Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
93.36%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 281 days | 100% |
| Kim | 3/10 | 1071 days | 21% |
| Wendy | 6/10 | 2501 days | 3% |
| Sarah B | 10/10 | 2624 days | 4% |
| Laura Aiosa | 8/10 | 2685 days | 3% |
| Sarah Geran | 10/10 | 2685 days | 3% |
| Sarah | 10/10 | 2685 days | 3% |
| Amanda | 10/10 | 2685 days | 3% |
| Antoine Bordas | 10/10 | 3230 days | 2% |
| Jack Shaked | 10/10 | 3261 days | 2% |
| Varun Udayakumar | 9/10 | 3292 days | 2% |
| Tina Mjn | 10/10 | 3322 days | 2% |
| Thomas Roehm | 9/10 | 3536 days | 2% |
| Alex | 10/10 | 3536 days | 2% |
| MJ | 10/10 | 3536 days | 2% |
| Robert Cool | 10/10 | 3567 days | 2% |
| Sheila Jackson | 10/10 | 3567 days | 2% |
| Mantri B | 9/10 | 3567 days | 2% |
| NORA MUND | 10/10 | 3567 days | 2% |
| Mar Robles | 10/10 | 3567 days | 2% |
| Cwinsing | 10/10 | 3567 days | 2% |
| Jean Judd | 10/10 | 3567 days | 2% |
| James Theophilus | 10/10 | 3567 days | 2% |
| Mari Mitchell | 10/10 | 3568 days | 2% |
| Evi Frencken | 9/10 | 3596 days | 2% |
| Paul Reilly | 10/10 | 3596 days | 2% |
| Alex Lempka | 10/10 | 3596 days | 2% |
| Larry Lindsay | 9/10 | 3596 days | 2% |
| Darcy Porter | 10/10 | 3596 days | 2% |
| Emma | 10/10 | 3597 days | 2% |
| Richard Latham | 10/10 | 3597 days | 2% |
| Barbara Richards | 10/10 | 3597 days | 2% |
| Gustaf GustafK | 10/10 | 3627 days | 1% |
| Daniel Johansson | 10/10 | 3627 days | 1% |
| sara | 10/10 | 3627 days | 1% |
| Marcus Nyh | 10/10 | 3627 days | 1% |
| Alaina Allred | 10/10 | 3627 days | 1% |
| Matilda Fröjd | 10/10 | 3627 days | 1% |
| patricia | 10/10 | 3627 days | 1% |
| Tracee Guibord | 10/10 | 3627 days | 1% |
| David PAULL | 10/10 | 3628 days | 1% |
| isabella | 9/10 | 3628 days | 1% |
| Therese | 10/10 | 3628 days | 1% |
| Mattias Rydeblad | 9/10 | 3628 days | 1% |
| Jay A | 10/10 | 3658 days | 1% |
| Jenny Fan | 10/10 | 3658 days | 1% |
| Chris Norris | 10/10 | 3659 days | 1% |
| Ainhoa Goenaga | 10/10 | 3659 days | 1% |
| Anne Patzschke | 10/10 | 3659 days | 1% |
| Peter | 10/10 | 3659 days | 1% |
| meital cohen | 10/10 | 3659 days | 1% |
| Anna UK | 10/10 | 3659 days | 1% |
| Susan Simon | 10/10 | 3659 days | 1% |
| Tim | 10/10 | 3688 days | 1% |
| Virinder Sandhu | 10/10 | 3688 days | 1% |
| Lenny | 10/10 | 3688 days | 1% |
| Robyn | 10/10 | 3688 days | 1% |
| Josh Lawrence | 10/10 | 3688 days | 1% |
| Kevin Farthing | 10/10 | 3689 days | 1% |
| Kaia Demming | 10/10 | 3689 days | 1% |
| Brian Medway | 10/10 | 3689 days | 1% |
| Sarah | 10/10 | 3720 days | 1% |
| Sylvia | 10/10 | 3720 days | 1% |
| Anne Fischer | 10/10 | 3812 days | 1% |
| Dale Askew | 10/10 | 3902 days | 1% |
| Manuela Kohler | 10/10 | 3902 days | 1% |
| Courtney Fultz | 9/10 | 3902 days | 1% |
| Dee McC | 3/10 | 3902 days | 0% |
| Carina Dunkhorst | 10/10 | 3933 days | 1% |
| Emily Kelly | 10/10 | 3933 days | 1% |
| Laura G | 10/10 | 3933 days | 1% |
| Angela Paterson | 9/10 | 3933 days | 1% |
| Raima Svoboda | 10/10 | 3933 days | 1% |
| Renee Lance | 10/10 | 3933 days | 1% |
| David Ford | 10/10 | 3933 days | 1% |
| Yuri Jones | 9/10 | 3933 days | 1% |
| Heiko Dreyer | 10/10 | 3933 days | 1% |
| Jonathan Karron | 9/10 | 3961 days | 1% |
| Julia Stan | 10/10 | 3961 days | 1% |
| Jessica Zais | 10/10 | 3961 days | 1% |
| Sarah Wilson | 10/10 | 3961 days | 1% |
| EMMA DARK | 10/10 | 3961 days | 1% |
| Lisa Wilson | 10/10 | 3961 days | 1% |
| Lis Francis | 9/10 | 3961 days | 1% |
| Homer Chiu | 10/10 | 3961 days | 1% |
| Dan Cawley | 10/10 | 3992 days | 1% |
| Kathrin Seifert | 10/10 | 3992 days | 1% |
| Ann Toplis | 10/10 | 3992 days | 1% |
| Trevor Watkins | 10/10 | 3992 days | 1% |
| Allison TIpper | 10/10 | 3992 days | 1% |
| Niek Evers | 9/10 | 3993 days | 1% |
| Nigel Murphy | 10/10 | 3993 days | 1% |
| Michael Bluestone | 10/10 | 3993 days | 1% |
| Frida Jehrlander | 10/10 | 3993 days | 1% |
| Heather Boucher | 10/10 | 3993 days | 1% |
| Toby | 10/10 | 3993 days | 1% |
| Barbara Settles | 10/10 | 4023 days | 1% |
| Alison Quigley | 10/10 | 4053 days | 1% |
| Daniel Krýcha | 10/10 | 4053 days | 1% |
| Mon | 10/10 | 4053 days | 1% |
| Graham Young | 10/10 | 4268 days | 0% |
| Helen Capell | 10/10 | 4299 days | 0% |
| Helen Gross | 10/10 | 4327 days | 0% |
| Fletcher | 10/10 | 4358 days | 0% |
| lizzie clarke | 10/10 | 4358 days | 0% |
| Ruben van Selm | 10/10 | 4358 days | 0% |
| Ulrich Merker | 9/10 | 4389 days | 1% |
| Jennifer Frame | 10/10 | 4389 days | 1% |
| Alex Dettori | 10/10 | 4389 days | 1% |
| Oihana San Sebastian | 10/10 | 4389 days | 1% |
| Lara Kratky | 10/10 | 4389 days | 1% |
| Gaelle C | 10/10 | 4419 days | 1% |
| Nicole Joos | 10/10 | 4419 days | 1% |
| SAK | 10/10 | 4419 days | 1% |
| samantha perry | 10/10 | 4419 days | 1% |
| kali burnell | 10/10 | 4450 days | 1% |
| Ricky Gullett | 10/10 | 4450 days | 1% |
| Jan Mathias | 10/10 | 4511 days | 1% |
| Ruth | 10/10 | 4664 days | 1% |
| Juliana Marinho | 8/10 | 4664 days | 1% |
| Sarah Herdewyn | 10/10 | 4664 days | 1% |
| jake long | 10/10 | 4691 days | 1% |
| TravelTine | 10/10 | 4723 days | 1% |
| JDadey | 10/10 | 4723 days | 1% |
| Shawnee Mohney | 10/10 | 4723 days | 1% |
| Brian&Mike | 10/10 | 4723 days | 1% |
| rashmi manghrani | 10/10 | 4723 days | 1% |
| Markus_Schmitt | 10/10 | 4784 days | 1% |
| OllyLennard | 10/10 | 4907 days | 1% |
| emhewson | 10/10 | 5058 days | 1% |
| FlyKiwiFly | 10/10 | 5089 days | 1% |
| SandyK | 10/10 | 5120 days | 1% |
| bigappleangie | 10/10 | 5454 days | 1% |
| coolmodee | 10/10 | 5515 days | 1% |
| lana_allen | 10/10 | 5515 days | 1% |
| DACraddock | 9/10 | 5515 days | 1% |
| FeeMac | 10/10 | 5850 days | 1% |
| zoey1 | 7/10 | 5959 days | 1% |
| RichardA | 9/10 | 6101 days | 1% |
| Jonhamlin | 9/10 | 6142 days | 1% |
| laura2482 | 10/10 | 6143 days | 1% |
| renanf | 9/10 | 6145 days | 1% |
| BenD | 9/10 | 6174 days | 1% |
| LauraA | 9/10 | 6174 days | 1% |
| Jonathan Liew | 10/10 | 6245 days | 1% |
| Karin Hell | 9/10 | 6535 days | 1% |
| Maria Massalitina | 10/10 | 6549 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
1.10% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.