G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
146 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 161 reviews. There are 146 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 146 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 119 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.85% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.85% and is based on 146 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 146 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
88.03%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Kim | 3/10 | 761 days | 100% |
| Wendy | 6/10 | 2191 days | 10% |
| Sarah B | 10/10 | 2314 days | 11% |
| Laura Aiosa | 8/10 | 2375 days | 10% |
| Sarah Geran | 10/10 | 2375 days | 11% |
| Sarah | 10/10 | 2375 days | 11% |
| Amanda | 10/10 | 2375 days | 11% |
| Antoine Bordas | 10/10 | 2920 days | 8% |
| Jack Shaked | 10/10 | 2951 days | 8% |
| Varun Udayakumar | 9/10 | 2982 days | 7% |
| Tina Mjn | 10/10 | 3012 days | 7% |
| Thomas Roehm | 9/10 | 3226 days | 6% |
| Alex | 10/10 | 3226 days | 6% |
| MJ | 10/10 | 3226 days | 6% |
| Robert Cool | 10/10 | 3257 days | 6% |
| Sheila Jackson | 10/10 | 3257 days | 6% |
| Mantri B | 9/10 | 3257 days | 6% |
| NORA MUND | 10/10 | 3257 days | 6% |
| Mar Robles | 10/10 | 3257 days | 6% |
| Cwinsing | 10/10 | 3257 days | 6% |
| Jean Judd | 10/10 | 3257 days | 6% |
| James Theophilus | 10/10 | 3257 days | 6% |
| Mari Mitchell | 10/10 | 3258 days | 6% |
| Evi Frencken | 9/10 | 3286 days | 6% |
| Paul Reilly | 10/10 | 3286 days | 6% |
| Alex Lempka | 10/10 | 3286 days | 6% |
| Larry Lindsay | 9/10 | 3286 days | 6% |
| Darcy Porter | 10/10 | 3286 days | 6% |
| Emma | 10/10 | 3287 days | 6% |
| Richard Latham | 10/10 | 3287 days | 6% |
| Barbara Richards | 10/10 | 3287 days | 6% |
| Gustaf GustafK | 10/10 | 3317 days | 6% |
| Daniel Johansson | 10/10 | 3317 days | 6% |
| sara | 10/10 | 3317 days | 6% |
| Marcus Nyh | 10/10 | 3317 days | 6% |
| Alaina Allred | 10/10 | 3317 days | 6% |
| Matilda Fröjd | 10/10 | 3317 days | 6% |
| patricia | 10/10 | 3317 days | 6% |
| Tracee Guibord | 10/10 | 3317 days | 6% |
| David PAULL | 10/10 | 3318 days | 6% |
| isabella | 9/10 | 3318 days | 6% |
| Therese | 10/10 | 3318 days | 6% |
| Mattias Rydeblad | 9/10 | 3318 days | 6% |
| Jay A | 10/10 | 3348 days | 5% |
| Jenny Fan | 10/10 | 3348 days | 5% |
| Chris Norris | 10/10 | 3349 days | 5% |
| Ainhoa Goenaga | 10/10 | 3349 days | 5% |
| Anne Patzschke | 10/10 | 3349 days | 5% |
| Peter | 10/10 | 3349 days | 5% |
| meital cohen | 10/10 | 3349 days | 5% |
| Anna UK | 10/10 | 3349 days | 5% |
| Susan Simon | 10/10 | 3349 days | 5% |
| Tim | 10/10 | 3378 days | 5% |
| Virinder Sandhu | 10/10 | 3378 days | 5% |
| Lenny | 10/10 | 3378 days | 5% |
| Robyn | 10/10 | 3378 days | 5% |
| Josh Lawrence | 10/10 | 3378 days | 5% |
| Kevin Farthing | 10/10 | 3379 days | 5% |
| Kaia Demming | 10/10 | 3379 days | 5% |
| Brian Medway | 10/10 | 3379 days | 5% |
| Sarah | 10/10 | 3410 days | 5% |
| Sylvia | 10/10 | 3410 days | 5% |
| Anne Fischer | 10/10 | 3502 days | 5% |
| Dale Askew | 10/10 | 3592 days | 4% |
| Manuela Kohler | 10/10 | 3592 days | 4% |
| Courtney Fultz | 9/10 | 3592 days | 4% |
| Dee McC | 3/10 | 3592 days | 2% |
| Carina Dunkhorst | 10/10 | 3623 days | 4% |
| Emily Kelly | 10/10 | 3623 days | 4% |
| Laura G | 10/10 | 3623 days | 4% |
| Angela Paterson | 9/10 | 3623 days | 4% |
| Raima Svoboda | 10/10 | 3623 days | 4% |
| Renee Lance | 10/10 | 3623 days | 4% |
| David Ford | 10/10 | 3623 days | 4% |
| Yuri Jones | 9/10 | 3623 days | 4% |
| Heiko Dreyer | 10/10 | 3623 days | 4% |
| Jonathan Karron | 9/10 | 3651 days | 4% |
| Julia Stan | 10/10 | 3651 days | 4% |
| Jessica Zais | 10/10 | 3651 days | 4% |
| Sarah Wilson | 10/10 | 3651 days | 4% |
| EMMA DARK | 10/10 | 3651 days | 4% |
| Lisa Wilson | 10/10 | 3651 days | 4% |
| Lis Francis | 9/10 | 3651 days | 4% |
| Homer Chiu | 10/10 | 3651 days | 4% |
| Dan Cawley | 10/10 | 3682 days | 4% |
| Kathrin Seifert | 10/10 | 3682 days | 4% |
| Ann Toplis | 10/10 | 3682 days | 4% |
| Trevor Watkins | 10/10 | 3682 days | 4% |
| Allison TIpper | 10/10 | 3682 days | 4% |
| Niek Evers | 9/10 | 3683 days | 4% |
| Nigel Murphy | 10/10 | 3683 days | 4% |
| Michael Bluestone | 10/10 | 3683 days | 4% |
| Frida Jehrlander | 10/10 | 3683 days | 4% |
| Heather Boucher | 10/10 | 3683 days | 4% |
| Toby | 10/10 | 3683 days | 4% |
| Barbara Settles | 10/10 | 3713 days | 3% |
| Alison Quigley | 10/10 | 3743 days | 3% |
| Daniel Krýcha | 10/10 | 3743 days | 3% |
| Mon | 10/10 | 3743 days | 3% |
| Graham Young | 10/10 | 3958 days | 2% |
| Helen Capell | 10/10 | 3989 days | 2% |
| Helen Gross | 10/10 | 4017 days | 2% |
| Fletcher | 10/10 | 4048 days | 2% |
| lizzie clarke | 10/10 | 4048 days | 2% |
| Ruben van Selm | 10/10 | 4048 days | 2% |
| Ulrich Merker | 9/10 | 4079 days | 1% |
| Jennifer Frame | 10/10 | 4079 days | 1% |
| Alex Dettori | 10/10 | 4079 days | 1% |
| Oihana San Sebastian | 10/10 | 4079 days | 1% |
| Lara Kratky | 10/10 | 4079 days | 1% |
| Gaelle C | 10/10 | 4109 days | 1% |
| Nicole Joos | 10/10 | 4109 days | 1% |
| SAK | 10/10 | 4109 days | 1% |
| samantha perry | 10/10 | 4109 days | 1% |
| kali burnell | 10/10 | 4140 days | 1% |
| Ricky Gullett | 10/10 | 4140 days | 1% |
| Jan Mathias | 10/10 | 4201 days | 1% |
| Ruth | 10/10 | 4354 days | 0% |
| Juliana Marinho | 8/10 | 4354 days | 0% |
| Sarah Herdewyn | 10/10 | 4354 days | 0% |
| jake long | 10/10 | 4381 days | 3% |
| TravelTine | 10/10 | 4413 days | 3% |
| JDadey | 10/10 | 4413 days | 3% |
| Shawnee Mohney | 10/10 | 4413 days | 3% |
| Brian&Mike | 10/10 | 4413 days | 3% |
| rashmi manghrani | 10/10 | 4413 days | 3% |
| Markus_Schmitt | 10/10 | 4474 days | 3% |
| OllyLennard | 10/10 | 4597 days | 3% |
| emhewson | 10/10 | 4748 days | 3% |
| FlyKiwiFly | 10/10 | 4779 days | 3% |
| SandyK | 10/10 | 4810 days | 3% |
| bigappleangie | 10/10 | 5144 days | 3% |
| coolmodee | 10/10 | 5205 days | 3% |
| lana_allen | 10/10 | 5205 days | 3% |
| DACraddock | 9/10 | 5205 days | 3% |
| FeeMac | 10/10 | 5540 days | 3% |
| zoey1 | 7/10 | 5649 days | 1% |
| RichardA | 9/10 | 5791 days | 1% |
| Jonhamlin | 9/10 | 5833 days | 3% |
| laura2482 | 10/10 | 5833 days | 3% |
| renanf | 9/10 | 5835 days | 3% |
| BenD | 9/10 | 5864 days | 1% |
| LauraA | 9/10 | 5864 days | 1% |
| Jonathan Liew | 10/10 | 5935 days | 3% |
| Karin Hell | 9/10 | 6225 days | 1% |
| Maria Massalitina | 10/10 | 6239 days | 3% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-4.14% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 49 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -4.08% |
| 198 | -4.10% |
| 199 | -4.12% |
| 200 | -4.14% |
| 201 | -4.16% |
| 202 | -4.18% |
| 203 | -4.20% |
| … | … |
Balancing Adjustment
2.05% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
86%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.