Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Marahau Sea Kayaks / MSK.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Marahau Sea Kayaks / MSK
Valid Reviews
225 Valid Reviews
The Marahau Sea Kayaks / MSK experience has a total of 226 reviews. There are 225 valid reviews that are included when calculating the ranking score and 1 invalid review that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 225 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 73 |
|
32% |
| 9/10 | 72 |
|
32% |
| 8/10 | 59 |
|
26% |
| 7/10 | 16 |
|
7% |
| 6/10 | 1 |
|
0% |
| 5/10 | 2 |
|
1% |
| 4/10 | 1 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.18% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK valid reviews is 88.18% and is based on 225 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
209 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 225 valid reviews, the experience has 209 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 209 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 64 |
|
31% |
| 9/10 | 68 |
|
33% |
| 8/10 | 58 |
|
28% |
| 7/10 | 16 |
|
8% |
| 6/10 | 1 |
|
0% |
| 5/10 | 1 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 1 |
|
0% |
| 1/10 | 0 |
|
0% |
88.09% Average
The raw data average (mean) for all the Marahau Sea Kayaks / MSK face-to-face reviews is 88.09% and is based on 209 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
89.01%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Hannah Campbell | 10/10 | 1460 days | 100% |
| Harriet Smith | 9/10 | 2906 days | 22% |
| Anna Wooster | 8/10 | 2944 days | 22% |
| Theo Macer | 10/10 | 2945 days | 22% |
| Alex | 9/10 | 2979 days | 21% |
| Patrick | 8/10 | 2984 days | 21% |
| Bob | 8/10 | 2987 days | 21% |
| Svenja | 8/10 | 2995 days | 21% |
| Nolwen | 9/10 | 3004 days | 21% |
| Cassandra Geyer | 10/10 | 3228 days | 18% |
| Sophia and Karen | 10/10 | 3240 days | 17% |
| gonzalo caldiz | 9/10 | 3247 days | 17% |
| Johannes Frank | 10/10 | 3255 days | 17% |
| Nancy Logan | 8/10 | 3262 days | 17% |
| Sophie Kalnymsky | 9/10 | 3279 days | 17% |
| Henry Wichler | 9/10 | 3288 days | 17% |
| Leo James | 8/10 | 3304 days | 16% |
| Philip | 10/10 | 3305 days | 16% |
| Ulrich Rix | 9/10 | 3317 days | 16% |
| Joshua Hortkorn | 7/10 | 3330 days | 15% |
| Daria and Annika | 8/10 | 3330 days | 16% |
| Anais Boileau | 8/10 | 3332 days | 16% |
| Sammy Cronin | 10/10 | 3349 days | 16% |
| Selma Krap | 8/10 | 3351 days | 15% |
| Martha Taatz | 10/10 | 3658 days | 11% |
| Liz and Alan Weathers | 9/10 | 3661 days | 11% |
| Jakub Stastny | 7/10 | 3959 days | 6% |
| Chris Handley | 8/10 | 3985 days | 6% |
| Eva-Maria Krueger | 10/10 | 3989 days | 6% |
| Ann Winter | 9/10 | 4007 days | 5% |
| Phillip | 9/10 | 4007 days | 5% |
| Vincent Schaeflier | 9/10 | 4015 days | 5% |
| Camille Gagnant | 10/10 | 4038 days | 5% |
| Anne Collet | 9/10 | 4041 days | 5% |
| Mark Wiggington | 9/10 | 4317 days | 1% |
| Nina Coopmans | 8/10 | 4323 days | 1% |
| Rey Germain | 8/10 | 4330 days | 0% |
| Yu-Ti Chu | 10/10 | 4345 days | 0% |
| Ton Martens | 10/10 | 4345 days | 0% |
| Sebastian | 10/10 | 4358 days | 0% |
| Constanze | 9/10 | 4358 days | 0% |
| Andre and Marina | 8/10 | 4387 days | 7% |
| Julien Bocherens | 10/10 | 4430 days | 8% |
| Sharon Yates | 10/10 | 4432 days | 8% |
| Stefan and Brigit and Janek | 9/10 | 4436 days | 8% |
| Oliver Kalmbach | 9/10 | 4453 days | 8% |
| Pietersen | 8/10 | 4455 days | 7% |
| Martina Posch | 10/10 | 4458 days | 8% |
| Anna Gottsch | 10/10 | 4459 days | 8% |
| Anna | 10/10 | 4686 days | 8% |
| Monika Kneidl | 10/10 | 4694 days | 8% |
| Jessica Tilly | 10/10 | 4694 days | 8% |
| Moss | 9/10 | 4704 days | 8% |
| Jill Homewood | 9/10 | 4712 days | 8% |
| Olivia Reiter | 10/10 | 4712 days | 8% |
| Ruth Har | 9/10 | 4713 days | 8% |
| Mike Wright | 10/10 | 4713 days | 8% |
| Ed Trucie | 10/10 | 4714 days | 8% |
| M Robinson | 8/10 | 4715 days | 7% |
| Stephanie Spurr | 10/10 | 4715 days | 8% |
| Melanie Friessen | 8/10 | 4721 days | 7% |
| Jochem Snyders | 9/10 | 4722 days | 8% |
| James Buryson | 7/10 | 4730 days | 7% |
| Johanna & Catrin | 8/10 | 4731 days | 7% |
| Susanne MacGyver | 7/10 | 4731 days | 7% |
| Sandra Andersen | 9/10 | 4731 days | 8% |
| Deana Peters | 8/10 | 4731 days | 7% |
| Tom Pratt | 7/10 | 4731 days | 7% |
| Rob Gill | 10/10 | 4732 days | 8% |
| Elise Violet | 8/10 | 4732 days | 7% |
| Walter & Heidi Baumann | 8/10 | 4733 days | 7% |
| Hendrik F | 9/10 | 4733 days | 8% |
| Emily Wikston | 9/10 | 4734 days | 8% |
| Nikki Bentley | 9/10 | 4734 days | 8% |
| Siegfried Krueger | 10/10 | 4735 days | 8% |
| Janet | 10/10 | 4748 days | 8% |
| CMJ | 9/10 | 4779 days | 8% |
| Julia Edman | 8/10 | 4793 days | 7% |
| Sarah Graham | 10/10 | 4826 days | 8% |
| Laura McCusker | 9/10 | 4826 days | 8% |
| Melanie Wood | 8/10 | 4826 days | 7% |
| J Bliss | 8/10 | 4840 days | 7% |
| Jack Potman | 8/10 | 5042 days | 7% |
| Lennart Lundberg | 10/10 | 5056 days | 8% |
| Katy Johnson | 8/10 | 5060 days | 7% |
| Iain Campbell | 8/10 | 5063 days | 7% |
| Susannah Eduart | 10/10 | 5065 days | 8% |
| Patrick Gloede | 9/10 | 5068 days | 8% |
| Daniel Kriecht | 10/10 | 5068 days | 8% |
| Marian | 9/10 | 5071 days | 8% |
| Marquardt and Bernd | 10/10 | 5071 days | 8% |
| Thorsten Grocholl | 9/10 | 5072 days | 8% |
| Cory Wornell | 9/10 | 5074 days | 8% |
| W Groshops | 9/10 | 5074 days | 8% |
| Aimee Pollett | 8/10 | 5075 days | 7% |
| John Mayer | 8/10 | 5075 days | 7% |
| Mr Stanley and Miss Christy | 10/10 | 5075 days | 8% |
| Marty Fey | 10/10 | 5076 days | 8% |
| Tricia Goggin | 9/10 | 5077 days | 8% |
| Jim & Suzy Ducker | 9/10 | 5078 days | 8% |
| Niklas Ronnino | 8/10 | 5083 days | 7% |
| Sue Hickman | 10/10 | 5083 days | 8% |
| Silvia Schmutz | 10/10 | 5085 days | 8% |
| Andreas Fritesche | 8/10 | 5088 days | 7% |
| Annelie & Martin | 10/10 | 5089 days | 8% |
| Ursula Scherch | 9/10 | 5089 days | 8% |
| Alexander & Stephanie | 8/10 | 5090 days | 7% |
| J Holden | 9/10 | 5091 days | 8% |
| Mr and Mrs Lambert | 10/10 | 5092 days | 8% |
| Jean-Francois Guilbault | 9/10 | 5098 days | 8% |
| Amanda Wallace | 9/10 | 5103 days | 8% |
| Diana Clipsham | 8/10 | 5104 days | 7% |
| J Thorn | 10/10 | 5104 days | 8% |
| Daniel Bogdanowitsch | 10/10 | 5104 days | 8% |
| E M Klap | 8/10 | 5104 days | 7% |
| Sandra Schneifer | 9/10 | 5104 days | 8% |
| John Balson | 10/10 | 5105 days | 8% |
| Mark Robinson | 10/10 | 5105 days | 8% |
| Gillian de Vries | 9/10 | 5106 days | 8% |
| Hemi Stein | 10/10 | 5107 days | 8% |
| C Gobl | 8/10 | 5112 days | 7% |
| Moniek Steyaert | 8/10 | 5113 days | 7% |
| Remke | 2/10 | 5114 days | 3% |
| aggiemary04 | 10/10 | 5236 days | 8% |
| Bjorn Sall | 8/10 | 5431 days | 7% |
| Benedict Fluthman | 6/10 | 5440 days | 7% |
| Peter Schmidt | 5/10 | 5450 days | 6% |
| Leonard Vans | 7/10 | 5450 days | 7% |
| Matthias A | 9/10 | 5452 days | 8% |
| Barbara & Sven | 9/10 | 5452 days | 8% |
| Jonathan Martin | 9/10 | 5453 days | 8% |
| Jan Kuenzel | 10/10 | 5456 days | 8% |
| Evelien Thijs | 8/10 | 5457 days | 7% |
| Mark | 8/10 | 5458 days | 7% |
| Hans & Huxi | 8/10 | 5458 days | 7% |
| John Mathers | 10/10 | 5459 days | 8% |
| S Bourford | 9/10 | 5459 days | 8% |
| Heike Pless | 10/10 | 5459 days | 8% |
| Henrik Plichta | 9/10 | 5459 days | 8% |
| Peter Koeck | 10/10 | 5459 days | 8% |
| Roger Trusedale | 9/10 | 5460 days | 8% |
| Neal | 10/10 | 5463 days | 8% |
| Tim Stick | 8/10 | 5464 days | 7% |
| David Hobson | 9/10 | 5470 days | 8% |
| Nikki Wood | 9/10 | 5472 days | 8% |
| van der Wakker | 8/10 | 5473 days | 7% |
| Thomas Stopp | 10/10 | 5478 days | 8% |
| Alain Deslandres | 8/10 | 5491 days | 7% |
| Honeymooners | 4/10 | 5509 days | 5% |
| balthes | 7/10 | 5523 days | 7% |
| eliertv | 7/10 | 5524 days | 7% |
| gabei | 9/10 | 5524 days | 8% |
| marcol | 10/10 | 5525 days | 8% |
| florian | 9/10 | 5525 days | 8% |
| mariak | 7/10 | 5526 days | 7% |
| Steffi Marco | 10/10 | 5544 days | 8% |
| Stephanie Steiner | 8/10 | 5544 days | 7% |
| Bert Wierzy | 7/10 | 5547 days | 7% |
| Sarah Goeckener | 7/10 | 5550 days | 7% |
| Zach | 9/10 | 5550 days | 8% |
| katharina | 7/10 | 5550 days | 7% |
| Bushbeck | 10/10 | 5550 days | 8% |
| bdevries | 9/10 | 5551 days | 8% |
| Stefanie Micheler | 10/10 | 5551 days | 8% |
| Vanessa | 9/10 | 5551 days | 8% |
| Gina Swindells | 10/10 | 5551 days | 8% |
| Elodie | 8/10 | 5551 days | 7% |
| MV Vroenhoven | 8/10 | 5555 days | 7% |
| Karen Fisher | 10/10 | 5566 days | 8% |
| Dimitry Zonnet | 9/10 | 5566 days | 8% |
| jmulrooney | 10/10 | 5570 days | 8% |
| Francesca | 8/10 | 5585 days | 7% |
| G Miller | 10/10 | 5631 days | 8% |
| muriellef | 9/10 | 5666 days | 8% |
| Andrea | 8/10 | 5704 days | 7% |
| KimC | 8/10 | 5772 days | 7% |
| BVanW | 9/10 | 5776 days | 8% |
| VirginiaR | 10/10 | 5776 days | 8% |
| AndrewL1 | 8/10 | 5776 days | 7% |
| HansH1 | 9/10 | 5779 days | 8% |
| Lisa Duin | 7/10 | 5782 days | 7% |
| Lucia Vontobel | 9/10 | 5782 days | 8% |
| LaurensD | 8/10 | 5784 days | 7% |
| Jan | 9/10 | 5801 days | 8% |
| JohannaB | 9/10 | 5803 days | 8% |
| Viola | 9/10 | 5803 days | 8% |
| Elinor Wajngot | 10/10 | 5806 days | 8% |
| Hannes Ockerman | 7/10 | 5807 days | 7% |
| FrasorK | 9/10 | 5817 days | 8% |
| HelenAustralia | 9/10 | 5817 days | 8% |
| JuliaG1 | 9/10 | 5817 days | 8% |
| Douglas | 8/10 | 5825 days | 7% |
| Eugene | 9/10 | 5825 days | 8% |
| InkenGermany | 10/10 | 5826 days | 8% |
| ralphl | 7/10 | 5828 days | 7% |
| Chris | 9/10 | 5851 days | 8% |
| Denis | 10/10 | 5853 days | 8% |
| Andie | 8/10 | 5856 days | 7% |
| Erik | 9/10 | 5856 days | 8% |
| George | 10/10 | 5860 days | 8% |
| Miranda | 8/10 | 5860 days | 7% |
| Sandy | 9/10 | 5860 days | 8% |
| Emory | 9/10 | 5868 days | 8% |
| Patrick | 10/10 | 5905 days | 8% |
| Lucy | 9/10 | 5914 days | 8% |
| Masako | 10/10 | 5918 days | 8% |
| NeeleO | 8/10 | 5935 days | 7% |
| mark_mientjes | 10/10 | 5947 days | 8% |
| Tom van Ommen | 10/10 | 5947 days | 8% |
| Nathan | 10/10 | 5956 days | 8% |
| Sune | 9/10 | 5973 days | 8% |
| Allison Hosley | 10/10 | 5983 days | 8% |
| Brent Scanlan | 10/10 | 6126 days | 8% |
| Marian Mckinney | 5/10 | 6177 days | 6% |
| Steven | 8/10 | 6181 days | 7% |
| Brendan Marshall | 9/10 | 6189 days | 8% |
| Damien Marshall | 8/10 | 6189 days | 7% |
| Roman | 7/10 | 6195 days | 7% |
| ranker_851 | 9/10 | 6195 days | 8% |
| Vaclaf | 8/10 | 6195 days | 7% |
| Alex | 10/10 | 6212 days | 8% |
| Anneli | 8/10 | 6232 days | 7% |
| Shelley | 10/10 | 6491 days | 8% |
| John | 10/10 | 6514 days | 8% |
| Jonas | 8/10 | 6519 days | 7% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Marahau Sea Kayaks / MSK experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.14% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Marahau Sea Kayaks / MSK experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Marahau Sea Kayaks / MSK experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
1.85% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
87%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.