Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
141 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 157 reviews. There are 141 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 141 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 9 |
|
6% |
| 1/10 | 21 |
|
15% |
56.95% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 56.95% and is based on 141 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 141 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
36.43%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 123 days | 100% |
| Marije | 2/10 | 123 days | 84% |
| Rheanna L | 1/10 | 458 days | 66% |
| Rebecca | 1/10 | 642 days | 57% |
| Sebi | 1/10 | 731 days | 52% |
| Gabriela | 1/10 | 762 days | 50% |
| Trevor | 1/10 | 793 days | 48% |
| Jan Henk van der Kolk | 1/10 | 793 days | 48% |
| She and Vinz | 1/10 | 1311 days | 15% |
| Barrie from the UK | 1/10 | 1798 days | 4% |
| vincent pidoux | 1/10 | 1798 days | 4% |
| Flemming Mengel | 10/10 | 1827 days | 9% |
| Rick H | 5/10 | 1827 days | 7% |
| Alice Kate | 3/10 | 1858 days | 5% |
| Jaroslava Sipka | 7/10 | 1888 days | 8% |
| Timothy Ince | 9/10 | 1919 days | 9% |
| LP | 10/10 | 1919 days | 9% |
| Tim | 1/10 | 2133 days | 3% |
| Babak Makkinejad | 9/10 | 2192 days | 8% |
| Carsten Nielsen | 9/10 | 2222 days | 8% |
| Michael Yong | 9/10 | 2283 days | 7% |
| Guillaume | 3/10 | 2284 days | 4% |
| Aussie Lady | 2/10 | 2284 days | 3% |
| James | 3/10 | 2498 days | 4% |
| Ruth | 1/10 | 2498 days | 3% |
| Serge Trudel | 3/10 | 2498 days | 4% |
| Alan Julian | 6/10 | 2528 days | 6% |
| John Ridge | 6/10 | 2529 days | 6% |
| Karyn | 3/10 | 2529 days | 4% |
| 288 | 1/10 | 2557 days | 3% |
| Peter Zanker | 4/10 | 2643 days | 4% |
| Paul Brown | 1/10 | 2648 days | 2% |
| Gabe Hattingh | 4/10 | 2679 days | 4% |
| Ralf W | 1/10 | 2862 days | 2% |
| sue249 | 8/10 | 2862 days | 5% |
| D Hahn | 3/10 | 2871 days | 3% |
| Peter Brock | 5/10 | 2893 days | 4% |
| Samuel F | 1/10 | 2893 days | 2% |
| Barry Meredith | 6/10 | 2893 days | 5% |
| Neale Stead | 7/10 | 2893 days | 5% |
| Clémentine Llla | 2/10 | 2893 days | 2% |
| Wendy Kildey | 2/10 | 2893 days | 2% |
| Mia Allen | 7/10 | 2910 days | 5% |
| Guus smit | 8/10 | 2921 days | 5% |
| Walter Neff | 8/10 | 2921 days | 5% |
| Linda Beard | 7/10 | 2921 days | 5% |
| Xander | 7/10 | 2923 days | 5% |
| Hilde Timmerman | 5/10 | 2946 days | 4% |
| vern Lee | 2/10 | 2952 days | 2% |
| Anita Dyksterhuis | 8/10 | 2971 days | 5% |
| Rebecca Holmes | 6/10 | 2974 days | 4% |
| Ignacio Muerza | 1/10 | 2983 days | 2% |
| Alan Rock | 8/10 | 2989 days | 5% |
| Vicki Robey | 5/10 | 2994 days | 4% |
| James Suret | 7/10 | 2994 days | 5% |
| Barbara | 4/10 | 2999 days | 3% |
| Gazmira Molina | 3/10 | 3006 days | 3% |
| Alexandra Schmidt | 6/10 | 3009 days | 4% |
| Andres Gonzalez | 8/10 | 3010 days | 5% |
| Maggie Ward | 1/10 | 3013 days | 2% |
| Dorothy | 10/10 | 3044 days | 5% |
| Dali Jobson | 10/10 | 3074 days | 5% |
| Bill Wiltshire | 10/10 | 3074 days | 5% |
| gonzalo caldiz | 6/10 | 3248 days | 3% |
| Taha Ala | 10/10 | 3258 days | 4% |
| Maartje | 5/10 | 3284 days | 3% |
| Ellen F | 5/10 | 3287 days | 3% |
| renee verwey | 5/10 | 3307 days | 3% |
| Kang Minki | 2/10 | 3319 days | 2% |
| Louisa Blanchet | 1/10 | 3319 days | 1% |
| Stephen Maloon | 8/10 | 3349 days | 4% |
| Angela Hornby | 10/10 | 3350 days | 4% |
| Lee Giffard | 9/10 | 3379 days | 4% |
| Hendrik N. | 10/10 | 3379 days | 4% |
| Remco van Santen | 8/10 | 3380 days | 3% |
| kym kenny | 10/10 | 3411 days | 3% |
| Jennifer Lerchbacher | 5/10 | 3640 days | 2% |
| Reggie Max | 1/10 | 3652 days | 1% |
| Brian Scott | 3/10 | 3652 days | 1% |
| Jeff McInroy | 1/10 | 3684 days | 1% |
| Katie Stillman | 8/10 | 3698 days | 2% |
| Christian Roerig | 9/10 | 3714 days | 2% |
| Julian Kuemme | 9/10 | 3965 days | 1% |
| Mandy Reich | 7/10 | 3966 days | 1% |
| Jean Curry | 8/10 | 3968 days | 1% |
| Ricky White | 7/10 | 3989 days | 1% |
| Astrid | 2/10 | 4018 days | 1% |
| Anthony Brown | 7/10 | 4042 days | 1% |
| Sarah Strong | 7/10 | 4042 days | 1% |
| Lyn | 9/10 | 4049 days | 1% |
| Dieter Hirsch | 4/10 | 4055 days | 1% |
| Mike39 | 2/10 | 4080 days | 0% |
| Francois | 8/10 | 4355 days | 0% |
| CAH | 9/10 | 4414 days | 2% |
| Jes Paulsen | 8/10 | 4434 days | 2% |
| Darren Abbott | 8/10 | 4438 days | 2% |
| Frederick Neilsen | 5/10 | 4457 days | 1% |
| Cathy | 10/10 | 4536 days | 2% |
| Heewin Otten | 5/10 | 4742 days | 1% |
| jorf52 | 6/10 | 4749 days | 2% |
| Arnoldus Bergmans | 8/10 | 4815 days | 2% |
| Marek Woznica | 8/10 | 4818 days | 2% |
| Edward Marhi | 4/10 | 5052 days | 1% |
| Kris Gijbels | 6/10 | 5064 days | 2% |
| Margaret Lally | 8/10 | 5068 days | 2% |
| Stefanie | 7/10 | 5071 days | 2% |
| Barry Digby | 8/10 | 5073 days | 2% |
| Katherine and Pete Smal | 9/10 | 5076 days | 2% |
| Sue Croft | 9/10 | 5083 days | 2% |
| Pascal | 7/10 | 5104 days | 2% |
| young | 10/10 | 5359 days | 2% |
| Behrenot | 4/10 | 5368 days | 1% |
| Haupt | 6/10 | 5441 days | 2% |
| Shirley C | 6/10 | 5443 days | 2% |
| Cecile | 8/10 | 5454 days | 2% |
| Helen Power | 8/10 | 5474 days | 2% |
| Keith Maplestone | 8/10 | 5478 days | 2% |
| Holliger | 7/10 | 5496 days | 2% |
| ryanherold | 1/10 | 5510 days | 1% |
| Monika Wenzel | 6/10 | 5549 days | 2% |
| Christy | 7/10 | 5551 days | 2% |
| Gemma Morris | 9/10 | 5564 days | 2% |
| brianp | 7/10 | 5657 days | 2% |
| MarkP | 7/10 | 5782 days | 2% |
| VincentD | 4/10 | 5819 days | 1% |
| JoseB | 6/10 | 5819 days | 2% |
| AdelineC | 8/10 | 5820 days | 2% |
| Ute | 7/10 | 5837 days | 2% |
| Jan | 8/10 | 5849 days | 2% |
| Young Dianne | 10/10 | 5947 days | 2% |
| Thom | 2/10 | 6121 days | 1% |
| Chris | 10/10 | 6134 days | 2% |
| Toni Keown | 10/10 | 6140 days | 2% |
| Jason Page | 3/10 | 6165 days | 1% |
| Jones | 5/10 | 6176 days | 1% |
| Katherine | 8/10 | 6184 days | 2% |
| Caridi | 4/10 | 6184 days | 1% |
| Esa | 5/10 | 6536 days | 1% |
| Jensen | 4/10 | 6555 days | 1% |
| Bernhard | 10/10 | 6559 days | 2% |
| Michael | 5/10 | 6583 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-2.98% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 50 days. The Kiwi Campers New Zealand experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 17 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 14 | -0.29% |
| 15 | -0.31% |
| 16 | -0.33% |
| 17 | -0.35% |
| 18 | -0.37% |
| 19 | -0.39% |
| 20 | -0.41% |
| … | … |
Balancing Adjustment
32.00% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
64%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.