 2547 days | 2% |
| peroni yann | 9/10 | 2577 days | 4% |
| Harriet | 2/10 | 2577 days | 2% |
| Brittany Field | 9/10 | 2730 days | 4% |
| Erkka Mäkinen | 8/10 | 2850 days | 4% |
| Ingrid Kiselka | 9/10 | 2856 days | 4% |
| Lisa Obers | 7/10 | 2865 days | 3% |
| Chloe Olsen | 7/10 | 2868 days | 3% |
| Marjolen Klomphaler | 8/10 | 2874 days | 3% |
| Aife O'Loughlin | 7/10 | 2881 days | 3% |
| Emma Emmalelong | 1/10 | 2912 days | 1% |
| Robertoi | 9/10 | 2955 days | 3% |
| Pascale Lemieux | 7/10 | 3161 days | 3% |
| Melanie Laffay | 8/10 | 3174 days | 3% |
| Hana Rachfalik | 9/10 | 3178 days | 3% |
| Hannes | 5/10 | 3185 days | 2% |
| Ben Devlin | 10/10 | 3189 days | 3% |
| Talissa Missiato | 8/10 | 3193 days | 3% |
| Horitz | 7/10 | 3200 days | 3% |
| Mia Gaynor | 7/10 | 3209 days | 3% |
| Matthias Clausen | 8/10 | 3211 days | 3% |
| Lucas Anderson | 9/10 | 3212 days | 3% |
| Briony | 7/10 | 3216 days | 3% |
| Carmen Pramstaller | 6/10 | 3218 days | 2% |
| Tobias | 5/10 | 3220 days | 2% |
| Bonnie Krautz | 7/10 | 3236 days | 3% |
| Anja P | 1/10 | 3247 days | 1% |
| Nick Sproat | 3/10 | 3247 days | 1% |
| Sophie Jenkins | 6/10 | 3279 days | 2% |
| Jeroen Bartelen | 2/10 | 3492 days | 1% |
| Oliver Blackmore | 7/10 | 3917 days | 1% |
| Casandra Prunica | 7/10 | 3920 days | 1% |
| Lauren Hedley | 7/10 | 3920 days | 1% |
| Sarah Christman | 7/10 | 3920 days | 1% |
| Johanna Kofler | 7/10 | 3921 days | 1% |
| Hannah | 7/10 | 3930 days | 1% |
| Olivia | 7/10 | 3930 days | 1% |
| Davina Teo | 7/10 | 3953 days | 1% |
| Nigel | 8/10 | 3953 days | 1% |
| Reisender Sohn | 1/10 | 3977 days | 0% |
| Chris | 3/10 | 4038 days | 0% |
| Bert Pubeg | 3/10 | 4038 days | 0% |
| Lala Cole | 3/10 | 4191 days | 0% |
| Hannah Actor-Engel | 3/10 | 4252 days | 0% |
| Brandon Wells | 4/10 | 4270 days | 0% |
| Katharina | 7/10 | 4270 days | 0% |
| Fabian | 7/10 | 4270 days | 0% |
| Steve Maona | 10/10 | 4276 days | 0% |
| Billy Koichopolos | 10/10 | 4276 days | 0% |
| Gina Lisi | 10/10 | 4276 days | 0% |
| Arno Leleu | 7/10 | 4292 days | 0% |
| Peter Moederer | 8/10 | 4300 days | 0% |
| Adam Urkhart | 9/10 | 4311 days | 0% |
| Lydia Holleman | 8/10 | 4364 days | 0% |
| prasub | 4/10 | 4403 days | 1% |
| Barbara Berkhout | 8/10 | 4633 days | 1% |
| Tamara McVey | 6/10 | 4660 days | 1% |
| Sandra Andersen | 8/10 | 4660 days | 1% |
| Helen Chilton | 8/10 | 4665 days | 1% |
| Oliver Graf | 7/10 | 4753 days | 1% |
| Mina Harker | 7/10 | 4976 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 4982 days | 1% |
| Jaime Ress | 7/10 | 4994 days | 1% |
| Jolien Kruizinga | 8/10 | 4998 days | 1% |
| Florian | 6/10 | 5004 days | 1% |
| Clemmie Sinclair | 8/10 | 5004 days | 1% |
| Lil Irish | 7/10 | 5013 days | 1% |
| Carolin Ranner | 7/10 | 5015 days | 1% |
| Jarrett King | 6/10 | 5015 days | 1% |
| Lieve Verdonck | 8/10 | 5015 days | 1% |
| Justin Pearce | 7/10 | 5018 days | 1% |
| Cesar | 6/10 | 5019 days | 1% |
| Pat MacDonald | 7/10 | 5029 days | 1% |
| Katharina Dierkes | 8/10 | 5029 days | 1% |
| Emma Edis-Bates | 8/10 | 5030 days | 1% |
| Cara Dungay | 7/10 | 5030 days | 1% |
| Ruben and Jetske | 8/10 | 5032 days | 1% |
| Helen Keighley | 8/10 | 5034 days | 1% |
| Sprangers | 6/10 | 5035 days | 1% |
| Kristie | 9/10 | 5065 days | 1% |
| Marie | 7/10 | 5348 days | 1% |
| Michael Egli | 8/10 | 5370 days | 1% |
| Angela | 6/10 | 5380 days | 1% |
| Yasmin Abrahams | 8/10 | 5381 days | 1% |
| Rob | 8/10 | 5381 days | 1% |
| Barbara & Sven | 8/10 | 5381 days | 1% |
| Don & Alice | 7/10 | 5383 days | 1% |
| Max Mareen | 7/10 | 5388 days | 1% |
| Mieke Knoops | 7/10 | 5389 days | 1% |
| Johan Norregaard | 8/10 | 5399 days | 1% |
| Lisa Beauchemin | 7/10 | 5402 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5402 days | 1% |
| Belinda Godhard | 9/10 | 5404 days | 1% |
| Dersiree Moerbeek | 9/10 | 5405 days | 1% |
| Rachel & Barak | 7/10 | 5405 days | 1% |
| Charlotte | 7/10 | 5406 days | 1% |
| Sibille Fischer | 8/10 | 5420 days | 1% |
| Jonathan Angela | 6/10 | 5421 days | 1% |
| niekv | 9/10 | 5454 days | 1% |
| foucherm | 8/10 | 5462 days | 1% |
| jamesg | 4/10 | 5467 days | 1% |
| Artur D | 9/10 | 5471 days | 1% |
| Katerina Wimmer | 5/10 | 5480 days | 1% |
| Roman Hauri | 5/10 | 5481 days | 1% |
| Dermot Bryne | 5/10 | 5492 days | 1% |
| zoey1 | 6/10 | 5578 days | 1% |
| Ritag | 3/10 | 5585 days | 1% |
| SBlake | 10/10 | 5718 days | 1% |
| RichardA | 2/10 | 5720 days | 1% |
| FramiskaH | 4/10 | 5731 days | 1% |
| JaninaF | 5/10 | 5731 days | 1% |
| MartinG | 9/10 | 5746 days | 1% |
| PellucoFrance | 8/10 | 5747 days | 1% |
| Steven | 9/10 | 5747 days | 1% |
| CarleyJ | 10/10 | 5747 days | 1% |
| GaryW | 6/10 | 5748 days | 1% |
| Claudia | 5/10 | 5750 days | 1% |
| Jan | 8/10 | 5750 days | 1% |
| siemen | 7/10 | 5755 days | 1% |
| Majken | 5/10 | 5757 days | 1% |
| Ian S | 8/10 | 5763 days | 1% |
| Michael | 9/10 | 5778 days | 1% |
| Pia | 8/10 | 5780 days | 1% |
| Lucas | 8/10 | 5786 days | 1% |
| Lieke | 7/10 | 5786 days | 1% |
| Kori | 4/10 | 5826 days | 1% |
| Raey | 9/10 | 5911 days | 1% |
| sasssy | 8/10 | 5987 days | 1% |
| Daniela | 8/10 | 6089 days | 1% |
| Richard Anthony | 7/10 | 6100 days | 1% |
| Alexandra Vogeli | 7/10 | 6100 days | 1% |
| Eon Alers | 8/10 | 6103 days | 1% |
| Annette Hurst | 8/10 | 6103 days | 1% |
| Emma Dickinson | 8/10 | 6110 days | 1% |
| Mariska | 8/10 | 6111 days | 1% |
| Dirk | 8/10 | 6112 days | 1% |
| Carola | 7/10 | 6112 days | 1% |
| Philippe | 9/10 | 6114 days | 1% |
| Sean Pierce | 8/10 | 6118 days | 1% |
| April | 9/10 | 6122 days | 1% |
| Anna | 9/10 | 6153 days | 1% |
| MrsWesley | 5/10 | 6440 days | 1% |
| Michaela | 8/10 | 6467 days | 1% |
| Reggie | 4/10 | 6479 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.05% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
12.25% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.