G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Wicked Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Wicked Campers
Valid Reviews
158 Valid Reviews
The Wicked Campers experience has a total of 166 reviews. There are 158 valid reviews that are included when calculating the ranking score and 8 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 158 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 11 |
|
7% |
| 9/10 | 19 |
|
12% |
| 8/10 | 41 |
|
26% |
| 7/10 | 43 |
|
27% |
| 6/10 | 12 |
|
8% |
| 5/10 | 9 |
|
6% |
| 4/10 | 6 |
|
4% |
| 3/10 | 6 |
|
4% |
| 2/10 | 4 |
|
3% |
| 1/10 | 7 |
|
4% |
68.61% Average
The raw data average (mean) for all the Wicked Campers valid reviews is 68.61% and is based on 158 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
124 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 158 valid reviews, the experience has 124 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 124 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 6 |
|
5% |
| 9/10 | 14 |
|
11% |
| 8/10 | 37 |
|
30% |
| 7/10 | 40 |
|
32% |
| 6/10 | 11 |
|
9% |
| 5/10 | 9 |
|
7% |
| 4/10 | 5 |
|
4% |
| 3/10 | 1 |
|
1% |
| 2/10 | 1 |
|
1% |
| 1/10 | 0 |
|
0% |
72.42% Average
The raw data average (mean) for all the Wicked Campers face-to-face reviews is 72.42% and is based on 124 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
69.41%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| W.F. | 6/10 | 397 days | 100% |
| bastien | 1/10 | 1342 days | 9% |
| Sean | 10/10 | 1403 days | 19% |
| Jürgen Rautenbach | 10/10 | 1889 days | 6% |
| Jane Doe | 1/10 | 1889 days | 3% |
| Sian | 10/10 | 2195 days | 5% |
| Jo Bavington | 8/10 | 2254 days | 5% |
| Pierre Longuet | 10/10 | 2529 days | 5% |
| rp1331 | 1/10 | 2529 days | 2% |
| Michael Townsend | 10/10 | 2560 days | 5% |
| Lina Andersson | 7/10 | 2588 days | 4% |
| Henry Schenker | 2/10 | 2588 days | 2% |
| Marc VandenHaute | 7/10 | 2619 days | 4% |
| Priya Priya | 8/10 | 2619 days | 4% |
| Anne Achie | 1/10 | 2650 days | 2% |
| peroni yann | 9/10 | 2680 days | 4% |
| Harriet | 2/10 | 2680 days | 2% |
| Brittany Field | 9/10 | 2833 days | 4% |
| Erkka Mäkinen | 8/10 | 2953 days | 3% |
| Ingrid Kiselka | 9/10 | 2959 days | 4% |
| Lisa Obers | 7/10 | 2968 days | 3% |
| Chloe Olsen | 7/10 | 2971 days | 3% |
| Marjolen Klomphaler | 8/10 | 2977 days | 3% |
| Aife O'Loughlin | 7/10 | 2984 days | 3% |
| Emma Emmalelong | 1/10 | 3015 days | 1% |
| Robertoi | 9/10 | 3058 days | 3% |
| Pascale Lemieux | 7/10 | 3264 days | 3% |
| Melanie Laffay | 8/10 | 3277 days | 3% |
| Hana Rachfalik | 9/10 | 3281 days | 3% |
| Hannes | 5/10 | 3288 days | 2% |
| Ben Devlin | 10/10 | 3292 days | 3% |
| Talissa Missiato | 8/10 | 3296 days | 3% |
| Horitz | 7/10 | 3303 days | 2% |
| Mia Gaynor | 7/10 | 3312 days | 2% |
| Matthias Clausen | 8/10 | 3314 days | 3% |
| Lucas Anderson | 9/10 | 3315 days | 3% |
| Briony | 7/10 | 3319 days | 2% |
| Carmen Pramstaller | 6/10 | 3321 days | 2% |
| Tobias | 5/10 | 3323 days | 2% |
| Bonnie Krautz | 7/10 | 3339 days | 2% |
| Anja P | 1/10 | 3350 days | 1% |
| Nick Sproat | 3/10 | 3350 days | 1% |
| Sophie Jenkins | 6/10 | 3382 days | 2% |
| Jeroen Bartelen | 2/10 | 3595 days | 1% |
| Oliver Blackmore | 7/10 | 4020 days | 1% |
| Casandra Prunica | 7/10 | 4023 days | 1% |
| Lauren Hedley | 7/10 | 4023 days | 1% |
| Sarah Christman | 7/10 | 4023 days | 1% |
| Johanna Kofler | 7/10 | 4024 days | 1% |
| Hannah | 7/10 | 4033 days | 1% |
| Olivia | 7/10 | 4033 days | 1% |
| Davina Teo | 7/10 | 4056 days | 1% |
| Nigel | 8/10 | 4056 days | 1% |
| Reisender Sohn | 1/10 | 4080 days | 0% |
| Chris | 3/10 | 4141 days | 0% |
| Bert Pubeg | 3/10 | 4141 days | 0% |
| Lala Cole | 3/10 | 4294 days | 0% |
| Hannah Actor-Engel | 3/10 | 4355 days | 0% |
| Brandon Wells | 4/10 | 4373 days | 0% |
| Katharina | 7/10 | 4373 days | 0% |
| Fabian | 7/10 | 4373 days | 0% |
| Steve Maona | 10/10 | 4379 days | 0% |
| Billy Koichopolos | 10/10 | 4379 days | 0% |
| Gina Lisi | 10/10 | 4379 days | 0% |
| Arno Leleu | 7/10 | 4395 days | 1% |
| Peter Moederer | 8/10 | 4403 days | 1% |
| Adam Urkhart | 9/10 | 4414 days | 1% |
| Lydia Holleman | 8/10 | 4467 days | 1% |
| prasub | 4/10 | 4506 days | 1% |
| Barbara Berkhout | 8/10 | 4736 days | 1% |
| Tamara McVey | 6/10 | 4763 days | 1% |
| Sandra Andersen | 8/10 | 4763 days | 1% |
| Helen Chilton | 8/10 | 4768 days | 1% |
| Oliver Graf | 7/10 | 4856 days | 1% |
| Mina Harker | 7/10 | 5079 days | 1% |
| Ralph & Marloes Meyers | 7/10 | 5085 days | 1% |
| Jaime Ress | 7/10 | 5097 days | 1% |
| Jolien Kruizinga | 8/10 | 5101 days | 1% |
| Florian | 6/10 | 5107 days | 1% |
| Clemmie Sinclair | 8/10 | 5107 days | 1% |
| Lil Irish | 7/10 | 5116 days | 1% |
| Carolin Ranner | 7/10 | 5118 days | 1% |
| Jarrett King | 6/10 | 5118 days | 1% |
| Lieve Verdonck | 8/10 | 5118 days | 1% |
| Justin Pearce | 7/10 | 5121 days | 1% |
| Cesar | 6/10 | 5122 days | 1% |
| Pat MacDonald | 7/10 | 5132 days | 1% |
| Katharina Dierkes | 8/10 | 5132 days | 1% |
| Emma Edis-Bates | 8/10 | 5133 days | 1% |
| Cara Dungay | 7/10 | 5133 days | 1% |
| Ruben and Jetske | 8/10 | 5135 days | 1% |
| Helen Keighley | 8/10 | 5137 days | 1% |
| Sprangers | 6/10 | 5138 days | 1% |
| Kristie | 9/10 | 5168 days | 1% |
| Marie | 7/10 | 5451 days | 1% |
| Michael Egli | 8/10 | 5473 days | 1% |
| Angela | 6/10 | 5483 days | 1% |
| Yasmin Abrahams | 8/10 | 5484 days | 1% |
| Rob | 8/10 | 5484 days | 1% |
| Barbara & Sven | 8/10 | 5484 days | 1% |
| Don & Alice | 7/10 | 5486 days | 1% |
| Max Mareen | 7/10 | 5491 days | 1% |
| Mieke Knoops | 7/10 | 5492 days | 1% |
| Johan Norregaard | 8/10 | 5502 days | 1% |
| Lisa Beauchemin | 7/10 | 5505 days | 1% |
| Valerie Van Hemelrijck | 7/10 | 5505 days | 1% |
| Belinda Godhard | 9/10 | 5507 days | 1% |
| Dersiree Moerbeek | 9/10 | 5508 days | 1% |
| Rachel & Barak | 7/10 | 5508 days | 1% |
| Charlotte | 7/10 | 5509 days | 1% |
| Sibille Fischer | 8/10 | 5523 days | 1% |
| Jonathan Angela | 6/10 | 5524 days | 1% |
| niekv | 9/10 | 5557 days | 1% |
| foucherm | 8/10 | 5565 days | 1% |
| jamesg | 4/10 | 5570 days | 1% |
| Artur D | 9/10 | 5574 days | 1% |
| Katerina Wimmer | 5/10 | 5583 days | 1% |
| Roman Hauri | 5/10 | 5584 days | 1% |
| Dermot Bryne | 5/10 | 5595 days | 1% |
| zoey1 | 6/10 | 5681 days | 1% |
| Ritag | 3/10 | 5688 days | 1% |
| SBlake | 10/10 | 5821 days | 1% |
| RichardA | 2/10 | 5823 days | 1% |
| FramiskaH | 4/10 | 5834 days | 1% |
| JaninaF | 5/10 | 5834 days | 1% |
| MartinG | 9/10 | 5849 days | 1% |
| PellucoFrance | 8/10 | 5850 days | 1% |
| Steven | 9/10 | 5850 days | 1% |
| CarleyJ | 10/10 | 5850 days | 1% |
| GaryW | 6/10 | 5851 days | 1% |
| Claudia | 5/10 | 5852 days | 1% |
| Jan | 8/10 | 5852 days | 1% |
| siemen | 7/10 | 5857 days | 1% |
| Majken | 5/10 | 5859 days | 1% |
| Ian S | 8/10 | 5865 days | 1% |
| Michael | 9/10 | 5880 days | 1% |
| Pia | 8/10 | 5882 days | 1% |
| Lucas | 8/10 | 5888 days | 1% |
| Lieke | 7/10 | 5888 days | 1% |
| Kori | 4/10 | 5928 days | 1% |
| Raey | 9/10 | 6014 days | 1% |
| sasssy | 8/10 | 6090 days | 1% |
| Daniela | 8/10 | 6192 days | 1% |
| Richard Anthony | 7/10 | 6203 days | 1% |
| Alexandra Vogeli | 7/10 | 6203 days | 1% |
| Eon Alers | 8/10 | 6206 days | 1% |
| Annette Hurst | 8/10 | 6206 days | 1% |
| Emma Dickinson | 8/10 | 6213 days | 1% |
| Mariska | 8/10 | 6214 days | 1% |
| Dirk | 8/10 | 6215 days | 1% |
| Carola | 7/10 | 6215 days | 1% |
| Philippe | 9/10 | 6217 days | 1% |
| Sean Pierce | 8/10 | 6221 days | 1% |
| April | 9/10 | 6225 days | 1% |
| Anna | 9/10 | 6256 days | 1% |
| MrsWesley | 5/10 | 6543 days | 1% |
| Michaela | 8/10 | 6570 days | 1% |
| Reggie | 4/10 | 6582 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Wicked Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-7.09% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 55 days. The Wicked Campers experience has 0 recent rankings. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Wicked Campers experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.03% |
| 198 | -4.05% |
| 199 | -4.07% |
| 200 | -4.09% |
| 201 | -4.11% |
| 202 | -4.13% |
| 203 | -4.15% |
| … | … |
Balancing Adjustment
12.19% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
71%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.