Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Apex Rental Cars.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

Cymen Crick's avatar

Cymen Crick

Rankers Owner

Apex Rental Cars

Valid Reviews

207 Valid Reviews

The Apex Rental Cars experience has a total of 231 reviews. There are 207 valid reviews that are included when calculating the ranking score and 24 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 207 valid reviews:

Rating Count Percentage
10/10 47
23%
9/10 34
16%
8/10 40
19%
7/10 17
8%
6/10 9
4%
5/10 5
2%
4/10 1
0%
3/10 8
4%
2/10 10
5%
1/10 36
17%

66.57% Average

The raw data average (mean) for all the Apex Rental Cars valid reviews is 66.57% and is based on 207 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

94 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 207 valid reviews, the experience has 94 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 94 face-to-face reviews:

Rating Count Percentage
10/10 14
15%
9/10 25
27%
8/10 34
36%
7/10 14
15%
6/10 5
5%
5/10 2
2%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

82.45% Average

The raw data average (mean) for all the Apex Rental Cars face-to-face reviews is 82.45% and is based on 94 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

68.17%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Ondrej 1/10 376 days 41%
Will 1/10 405 days 40%
Derek UK 10/10 405 days 100%
Barry 3/10 467 days 52%
Klm 3/10 497 days 52%
Steve 10/10 528 days 93%
Martyn 10/10 528 days 93%
Maria 10/10 558 days 91%
Melissa 1/10 589 days 36%
Nyah 1/10 742 days 31%
David M 3/10 742 days 41%
Karla, Sydney 10/10 923 days 57%
Neville 1/10 1107 days 15%
A Tango 10/10 1135 days 35%
Nicholas Chin 1/10 1258 days 10%
Trista McLean 10/10 1472 days 13%
Steve 9/10 1531 days 11%
Kane 1/10 1562 days 4%
Melanie Brown 8/10 1653 days 7%
World Traveller 1/10 1684 days 3%
Dave Berry 10/10 1684 days 7%
RJ 1/10 1684 days 3%
R Woolley 10/10 1837 days 5%
Claire Wood 10/10 1866 days 5%
ALEKSANDROV Igor Avramovski 1/10 1897 days 2%
Luiz 2/10 1897 days 2%
Jorge 1/10 1928 days 2%
Adam Beevers 3/10 1928 days 3%
Megan 1/10 1928 days 2%
Marc 3/10 1958 days 3%
Howie 9/10 1958 days 5%
Jacques 1/10 1958 days 2%
Janet 10/10 1989 days 5%
Shelby and Matt 10/10 1989 days 5%
Taki Green 1/10 2019 days 2%
Mel 1/10 2019 days 2%
David 5/10 2019 days 4%
JS 1/10 2142 days 2%
Yoke 1/10 2172 days 2%
Kirstie Gallant 7/10 2172 days 4%
Yvonne M Hackenberg 10/10 2172 days 5%
Miss T 1/10 2172 days 2%
Me 1/10 2172 days 2%
Mike Purchas 2/10 2203 days 2%
Gal 1/10 2203 days 2%
M Reeder 2/10 2231 days 2%
Nikki 10/10 2262 days 4%
Anna 9/10 2262 days 4%
Reena Scobie 1/10 2262 days 2%
Bill Brennan 9/10 2262 days 4%
Jeff & Sharon 2/10 2262 days 2%
Craig 5/10 2262 days 3%
Mel B 1/10 2262 days 2%
David 1/10 2262 days 2%
JR WU 2/10 2293 days 2%
Kirstie Lilly 10/10 2323 days 4%
Arlene 8/10 2384 days 4%
Penny Mackay 10/10 2384 days 4%
Laura 3/10 2446 days 2%
Bharat 10/10 2507 days 4%
Gandalf 4/10 2537 days 2%
siti fatimah adnan 10/10 2568 days 4%
Katie 1/10 2568 days 1%
Giovanni 5/10 2568 days 3%
Aileen Davies 2/10 2568 days 2%
Nicola 1/10 2568 days 1%
Dane 1/10 2568 days 1%
David williams 3/10 2568 days 2%
Yan Xiao 3/10 2568 days 2%
Peter Dawkins 10/10 2596 days 4%
David 2/10 2596 days 2%
David Elliott 10/10 2627 days 4%
You Joon Kim 1/10 2627 days 1%
Chris Monk 8/10 2658 days 3%
Helen Burgess 2/10 2688 days 1%
Carol Smith 1/10 2688 days 1%
Richard Hunter 1/10 2688 days 1%
peter hendry 1/10 2719 days 1%
Katharina Koch 8/10 2945 days 3%
Luna Tarius 1/10 2961 days 1%
Carly Biedul 10/10 2970 days 3%
Guillaume Deleuze 6/10 2986 days 2%
Brad Dean 2/10 2992 days 1%
dave car 1/10 2992 days 1%
Rhydian Templer 8/10 3002 days 3%
Amy 9/10 3005 days 3%
Nina Kaspar 6/10 3023 days 2%
Silvia Hermosillo 1/10 3023 days 1%
Tony Algie 8/10 3023 days 3%
diane wong 8/10 3053 days 3%
Maryanne Wardlaw 2/10 3114 days 1%
Hans Dersch 1/10 3176 days 1%
Kuldeep Nandurkar 9/10 3237 days 2%
Emily Noyd 10/10 3286 days 2%
Christofer Cronholm 6/10 3327 days 2%
Taylor Fabricius 9/10 3330 days 2%
Cecile 7/10 3354 days 2%
Geoff Plunkett 10/10 3358 days 2%
Pawa 7/10 3389 days 2%
James Norcliffe 10/10 3450 days 2%
Andrew Barnden 10/10 3480 days 2%
Sheila Wee 10/10 3633 days 1%
Joana 8/10 3680 days 1%
Lea Karl 8/10 3741 days 1%
Travelgirl 1/10 3754 days 0%
Vanessa 8/10 4026 days 1%
Natalie Boehm 8/10 4045 days 0%
Bradford Young 1/10 4119 days 0%
regi kiwi 10/10 4119 days 0%
Jeremy Eng 9/10 4394 days 1%
Justin Leest 10/10 4398 days 1%
Anna Neuenfeldt 10/10 4400 days 1%
Maja Bogdanowicz 10/10 4401 days 1%
Alex Ross 10/10 4755 days 1%
Wright 7/10 4763 days 1%
Denise & Maciej Holzer 8/10 4763 days 1%
Deana Peters 9/10 4771 days 1%
Jeroen Bartos 8/10 4772 days 1%
Gabriele Wendt 8/10 4773 days 1%
Aled 9/10 4777 days 1%
Ute Rogawski 6/10 4780 days 1%
Asha 7/10 4819 days 1%
Rene Rypkema 8/10 4833 days 1%
Judith 8/10 4839 days 1%
ZubZubZub 10/10 4941 days 1%
Mascot 9/10 4941 days 1%
joE 10/10 4941 days 1%
Sherbertdip 8/10 4941 days 1%
tj10128 10/10 4972 days 1%
Nicky Bell 9/10 5070 days 1%
Gerryq Winters 9/10 5096 days 1%
A Jones 6/10 5097 days 1%
Katarina Bokor 8/10 5102 days 1%
Sue Carren 8/10 5102 days 1%
Karen Stephens 7/10 5102 days 1%
M Bigras 8/10 5107 days 1%
Binder 7/10 5109 days 1%
Jo Meekley 8/10 5109 days 1%
Guy Cohen 8/10 5111 days 1%
Ven 8/10 5111 days 1%
Wouter Moui 7/10 5117 days 1%
Jerven and Kim 7/10 5118 days 1%
Tanya & Florian 9/10 5119 days 1%
Niklas Ronnino 8/10 5123 days 1%
Gael Romain 8/10 5125 days 1%
Diana Clipsham 6/10 5144 days 1%
Roger Lows 9/10 5144 days 1%
Lynn Leitch 9/10 5146 days 1%
Stephen Leitch 9/10 5146 days 1%
Claus Olsen 10/10 5148 days 1%
hellsknipe356 10/10 5276 days 1%
chumfft 10/10 5368 days 1%
Elisabeth 10/10 5453 days 1%
lindam 10/10 5459 days 1%
Hana Vokata 8/10 5464 days 1%
Ralph 8/10 5487 days 1%
Senel 10/10 5497 days 1%
Cheryl Gorman 10/10 5503 days 1%
Stefan 8/10 5512 days 1%
Eva 6/10 5516 days 1%
Alain Deslandres 7/10 5531 days 1%
Ross & Catherine Litherland 8/10 5531 days 1%
graemeh1 7/10 5564 days 1%
martinab 8/10 5564 days 1%
taupoguy 10/10 5580 days 1%
carolineder 8/10 5580 days 1%
Robert Hausser 9/10 5584 days 1%
Thomas Rust 9/10 5584 days 1%
X Otte 8/10 5588 days 1%
kymberlyw 9/10 5825 days 1%
stephen 9/10 5825 days 1%
StijmH 8/10 5841 days 1%
StijnH 8/10 5841 days 1%
Rene 9/10 5848 days 1%
BrzezinskaM 10/10 5849 days 1%
AndreB 9/10 5849 days 1%
Dalibor 9/10 5858 days 1%
Pavel 8/10 5860 days 1%
LeaM 9/10 5894 days 1%
AndreM 9/10 5894 days 1%
JohannesE 7/10 5894 days 1%
Eugen 9/10 5896 days 1%
Maike 9/10 5896 days 1%
Mary 7/10 5897 days 1%
purplekat99 10/10 5914 days 1%
Emilie 9/10 5999 days 1%
Kristina 7/10 5999 days 1%
Vanessa 5/10 6013 days 1%
chubby69 10/10 6067 days 1%
Christine 10/10 6072 days 1%
David Fowler 7/10 6092 days 1%
Karen C 6/10 6156 days 1%
Menashe 7/10 6194 days 1%
Bryony Wilson 8/10 6204 days 1%
Beate Sinn 9/10 6208 days 1%
Richard 5/10 6208 days 1%
Smith 6/10 6217 days 1%
Carmen Dolny 8/10 6225 days 1%
Lisa Tame 8/10 6225 days 1%
Gustavo 9/10 6225 days 1%
Kilsby 9/10 6252 days 1%
Juerg 9/10 6265 days 1%
Tanya 9/10 6267 days 1%
Kehoe 7/10 6270 days 1%
Iain 8/10 6271 days 1%
Petra 8/10 6295 days 1%
Dennis 10/10 6571 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Apex Rental Cars experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-7.02% Adjustment

Recent reviews reflect the experience as it currently operates. This means it's important to get fresh reviews. Some experiences discovered they could get a few good reviews and then, resting on their laurels, discourage any further reviews. This adjustment stimulates experiences to be positively involved in the review generating process and discourages them from manipulating the ranking system in this manner.

What constitutes a recent review is based on the how old it is, what type of experience it is applied to and and what time of year it currently is. Due to the seasonal nature of many businesses, what is considered recent is dynamically adjusted throughout the year.

There may be an adjustment if this experience hasn't received enough reviews within the last 57 days. The Apex Rental Cars experience has 0 recent rankings. Adjustments are according to the following table:

Recent Reviews Adjustment
0 -3.00%
1 -2.63%
2 -1.50%
3 -0.38%
4 -0.00%

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Apex Rental Cars experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.96%
198 -3.98%
199 -4.00%
200 -4.02%
201 -4.04%
202 -4.06%
203 -4.08%

Balancing Adjustment

13.10% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

74%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.