Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.89%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 741 days | 100% |
| bastien | 1/10 | 1686 days | 4% |
| Sean | 10/10 | 1747 days | 9% |
| Jürgen Rautenbach | 10/10 | 2233 days | 7% |
| Jane Doe | 1/10 | 2233 days | 3% |
| Sian | 10/10 | 2539 days | 6% |
| Jo Bavington | 8/10 | 2598 days | 6% |
| Pierre Longuet | 10/10 | 2873 days | 5% |
| rp1331 | 1/10 | 2873 days | 2% |
| Michael Townsend | 10/10 | 2904 days | 5% |
| Lina Andersson | 7/10 | 2932 days | 4% |
| Henry Schenker | 2/10 | 2932 days | 2% |
| Marc VandenHaute | 7/10 | 2963 days | 4% |
| Priya Priya | 8/10 | 2963 days | 5% |
| Anne Achie | 1/10 | 2994 days | 2% |
| peroni yann | 9/10 | 3024 days | 4% |
| Harriet | 2/10 | 3024 days | 2% |
| Brittany Field | 9/10 | 3177 days | 4% |
| Erkka Mäkinen | 8/10 | 3297 days | 4% |
| Ingrid Kiselka | 9/10 | 3303 days | 4% |
| Lisa Obers | 7/10 | 3312 days | 3% |
| Chloe Olsen | 7/10 | 3315 days | 3% |
| Marjolen Klomphaler | 8/10 | 3321 days | 3% |
| Aife O'Loughlin | 7/10 | 3328 days | 3% |
| Emma Emmalelong | 1/10 | 3359 days | 1% |
| Robertoi | 9/10 | 3402 days | 3% |
| Pascale Lemieux | 7/10 | 3608 days | 2% |
| Melanie Laffay | 8/10 | 3621 days | 2% |
| Hana Rachfalik | 9/10 | 3625 days | 2% |
| Hannes | 5/10 | 3632 days | 2% |
| Ben Devlin | 10/10 | 3636 days | 2% |
| Talissa Missiato | 8/10 | 3640 days | 2% |
| Horitz | 7/10 | 3647 days | 2% |
| Mia Gaynor | 7/10 | 3656 days | 2% |
| Matthias Clausen | 8/10 | 3658 days | 2% |
| Lucas Anderson | 9/10 | 3659 days | 2% |
| Briony | 7/10 | 3663 days | 2% |
| Carmen Pramstaller | 6/10 | 3665 days | 2% |
| Tobias | 5/10 | 3667 days | 2% |
| Bonnie Krautz | 7/10 | 3683 days | 2% |
| Anja P | 1/10 | 3694 days | 1% |
| Nick Sproat | 3/10 | 3694 days | 1% |
| Sophie Jenkins | 6/10 | 3726 days | 2% |
| Jeroen Bartelen | 2/10 | 3939 days | 1% |
| Oliver Blackmore | 7/10 | 4364 days | 0% |
| Casandra Prunica | 7/10 | 4367 days | 0% |
| Lauren Hedley | 7/10 | 4367 days | 0% |
| Sarah Christman | 7/10 | 4367 days | 0% |
| Johanna Kofler | 7/10 | 4368 days | 0% |
| Hannah | 7/10 | 4377 days | 0% |
| Olivia | 7/10 | 4377 days | 0% |
| Davina Teo | 7/10 | 4400 days | 2% |
| Nigel | 8/10 | 4400 days | 2% |
| Reisender Sohn | 1/10 | 4424 days | 1% |
| Chris | 3/10 | 4485 days | 1% |
| Bert Pubeg | 3/10 | 4485 days | 1% |
| Lala Cole | 3/10 | 4638 days | 1% |
| Hannah Actor-Engel | 3/10 | 4699 days | 1% |
| Brandon Wells | 4/10 | 4717 days | 1% |
| Katharina | 7/10 | 4717 days | 2% |
| Fabian | 7/10 | 4717 days | 2% |
| Steve Maona | 10/10 | 4723 days | 2% |
| Billy Koichopolos | 10/10 | 4723 days | 2% |
| Gina Lisi | 10/10 | 4723 days | 2% |
| Arno Leleu | 7/10 | 4739 days | 2% |
| Peter Moederer | 8/10 | 4747 days | 2% |
| Adam Urkhart | 9/10 | 4758 days | 2% |
| Lydia Holleman | 8/10 | 4811 days | 2% |
| prasub | 4/10 | 4850 days | 1% |
| Barbara Berkhout | 8/10 | 5080 days | 2% |
| Tamara McVey | 6/10 | 5107 days | 1% |
| Sandra Andersen | 8/10 | 5107 days | 2% |
| Helen Chilton | 8/10 | 5112 days | 2% |
| Oliver Graf | 7/10 | 5200 days | 2% |
| Mina Harker | 7/10 | 5423 days | 2% |
| Ralph & Marloes Meyers | 7/10 | 5429 days | 2% |
| Jaime Ress | 7/10 | 5441 days | 2% |
| Jolien Kruizinga | 8/10 | 5445 days | 2% |
| Florian | 6/10 | 5451 days | 1% |
| Clemmie Sinclair | 8/10 | 5451 days | 2% |
| Lil Irish | 7/10 | 5460 days | 2% |
| Carolin Ranner | 7/10 | 5462 days | 2% |
| Jarrett King | 6/10 | 5462 days | 1% |
| Lieve Verdonck | 8/10 | 5462 days | 2% |
| Justin Pearce | 7/10 | 5465 days | 2% |
| Cesar | 6/10 | 5466 days | 1% |
| Pat MacDonald | 7/10 | 5476 days | 2% |
| Katharina Dierkes | 8/10 | 5476 days | 2% |
| Emma Edis-Bates | 8/10 | 5477 days | 2% |
| Cara Dungay | 7/10 | 5477 days | 2% |
| Ruben and Jetske | 8/10 | 5479 days | 2% |
| Helen Keighley | 8/10 | 5481 days | 2% |
| Sprangers | 6/10 | 5482 days | 1% |
| Kristie | 9/10 | 5512 days | 2% |
| Marie | 7/10 | 5795 days | 2% |
| Michael Egli | 8/10 | 5817 days | 2% |
| Angela | 6/10 | 5827 days | 1% |
| Yasmin Abrahams | 8/10 | 5828 days | 2% |
| Rob | 8/10 | 5828 days | 2% |
| Barbara & Sven | 8/10 | 5828 days | 2% |
| Don & Alice | 7/10 | 5830 days | 2% |
| Max Mareen | 7/10 | 5835 days | 2% |
| Mieke Knoops | 7/10 | 5836 days | 2% |
| Johan Norregaard | 8/10 | 5846 days | 2% |
| Lisa Beauchemin | 7/10 | 5849 days | 2% |
| Valerie Van Hemelrijck | 7/10 | 5849 days | 2% |
| Belinda Godhard | 9/10 | 5851 days | 2% |
| Dersiree Moerbeek | 9/10 | 5852 days | 2% |
| Rachel & Barak | 7/10 | 5852 days | 2% |
| Charlotte | 7/10 | 5853 days | 2% |
| Sibille Fischer | 8/10 | 5867 days | 2% |
| Jonathan Angela | 6/10 | 5868 days | 1% |
| niekv | 9/10 | 5901 days | 2% |
| foucherm | 8/10 | 5909 days | 2% |
| jamesg | 4/10 | 5914 days | 1% |
| Artur D | 9/10 | 5918 days | 2% |
| Katerina Wimmer | 5/10 | 5927 days | 1% |
| Roman Hauri | 5/10 | 5928 days | 1% |
| Dermot Bryne | 5/10 | 5939 days | 1% |
| zoey1 | 6/10 | 6025 days | 1% |
| Ritag | 3/10 | 6032 days | 1% |
| SBlake | 10/10 | 6165 days | 2% |
| RichardA | 2/10 | 6167 days | 1% |
| FramiskaH | 4/10 | 6178 days | 1% |
| JaninaF | 5/10 | 6178 days | 1% |
| MartinG | 9/10 | 6193 days | 2% |
| PellucoFrance | 8/10 | 6194 days | 2% |
| Steven | 9/10 | 6194 days | 2% |
| CarleyJ | 10/10 | 6194 days | 2% |
| GaryW | 6/10 | 6195 days | 1% |
| Claudia | 5/10 | 6197 days | 1% |
| Jan | 8/10 | 6197 days | 2% |
| siemen | 7/10 | 6202 days | 2% |
| Majken | 5/10 | 6204 days | 1% |
| Ian S | 8/10 | 6210 days | 2% |
| Michael | 9/10 | 6225 days | 2% |
| Pia | 8/10 | 6227 days | 2% |
| Lucas | 8/10 | 6233 days | 2% |
| Lieke | 7/10 | 6233 days | 2% |
| Kori | 4/10 | 6273 days | 1% |
| Raey | 9/10 | 6358 days | 2% |
| sasssy | 8/10 | 6434 days | 2% |
| Daniela | 8/10 | 6536 days | 2% |
| Richard Anthony | 7/10 | 6547 days | 2% |
| Alexandra Vogeli | 7/10 | 6547 days | 2% |
| Eon Alers | 8/10 | 6550 days | 2% |
| Annette Hurst | 8/10 | 6550 days | 2% |
| Emma Dickinson | 8/10 | 6557 days | 2% |
| Mariska | 8/10 | 6558 days | 2% |
| Dirk | 8/10 | 6559 days | 2% |
| Carola | 7/10 | 6559 days | 2% |
| Philippe | 9/10 | 6561 days | 2% |
| Sean Pierce | 8/10 | 6565 days | 2% |
| April | 9/10 | 6569 days | 2% |
| Anna | 9/10 | 6600 days | 2% |
| MrsWesley | 5/10 | 6887 days | 1% |
| Michaela | 8/10 | 6914 days | 2% |
| Reggie | 4/10 | 6926 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.15% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 51 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.09% |
| 198 | -4.11% |
| 199 | -4.13% |
| 200 | -4.15% |
| 201 | -4.18% |
| 202 | -4.20% |
| 203 | -4.22% |
| … | … |
Balancing Adjustment
11.88% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.