Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.19%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 802 days | 100% |
| Wendy | 6/10 | 2232 days | 10% |
| Sarah B | 10/10 | 2355 days | 11% |
| Laura Aiosa | 8/10 | 2416 days | 10% |
| Sarah Geran | 10/10 | 2416 days | 10% |
| Sarah | 10/10 | 2416 days | 10% |
| Amanda | 10/10 | 2416 days | 10% |
| Antoine Bordas | 10/10 | 2961 days | 7% |
| Jack Shaked | 10/10 | 2992 days | 7% |
| Varun Udayakumar | 9/10 | 3023 days | 7% |
| Tina Mjn | 10/10 | 3053 days | 7% |
| Thomas Roehm | 9/10 | 3267 days | 6% |
| Alex | 10/10 | 3267 days | 6% |
| MJ | 10/10 | 3267 days | 6% |
| Robert Cool | 10/10 | 3298 days | 5% |
| Sheila Jackson | 10/10 | 3298 days | 5% |
| Mantri B | 9/10 | 3298 days | 5% |
| NORA MUND | 10/10 | 3298 days | 5% |
| Mar Robles | 10/10 | 3298 days | 5% |
| Cwinsing | 10/10 | 3298 days | 5% |
| Jean Judd | 10/10 | 3298 days | 5% |
| James Theophilus | 10/10 | 3298 days | 5% |
| Mari Mitchell | 10/10 | 3299 days | 5% |
| Evi Frencken | 9/10 | 3327 days | 5% |
| Paul Reilly | 10/10 | 3327 days | 5% |
| Alex Lempka | 10/10 | 3327 days | 5% |
| Larry Lindsay | 9/10 | 3327 days | 5% |
| Darcy Porter | 10/10 | 3327 days | 5% |
| Emma | 10/10 | 3328 days | 5% |
| Richard Latham | 10/10 | 3328 days | 5% |
| Barbara Richards | 10/10 | 3328 days | 5% |
| Gustaf GustafK | 10/10 | 3358 days | 5% |
| Daniel Johansson | 10/10 | 3358 days | 5% |
| sara | 10/10 | 3358 days | 5% |
| Marcus Nyh | 10/10 | 3358 days | 5% |
| Alaina Allred | 10/10 | 3358 days | 5% |
| Matilda Fröjd | 10/10 | 3358 days | 5% |
| patricia | 10/10 | 3358 days | 5% |
| Tracee Guibord | 10/10 | 3358 days | 5% |
| David PAULL | 10/10 | 3359 days | 5% |
| isabella | 9/10 | 3359 days | 5% |
| Therese | 10/10 | 3359 days | 5% |
| Mattias Rydeblad | 9/10 | 3359 days | 5% |
| Jay A | 10/10 | 3389 days | 5% |
| Jenny Fan | 10/10 | 3389 days | 5% |
| Chris Norris | 10/10 | 3390 days | 5% |
| Ainhoa Goenaga | 10/10 | 3390 days | 5% |
| Anne Patzschke | 10/10 | 3390 days | 5% |
| Peter | 10/10 | 3390 days | 5% |
| meital cohen | 10/10 | 3390 days | 5% |
| Anna UK | 10/10 | 3390 days | 5% |
| Susan Simon | 10/10 | 3390 days | 5% |
| Tim | 10/10 | 3419 days | 5% |
| Virinder Sandhu | 10/10 | 3419 days | 5% |
| Lenny | 10/10 | 3419 days | 5% |
| Robyn | 10/10 | 3419 days | 5% |
| Josh Lawrence | 10/10 | 3419 days | 5% |
| Kevin Farthing | 10/10 | 3420 days | 5% |
| Kaia Demming | 10/10 | 3420 days | 5% |
| Brian Medway | 10/10 | 3420 days | 5% |
| Sarah | 10/10 | 3451 days | 5% |
| Sylvia | 10/10 | 3451 days | 5% |
| Anne Fischer | 10/10 | 3543 days | 4% |
| Dale Askew | 10/10 | 3633 days | 3% |
| Manuela Kohler | 10/10 | 3633 days | 3% |
| Courtney Fultz | 9/10 | 3633 days | 3% |
| Dee McC | 3/10 | 3633 days | 2% |
| Carina Dunkhorst | 10/10 | 3664 days | 3% |
| Emily Kelly | 10/10 | 3664 days | 3% |
| Laura G | 10/10 | 3664 days | 3% |
| Angela Paterson | 9/10 | 3664 days | 3% |
| Raima Svoboda | 10/10 | 3664 days | 3% |
| Renee Lance | 10/10 | 3664 days | 3% |
| David Ford | 10/10 | 3664 days | 3% |
| Yuri Jones | 9/10 | 3664 days | 3% |
| Heiko Dreyer | 10/10 | 3664 days | 3% |
| Jonathan Karron | 9/10 | 3692 days | 3% |
| Julia Stan | 10/10 | 3692 days | 3% |
| Jessica Zais | 10/10 | 3692 days | 3% |
| Sarah Wilson | 10/10 | 3692 days | 3% |
| EMMA DARK | 10/10 | 3692 days | 3% |
| Lisa Wilson | 10/10 | 3692 days | 3% |
| Lis Francis | 9/10 | 3692 days | 3% |
| Homer Chiu | 10/10 | 3692 days | 3% |
| Dan Cawley | 10/10 | 3723 days | 3% |
| Kathrin Seifert | 10/10 | 3723 days | 3% |
| Ann Toplis | 10/10 | 3723 days | 3% |
| Trevor Watkins | 10/10 | 3723 days | 3% |
| Allison TIpper | 10/10 | 3723 days | 3% |
| Niek Evers | 9/10 | 3724 days | 3% |
| Nigel Murphy | 10/10 | 3724 days | 3% |
| Michael Bluestone | 10/10 | 3724 days | 3% |
| Frida Jehrlander | 10/10 | 3724 days | 3% |
| Heather Boucher | 10/10 | 3724 days | 3% |
| Toby | 10/10 | 3724 days | 3% |
| Barbara Settles | 10/10 | 3754 days | 3% |
| Alison Quigley | 10/10 | 3784 days | 3% |
| Daniel Krýcha | 10/10 | 3784 days | 3% |
| Mon | 10/10 | 3784 days | 3% |
| Graham Young | 10/10 | 3999 days | 1% |
| Helen Capell | 10/10 | 4030 days | 1% |
| Helen Gross | 10/10 | 4058 days | 1% |
| Fletcher | 10/10 | 4089 days | 1% |
| lizzie clarke | 10/10 | 4089 days | 1% |
| Ruben van Selm | 10/10 | 4089 days | 1% |
| Ulrich Merker | 9/10 | 4120 days | 1% |
| Jennifer Frame | 10/10 | 4120 days | 1% |
| Alex Dettori | 10/10 | 4120 days | 1% |
| Oihana San Sebastian | 10/10 | 4120 days | 1% |
| Lara Kratky | 10/10 | 4120 days | 1% |
| Gaelle C | 10/10 | 4150 days | 1% |
| Nicole Joos | 10/10 | 4150 days | 1% |
| SAK | 10/10 | 4150 days | 1% |
| samantha perry | 10/10 | 4150 days | 1% |
| kali burnell | 10/10 | 4181 days | 0% |
| Ricky Gullett | 10/10 | 4181 days | 0% |
| Jan Mathias | 10/10 | 4242 days | 0% |
| Ruth | 10/10 | 4395 days | 2% |
| Juliana Marinho | 8/10 | 4395 days | 2% |
| Sarah Herdewyn | 10/10 | 4395 days | 2% |
| jake long | 10/10 | 4422 days | 2% |
| TravelTine | 10/10 | 4454 days | 2% |
| JDadey | 10/10 | 4454 days | 2% |
| Shawnee Mohney | 10/10 | 4454 days | 2% |
| Brian&Mike | 10/10 | 4454 days | 2% |
| rashmi manghrani | 10/10 | 4454 days | 2% |
| Markus_Schmitt | 10/10 | 4515 days | 2% |
| OllyLennard | 10/10 | 4638 days | 2% |
| emhewson | 10/10 | 4789 days | 2% |
| FlyKiwiFly | 10/10 | 4820 days | 2% |
| SandyK | 10/10 | 4851 days | 2% |
| bigappleangie | 10/10 | 5185 days | 2% |
| coolmodee | 10/10 | 5246 days | 2% |
| lana_allen | 10/10 | 5246 days | 2% |
| DACraddock | 9/10 | 5246 days | 2% |
| FeeMac | 10/10 | 5581 days | 2% |
| zoey1 | 7/10 | 5690 days | 1% |
| RichardA | 9/10 | 5832 days | 1% |
| Jonhamlin | 9/10 | 5874 days | 2% |
| laura2482 | 10/10 | 5874 days | 2% |
| renanf | 9/10 | 5876 days | 2% |
| BenD | 9/10 | 5905 days | 1% |
| LauraA | 9/10 | 5905 days | 1% |
| Jonathan Liew | 10/10 | 5976 days | 2% |
| Karin Hell | 9/10 | 6266 days | 1% |
| Maria Massalitina | 10/10 | 6280 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.01% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.95% |
| 198 | -3.97% |
| 199 | -3.99% |
| 200 | -4.01% |
| 201 | -4.03% |
| 202 | -4.05% |
| 203 | -4.07% |
| … | … |
Balancing Adjustment
1.99% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.