Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Campers New Zealand.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Kiwi Campers New Zealand
Valid Reviews
140 Valid Reviews
The Kiwi Campers New Zealand experience has a total of 156 reviews. There are 140 valid reviews that are included when calculating the ranking score and 16 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 140 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 15 |
|
11% |
| 9/10 | 12 |
|
9% |
| 8/10 | 23 |
|
16% |
| 7/10 | 17 |
|
12% |
| 6/10 | 12 |
|
9% |
| 5/10 | 13 |
|
9% |
| 4/10 | 9 |
|
6% |
| 3/10 | 10 |
|
7% |
| 2/10 | 8 |
|
6% |
| 1/10 | 21 |
|
15% |
57.21% Average
The raw data average (mean) for all the Kiwi Campers New Zealand valid reviews is 57.21% and is based on 140 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
63 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 140 valid reviews, the experience has 63 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 63 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 1 |
|
2% |
| 9/10 | 4 |
|
6% |
| 8/10 | 17 |
|
27% |
| 7/10 | 14 |
|
22% |
| 6/10 | 7 |
|
11% |
| 5/10 | 9 |
|
14% |
| 4/10 | 8 |
|
13% |
| 3/10 | 3 |
|
5% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
64.76% Average
The raw data average (mean) for all the Kiwi Campers New Zealand face-to-face reviews is 64.76% and is based on 63 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
37.42%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Nicolas Brel | 3/10 | 54 days | 100% |
| Rheanna L | 1/10 | 389 days | 68% |
| Rebecca | 1/10 | 573 days | 61% |
| Sebi | 1/10 | 662 days | 56% |
| Gabriela | 1/10 | 693 days | 54% |
| Trevor | 1/10 | 724 days | 52% |
| Jan Henk van der Kolk | 1/10 | 724 days | 52% |
| She and Vinz | 1/10 | 1242 days | 18% |
| Barrie from the UK | 1/10 | 1729 days | 4% |
| vincent pidoux | 1/10 | 1729 days | 4% |
| Flemming Mengel | 10/10 | 1758 days | 10% |
| Rick H | 5/10 | 1758 days | 7% |
| Alice Kate | 3/10 | 1789 days | 5% |
| Jaroslava Sipka | 7/10 | 1819 days | 9% |
| Timothy Ince | 9/10 | 1850 days | 9% |
| LP | 10/10 | 1850 days | 9% |
| Tim | 1/10 | 2064 days | 3% |
| Babak Makkinejad | 9/10 | 2123 days | 8% |
| Carsten Nielsen | 9/10 | 2153 days | 8% |
| Michael Yong | 9/10 | 2214 days | 8% |
| Guillaume | 3/10 | 2215 days | 4% |
| Aussie Lady | 2/10 | 2215 days | 4% |
| James | 3/10 | 2429 days | 4% |
| Ruth | 1/10 | 2429 days | 3% |
| Serge Trudel | 3/10 | 2429 days | 4% |
| Alan Julian | 6/10 | 2459 days | 6% |
| John Ridge | 6/10 | 2460 days | 6% |
| Karyn | 3/10 | 2460 days | 4% |
| 288 | 1/10 | 2488 days | 3% |
| Peter Zanker | 4/10 | 2574 days | 4% |
| Paul Brown | 1/10 | 2579 days | 3% |
| Gabe Hattingh | 4/10 | 2610 days | 4% |
| Ralf W | 1/10 | 2793 days | 2% |
| sue249 | 8/10 | 2793 days | 6% |
| D Hahn | 3/10 | 2802 days | 3% |
| Peter Brock | 5/10 | 2824 days | 4% |
| Samuel F | 1/10 | 2824 days | 2% |
| Barry Meredith | 6/10 | 2824 days | 5% |
| Neale Stead | 7/10 | 2824 days | 5% |
| Clémentine Llla | 2/10 | 2824 days | 3% |
| Wendy Kildey | 2/10 | 2824 days | 3% |
| Mia Allen | 7/10 | 2841 days | 5% |
| Guus smit | 8/10 | 2852 days | 5% |
| Walter Neff | 8/10 | 2852 days | 5% |
| Linda Beard | 7/10 | 2852 days | 5% |
| Xander | 7/10 | 2854 days | 5% |
| Hilde Timmerman | 5/10 | 2877 days | 4% |
| vern Lee | 2/10 | 2883 days | 2% |
| Anita Dyksterhuis | 8/10 | 2902 days | 5% |
| Rebecca Holmes | 6/10 | 2905 days | 5% |
| Ignacio Muerza | 1/10 | 2914 days | 2% |
| Alan Rock | 8/10 | 2920 days | 5% |
| Vicki Robey | 5/10 | 2925 days | 4% |
| James Suret | 7/10 | 2925 days | 5% |
| Barbara | 4/10 | 2930 days | 3% |
| Gazmira Molina | 3/10 | 2937 days | 3% |
| Alexandra Schmidt | 6/10 | 2940 days | 4% |
| Andres Gonzalez | 8/10 | 2941 days | 5% |
| Maggie Ward | 1/10 | 2944 days | 2% |
| Dorothy | 10/10 | 2975 days | 5% |
| Dali Jobson | 10/10 | 3005 days | 5% |
| Bill Wiltshire | 10/10 | 3005 days | 5% |
| gonzalo caldiz | 6/10 | 3179 days | 4% |
| Taha Ala | 10/10 | 3189 days | 4% |
| Maartje | 5/10 | 3215 days | 3% |
| Ellen F | 5/10 | 3218 days | 3% |
| renee verwey | 5/10 | 3238 days | 3% |
| Kang Minki | 2/10 | 3250 days | 2% |
| Louisa Blanchet | 1/10 | 3250 days | 2% |
| Stephen Maloon | 8/10 | 3280 days | 4% |
| Angela Hornby | 10/10 | 3281 days | 4% |
| Lee Giffard | 9/10 | 3310 days | 4% |
| Hendrik N. | 10/10 | 3310 days | 4% |
| Remco van Santen | 8/10 | 3311 days | 4% |
| kym kenny | 10/10 | 3342 days | 4% |
| Jennifer Lerchbacher | 5/10 | 3571 days | 2% |
| Reggie Max | 1/10 | 3583 days | 1% |
| Brian Scott | 3/10 | 3583 days | 2% |
| Jeff McInroy | 1/10 | 3615 days | 1% |
| Katie Stillman | 8/10 | 3629 days | 3% |
| Christian Roerig | 9/10 | 3645 days | 3% |
| Julian Kuemme | 9/10 | 3896 days | 2% |
| Mandy Reich | 7/10 | 3897 days | 2% |
| Jean Curry | 8/10 | 3899 days | 2% |
| Ricky White | 7/10 | 3920 days | 2% |
| Astrid | 2/10 | 3949 days | 1% |
| Anthony Brown | 7/10 | 3973 days | 1% |
| Sarah Strong | 7/10 | 3973 days | 1% |
| Lyn | 9/10 | 3980 days | 1% |
| Dieter Hirsch | 4/10 | 3986 days | 1% |
| Mike39 | 2/10 | 4011 days | 1% |
| Francois | 8/10 | 4286 days | 0% |
| CAH | 9/10 | 4345 days | 0% |
| Jes Paulsen | 8/10 | 4365 days | 0% |
| Darren Abbott | 8/10 | 4369 days | 0% |
| Frederick Neilsen | 5/10 | 4388 days | 1% |
| Cathy | 10/10 | 4467 days | 2% |
| Heewin Otten | 5/10 | 4673 days | 1% |
| jorf52 | 6/10 | 4680 days | 2% |
| Arnoldus Bergmans | 8/10 | 4746 days | 2% |
| Marek Woznica | 8/10 | 4749 days | 2% |
| Edward Marhi | 4/10 | 4983 days | 1% |
| Kris Gijbels | 6/10 | 4995 days | 2% |
| Margaret Lally | 8/10 | 4999 days | 2% |
| Stefanie | 7/10 | 5002 days | 2% |
| Barry Digby | 8/10 | 5004 days | 2% |
| Katherine and Pete Smal | 9/10 | 5007 days | 2% |
| Sue Croft | 9/10 | 5014 days | 2% |
| Pascal | 7/10 | 5035 days | 2% |
| young | 10/10 | 5290 days | 2% |
| Behrenot | 4/10 | 5299 days | 1% |
| Haupt | 6/10 | 5372 days | 2% |
| Shirley C | 6/10 | 5374 days | 2% |
| Cecile | 8/10 | 5385 days | 2% |
| Helen Power | 8/10 | 5405 days | 2% |
| Keith Maplestone | 8/10 | 5409 days | 2% |
| Holliger | 7/10 | 5427 days | 2% |
| ryanherold | 1/10 | 5441 days | 1% |
| Monika Wenzel | 6/10 | 5480 days | 2% |
| Christy | 7/10 | 5482 days | 2% |
| Gemma Morris | 9/10 | 5495 days | 2% |
| brianp | 7/10 | 5588 days | 2% |
| MarkP | 7/10 | 5713 days | 2% |
| VincentD | 4/10 | 5750 days | 1% |
| JoseB | 6/10 | 5750 days | 2% |
| AdelineC | 8/10 | 5751 days | 2% |
| Ute | 7/10 | 5768 days | 2% |
| Jan | 8/10 | 5780 days | 2% |
| Young Dianne | 10/10 | 5879 days | 2% |
| Thom | 2/10 | 6052 days | 1% |
| Chris | 10/10 | 6065 days | 2% |
| Toni Keown | 10/10 | 6071 days | 2% |
| Jason Page | 3/10 | 6096 days | 1% |
| Jones | 5/10 | 6107 days | 1% |
| Katherine | 8/10 | 6115 days | 2% |
| Caridi | 4/10 | 6115 days | 1% |
| Esa | 5/10 | 6467 days | 1% |
| Jensen | 4/10 | 6486 days | 1% |
| Bernhard | 10/10 | 6490 days | 2% |
| Michael | 5/10 | 6514 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Campers New Zealand experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.03% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The Kiwi Campers New Zealand experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Campers New Zealand experience has been adjusted for 20 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 17 | -0.35% |
| 18 | -0.37% |
| 19 | -0.39% |
| 20 | -0.41% |
| 21 | -0.43% |
| 22 | -0.45% |
| 23 | -0.47% |
| … | … |
Balancing Adjustment
31.66% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
65%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.