Hi, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
87.71%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 703 days | 100% |
| Wendy | 6/10 | 2133 days | 10% |
| Sarah B | 10/10 | 2256 days | 11% |
| Laura Aiosa | 8/10 | 2317 days | 10% |
| Sarah Geran | 10/10 | 2317 days | 10% |
| Sarah | 10/10 | 2317 days | 10% |
| Amanda | 10/10 | 2317 days | 10% |
| Antoine Bordas | 10/10 | 2862 days | 7% |
| Jack Shaked | 10/10 | 2893 days | 7% |
| Varun Udayakumar | 9/10 | 2924 days | 7% |
| Tina Mjn | 10/10 | 2954 days | 7% |
| Thomas Roehm | 9/10 | 3168 days | 6% |
| Alex | 10/10 | 3168 days | 6% |
| MJ | 10/10 | 3168 days | 6% |
| Robert Cool | 10/10 | 3199 days | 6% |
| Sheila Jackson | 10/10 | 3199 days | 6% |
| Mantri B | 9/10 | 3199 days | 6% |
| NORA MUND | 10/10 | 3199 days | 6% |
| Mar Robles | 10/10 | 3199 days | 6% |
| Cwinsing | 10/10 | 3199 days | 6% |
| Jean Judd | 10/10 | 3199 days | 6% |
| James Theophilus | 10/10 | 3199 days | 6% |
| Mari Mitchell | 10/10 | 3200 days | 6% |
| Evi Frencken | 9/10 | 3228 days | 6% |
| Paul Reilly | 10/10 | 3228 days | 6% |
| Alex Lempka | 10/10 | 3228 days | 6% |
| Larry Lindsay | 9/10 | 3228 days | 6% |
| Darcy Porter | 10/10 | 3228 days | 6% |
| Emma | 10/10 | 3229 days | 6% |
| Richard Latham | 10/10 | 3229 days | 6% |
| Barbara Richards | 10/10 | 3229 days | 6% |
| Gustaf GustafK | 10/10 | 3259 days | 5% |
| Daniel Johansson | 10/10 | 3259 days | 5% |
| sara | 10/10 | 3259 days | 5% |
| Marcus Nyh | 10/10 | 3259 days | 5% |
| Alaina Allred | 10/10 | 3259 days | 5% |
| Matilda Fröjd | 10/10 | 3259 days | 5% |
| patricia | 10/10 | 3259 days | 5% |
| Tracee Guibord | 10/10 | 3259 days | 5% |
| David PAULL | 10/10 | 3260 days | 5% |
| isabella | 9/10 | 3260 days | 5% |
| Therese | 10/10 | 3260 days | 5% |
| Mattias Rydeblad | 9/10 | 3260 days | 5% |
| Jay A | 10/10 | 3290 days | 5% |
| Jenny Fan | 10/10 | 3290 days | 5% |
| Chris Norris | 10/10 | 3291 days | 5% |
| Ainhoa Goenaga | 10/10 | 3291 days | 5% |
| Anne Patzschke | 10/10 | 3291 days | 5% |
| Peter | 10/10 | 3291 days | 5% |
| meital cohen | 10/10 | 3291 days | 5% |
| Anna UK | 10/10 | 3291 days | 5% |
| Susan Simon | 10/10 | 3291 days | 5% |
| Tim | 10/10 | 3320 days | 5% |
| Virinder Sandhu | 10/10 | 3320 days | 5% |
| Lenny | 10/10 | 3320 days | 5% |
| Robyn | 10/10 | 3320 days | 5% |
| Josh Lawrence | 10/10 | 3320 days | 5% |
| Kevin Farthing | 10/10 | 3321 days | 5% |
| Kaia Demming | 10/10 | 3321 days | 5% |
| Brian Medway | 10/10 | 3321 days | 5% |
| Sarah | 10/10 | 3352 days | 5% |
| Sylvia | 10/10 | 3352 days | 5% |
| Anne Fischer | 10/10 | 3444 days | 5% |
| Dale Askew | 10/10 | 3534 days | 4% |
| Manuela Kohler | 10/10 | 3534 days | 4% |
| Courtney Fultz | 9/10 | 3534 days | 4% |
| Dee McC | 3/10 | 3534 days | 2% |
| Carina Dunkhorst | 10/10 | 3565 days | 4% |
| Emily Kelly | 10/10 | 3565 days | 4% |
| Laura G | 10/10 | 3565 days | 4% |
| Angela Paterson | 9/10 | 3565 days | 4% |
| Raima Svoboda | 10/10 | 3565 days | 4% |
| Renee Lance | 10/10 | 3565 days | 4% |
| David Ford | 10/10 | 3565 days | 4% |
| Yuri Jones | 9/10 | 3565 days | 4% |
| Heiko Dreyer | 10/10 | 3565 days | 4% |
| Jonathan Karron | 9/10 | 3593 days | 4% |
| Julia Stan | 10/10 | 3593 days | 4% |
| Jessica Zais | 10/10 | 3593 days | 4% |
| Sarah Wilson | 10/10 | 3593 days | 4% |
| EMMA DARK | 10/10 | 3593 days | 4% |
| Lisa Wilson | 10/10 | 3593 days | 4% |
| Lis Francis | 9/10 | 3593 days | 4% |
| Homer Chiu | 10/10 | 3593 days | 4% |
| Dan Cawley | 10/10 | 3624 days | 4% |
| Kathrin Seifert | 10/10 | 3624 days | 4% |
| Ann Toplis | 10/10 | 3624 days | 4% |
| Trevor Watkins | 10/10 | 3624 days | 4% |
| Allison TIpper | 10/10 | 3624 days | 4% |
| Niek Evers | 9/10 | 3625 days | 4% |
| Nigel Murphy | 10/10 | 3625 days | 4% |
| Michael Bluestone | 10/10 | 3625 days | 4% |
| Frida Jehrlander | 10/10 | 3625 days | 4% |
| Heather Boucher | 10/10 | 3625 days | 4% |
| Toby | 10/10 | 3625 days | 4% |
| Barbara Settles | 10/10 | 3655 days | 4% |
| Alison Quigley | 10/10 | 3685 days | 3% |
| Daniel Krýcha | 10/10 | 3685 days | 3% |
| Mon | 10/10 | 3685 days | 3% |
| Graham Young | 10/10 | 3900 days | 2% |
| Helen Capell | 10/10 | 3931 days | 2% |
| Helen Gross | 10/10 | 3959 days | 2% |
| Fletcher | 10/10 | 3990 days | 2% |
| lizzie clarke | 10/10 | 3990 days | 2% |
| Ruben van Selm | 10/10 | 3990 days | 2% |
| Ulrich Merker | 9/10 | 4021 days | 2% |
| Jennifer Frame | 10/10 | 4021 days | 2% |
| Alex Dettori | 10/10 | 4021 days | 2% |
| Oihana San Sebastian | 10/10 | 4021 days | 2% |
| Lara Kratky | 10/10 | 4021 days | 2% |
| Gaelle C | 10/10 | 4051 days | 2% |
| Nicole Joos | 10/10 | 4051 days | 2% |
| SAK | 10/10 | 4051 days | 2% |
| samantha perry | 10/10 | 4051 days | 2% |
| kali burnell | 10/10 | 4082 days | 1% |
| Ricky Gullett | 10/10 | 4082 days | 1% |
| Jan Mathias | 10/10 | 4143 days | 1% |
| Ruth | 10/10 | 4296 days | 0% |
| Juliana Marinho | 8/10 | 4296 days | 0% |
| Sarah Herdewyn | 10/10 | 4296 days | 0% |
| jake long | 10/10 | 4323 days | 0% |
| TravelTine | 10/10 | 4355 days | 0% |
| JDadey | 10/10 | 4355 days | 0% |
| Shawnee Mohney | 10/10 | 4355 days | 0% |
| Brian&Mike | 10/10 | 4355 days | 0% |
| rashmi manghrani | 10/10 | 4355 days | 0% |
| Markus_Schmitt | 10/10 | 4416 days | 2% |
| OllyLennard | 10/10 | 4539 days | 2% |
| emhewson | 10/10 | 4690 days | 2% |
| FlyKiwiFly | 10/10 | 4721 days | 2% |
| SandyK | 10/10 | 4752 days | 2% |
| bigappleangie | 10/10 | 5086 days | 2% |
| coolmodee | 10/10 | 5147 days | 2% |
| lana_allen | 10/10 | 5147 days | 2% |
| DACraddock | 9/10 | 5147 days | 2% |
| FeeMac | 10/10 | 5482 days | 2% |
| zoey1 | 7/10 | 5591 days | 1% |
| RichardA | 9/10 | 5733 days | 1% |
| Jonhamlin | 9/10 | 5774 days | 2% |
| laura2482 | 10/10 | 5775 days | 2% |
| renanf | 9/10 | 5777 days | 2% |
| BenD | 9/10 | 5806 days | 1% |
| LauraA | 9/10 | 5806 days | 1% |
| Jonathan Liew | 10/10 | 5877 days | 2% |
| Karin Hell | 9/10 | 6167 days | 1% |
| Maria Massalitina | 10/10 | 6181 days | 2% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.07% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 42 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.01% |
| 198 | -4.03% |
| 199 | -4.05% |
| 200 | -4.07% |
| 201 | -4.09% |
| 202 | -4.11% |
| 203 | -4.13% |
| … | … |
Balancing Adjustment
2.11% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.