Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

207 Valid Reviews

The Apex Rental Cars experience has a total of 231 reviews. There are 207 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 207 valid reviews:

Rating Count Percentage
10/10 47
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.57% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.57% and is based on 207 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 207 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

68.20%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ondrej 1/10 266 days 41%
Will 1/10 295 days 40%
Derek UK 10/10 295 days 100%
Barry 3/10 357 days 53%
Klm 3/10 387 days 52%
Steve 10/10 418 days 95%
Martyn 10/10 418 days 95%
Maria 10/10 447 days 93%
Melissa 1/10 478 days 37%
Nyah 1/10 632 days 33%
David M 3/10 632 days 44%
Karla, Sydney 10/10 812 days 66%
Neville 1/10 997 days 19%
A Tango 10/10 1025 days 44%
Nicholas Chin 1/10 1148 days 13%
Trista McLean 10/10 1362 days 18%
Steve 9/10 1421 days 15%
Kane 1/10 1452 days 5%
Melanie Brown 8/10 1542 days 10%
World Traveller 1/10 1573 days 4%
Dave Berry 10/10 1573 days 9%
RJ 1/10 1573 days 4%
R Woolley 10/10 1727 days 6%
Claire Wood 10/10 1756 days 5%
ALEKSANDROV Igor Avramovski 1/10 1787 days 2%
Luiz 2/10 1787 days 2%
Jorge 1/10 1818 days 2%
Adam Beevers 3/10 1818 days 3%
Megan 1/10 1818 days 2%
Marc 3/10 1848 days 3%
Howie 9/10 1848 days 5%
Jacques 1/10 1848 days 2%
Janet 10/10 1879 days 5%
Shelby and Matt 10/10 1879 days 5%
Taki Green 1/10 1908 days 2%
Mel 1/10 1908 days 2%
David 5/10 1908 days 4%
JS 1/10 2031 days 2%
Yoke 1/10 2062 days 2%
Kirstie Gallant 7/10 2062 days 4%
Yvonne M Hackenberg 10/10 2062 days 5%
Miss T 1/10 2062 days 2%
Me 1/10 2062 days 2%
Mike Purchas 2/10 2093 days 2%
Gal 1/10 2093 days 2%
M Reeder 2/10 2121 days 2%
Nikki 10/10 2152 days 4%
Anna 9/10 2152 days 4%
Reena Scobie 1/10 2152 days 2%
Bill Brennan 9/10 2152 days 4%
Jeff & Sharon 2/10 2152 days 2%
Craig 5/10 2152 days 3%
Mel B 1/10 2152 days 2%
David 1/10 2152 days 2%
JR WU 2/10 2183 days 2%
Kirstie Lilly 10/10 2213 days 4%
Arlene 8/10 2273 days 4%
Penny Mackay 10/10 2273 days 4%
Laura 3/10 2335 days 2%
Bharat 10/10 2396 days 4%
Gandalf 4/10 2427 days 2%
siti fatimah adnan 10/10 2457 days 4%
Katie 1/10 2458 days 1%
Giovanni 5/10 2458 days 3%
Aileen Davies 2/10 2458 days 2%
Nicola 1/10 2458 days 1%
Dane 1/10 2458 days 1%
David williams 3/10 2458 days 2%
Yan Xiao 3/10 2458 days 2%
Peter Dawkins 10/10 2485 days 4%
David 2/10 2486 days 2%
David Elliott 10/10 2516 days 4%
You Joon Kim 1/10 2517 days 1%
Chris Monk 8/10 2547 days 4%
Helen Burgess 2/10 2577 days 2%
Carol Smith 1/10 2577 days 1%
Richard Hunter 1/10 2577 days 1%
peter hendry 1/10 2608 days 1%
Katharina Koch 8/10 2835 days 3%
Luna Tarius 1/10 2851 days 1%
Carly Biedul 10/10 2860 days 3%
Guillaume Deleuze 6/10 2876 days 2%
Brad Dean 2/10 2881 days 1%
dave car 1/10 2881 days 1%
Rhydian Templer 8/10 2892 days 3%
Amy 9/10 2895 days 3%
Nina Kaspar 6/10 2912 days 2%
Silvia Hermosillo 1/10 2912 days 1%
Tony Algie 8/10 2912 days 3%
diane wong 8/10 2942 days 3%
Maryanne Wardlaw 2/10 3003 days 1%
Hans Dersch 1/10 3065 days 1%
Kuldeep Nandurkar 9/10 3126 days 2%
Emily Noyd 10/10 3176 days 2%
Christofer Cronholm 6/10 3216 days 2%
Taylor Fabricius 9/10 3220 days 2%
Cecile 7/10 3244 days 2%
Geoff Plunkett 10/10 3247 days 2%
Pawa 7/10 3278 days 2%
James Norcliffe 10/10 3339 days 2%
Andrew Barnden 10/10 3369 days 2%
Sheila Wee 10/10 3522 days 2%
Joana 8/10 3570 days 1%
Lea Karl 8/10 3631 days 1%
Travelgirl 1/10 3643 days 0%
Vanessa 8/10 3916 days 1%
Natalie Boehm 8/10 3935 days 1%
Bradford Young 1/10 4009 days 0%
regi kiwi 10/10 4009 days 1%
Jeremy Eng 9/10 4284 days 0%
Justin Leest 10/10 4288 days 0%
Anna Neuenfeldt 10/10 4290 days 0%
Maja Bogdanowicz 10/10 4291 days 0%
Alex Ross 10/10 4645 days 1%
Wright 7/10 4653 days 1%
Denise & Maciej Holzer 8/10 4653 days 1%
Deana Peters 9/10 4661 days 1%
Jeroen Bartos 8/10 4662 days 1%
Gabriele Wendt 8/10 4663 days 1%
Aled 9/10 4667 days 1%
Ute Rogawski 6/10 4670 days 1%
Asha 7/10 4709 days 1%
Rene Rypkema 8/10 4723 days 1%
Judith 8/10 4729 days 1%
ZubZubZub 10/10 4830 days 1%
Mascot 9/10 4830 days 1%
joE 10/10 4830 days 1%
Sherbertdip 8/10 4830 days 1%
tj10128 10/10 4861 days 1%
Nicky Bell 9/10 4959 days 1%
Gerryq Winters 9/10 4986 days 1%
A Jones 6/10 4987 days 1%
Katarina Bokor 8/10 4992 days 1%
Sue Carren 8/10 4992 days 1%
Karen Stephens 7/10 4992 days 1%
M Bigras 8/10 4997 days 1%
Binder 7/10 4999 days 1%
Jo Meekley 8/10 4999 days 1%
Guy Cohen 8/10 5001 days 1%
Ven 8/10 5001 days 1%
Wouter Moui 7/10 5007 days 1%
Jerven and Kim 7/10 5008 days 1%
Tanya & Florian 9/10 5009 days 1%
Niklas Ronnino 8/10 5013 days 1%
Gael Romain 8/10 5015 days 1%
Diana Clipsham 6/10 5034 days 1%
Roger Lows 9/10 5034 days 1%
Lynn Leitch 9/10 5036 days 1%
Stephen Leitch 9/10 5036 days 1%
Claus Olsen 10/10 5038 days 1%
hellsknipe356 10/10 5166 days 1%
chumfft 10/10 5257 days 1%
Elisabeth 10/10 5342 days 1%
lindam 10/10 5349 days 1%
Hana Vokata 8/10 5354 days 1%
Ralph 8/10 5377 days 1%
Senel 10/10 5387 days 1%
Cheryl Gorman 10/10 5393 days 1%
Stefan 8/10 5402 days 1%
Eva 6/10 5406 days 1%
Alain Deslandres 7/10 5421 days 1%
Ross & Catherine Litherland 8/10 5421 days 1%
graemeh1 7/10 5454 days 1%
martinab 8/10 5454 days 1%
taupoguy 10/10 5470 days 1%
carolineder 8/10 5470 days 1%
Robert Hausser 9/10 5474 days 1%
Thomas Rust 9/10 5474 days 1%
X Otte 8/10 5478 days 1%
kymberlyw 9/10 5714 days 1%
stephen 9/10 5714 days 1%
StijmH 8/10 5731 days 1%
StijnH 8/10 5731 days 1%
Rene 9/10 5737 days 1%
BrzezinskaM 10/10 5739 days 1%
AndreB 9/10 5739 days 1%
Dalibor 9/10 5748 days 1%
Pavel 8/10 5750 days 1%
LeaM 9/10 5784 days 1%
AndreM 9/10 5784 days 1%
JohannesE 7/10 5784 days 1%
Eugen 9/10 5786 days 1%
Maike 9/10 5786 days 1%
Mary 7/10 5787 days 1%
purplekat99 10/10 5804 days 1%
Emilie 9/10 5888 days 1%
Kristina 7/10 5888 days 1%
Vanessa 5/10 5903 days 1%
chubby69 10/10 5956 days 1%
Christine 10/10 5962 days 1%
David Fowler 7/10 5981 days 1%
Karen C 6/10 6045 days 1%
Menashe 7/10 6084 days 1%
Bryony Wilson 8/10 6094 days 1%
Beate Sinn 9/10 6098 days 1%
Richard 5/10 6098 days 1%
Smith 6/10 6107 days 1%
Carmen Dolny 8/10 6115 days 1%
Lisa Tame 8/10 6115 days 1%
Gustavo 9/10 6115 days 1%
Kilsby 9/10 6142 days 1%
Juerg 9/10 6155 days 1%
Tanya 9/10 6157 days 1%
Kehoe 7/10 6160 days 1%
Iain 8/10 6161 days 1%
Petra 8/10 6185 days 1%
Dennis 10/10 6461 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-6.65% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 43 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 180 days. Adjustments are according to the following table.

Days Adjustment
177 -3.59%
178 -3.61%
179 -3.63%
180 -3.65%
181 -3.67%
182 -3.69%
183 -3.71%

Balancing Adjustment

12.77% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.