Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.09%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1389 days | 100% |
| Harriet Smith | 9/10 | 2835 days | 19% |
| Anna Wooster | 8/10 | 2873 days | 18% |
| Theo Macer | 10/10 | 2874 days | 18% |
| Alex | 9/10 | 2908 days | 18% |
| Patrick | 8/10 | 2913 days | 18% |
| Bob | 8/10 | 2916 days | 18% |
| Svenja | 8/10 | 2924 days | 17% |
| Nolwen | 9/10 | 2933 days | 18% |
| Cassandra Geyer | 10/10 | 3157 days | 15% |
| Sophia and Karen | 10/10 | 3169 days | 15% |
| gonzalo caldiz | 9/10 | 3176 days | 15% |
| Johannes Frank | 10/10 | 3184 days | 15% |
| Nancy Logan | 8/10 | 3191 days | 14% |
| Sophie Kalnymsky | 9/10 | 3208 days | 14% |
| Henry Wichler | 9/10 | 3217 days | 14% |
| Leo James | 8/10 | 3233 days | 14% |
| Philip | 10/10 | 3234 days | 14% |
| Ulrich Rix | 9/10 | 3247 days | 14% |
| Joshua Hortkorn | 7/10 | 3259 days | 13% |
| Daria and Annika | 8/10 | 3259 days | 13% |
| Anais Boileau | 8/10 | 3261 days | 13% |
| Sammy Cronin | 10/10 | 3278 days | 13% |
| Selma Krap | 8/10 | 3280 days | 13% |
| Martha Taatz | 10/10 | 3587 days | 10% |
| Liz and Alan Weathers | 9/10 | 3590 days | 9% |
| Jakub Stastny | 7/10 | 3888 days | 5% |
| Chris Handley | 8/10 | 3914 days | 5% |
| Eva-Maria Krueger | 10/10 | 3918 days | 6% |
| Ann Winter | 9/10 | 3936 days | 5% |
| Phillip | 9/10 | 3936 days | 5% |
| Vincent Schaeflier | 9/10 | 3944 days | 5% |
| Camille Gagnant | 10/10 | 3967 days | 5% |
| Anne Collet | 9/10 | 3970 days | 5% |
| Mark Wiggington | 9/10 | 4246 days | 1% |
| Nina Coopmans | 8/10 | 4252 days | 1% |
| Rey Germain | 8/10 | 4259 days | 1% |
| Yu-Ti Chu | 10/10 | 4274 days | 1% |
| Ton Martens | 10/10 | 4274 days | 1% |
| Sebastian | 10/10 | 4287 days | 1% |
| Constanze | 9/10 | 4287 days | 1% |
| Andre and Marina | 8/10 | 4316 days | 1% |
| Julien Bocherens | 10/10 | 4359 days | 0% |
| Sharon Yates | 10/10 | 4361 days | 0% |
| Stefan and Brigit and Janek | 9/10 | 4365 days | 0% |
| Oliver Kalmbach | 9/10 | 4382 days | 6% |
| Pietersen | 8/10 | 4384 days | 6% |
| Martina Posch | 10/10 | 4387 days | 6% |
| Anna Gottsch | 10/10 | 4388 days | 6% |
| Anna | 10/10 | 4615 days | 6% |
| Monika Kneidl | 10/10 | 4623 days | 6% |
| Jessica Tilly | 10/10 | 4623 days | 6% |
| Moss | 9/10 | 4633 days | 6% |
| Jill Homewood | 9/10 | 4641 days | 6% |
| Olivia Reiter | 10/10 | 4641 days | 6% |
| Ruth Har | 9/10 | 4642 days | 6% |
| Mike Wright | 10/10 | 4642 days | 6% |
| Ed Trucie | 10/10 | 4643 days | 6% |
| M Robinson | 8/10 | 4644 days | 6% |
| Stephanie Spurr | 10/10 | 4644 days | 6% |
| Melanie Friessen | 8/10 | 4650 days | 6% |
| Jochem Snyders | 9/10 | 4651 days | 6% |
| James Buryson | 7/10 | 4659 days | 6% |
| Johanna & Catrin | 8/10 | 4660 days | 6% |
| Susanne MacGyver | 7/10 | 4660 days | 6% |
| Sandra Andersen | 9/10 | 4660 days | 6% |
| Deana Peters | 8/10 | 4660 days | 6% |
| Tom Pratt | 7/10 | 4660 days | 6% |
| Rob Gill | 10/10 | 4661 days | 6% |
| Elise Violet | 8/10 | 4661 days | 6% |
| Walter & Heidi Baumann | 8/10 | 4662 days | 6% |
| Hendrik F | 9/10 | 4662 days | 6% |
| Emily Wikston | 9/10 | 4663 days | 6% |
| Nikki Bentley | 9/10 | 4663 days | 6% |
| Siegfried Krueger | 10/10 | 4664 days | 6% |
| Janet | 10/10 | 4677 days | 6% |
| CMJ | 9/10 | 4708 days | 6% |
| Julia Edman | 8/10 | 4722 days | 6% |
| Sarah Graham | 10/10 | 4755 days | 6% |
| Laura McCusker | 9/10 | 4755 days | 6% |
| Melanie Wood | 8/10 | 4755 days | 6% |
| J Bliss | 8/10 | 4769 days | 6% |
| Jack Potman | 8/10 | 4971 days | 6% |
| Lennart Lundberg | 10/10 | 4985 days | 6% |
| Katy Johnson | 8/10 | 4989 days | 6% |
| Iain Campbell | 8/10 | 4992 days | 6% |
| Susannah Eduart | 10/10 | 4994 days | 6% |
| Patrick Gloede | 9/10 | 4997 days | 6% |
| Daniel Kriecht | 10/10 | 4997 days | 6% |
| Marian | 9/10 | 5000 days | 6% |
| Marquardt and Bernd | 10/10 | 5000 days | 6% |
| Thorsten Grocholl | 9/10 | 5001 days | 6% |
| Cory Wornell | 9/10 | 5003 days | 6% |
| W Groshops | 9/10 | 5003 days | 6% |
| Aimee Pollett | 8/10 | 5004 days | 6% |
| John Mayer | 8/10 | 5004 days | 6% |
| Mr Stanley and Miss Christy | 10/10 | 5004 days | 6% |
| Marty Fey | 10/10 | 5005 days | 6% |
| Tricia Goggin | 9/10 | 5006 days | 6% |
| Jim & Suzy Ducker | 9/10 | 5007 days | 6% |
| Niklas Ronnino | 8/10 | 5012 days | 6% |
| Sue Hickman | 10/10 | 5012 days | 6% |
| Silvia Schmutz | 10/10 | 5014 days | 6% |
| Andreas Fritesche | 8/10 | 5017 days | 6% |
| Annelie & Martin | 10/10 | 5018 days | 6% |
| Ursula Scherch | 9/10 | 5018 days | 6% |
| Alexander & Stephanie | 8/10 | 5019 days | 6% |
| J Holden | 9/10 | 5020 days | 6% |
| Mr and Mrs Lambert | 10/10 | 5021 days | 6% |
| Jean-Francois Guilbault | 9/10 | 5027 days | 6% |
| Amanda Wallace | 9/10 | 5032 days | 6% |
| Diana Clipsham | 8/10 | 5033 days | 6% |
| J Thorn | 10/10 | 5033 days | 6% |
| Daniel Bogdanowitsch | 10/10 | 5033 days | 6% |
| E M Klap | 8/10 | 5033 days | 6% |
| Sandra Schneifer | 9/10 | 5033 days | 6% |
| John Balson | 10/10 | 5034 days | 6% |
| Mark Robinson | 10/10 | 5034 days | 6% |
| Gillian de Vries | 9/10 | 5035 days | 6% |
| Hemi Stein | 10/10 | 5036 days | 6% |
| C Gobl | 8/10 | 5041 days | 6% |
| Moniek Steyaert | 8/10 | 5042 days | 6% |
| Remke | 2/10 | 5043 days | 3% |
| aggiemary04 | 10/10 | 5165 days | 6% |
| Bjorn Sall | 8/10 | 5360 days | 6% |
| Benedict Fluthman | 6/10 | 5369 days | 5% |
| Peter Schmidt | 5/10 | 5379 days | 5% |
| Leonard Vans | 7/10 | 5379 days | 6% |
| Matthias A | 9/10 | 5381 days | 6% |
| Barbara & Sven | 9/10 | 5381 days | 6% |
| Jonathan Martin | 9/10 | 5382 days | 6% |
| Jan Kuenzel | 10/10 | 5385 days | 6% |
| Evelien Thijs | 8/10 | 5386 days | 6% |
| Mark | 8/10 | 5387 days | 6% |
| Hans & Huxi | 8/10 | 5387 days | 6% |
| John Mathers | 10/10 | 5388 days | 6% |
| S Bourford | 9/10 | 5388 days | 6% |
| Heike Pless | 10/10 | 5388 days | 6% |
| Henrik Plichta | 9/10 | 5388 days | 6% |
| Peter Koeck | 10/10 | 5388 days | 6% |
| Roger Trusedale | 9/10 | 5389 days | 6% |
| Neal | 10/10 | 5392 days | 6% |
| Tim Stick | 8/10 | 5393 days | 6% |
| David Hobson | 9/10 | 5399 days | 6% |
| Nikki Wood | 9/10 | 5401 days | 6% |
| van der Wakker | 8/10 | 5402 days | 6% |
| Thomas Stopp | 10/10 | 5407 days | 6% |
| Alain Deslandres | 8/10 | 5420 days | 6% |
| Honeymooners | 4/10 | 5438 days | 4% |
| balthes | 7/10 | 5452 days | 6% |
| eliertv | 7/10 | 5453 days | 6% |
| gabei | 9/10 | 5453 days | 6% |
| marcol | 10/10 | 5454 days | 6% |
| florian | 9/10 | 5454 days | 6% |
| mariak | 7/10 | 5455 days | 6% |
| Steffi Marco | 10/10 | 5473 days | 6% |
| Stephanie Steiner | 8/10 | 5473 days | 6% |
| Bert Wierzy | 7/10 | 5476 days | 6% |
| Sarah Goeckener | 7/10 | 5479 days | 6% |
| Zach | 9/10 | 5479 days | 6% |
| katharina | 7/10 | 5479 days | 6% |
| Bushbeck | 10/10 | 5479 days | 6% |
| bdevries | 9/10 | 5480 days | 6% |
| Stefanie Micheler | 10/10 | 5480 days | 6% |
| Vanessa | 9/10 | 5480 days | 6% |
| Gina Swindells | 10/10 | 5480 days | 6% |
| Elodie | 8/10 | 5480 days | 6% |
| MV Vroenhoven | 8/10 | 5484 days | 6% |
| Karen Fisher | 10/10 | 5495 days | 6% |
| Dimitry Zonnet | 9/10 | 5495 days | 6% |
| jmulrooney | 10/10 | 5499 days | 6% |
| Francesca | 8/10 | 5514 days | 6% |
| G Miller | 10/10 | 5560 days | 6% |
| muriellef | 9/10 | 5595 days | 6% |
| Andrea | 8/10 | 5633 days | 6% |
| KimC | 8/10 | 5701 days | 6% |
| BVanW | 9/10 | 5705 days | 6% |
| VirginiaR | 10/10 | 5705 days | 6% |
| AndrewL1 | 8/10 | 5705 days | 6% |
| HansH1 | 9/10 | 5708 days | 6% |
| Lisa Duin | 7/10 | 5711 days | 6% |
| Lucia Vontobel | 9/10 | 5711 days | 6% |
| LaurensD | 8/10 | 5713 days | 6% |
| Jan | 9/10 | 5731 days | 6% |
| JohannaB | 9/10 | 5732 days | 6% |
| Viola | 9/10 | 5733 days | 6% |
| Elinor Wajngot | 10/10 | 5735 days | 6% |
| Hannes Ockerman | 7/10 | 5736 days | 6% |
| FrasorK | 9/10 | 5746 days | 6% |
| HelenAustralia | 9/10 | 5746 days | 6% |
| JuliaG1 | 9/10 | 5746 days | 6% |
| Douglas | 8/10 | 5755 days | 6% |
| Eugene | 9/10 | 5755 days | 6% |
| InkenGermany | 10/10 | 5755 days | 6% |
| ralphl | 7/10 | 5757 days | 6% |
| Chris | 9/10 | 5781 days | 6% |
| Denis | 10/10 | 5783 days | 6% |
| Andie | 8/10 | 5786 days | 6% |
| Erik | 9/10 | 5786 days | 6% |
| George | 10/10 | 5790 days | 6% |
| Miranda | 8/10 | 5790 days | 6% |
| Sandy | 9/10 | 5790 days | 6% |
| Emory | 9/10 | 5798 days | 6% |
| Patrick | 10/10 | 5835 days | 6% |
| Lucy | 9/10 | 5844 days | 6% |
| Masako | 10/10 | 5848 days | 6% |
| NeeleO | 8/10 | 5864 days | 6% |
| mark_mientjes | 10/10 | 5877 days | 6% |
| Tom van Ommen | 10/10 | 5877 days | 6% |
| Nathan | 10/10 | 5886 days | 6% |
| Sune | 9/10 | 5903 days | 6% |
| Allison Hosley | 10/10 | 5912 days | 6% |
| Brent Scanlan | 10/10 | 6055 days | 6% |
| Marian Mckinney | 5/10 | 6106 days | 5% |
| Steven | 8/10 | 6110 days | 6% |
| Brendan Marshall | 9/10 | 6118 days | 6% |
| Damien Marshall | 8/10 | 6118 days | 6% |
| Roman | 7/10 | 6124 days | 6% |
| ranker_851 | 9/10 | 6124 days | 6% |
| Vaclaf | 8/10 | 6124 days | 6% |
| Alex | 10/10 | 6141 days | 6% |
| Anneli | 8/10 | 6161 days | 6% |
| Shelley | 10/10 | 6420 days | 6% |
| John | 10/10 | 6443 days | 6% |
| Jonas | 8/10 | 6448 days | 6% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.05% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.99% |
| 198 | -4.01% |
| 199 | -4.03% |
| 200 | -4.05% |
| 201 | -4.07% |
| 202 | -4.09% |
| 203 | -4.11% |
| … | … |
Balancing Adjustment
1.82% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.