Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

173 Valid Reviews

The Tui Campers experience has a total of 182 reviews. There are 173 valid reviews that are included when calculating the ranking score and 9 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 173 valid reviews:

Rating Count Percentage
10/10 45
26%
9/10 11
6%
8/10 29
17%
7/10 14
8%
6/10 6
3%
5/10 6
3%
4/10 4
2%
3/10 4
2%
2/10 9
5%
1/10 45
26%

59.88% Average

The raw data average (mean) for all the Tui Campers valid reviews is 59.88% and is based on 173 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 173 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

73.57%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
A&T on the Road 10/10 317 days 100%
Jodi 4/10 348 days 65%
Roger 1/10 379 days 40%
DKP 3/10 561 days 47%
Julia D 1/10 623 days 34%
Drew 2/10 654 days 37%
Thomas 10/10 714 days 75%
Christian 1/10 714 days 31%
Jay shroff 1/10 775 days 28%
Math 1/10 835 days 26%
Barb Hawthorn 1/10 897 days 23%
Margaret Tallentire 10/10 989 days 48%
Michael 10/10 989 days 48%
Xavier 10/10 989 days 48%
Sue 10/10 989 days 48%
Sandy 10/10 989 days 48%
Jazz 10/10 989 days 48%
Damian Devine 9/10 989 days 47%
Lucy 10/10 989 days 48%
Coulet julien 1/10 1020 days 18%
Syméon 10/10 1020 days 44%
Olivia 10/10 1020 days 44%
Moya 10/10 1020 days 44%
MMM 10/10 1020 days 44%
Sheri Barfoot 10/10 1020 days 44%
Jane Haynes 1/10 1020 days 18%
Logan 6/10 1020 days 38%
Sonya 10/10 1020 days 44%
Paul Ross 2/10 1048 days 19%
Inga Gustavsson 10/10 1048 days 42%
Jean Reverdy 1/10 1048 days 17%
Nicky 2/10 1048 days 19%
Heta 10/10 1048 days 42%
LT 10/10 1079 days 39%
KP321 3/10 1110 days 20%
Aislinn 7/10 1323 days 19%
Aimee 10/10 1444 days 14%
Soraya Jane Butterworth 10/10 1627 days 8%
Jo Fitch 1/10 1688 days 3%
Maryanne Greenwell 8/10 1777 days 5%
Denis 9/10 1870 days 5%
Belinda 10/10 1901 days 5%
Robert SMITH 10/10 1961 days 5%
John 10/10 1961 days 5%
Martin Thompson 10/10 1992 days 5%
Bill Silvio 10/10 1992 days 5%
Millie and Andy 10/10 2053 days 5%
Jim Blaser 9/10 2114 days 5%
Joaquim Pla 1/10 2144 days 2%
Man Ho CHAN 9/10 2174 days 4%
Melissa Cochran 10/10 2174 days 5%
Wong 1/10 2175 days 2%
Erika 1/10 2175 days 2%
Micah VELILLA 10/10 2205 days 4%
Guillaume Babut 10/10 2206 days 4%
Esa Mäkinen 10/10 2206 days 4%
Henry 10/10 2235 days 4%
Natasha 8/10 2236 days 4%
Sally Orr 8/10 2266 days 4%
Raphaël 1/10 2419 days 2%
Alex 1/10 2419 days 2%
Laura 10/10 2419 days 4%
Matt Weeks 10/10 2450 days 4%
Robert Rickards 3/10 2467 days 1%
Erik 1/10 2481 days 2%
Chris 1/10 2539 days 2%
Sara 1/10 2540 days 2%
KSutton 1/10 2540 days 2%
Vincent 2/10 2540 days 2%
Ben Hunt 2/10 2540 days 2%
Andrew 1/10 2571 days 1%
Mahiya Norton 1/10 2601 days 1%
Gerry and Carole 9/10 2601 days 4%
Jessie Creedmore 1/10 2601 days 1%
Alistair Burns 10/10 2601 days 4%
Janjira Ben 10/10 2631 days 4%
Martha Pearson 8/10 2661 days 3%
Emma Nicholson 1/10 2661 days 1%
Nathan 10/10 2723 days 3%
Eoghan 10/10 2723 days 3%
Kirra eldridge 8/10 2784 days 3%
McBride 1/10 2815 days 1%
Sara 1/10 2815 days 1%
Roy & Ang 9/10 2846 days 3%
Sierra 1/10 2874 days 1%
Denis 9/10 2874 days 3%
Dorota Swolkien 1/10 2904 days 1%
Mel R 6/10 2904 days 3%
hazel 1/10 2905 days 1%
Christian Haanschoten 1/10 2905 days 1%
Alessandro Marengo 8/10 2935 days 3%
liang liang 1/10 2935 days 1%
Carlos Urbina Ortega 1/10 2965 days 1%
Linnea Sahlberg 7/10 2980 days 2%
Augustin Friedel 1/10 2996 days 1%
Juan Augusto Dosba 1/10 2996 days 1%
K vd Sanden 8/10 2996 days 3%
Tracey Manning 10/10 3026 days 3%
Will Forester 1/10 3057 days 1%
Kristijan Jean Radikovič 3/10 3238 days 1%
Julieta Perez 1/10 3238 days 1%
Louis Helbig 1/10 3238 days 1%
Cat1 10/10 3269 days 2%
Jerry McD 1/10 3269 days 1%
Ioldel 1/10 3269 days 1%
Lennie01 1/10 3269 days 1%
sofia mavridou 2/10 3269 days 1%
Alex Murray 7/10 3326 days 2%
Deb Goddard 8/10 3330 days 2%
Andy Howard 8/10 3342 days 2%
robert dietz 7/10 3361 days 2%
Michelle Vallance 5/10 3391 days 2%
Isabel 8/10 3543 days 1%
Lawrence Levine 2/10 3544 days 1%
Erich Macho 5/10 3544 days 1%
David Mottershead 10/10 3604 days 2%
sven banton 8/10 3635 days 1%
Elliot Evers 8/10 3635 days 1%
PBR HC 8/10 3636 days 1%
Tamsin Banks 7/10 3672 days 1%
B Lehmann 2/10 3819 days 0%
olivier heilles 2/10 3819 days 0%
Isabelle 7/10 3988 days 1%
Tomas Shairi 10/10 4303 days 0%
Charlotte Casey 9/10 4303 days 0%
Greg Gorzelak 1/10 4335 days 0%
John Stranack 1/10 4397 days 0%
horace hungry 6/10 4610 days 1%
Mark Faulk 8/10 4641 days 1%
Dijkshourn 8/10 4768 days 1%
ozelmer 6/10 4975 days 1%
Gillian Rowe 8/10 5047 days 1%
Cindy & Glen Kerunsky 10/10 5053 days 1%
Steve 8/10 5142 days 1%
Alan Turnbull 7/10 5393 days 1%
Chris Ashton 8/10 5397 days 1%
Dave and Emma 8/10 5419 days 1%
peteripeter 10/10 5645 days 1%
Chris 7/10 5680 days 1%
Sabine 7/10 5680 days 1%
locofeo 1/10 5706 days 0%
krisevelyn 6/10 5706 days 1%
Brian Bishop 8/10 5754 days 1%
Graeme + Jane Ryan 9/10 5758 days 1%
Mark Ashton 4/10 5774 days 0%
Robertson 1/10 5778 days 0%
Ferth 8/10 5782 days 1%
Marcel Baessle 4/10 5782 days 0%
Peter Riches 7/10 5788 days 1%
John Sargent 5/10 5794 days 1%
Anne Heriot 5/10 5808 days 1%
Mitchell Mapletree 9/10 5812 days 1%
Vu Thi Lan 5/10 5813 days 1%
Claudia 7/10 5881 days 1%
David_Gaiz 10/10 5888 days 1%
PeterK1 6/10 6085 days 1%
AndySwitzerland 5/10 6085 days 1%
Richard Komzik 8/10 6108 days 1%
Maria 7/10 6125 days 1%
Carmel 8/10 6142 days 1%
ajharris 1/10 6180 days 0%
Jan 8/10 6350 days 1%
hans1847 1/10 6479 days 0%
Thompson 7/10 6502 days 1%
Charles Price 8/10 6506 days 1%
Stefanie 9/10 6515 days 1%
Chris Gedda 8/10 6576 days 1%
Paul Cowie 8/10 6577 days 1%
Lara Gema Conde 4/10 6594 days 0%
Ian 7/10 6856 days 1%
Rogier 8/10 6868 days 1%
Marten 8/10 6880 days 1%
Dagmar 10/10 6880 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.06% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 42 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.00%
198 -4.02%
199 -4.04%
200 -4.06%
201 -4.08%
202 -4.10%
203 -4.12%

Balancing Adjustment

9.16% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

72%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.