Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
141 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 157 reviews. There are 141 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 141 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 9 |
|
6% |
| 1/10 | 21 |
|
15% |
56.95% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.95% and is based on 141 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 141 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
36.70%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 157 days | 100% |
| Marije | 2/10 | 157 days | 84% |
| Rheanna L | 1/10 | 492 days | 65% |
| Rebecca | 1/10 | 676 days | 56% |
| Sebi | 1/10 | 765 days | 50% |
| Gabriela | 1/10 | 796 days | 48% |
| Trevor | 1/10 | 827 days | 46% |
| Jan Henk van der Kolk | 1/10 | 827 days | 46% |
| She and Vinz | 1/10 | 1345 days | 13% |
| Barrie from the UK | 1/10 | 1832 days | 3% |
| vincent pidoux | 1/10 | 1832 days | 3% |
| Flemming Mengel | 10/10 | 1861 days | 9% |
| Rick H | 5/10 | 1861 days | 7% |
| Alice Kate | 3/10 | 1892 days | 5% |
| Jaroslava Sipka | 7/10 | 1922 days | 8% |
| Timothy Ince | 9/10 | 1953 days | 8% |
| LP | 10/10 | 1953 days | 8% |
| Tim | 1/10 | 2167 days | 3% |
| Babak Makkinejad | 9/10 | 2226 days | 7% |
| Carsten Nielsen | 9/10 | 2256 days | 7% |
| Michael Yong | 9/10 | 2317 days | 7% |
| Guillaume | 3/10 | 2318 days | 4% |
| Aussie Lady | 2/10 | 2318 days | 3% |
| James | 3/10 | 2532 days | 3% |
| Ruth | 1/10 | 2532 days | 2% |
| Serge Trudel | 3/10 | 2532 days | 3% |
| Alan Julian | 6/10 | 2562 days | 5% |
| John Ridge | 6/10 | 2563 days | 5% |
| Karyn | 3/10 | 2563 days | 3% |
| 288 | 1/10 | 2591 days | 2% |
| Peter Zanker | 4/10 | 2677 days | 4% |
| Paul Brown | 1/10 | 2682 days | 2% |
| Gabe Hattingh | 4/10 | 2713 days | 4% |
| Ralf W | 1/10 | 2896 days | 2% |
| sue249 | 8/10 | 2896 days | 5% |
| D Hahn | 3/10 | 2905 days | 2% |
| Peter Brock | 5/10 | 2927 days | 4% |
| Samuel F | 1/10 | 2927 days | 2% |
| Barry Meredith | 6/10 | 2927 days | 4% |
| Neale Stead | 7/10 | 2927 days | 5% |
| Clémentine Llla | 2/10 | 2927 days | 2% |
| Wendy Kildey | 2/10 | 2927 days | 2% |
| Mia Allen | 7/10 | 2944 days | 4% |
| Guus smit | 8/10 | 2955 days | 5% |
| Walter Neff | 8/10 | 2955 days | 5% |
| Linda Beard | 7/10 | 2955 days | 4% |
| Xander | 7/10 | 2957 days | 4% |
| Hilde Timmerman | 5/10 | 2980 days | 3% |
| vern Lee | 2/10 | 2986 days | 2% |
| Anita Dyksterhuis | 8/10 | 3005 days | 4% |
| Rebecca Holmes | 6/10 | 3008 days | 4% |
| Ignacio Muerza | 1/10 | 3017 days | 2% |
| Alan Rock | 8/10 | 3023 days | 4% |
| Vicki Robey | 5/10 | 3028 days | 3% |
| James Suret | 7/10 | 3028 days | 4% |
| Barbara | 4/10 | 3033 days | 3% |
| Gazmira Molina | 3/10 | 3040 days | 2% |
| Alexandra Schmidt | 6/10 | 3043 days | 4% |
| Andres Gonzalez | 8/10 | 3044 days | 4% |
| Maggie Ward | 1/10 | 3047 days | 2% |
| Dorothy | 10/10 | 3078 days | 4% |
| Dali Jobson | 10/10 | 3108 days | 4% |
| Bill Wiltshire | 10/10 | 3108 days | 4% |
| gonzalo caldiz | 6/10 | 3282 days | 3% |
| Taha Ala | 10/10 | 3292 days | 4% |
| Maartje | 5/10 | 3318 days | 3% |
| Ellen F | 5/10 | 3321 days | 3% |
| renee verwey | 5/10 | 3341 days | 2% |
| Kang Minki | 2/10 | 3353 days | 1% |
| Louisa Blanchet | 1/10 | 3353 days | 1% |
| Stephen Maloon | 8/10 | 3383 days | 3% |
| Angela Hornby | 10/10 | 3384 days | 3% |
| Lee Giffard | 9/10 | 3413 days | 3% |
| Hendrik N. | 10/10 | 3413 days | 3% |
| Remco van Santen | 8/10 | 3414 days | 3% |
| kym kenny | 10/10 | 3445 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3674 days | 2% |
| Reggie Max | 1/10 | 3686 days | 1% |
| Brian Scott | 3/10 | 3686 days | 1% |
| Jeff McInroy | 1/10 | 3718 days | 1% |
| Katie Stillman | 8/10 | 3732 days | 2% |
| Christian Roerig | 9/10 | 3748 days | 2% |
| Julian Kuemme | 9/10 | 3999 days | 1% |
| Mandy Reich | 7/10 | 4000 days | 1% |
| Jean Curry | 8/10 | 4002 days | 1% |
| Ricky White | 7/10 | 4023 days | 1% |
| Astrid | 2/10 | 4052 days | 0% |
| Anthony Brown | 7/10 | 4076 days | 1% |
| Sarah Strong | 7/10 | 4076 days | 1% |
| Lyn | 9/10 | 4083 days | 1% |
| Dieter Hirsch | 4/10 | 4089 days | 0% |
| Mike39 | 2/10 | 4114 days | 0% |
| Francois | 8/10 | 4389 days | 1% |
| CAH | 9/10 | 4448 days | 1% |
| Jes Paulsen | 8/10 | 4468 days | 1% |
| Darren Abbott | 8/10 | 4472 days | 1% |
| Frederick Neilsen | 5/10 | 4491 days | 1% |
| Cathy | 10/10 | 4570 days | 1% |
| Heewin Otten | 5/10 | 4776 days | 1% |
| jorf52 | 6/10 | 4783 days | 1% |
| Arnoldus Bergmans | 8/10 | 4849 days | 1% |
| Marek Woznica | 8/10 | 4852 days | 1% |
| Edward Marhi | 4/10 | 5086 days | 1% |
| Kris Gijbels | 6/10 | 5098 days | 1% |
| Margaret Lally | 8/10 | 5102 days | 1% |
| Stefanie | 7/10 | 5105 days | 1% |
| Barry Digby | 8/10 | 5107 days | 1% |
| Katherine and Pete Smal | 9/10 | 5110 days | 1% |
| Sue Croft | 9/10 | 5117 days | 1% |
| Pascal | 7/10 | 5138 days | 1% |
| young | 10/10 | 5393 days | 1% |
| Behrenot | 4/10 | 5402 days | 1% |
| Haupt | 6/10 | 5475 days | 1% |
| Shirley C | 6/10 | 5477 days | 1% |
| Cecile | 8/10 | 5488 days | 1% |
| Helen Power | 8/10 | 5508 days | 1% |
| Keith Maplestone | 8/10 | 5512 days | 1% |
| Holliger | 7/10 | 5530 days | 1% |
| ryanherold | 1/10 | 5544 days | 0% |
| Monika Wenzel | 6/10 | 5583 days | 1% |
| Christy | 7/10 | 5585 days | 1% |
| Gemma Morris | 9/10 | 5598 days | 1% |
| brianp | 7/10 | 5691 days | 1% |
| MarkP | 7/10 | 5816 days | 1% |
| VincentD | 4/10 | 5853 days | 1% |
| JoseB | 6/10 | 5853 days | 1% |
| AdelineC | 8/10 | 5854 days | 1% |
| Ute | 7/10 | 5871 days | 1% |
| Jan | 8/10 | 5883 days | 1% |
| Young Dianne | 10/10 | 5981 days | 1% |
| Thom | 2/10 | 6154 days | 0% |
| Chris | 10/10 | 6168 days | 1% |
| Toni Keown | 10/10 | 6174 days | 1% |
| Jason Page | 3/10 | 6199 days | 1% |
| Jones | 5/10 | 6210 days | 1% |
| Katherine | 8/10 | 6218 days | 1% |
| Caridi | 4/10 | 6218 days | 1% |
| Esa | 5/10 | 6570 days | 1% |
| Jensen | 4/10 | 6589 days | 1% |
| Bernhard | 10/10 | 6593 days | 1% |
| Michael | 5/10 | 6617 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.66% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 56 days. The Kiwi Campers New Zealand experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 51 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 48 | -0.98% |
| 49 | -1.00% |
| 50 | -1.02% |
| 51 | -1.04% |
| 52 | -1.06% |
| 53 | -1.08% |
| 54 | -1.10% |
| … | … |
Balancing Adjustment
32.14% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.