Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Tui Campers.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Tui Campers

Valid Reviews

169 Valid Reviews

The Tui Campers experience has a total of 176 reviews. There are 169 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 169 valid reviews:

Rating Count Percentage
10/10 44
26%
9/10 11
7%
8/10 29
17%
7/10 14
8%
6/10 6
4%
5/10 6
4%
4/10 3
2%
3/10 4
2%
2/10 9
5%
1/10 43
25%

60.36% Average

The raw data average (mean) for all the Tui Campers valid reviews is 60.36% and is based on 169 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

46 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 169 valid reviews, the experience has 46 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 46 face-to-face reviews:

Rating Count Percentage
10/10 3
7%
9/10 4
9%
8/10 17
37%
7/10 11
24%
6/10 2
4%
5/10 4
9%
4/10 3
7%
3/10 1
2%
2/10 0
0%
1/10 1
2%

71.09% Average

The raw data average (mean) for all the Tui Campers face-to-face reviews is 71.09% and is based on 46 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

78.34%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
DKP 3/10 176 days 57%
Julia D 1/10 237 days 42%
Drew 2/10 268 days 46%
Thomas 10/10 328 days 100%
Christian 1/10 328 days 40%
Jay shroff 1/10 389 days 39%
Math 1/10 450 days 38%
Margaret Tallentire 10/10 603 days 84%
Michael 10/10 603 days 84%
Xavier 10/10 603 days 84%
Sue 10/10 603 days 84%
Sandy 10/10 603 days 84%
Jazz 10/10 603 days 84%
Damian Devine 9/10 603 days 84%
Lucy 10/10 603 days 84%
Coulet julien 1/10 634 days 33%
Syméon 10/10 634 days 82%
Olivia 10/10 634 days 82%
Moya 10/10 634 days 82%
MMM 10/10 634 days 82%
Sheri Barfoot 10/10 634 days 82%
Jane Haynes 1/10 634 days 33%
Logan 6/10 634 days 71%
Sonya 10/10 634 days 82%
Paul Ross 2/10 662 days 36%
Inga Gustavsson 10/10 662 days 80%
Jean Reverdy 1/10 662 days 32%
Nicky 2/10 662 days 36%
Heta 10/10 662 days 80%
LT 10/10 693 days 77%
KP321 3/10 724 days 41%
Aislinn 7/10 938 days 49%
Aimee 10/10 1058 days 41%
Soraya Jane Butterworth 10/10 1242 days 26%
Jo Fitch 1/10 1303 days 9%
Maryanne Greenwell 8/10 1391 days 16%
Denis 9/10 1484 days 12%
Belinda 10/10 1515 days 11%
Robert SMITH 10/10 1575 days 9%
John 10/10 1576 days 9%
Martin Thompson 10/10 1607 days 8%
Bill Silvio 10/10 1607 days 8%
Millie and Andy 10/10 1668 days 7%
Jim Blaser 9/10 1728 days 6%
Joaquim Pla 1/10 1758 days 2%
Man Ho CHAN 9/10 1788 days 5%
Melissa Cochran 10/10 1788 days 5%
Wong 1/10 1789 days 2%
Erika 1/10 1789 days 2%
Micah VELILLA 10/10 1819 days 5%
Guillaume Babut 10/10 1820 days 5%
Esa Mäkinen 10/10 1820 days 5%
Henry 10/10 1849 days 5%
Natasha 8/10 1850 days 5%
Sally Orr 8/10 1880 days 5%
Raphaël 1/10 2034 days 2%
Alex 1/10 2034 days 2%
Laura 10/10 2034 days 5%
Matt Weeks 10/10 2064 days 5%
Robert Rickards 3/10 2081 days 1%
Erik 1/10 2095 days 2%
Chris 1/10 2153 days 2%
Sara 1/10 2154 days 2%
KSutton 1/10 2154 days 2%
Vincent 2/10 2154 days 2%
Ben Hunt 2/10 2154 days 2%
Andrew 1/10 2185 days 2%
Mahiya Norton 1/10 2215 days 2%
Gerry and Carole 9/10 2215 days 4%
Jessie Creedmore 1/10 2215 days 2%
Alistair Burns 10/10 2215 days 4%
Janjira Ben 10/10 2245 days 4%
Martha Pearson 8/10 2275 days 4%
Emma Nicholson 1/10 2276 days 2%
Nathan 10/10 2338 days 4%
Eoghan 10/10 2338 days 4%
Kirra eldridge 8/10 2399 days 4%
McBride 1/10 2429 days 1%
Sara 1/10 2429 days 1%
Roy & Ang 9/10 2460 days 4%
Sierra 1/10 2488 days 1%
Denis 9/10 2488 days 4%
Dorota Swolkien 1/10 2518 days 1%
Mel R 6/10 2518 days 3%
hazel 1/10 2519 days 1%
Christian Haanschoten 1/10 2519 days 1%
Alessandro Marengo 8/10 2549 days 3%
liang liang 1/10 2549 days 1%
Carlos Urbina Ortega 1/10 2579 days 1%
Linnea Sahlberg 7/10 2594 days 2%
Augustin Friedel 1/10 2610 days 1%
Juan Augusto Dosba 1/10 2610 days 1%
K vd Sanden 8/10 2610 days 3%
Tracey Manning 10/10 2640 days 3%
Will Forester 1/10 2671 days 1%
Kristijan Jean Radikovič 3/10 2852 days 1%
Julieta Perez 1/10 2852 days 1%
Louis Helbig 1/10 2852 days 1%
Cat1 10/10 2883 days 3%
Jerry McD 1/10 2883 days 1%
Ioldel 1/10 2883 days 1%
Lennie01 1/10 2883 days 1%
sofia mavridou 2/10 2883 days 1%
Alex Murray 7/10 2940 days 2%
Deb Goddard 8/10 2944 days 3%
Andy Howard 8/10 2956 days 2%
robert dietz 7/10 2975 days 2%
Michelle Vallance 5/10 3005 days 2%
Isabel 8/10 3157 days 2%
Lawrence Levine 2/10 3158 days 1%
Erich Macho 5/10 3158 days 2%
David Mottershead 10/10 3218 days 2%
sven banton 8/10 3249 days 2%
Elliot Evers 8/10 3249 days 2%
PBR HC 8/10 3250 days 2%
Tamsin Banks 7/10 3286 days 2%
B Lehmann 2/10 3433 days 1%
olivier heilles 2/10 3434 days 1%
Isabelle 7/10 3602 days 1%
Tomas Shairi 10/10 3917 days 1%
Charlotte Casey 9/10 3917 days 1%
Greg Gorzelak 1/10 3949 days 0%
John Stranack 1/10 4011 days 0%
horace hungry 6/10 4225 days 0%
Mark Faulk 8/10 4255 days 0%
Dijkshourn 8/10 4382 days 1%
ozelmer 6/10 4590 days 1%
Gillian Rowe 8/10 4661 days 1%
Cindy & Glen Kerunsky 10/10 4667 days 1%
Steve 8/10 4756 days 1%
Alan Turnbull 7/10 5007 days 1%
Chris Ashton 8/10 5011 days 1%
Dave and Emma 8/10 5033 days 1%
peteripeter 10/10 5260 days 1%
Chris 7/10 5295 days 1%
Sabine 7/10 5295 days 1%
locofeo 1/10 5321 days 0%
krisevelyn 6/10 5321 days 0%
Brian Bishop 8/10 5368 days 1%
Graeme + Jane Ryan 9/10 5372 days 1%
Mark Ashton 4/10 5388 days 0%
Robertson 1/10 5392 days 0%
Ferth 8/10 5396 days 1%
Marcel Baessle 4/10 5396 days 0%
Peter Riches 7/10 5402 days 1%
John Sargent 5/10 5408 days 0%
Anne Heriot 5/10 5422 days 0%
Mitchell Mapletree 9/10 5426 days 1%
Vu Thi Lan 5/10 5427 days 0%
Claudia 7/10 5495 days 1%
David_Gaiz 10/10 5502 days 1%
PeterK1 6/10 5700 days 0%
AndySwitzerland 5/10 5700 days 0%
Richard Komzik 8/10 5722 days 1%
Maria 7/10 5739 days 1%
Carmel 8/10 5756 days 1%
ajharris 1/10 5795 days 0%
Jan 8/10 5964 days 1%
hans1847 1/10 6093 days 0%
Thompson 7/10 6116 days 1%
Charles Price 8/10 6120 days 1%
Stefanie 9/10 6129 days 1%
Chris Gedda 8/10 6190 days 1%
Paul Cowie 8/10 6191 days 1%
Lara Gema Conde 4/10 6208 days 0%
Ian 7/10 6470 days 1%
Rogier 8/10 6482 days 1%
Marten 8/10 6494 days 1%
Dagmar 10/10 6494 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Tui Campers experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.89% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The Tui Campers experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Tui Campers experience has been adjusted for 44 days. Adjustments are according to the following table.

Days Adjustment
41 -0.83%
42 -0.85%
43 -0.87%
44 -0.89%
45 -0.91%
46 -0.93%
47 -0.95%

Balancing Adjustment

4.86% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Onboarding Rating

This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.

All metrics come from actual customer interactions.

Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.