Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.68%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 417 days | 100% |
| bastien | 1/10 | 1362 days | 9% |
| Sean | 10/10 | 1423 days | 18% |
| Jürgen Rautenbach | 10/10 | 1909 days | 6% |
| Jane Doe | 1/10 | 1909 days | 3% |
| Sian | 10/10 | 2215 days | 5% |
| Jo Bavington | 8/10 | 2274 days | 5% |
| Pierre Longuet | 10/10 | 2549 days | 5% |
| rp1331 | 1/10 | 2549 days | 2% |
| Michael Townsend | 10/10 | 2580 days | 5% |
| Lina Andersson | 7/10 | 2608 days | 4% |
| Henry Schenker | 2/10 | 2608 days | 2% |
| Marc VandenHaute | 7/10 | 2639 days | 4% |
| Priya Priya | 8/10 | 2639 days | 4% |
| Anne Achie | 1/10 | 2670 days | 2% |
| peroni yann | 9/10 | 2700 days | 4% |
| Harriet | 2/10 | 2700 days | 2% |
| Brittany Field | 9/10 | 2853 days | 4% |
| Erkka Mäkinen | 8/10 | 2973 days | 3% |
| Ingrid Kiselka | 9/10 | 2979 days | 3% |
| Lisa Obers | 7/10 | 2988 days | 3% |
| Chloe Olsen | 7/10 | 2991 days | 3% |
| Marjolen Klomphaler | 8/10 | 2997 days | 3% |
| Aife O'Loughlin | 7/10 | 3004 days | 3% |
| Emma Emmalelong | 1/10 | 3035 days | 1% |
| Robertoi | 9/10 | 3078 days | 3% |
| Pascale Lemieux | 7/10 | 3284 days | 3% |
| Melanie Laffay | 8/10 | 3297 days | 3% |
| Hana Rachfalik | 9/10 | 3301 days | 3% |
| Hannes | 5/10 | 3308 days | 2% |
| Ben Devlin | 10/10 | 3312 days | 3% |
| Talissa Missiato | 8/10 | 3316 days | 3% |
| Horitz | 7/10 | 3323 days | 2% |
| Mia Gaynor | 7/10 | 3332 days | 2% |
| Matthias Clausen | 8/10 | 3334 days | 3% |
| Lucas Anderson | 9/10 | 3335 days | 3% |
| Briony | 7/10 | 3339 days | 2% |
| Carmen Pramstaller | 6/10 | 3341 days | 2% |
| Tobias | 5/10 | 3343 days | 2% |
| Bonnie Krautz | 7/10 | 3359 days | 2% |
| Anja P | 1/10 | 3370 days | 1% |
| Nick Sproat | 3/10 | 3370 days | 1% |
| Sophie Jenkins | 6/10 | 3402 days | 2% |
| Jeroen Bartelen | 2/10 | 3615 days | 1% |
| Oliver Blackmore | 7/10 | 4040 days | 1% |
| Casandra Prunica | 7/10 | 4043 days | 1% |
| Lauren Hedley | 7/10 | 4043 days | 1% |
| Sarah Christman | 7/10 | 4043 days | 1% |
| Johanna Kofler | 7/10 | 4044 days | 1% |
| Hannah | 7/10 | 4053 days | 1% |
| Olivia | 7/10 | 4053 days | 1% |
| Davina Teo | 7/10 | 4076 days | 1% |
| Nigel | 8/10 | 4076 days | 1% |
| Reisender Sohn | 1/10 | 4100 days | 0% |
| Chris | 3/10 | 4161 days | 0% |
| Bert Pubeg | 3/10 | 4161 days | 0% |
| Lala Cole | 3/10 | 4314 days | 0% |
| Hannah Actor-Engel | 3/10 | 4375 days | 0% |
| Brandon Wells | 4/10 | 4393 days | 1% |
| Katharina | 7/10 | 4393 days | 1% |
| Fabian | 7/10 | 4393 days | 1% |
| Steve Maona | 10/10 | 4399 days | 1% |
| Billy Koichopolos | 10/10 | 4399 days | 1% |
| Gina Lisi | 10/10 | 4399 days | 1% |
| Arno Leleu | 7/10 | 4415 days | 1% |
| Peter Moederer | 8/10 | 4423 days | 1% |
| Adam Urkhart | 9/10 | 4434 days | 1% |
| Lydia Holleman | 8/10 | 4487 days | 1% |
| prasub | 4/10 | 4526 days | 1% |
| Barbara Berkhout | 8/10 | 4756 days | 1% |
| Tamara McVey | 6/10 | 4783 days | 1% |
| Sandra Andersen | 8/10 | 4783 days | 1% |
| Helen Chilton | 8/10 | 4788 days | 1% |
| Oliver Graf | 7/10 | 4876 days | 1% |
| Mina Harker | 7/10 | 5099 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5105 days | 1% |
| Jaime Ress | 7/10 | 5117 days | 1% |
| Jolien Kruizinga | 8/10 | 5121 days | 1% |
| Florian | 6/10 | 5127 days | 1% |
| Clemmie Sinclair | 8/10 | 5127 days | 1% |
| Lil Irish | 7/10 | 5136 days | 1% |
| Carolin Ranner | 7/10 | 5138 days | 1% |
| Jarrett King | 6/10 | 5138 days | 1% |
| Lieve Verdonck | 8/10 | 5138 days | 1% |
| Justin Pearce | 7/10 | 5141 days | 1% |
| Cesar | 6/10 | 5142 days | 1% |
| Pat MacDonald | 7/10 | 5152 days | 1% |
| Katharina Dierkes | 8/10 | 5152 days | 1% |
| Emma Edis-Bates | 8/10 | 5153 days | 1% |
| Cara Dungay | 7/10 | 5153 days | 1% |
| Ruben and Jetske | 8/10 | 5155 days | 1% |
| Helen Keighley | 8/10 | 5157 days | 1% |
| Sprangers | 6/10 | 5158 days | 1% |
| Kristie | 9/10 | 5188 days | 1% |
| Marie | 7/10 | 5471 days | 1% |
| Michael Egli | 8/10 | 5493 days | 1% |
| Angela | 6/10 | 5503 days | 1% |
| Yasmin Abrahams | 8/10 | 5504 days | 1% |
| Rob | 8/10 | 5504 days | 1% |
| Barbara & Sven | 8/10 | 5504 days | 1% |
| Don & Alice | 7/10 | 5506 days | 1% |
| Max Mareen | 7/10 | 5511 days | 1% |
| Mieke Knoops | 7/10 | 5512 days | 1% |
| Johan Norregaard | 8/10 | 5522 days | 1% |
| Lisa Beauchemin | 7/10 | 5525 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5525 days | 1% |
| Belinda Godhard | 9/10 | 5527 days | 1% |
| Dersiree Moerbeek | 9/10 | 5528 days | 1% |
| Rachel & Barak | 7/10 | 5528 days | 1% |
| Charlotte | 7/10 | 5529 days | 1% |
| Sibille Fischer | 8/10 | 5543 days | 1% |
| Jonathan Angela | 6/10 | 5544 days | 1% |
| niekv | 9/10 | 5577 days | 1% |
| foucherm | 8/10 | 5585 days | 1% |
| jamesg | 4/10 | 5590 days | 1% |
| Artur D | 9/10 | 5594 days | 1% |
| Katerina Wimmer | 5/10 | 5603 days | 1% |
| Roman Hauri | 5/10 | 5604 days | 1% |
| Dermot Bryne | 5/10 | 5615 days | 1% |
| zoey1 | 6/10 | 5701 days | 1% |
| Ritag | 3/10 | 5708 days | 1% |
| SBlake | 10/10 | 5841 days | 1% |
| RichardA | 2/10 | 5843 days | 1% |
| FramiskaH | 4/10 | 5854 days | 1% |
| JaninaF | 5/10 | 5854 days | 1% |
| MartinG | 9/10 | 5869 days | 1% |
| PellucoFrance | 8/10 | 5870 days | 1% |
| Steven | 9/10 | 5870 days | 1% |
| CarleyJ | 10/10 | 5870 days | 1% |
| GaryW | 6/10 | 5871 days | 1% |
| Claudia | 5/10 | 5873 days | 1% |
| Jan | 8/10 | 5873 days | 1% |
| siemen | 7/10 | 5878 days | 1% |
| Majken | 5/10 | 5879 days | 1% |
| Ian S | 8/10 | 5885 days | 1% |
| Michael | 9/10 | 5901 days | 1% |
| Pia | 8/10 | 5902 days | 1% |
| Lucas | 8/10 | 5908 days | 1% |
| Lieke | 7/10 | 5908 days | 1% |
| Kori | 4/10 | 5949 days | 1% |
| Raey | 9/10 | 6034 days | 1% |
| sasssy | 8/10 | 6110 days | 1% |
| Daniela | 8/10 | 6212 days | 1% |
| Richard Anthony | 7/10 | 6223 days | 1% |
| Alexandra Vogeli | 7/10 | 6223 days | 1% |
| Eon Alers | 8/10 | 6226 days | 1% |
| Annette Hurst | 8/10 | 6226 days | 1% |
| Emma Dickinson | 8/10 | 6233 days | 1% |
| Mariska | 8/10 | 6234 days | 1% |
| Dirk | 8/10 | 6235 days | 1% |
| Carola | 7/10 | 6235 days | 1% |
| Philippe | 9/10 | 6237 days | 1% |
| Sean Pierce | 8/10 | 6241 days | 1% |
| April | 9/10 | 6245 days | 1% |
| Anna | 9/10 | 6276 days | 1% |
| MrsWesley | 5/10 | 6563 days | 1% |
| Michaela | 8/10 | 6590 days | 1% |
| Reggie | 4/10 | 6602 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-6.87% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 58 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.81% |
| 198 | -3.83% |
| 199 | -3.85% |
| 200 | -3.87% |
| 201 | -3.89% |
| 202 | -3.91% |
| 203 | -3.93% |
| … | … |
Balancing Adjustment
11.82% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.