Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Freedom Campers.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Freedom Campers
Valid Reviews
69 Valid Reviews
The Freedom Campers experience has a total of 75 reviews. There are 69 valid reviews that are included when calculating the ranking score and 6 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 69 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 19 |
|
28% |
| 9/10 | 1 |
|
1% |
| 8/10 | 16 |
|
23% |
| 7/10 | 7 |
|
10% |
| 6/10 | 4 |
|
6% |
| 5/10 | 6 |
|
9% |
| 4/10 | 3 |
|
4% |
| 3/10 | 0 |
|
0% |
| 2/10 | 3 |
|
4% |
| 1/10 | 10 |
|
14% |
66.38% Average
The raw data average (mean) for all the Freedom Campers valid reviews is 66.38% and is based on 69 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
31 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 69 valid reviews, the experience has 31 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 31 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 2 |
|
6% |
| 9/10 | 0 |
|
0% |
| 8/10 | 13 |
|
42% |
| 7/10 | 6 |
|
19% |
| 6/10 | 4 |
|
13% |
| 5/10 | 4 |
|
13% |
| 4/10 | 1 |
|
3% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
3% |
| 1/10 | 0 |
|
0% |
69.68% Average
The raw data average (mean) for all the Freedom Campers face-to-face reviews is 69.68% and is based on 31 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
91.11%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Silvia and Franz | 10/10 | 64 days | 100% |
| IRENE ELIZALDE PUEYO | 9/10 | 95 days | 99% |
| Colm Mc Caughey | 8/10 | 399 days | 89% |
| Lionel | 10/10 | 491 days | 86% |
| A Secret | 1/10 | 675 days | 30% |
| Margaret Tallentire | 10/10 | 705 days | 72% |
| Michael | 10/10 | 705 days | 72% |
| Xavier | 10/10 | 705 days | 72% |
| Sandy | 10/10 | 705 days | 72% |
| Jazz | 10/10 | 705 days | 72% |
| Sofia Wennesund | 10/10 | 736 days | 69% |
| Syméon | 10/10 | 736 days | 69% |
| Heta | 10/10 | 736 days | 69% |
| Sonya | 10/10 | 736 days | 69% |
| Jonas Simon | 1/10 | 764 days | 27% |
| Aimee | 10/10 | 1160 days | 30% |
| David | 1/10 | 1647 days | 2% |
| Matt Watts | 10/10 | 1739 days | 5% |
| Billy Allen | 10/10 | 1952 days | 4% |
| Peter | 10/10 | 2225 days | 4% |
| Shun Hua Lim | 10/10 | 2287 days | 4% |
| Jason Juan | 1/10 | 2440 days | 1% |
| Annelies Doecke | 5/10 | 2531 days | 2% |
| Deborah | 1/10 | 2531 days | 1% |
| Maarten en Jeroen | 1/10 | 2621 days | 1% |
| Kelly Kaley | 7/10 | 2713 days | 3% |
| Peter Jackson | 2/10 | 2927 days | 1% |
| David Rigo | 1/10 | 2986 days | 1% |
| Albert Gonzalez | 2/10 | 2986 days | 1% |
| Kosia | 8/10 | 3011 days | 2% |
| Tom Rogers | 7/10 | 3019 days | 2% |
| Steven and Astrid | 7/10 | 3031 days | 2% |
| Sharron | 8/10 | 3058 days | 2% |
| ekodde | 1/10 | 3078 days | 1% |
| Jorg Muller | 7/10 | 3259 days | 2% |
| Tom Brien | 10/10 | 3292 days | 2% |
| Yvonne El-Amine | 6/10 | 3294 days | 1% |
| Alex | 8/10 | 3300 days | 2% |
| leila rowbotham | 8/10 | 3742 days | 1% |
| VSQ | 1/10 | 3839 days | 0% |
| Sarah Beyeler | 10/10 | 4022 days | 0% |
| Sebastian and Peter Beate | 2/10 | 4411 days | 0% |
| Martin Hadorn | 8/10 | 4447 days | 1% |
| Kevin Desjandino | 8/10 | 4465 days | 1% |
| Anne and John | 8/10 | 4477 days | 1% |
| Sally | 8/10 | 4482 days | 1% |
| seajayj | 1/10 | 4508 days | 0% |
| JoeZ | 4/10 | 4753 days | 0% |
| magicpenguin | 10/10 | 4753 days | 1% |
| Emma Bagguley | 4/10 | 4760 days | 0% |
| Lotte Zwail | 7/10 | 4762 days | 1% |
| Andy Bridgman | 8/10 | 4767 days | 1% |
| Nic Roggeman | 6/10 | 4769 days | 0% |
| Graham | 5/10 | 4813 days | 0% |
| Hans Bos | 5/10 | 4845 days | 0% |
| Philip Gierke | 8/10 | 5093 days | 1% |
| Emma Cross | 8/10 | 5098 days | 1% |
| Paula Dove | 6/10 | 5109 days | 0% |
| Graham Jones | 5/10 | 5116 days | 0% |
| Martin | 7/10 | 5117 days | 1% |
| Celia Murphy | 7/10 | 5137 days | 1% |
| John Balson | 8/10 | 5139 days | 1% |
| john | 4/10 | 5574 days | 0% |
| JolondaR | 6/10 | 5836 days | 0% |
| Lucy | 5/10 | 5949 days | 0% |
| Paul | 8/10 | 6061 days | 1% |
| Katy Bray | 8/10 | 6198 days | 1% |
| Meadows | 5/10 | 6223 days | 0% |
| Stefan | 8/10 | 6588 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Freedom Campers experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.48% Adjustment
Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.
What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.
There may be an adjustment if this experience hasn't received enough reviews within the last 56 days. The Freedom Campers experience has 1 recent ranking. Adjustments are according to the following table:
| Recent Reviews | Adjustment |
|---|---|
| 0 | -3.00% |
| 1 | -2.63% |
| 2 | -1.50% |
| 3 | -0.38% |
| 4 | -0.00% |
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Freedom Campers experience has been adjusted for 42 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 39 | -0.79% |
| 40 | -0.81% |
| 41 | -0.84% |
| 42 | -0.86% |
| 43 | -0.88% |
| 44 | -0.90% |
| 45 | -0.92% |
| … | … |
Balancing Adjustment
1.35% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Onboarding Rating
This rating is about customer service and camper availability. It measures aspects of the customer journey that are often missing from online ratings. It includes performances based on: pre-booking communication, product availability and responsiveness to customer enquiries.
All metrics come from actual customer interactions.
Details are calculated daily from statistics over several years and merged with the score derived from customer reviews - to then form the final ranking score.
Final Ranking Score
81%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.