Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.37%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 365 days | 100% |
| bastien | 1/10 | 1310 days | 10% |
| Sean | 10/10 | 1371 days | 21% |
| Jürgen Rautenbach | 10/10 | 1857 days | 6% |
| Jane Doe | 1/10 | 1857 days | 2% |
| Sian | 10/10 | 2163 days | 5% |
| Jo Bavington | 8/10 | 2222 days | 5% |
| Pierre Longuet | 10/10 | 2497 days | 5% |
| rp1331 | 1/10 | 2497 days | 2% |
| Michael Townsend | 10/10 | 2528 days | 5% |
| Lina Andersson | 7/10 | 2556 days | 4% |
| Henry Schenker | 2/10 | 2556 days | 2% |
| Marc VandenHaute | 7/10 | 2587 days | 4% |
| Priya Priya | 8/10 | 2587 days | 4% |
| Anne Achie | 1/10 | 2618 days | 2% |
| peroni yann | 9/10 | 2648 days | 4% |
| Harriet | 2/10 | 2648 days | 2% |
| Brittany Field | 9/10 | 2801 days | 4% |
| Erkka Mäkinen | 8/10 | 2921 days | 3% |
| Ingrid Kiselka | 9/10 | 2927 days | 4% |
| Lisa Obers | 7/10 | 2936 days | 3% |
| Chloe Olsen | 7/10 | 2939 days | 3% |
| Marjolen Klomphaler | 8/10 | 2945 days | 3% |
| Aife O'Loughlin | 7/10 | 2952 days | 3% |
| Emma Emmalelong | 1/10 | 2983 days | 1% |
| Robertoi | 9/10 | 3026 days | 3% |
| Pascale Lemieux | 7/10 | 3232 days | 3% |
| Melanie Laffay | 8/10 | 3245 days | 3% |
| Hana Rachfalik | 9/10 | 3249 days | 3% |
| Hannes | 5/10 | 3256 days | 2% |
| Ben Devlin | 10/10 | 3260 days | 3% |
| Talissa Missiato | 8/10 | 3264 days | 3% |
| Horitz | 7/10 | 3271 days | 3% |
| Mia Gaynor | 7/10 | 3280 days | 2% |
| Matthias Clausen | 8/10 | 3282 days | 3% |
| Lucas Anderson | 9/10 | 3283 days | 3% |
| Briony | 7/10 | 3287 days | 2% |
| Carmen Pramstaller | 6/10 | 3289 days | 2% |
| Tobias | 5/10 | 3291 days | 2% |
| Bonnie Krautz | 7/10 | 3307 days | 2% |
| Anja P | 1/10 | 3318 days | 1% |
| Nick Sproat | 3/10 | 3318 days | 1% |
| Sophie Jenkins | 6/10 | 3350 days | 2% |
| Jeroen Bartelen | 2/10 | 3563 days | 1% |
| Oliver Blackmore | 7/10 | 3988 days | 1% |
| Casandra Prunica | 7/10 | 3991 days | 1% |
| Lauren Hedley | 7/10 | 3991 days | 1% |
| Sarah Christman | 7/10 | 3991 days | 1% |
| Johanna Kofler | 7/10 | 3992 days | 1% |
| Hannah | 7/10 | 4001 days | 1% |
| Olivia | 7/10 | 4001 days | 1% |
| Davina Teo | 7/10 | 4024 days | 1% |
| Nigel | 8/10 | 4024 days | 1% |
| Reisender Sohn | 1/10 | 4048 days | 0% |
| Chris | 3/10 | 4109 days | 0% |
| Bert Pubeg | 3/10 | 4109 days | 0% |
| Lala Cole | 3/10 | 4262 days | 0% |
| Hannah Actor-Engel | 3/10 | 4323 days | 0% |
| Brandon Wells | 4/10 | 4341 days | 0% |
| Katharina | 7/10 | 4341 days | 0% |
| Fabian | 7/10 | 4341 days | 0% |
| Steve Maona | 10/10 | 4347 days | 0% |
| Billy Koichopolos | 10/10 | 4347 days | 0% |
| Gina Lisi | 10/10 | 4347 days | 0% |
| Arno Leleu | 7/10 | 4363 days | 0% |
| Peter Moederer | 8/10 | 4371 days | 0% |
| Adam Urkhart | 9/10 | 4382 days | 1% |
| Lydia Holleman | 8/10 | 4435 days | 1% |
| prasub | 4/10 | 4474 days | 1% |
| Barbara Berkhout | 8/10 | 4704 days | 1% |
| Tamara McVey | 6/10 | 4731 days | 1% |
| Sandra Andersen | 8/10 | 4731 days | 1% |
| Helen Chilton | 8/10 | 4736 days | 1% |
| Oliver Graf | 7/10 | 4824 days | 1% |
| Mina Harker | 7/10 | 5047 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5053 days | 1% |
| Jaime Ress | 7/10 | 5065 days | 1% |
| Jolien Kruizinga | 8/10 | 5069 days | 1% |
| Florian | 6/10 | 5075 days | 1% |
| Clemmie Sinclair | 8/10 | 5075 days | 1% |
| Lil Irish | 7/10 | 5084 days | 1% |
| Carolin Ranner | 7/10 | 5086 days | 1% |
| Jarrett King | 6/10 | 5086 days | 1% |
| Lieve Verdonck | 8/10 | 5086 days | 1% |
| Justin Pearce | 7/10 | 5089 days | 1% |
| Cesar | 6/10 | 5090 days | 1% |
| Pat MacDonald | 7/10 | 5100 days | 1% |
| Katharina Dierkes | 8/10 | 5100 days | 1% |
| Emma Edis-Bates | 8/10 | 5101 days | 1% |
| Cara Dungay | 7/10 | 5101 days | 1% |
| Ruben and Jetske | 8/10 | 5103 days | 1% |
| Helen Keighley | 8/10 | 5105 days | 1% |
| Sprangers | 6/10 | 5106 days | 1% |
| Kristie | 9/10 | 5136 days | 1% |
| Marie | 7/10 | 5419 days | 1% |
| Michael Egli | 8/10 | 5441 days | 1% |
| Angela | 6/10 | 5451 days | 1% |
| Yasmin Abrahams | 8/10 | 5452 days | 1% |
| Rob | 8/10 | 5452 days | 1% |
| Barbara & Sven | 8/10 | 5452 days | 1% |
| Don & Alice | 7/10 | 5454 days | 1% |
| Max Mareen | 7/10 | 5459 days | 1% |
| Mieke Knoops | 7/10 | 5460 days | 1% |
| Johan Norregaard | 8/10 | 5470 days | 1% |
| Lisa Beauchemin | 7/10 | 5473 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5473 days | 1% |
| Belinda Godhard | 9/10 | 5475 days | 1% |
| Dersiree Moerbeek | 9/10 | 5476 days | 1% |
| Rachel & Barak | 7/10 | 5476 days | 1% |
| Charlotte | 7/10 | 5477 days | 1% |
| Sibille Fischer | 8/10 | 5491 days | 1% |
| Jonathan Angela | 6/10 | 5492 days | 1% |
| niekv | 9/10 | 5525 days | 1% |
| foucherm | 8/10 | 5533 days | 1% |
| jamesg | 4/10 | 5538 days | 1% |
| Artur D | 9/10 | 5542 days | 1% |
| Katerina Wimmer | 5/10 | 5551 days | 1% |
| Roman Hauri | 5/10 | 5552 days | 1% |
| Dermot Bryne | 5/10 | 5563 days | 1% |
| zoey1 | 6/10 | 5649 days | 1% |
| Ritag | 3/10 | 5656 days | 1% |
| SBlake | 10/10 | 5789 days | 1% |
| RichardA | 2/10 | 5791 days | 1% |
| FramiskaH | 4/10 | 5802 days | 1% |
| JaninaF | 5/10 | 5802 days | 1% |
| MartinG | 9/10 | 5817 days | 1% |
| PellucoFrance | 8/10 | 5818 days | 1% |
| Steven | 9/10 | 5818 days | 1% |
| CarleyJ | 10/10 | 5818 days | 1% |
| GaryW | 6/10 | 5819 days | 1% |
| Claudia | 5/10 | 5821 days | 1% |
| Jan | 8/10 | 5821 days | 1% |
| siemen | 7/10 | 5825 days | 1% |
| Majken | 5/10 | 5827 days | 1% |
| Ian S | 8/10 | 5833 days | 1% |
| Michael | 9/10 | 5849 days | 1% |
| Pia | 8/10 | 5850 days | 1% |
| Lucas | 8/10 | 5856 days | 1% |
| Lieke | 7/10 | 5856 days | 1% |
| Kori | 4/10 | 5897 days | 1% |
| Raey | 9/10 | 5982 days | 1% |
| sasssy | 8/10 | 6058 days | 1% |
| Daniela | 8/10 | 6160 days | 1% |
| Richard Anthony | 7/10 | 6171 days | 1% |
| Alexandra Vogeli | 7/10 | 6171 days | 1% |
| Eon Alers | 8/10 | 6174 days | 1% |
| Annette Hurst | 8/10 | 6174 days | 1% |
| Emma Dickinson | 8/10 | 6181 days | 1% |
| Mariska | 8/10 | 6182 days | 1% |
| Dirk | 8/10 | 6183 days | 1% |
| Carola | 7/10 | 6183 days | 1% |
| Philippe | 9/10 | 6185 days | 1% |
| Sean Pierce | 8/10 | 6189 days | 1% |
| April | 9/10 | 6193 days | 1% |
| Anna | 9/10 | 6224 days | 1% |
| MrsWesley | 5/10 | 6511 days | 1% |
| Michaela | 8/10 | 6538 days | 1% |
| Reggie | 4/10 | 6550 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.14% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 49 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
12.26% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
70%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.