Ranking Score Explained

G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Stray.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Stray

Valid Reviews

195 Valid Reviews

The Stray experience has a total of 202 reviews. There are 195 valid reviews that are included when calculating the ranking score and 7 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 195 valid reviews:

Rating Count Percentage
10/10 62
32%
9/10 42
22%
8/10 36
18%
7/10 31
16%
6/10 9
5%
5/10 7
4%
4/10 3
2%
3/10 5
3%
2/10 0
0%
1/10 0
0%

83.03% Average

The raw data average (mean) for all the Stray valid reviews is 83.03% and is based on 195 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

101 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 195 valid reviews, the experience has 101 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 101 face-to-face reviews:

Rating Count Percentage
10/10 10
10%
9/10 15
15%
8/10 30
30%
7/10 28
28%
6/10 6
6%
5/10 4
4%
4/10 3
3%
3/10 5
5%
2/10 0
0%
1/10 0
0%

74.65% Average

The raw data average (mean) for all the Stray face-to-face reviews is 74.65% and is based on 101 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

84.53%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Atte 6/10 2363 days 100%
Tom C 10/10 3153 days 68%
Jodie 10/10 3153 days 68%
Paul 10/10 3153 days 68%
Christin Ossege 10/10 3275 days 61%
Theodore Trozinski 9/10 3335 days 56%
Phil Hartmann 10/10 3488 days 47%
dana forrest 10/10 3580 days 42%
Abbi Smith 10/10 3641 days 38%
Nicko Wong 10/10 3672 days 36%
Jodine 10/10 3700 days 34%
Samuel Berwick 10/10 3700 days 34%
Amy Jellings 10/10 3792 days 28%
Anna Elden 9/10 3792 days 28%
Andrea Leichtl 10/10 4007 days 15%
Johanna Molenaar 7/10 4007 days 14%
Claudia Bauch 3/10 4036 days 4%
Charlotte Wilson 10/10 4037 days 13%
Chris Luebbi 8/10 4038 days 13%
jason beinstein 9/10 4065 days 11%
discoveringaway 9/10 4066 days 11%
ieva m 8/10 4097 days 9%
Sonia 10/10 4097 days 10%
Zsolt 10/10 4097 days 10%
Victoria Wander 10/10 4097 days 10%
TtotheT13 9/10 4128 days 7%
Kim O'Neill 10/10 4158 days 6%
Maia Kazaks 8/10 4158 days 5%
Colette Keely 10/10 4189 days 4%
Jen Hards 10/10 4219 days 2%
Thomas Jones 10/10 4250 days 0%
Raj Singh 10/10 4250 days 0%
Sohie 9/10 4408 days 23%
Robin Andersson 9/10 4431 days 23%
Megan Gallagher 10/10 4462 days 24%
Andy Brown 10/10 4462 days 24%
Vinnie K 10/10 4523 days 24%
Heather_Oz 9/10 4584 days 23%
luciasolda 10/10 4646 days 24%
jennyj 10/10 4676 days 24%
dwehrtmann 9/10 4707 days 23%
Evaislief 10/10 4737 days 24%
Malena 10/10 4768 days 24%
navilink 10/10 4768 days 24%
meganb04 10/10 4768 days 24%
MaryG 10/10 4768 days 24%
JoPycroft 10/10 4768 days 24%
lovebyname 9/10 4768 days 23%
Sonia Sennane 7/10 4769 days 21%
Tamara McVey 7/10 4780 days 21%
Rachel 7/10 4782 days 21%
Danielle & Jobbe 8/10 4782 days 23%
Andy Bridgman 8/10 4782 days 23%
Fiona Finke 6/10 4788 days 19%
Miron & Hendrik 8/10 4792 days 23%
marielou 10/10 4797 days 24%
iainmcgin 10/10 4797 days 24%
redkeels 10/10 4797 days 24%
lulu 6/10 4828 days 19%
Boogie 5/10 4859 days 16%
isha 9/10 4859 days 23%
pepper 9/10 4889 days 23%
Kez 10/10 4920 days 24%
Brilly01 8/10 4920 days 23%
yens123 9/10 4920 days 23%
louiset 9/10 4920 days 23%
siek09 9/10 4950 days 23%
rosey 10/10 4981 days 24%
Cadz 10/10 4981 days 24%
natalietrueman84 10/10 5012 days 24%
Josie 10/10 5012 days 24%
Scott_and_Stephanie 9/10 5103 days 23%
Samantha 10/10 5103 days 24%
Tracey Airiscough 9/10 5125 days 23%
Vanessa Hanzen 4/10 5126 days 13%
Lauren McKeone 7/10 5132 days 21%
Faye Cox 7/10 5132 days 21%
pudddddin 9/10 5134 days 23%
alicevarren 9/10 5134 days 23%
irisheyes 7/10 5134 days 21%
Steff 7/10 5154 days 21%
Forestal Youri 7/10 5154 days 21%
Amanda Craig 8/10 5156 days 23%
Olle Beide 8/10 5162 days 23%
JonathanMills 8/10 5162 days 23%
lisa 9/10 5193 days 23%
phydough 6/10 5224 days 19%
zippy 10/10 5315 days 24%
TerriH 10/10 5346 days 24%
ciara 10/10 5377 days 24%
mel1407 10/10 5377 days 24%
Claram 9/10 5407 days 23%
joycevanb 7/10 5438 days 21%
JohnG 10/10 5438 days 24%
nicolejr413 9/10 5468 days 23%
Antoine Migault 8/10 5489 days 23%
Christine T 7/10 5493 days 21%
Kay Beaumont 8/10 5501 days 23%
Johan 7/10 5501 days 21%
S Millet 9/10 5505 days 23%
Jens van Evp 9/10 5523 days 23%
Max Van der Zalm 9/10 5523 days 23%
Emily Walters 7/10 5525 days 21%
Brett Oz 9/10 5558 days 23%
greenbex 9/10 5558 days 23%
simonbo 3/10 5573 days 9%
katesc 9/10 5578 days 23%
martint 6/10 5582 days 19%
richelle 7/10 5582 days 21%
rosalindm 8/10 5583 days 23%
katepat 8/10 5589 days 23%
Beau 5/10 5589 days 16%
Debbie Rathbone 10/10 5596 days 24%
Ricarda 3/10 5599 days 9%
Malinka Nuefeld 4/10 5599 days 13%
Martin 9/10 5599 days 23%
Thomas Willi 8/10 5599 days 23%
Jess Pasos 9/10 5608 days 23%
stettim 10/10 5650 days 24%
Philipp 9/10 5650 days 23%
Holly Mrowiec 10/10 5680 days 24%
Sophie Keate 10/10 5717 days 24%
Sam Lightfoot 10/10 5717 days 24%
Jenny Lee 7/10 5739 days 21%
Cat Payne 9/10 5746 days 23%
Catherine Smiles 10/10 5747 days 24%
Nikki Turner 9/10 5754 days 23%
TaraD 10/10 5831 days 24%
BiancaA 9/10 5831 days 23%
hibbler 10/10 5833 days 24%
ferdinande 7/10 5834 days 21%
mariea 8/10 5844 days 23%
JennekeK 6/10 5845 days 19%
Ross 5/10 5847 days 16%
MarielR 7/10 5851 days 21%
NikW 8/10 5851 days 23%
Anna Skeer 9/10 5874 days 23%
EmmaB1 8/10 5879 days 23%
BethanD 9/10 5880 days 23%
renanf 8/10 5884 days 23%
Laura Muser 9/10 5891 days 23%
Alan Gallagher 7/10 5892 days 21%
Ellen Perrin 9/10 5892 days 23%
Julia 7/10 5895 days 21%
Philipp 10/10 5897 days 24%
Marieke 3/10 5899 days 9%
Katie 10/10 5901 days 24%
Ann-Kathren 7/10 5905 days 21%
Sonja 8/10 5937 days 23%
Claudia Schmidt 9/10 5949 days 23%
sylvia 8/10 5954 days 23%
Amy Newton 10/10 5957 days 24%
debsnz 10/10 5970 days 24%
Nicole 3/10 5979 days 9%
Spike 7/10 6039 days 21%
Sam Prior 8/10 6048 days 23%
Marco 7/10 6072 days 21%
Meike Biel 8/10 6183 days 23%
Helen 8/10 6183 days 23%
Mark 7/10 6203 days 21%
Julie 5/10 6213 days 16%
Marlo 7/10 6220 days 21%
Simon Mills 8/10 6230 days 23%
Sayaka 4/10 6245 days 13%
Camille 10/10 6246 days 24%
Anders 9/10 6246 days 23%
Laura 8/10 6269 days 23%
Ian 7/10 6273 days 21%
Carole Roccia 6/10 6274 days 19%
Thierry Berdah 8/10 6276 days 23%
Helena 8/10 6276 days 23%
Peter Katafey 6/10 6276 days 19%
Lindsey Woosnam 5/10 6276 days 16%
Katherine 7/10 6279 days 21%
Fred 6/10 6280 days 19%
Rob 5/10 6280 days 16%
Gav 10/10 6280 days 24%
Tom Anson 8/10 6281 days 23%
Paul Cowie 10/10 6308 days 24%
Jim 8/10 6317 days 23%
Willemien 7/10 6325 days 21%
Helen 8/10 6551 days 23%
David 5/10 6554 days 16%
Stefan 7/10 6554 days 21%
Gwen 8/10 6557 days 23%
Hanneke 8/10 6561 days 23%
Matt 7/10 6561 days 21%
Alex 8/10 6561 days 23%
Johnny 8/10 6561 days 23%
Aaron 9/10 6561 days 23%
Hilary 10/10 6570 days 24%
Nina 8/10 6605 days 23%
Italy 9/10 6605 days 23%
Helle 7/10 6605 days 21%
KikiNelissen 7/10 6611 days 21%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Stray experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-3.91% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 58 days. However the Stray experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Stray experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.85%
198 -3.87%
199 -3.89%
200 -3.91%
201 -3.93%
202 -3.95%
203 -3.97%

Balancing Adjustment

2.83% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

83%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.