G'day, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Flying Kiwi Adventure Tours.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
Flying Kiwi Adventure Tours
Valid Reviews
147 Valid Reviews
The Flying Kiwi Adventure Tours experience has a total of 162 reviews. There are 147 valid reviews that are included when calculating the ranking score and 15 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 147 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 120 |
|
82% |
| 9/10 | 21 |
|
14% |
| 8/10 | 2 |
|
1% |
| 7/10 | 1 |
|
1% |
| 6/10 | 1 |
|
1% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 2 |
|
1% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
96.87% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours valid reviews is 96.87% and is based on 147 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
Face-to-Face Reviews
5 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 147 valid reviews, the experience has 5 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 5 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 0 |
|
0% |
| 9/10 | 4 |
|
80% |
| 8/10 | 0 |
|
0% |
| 7/10 | 1 |
|
20% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
86.00% Average
The raw data average (mean) for all the Flying Kiwi Adventure Tours face-to-face reviews is 86.00% and is based on 5 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Weighted Average
94.34%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Paul and Yolanda | 10/10 | 415 days | 100% |
| Kim | 3/10 | 1205 days | 16% |
| Wendy | 6/10 | 2635 days | 3% |
| Sarah B | 10/10 | 2758 days | 3% |
| Laura Aiosa | 8/10 | 2819 days | 3% |
| Sarah Geran | 10/10 | 2819 days | 3% |
| Sarah | 10/10 | 2819 days | 3% |
| Amanda | 10/10 | 2819 days | 3% |
| Antoine Bordas | 10/10 | 3365 days | 2% |
| Jack Shaked | 10/10 | 3396 days | 2% |
| Varun Udayakumar | 9/10 | 3427 days | 2% |
| Tina Mjn | 10/10 | 3457 days | 2% |
| Thomas Roehm | 9/10 | 3671 days | 1% |
| Alex | 10/10 | 3671 days | 1% |
| MJ | 10/10 | 3671 days | 1% |
| Robert Cool | 10/10 | 3702 days | 1% |
| Sheila Jackson | 10/10 | 3702 days | 1% |
| Mantri B | 9/10 | 3702 days | 1% |
| NORA MUND | 10/10 | 3702 days | 1% |
| Mar Robles | 10/10 | 3702 days | 1% |
| Cwinsing | 10/10 | 3702 days | 1% |
| Jean Judd | 10/10 | 3702 days | 1% |
| James Theophilus | 10/10 | 3702 days | 1% |
| Mari Mitchell | 10/10 | 3702 days | 1% |
| Evi Frencken | 9/10 | 3731 days | 1% |
| Paul Reilly | 10/10 | 3731 days | 1% |
| Alex Lempka | 10/10 | 3731 days | 1% |
| Larry Lindsay | 9/10 | 3731 days | 1% |
| Darcy Porter | 10/10 | 3731 days | 1% |
| Emma | 10/10 | 3731 days | 1% |
| Richard Latham | 10/10 | 3731 days | 1% |
| Barbara Richards | 10/10 | 3731 days | 1% |
| Gustaf GustafK | 10/10 | 3762 days | 1% |
| Daniel Johansson | 10/10 | 3762 days | 1% |
| sara | 10/10 | 3762 days | 1% |
| Marcus Nyh | 10/10 | 3762 days | 1% |
| Alaina Allred | 10/10 | 3762 days | 1% |
| Matilda Fröjd | 10/10 | 3762 days | 1% |
| patricia | 10/10 | 3762 days | 1% |
| Tracee Guibord | 10/10 | 3762 days | 1% |
| David PAULL | 10/10 | 3762 days | 1% |
| isabella | 9/10 | 3762 days | 1% |
| Therese | 10/10 | 3762 days | 1% |
| Mattias Rydeblad | 9/10 | 3762 days | 1% |
| Jay A | 10/10 | 3793 days | 1% |
| Jenny Fan | 10/10 | 3793 days | 1% |
| Chris Norris | 10/10 | 3793 days | 1% |
| Ainhoa Goenaga | 10/10 | 3793 days | 1% |
| Anne Patzschke | 10/10 | 3793 days | 1% |
| Peter | 10/10 | 3793 days | 1% |
| meital cohen | 10/10 | 3793 days | 1% |
| Anna UK | 10/10 | 3793 days | 1% |
| Susan Simon | 10/10 | 3793 days | 1% |
| Tim | 10/10 | 3823 days | 1% |
| Virinder Sandhu | 10/10 | 3823 days | 1% |
| Lenny | 10/10 | 3823 days | 1% |
| Robyn | 10/10 | 3823 days | 1% |
| Josh Lawrence | 10/10 | 3823 days | 1% |
| Kevin Farthing | 10/10 | 3823 days | 1% |
| Kaia Demming | 10/10 | 3823 days | 1% |
| Brian Medway | 10/10 | 3823 days | 1% |
| Sarah | 10/10 | 3854 days | 1% |
| Sylvia | 10/10 | 3854 days | 1% |
| Anne Fischer | 10/10 | 3946 days | 1% |
| Dale Askew | 10/10 | 4037 days | 0% |
| Manuela Kohler | 10/10 | 4037 days | 0% |
| Courtney Fultz | 9/10 | 4037 days | 0% |
| Dee McC | 3/10 | 4037 days | 0% |
| Carina Dunkhorst | 10/10 | 4068 days | 0% |
| Emily Kelly | 10/10 | 4068 days | 0% |
| Laura G | 10/10 | 4068 days | 0% |
| Angela Paterson | 9/10 | 4068 days | 0% |
| Raima Svoboda | 10/10 | 4068 days | 0% |
| Renee Lance | 10/10 | 4068 days | 0% |
| David Ford | 10/10 | 4068 days | 0% |
| Yuri Jones | 9/10 | 4068 days | 0% |
| Heiko Dreyer | 10/10 | 4068 days | 0% |
| Jonathan Karron | 9/10 | 4096 days | 0% |
| Julia Stan | 10/10 | 4096 days | 0% |
| Jessica Zais | 10/10 | 4096 days | 0% |
| Sarah Wilson | 10/10 | 4096 days | 0% |
| EMMA DARK | 10/10 | 4096 days | 0% |
| Lisa Wilson | 10/10 | 4096 days | 0% |
| Lis Francis | 9/10 | 4096 days | 0% |
| Homer Chiu | 10/10 | 4096 days | 0% |
| Dan Cawley | 10/10 | 4127 days | 0% |
| Kathrin Seifert | 10/10 | 4127 days | 0% |
| Ann Toplis | 10/10 | 4127 days | 0% |
| Trevor Watkins | 10/10 | 4127 days | 0% |
| Allison TIpper | 10/10 | 4127 days | 0% |
| Niek Evers | 9/10 | 4127 days | 0% |
| Nigel Murphy | 10/10 | 4127 days | 0% |
| Michael Bluestone | 10/10 | 4127 days | 0% |
| Frida Jehrlander | 10/10 | 4127 days | 0% |
| Heather Boucher | 10/10 | 4127 days | 0% |
| Toby | 10/10 | 4127 days | 0% |
| Barbara Settles | 10/10 | 4158 days | 0% |
| Alison Quigley | 10/10 | 4188 days | 0% |
| Daniel Krýcha | 10/10 | 4188 days | 0% |
| Mon | 10/10 | 4188 days | 0% |
| Graham Young | 10/10 | 4402 days | 1% |
| Helen Capell | 10/10 | 4433 days | 1% |
| Helen Gross | 10/10 | 4461 days | 1% |
| Fletcher | 10/10 | 4492 days | 1% |
| lizzie clarke | 10/10 | 4492 days | 1% |
| Ruben van Selm | 10/10 | 4492 days | 1% |
| Ulrich Merker | 9/10 | 4523 days | 1% |
| Jennifer Frame | 10/10 | 4523 days | 1% |
| Alex Dettori | 10/10 | 4523 days | 1% |
| Oihana San Sebastian | 10/10 | 4523 days | 1% |
| Lara Kratky | 10/10 | 4523 days | 1% |
| Gaelle C | 10/10 | 4553 days | 1% |
| Nicole Joos | 10/10 | 4553 days | 1% |
| SAK | 10/10 | 4553 days | 1% |
| samantha perry | 10/10 | 4553 days | 1% |
| kali burnell | 10/10 | 4584 days | 1% |
| Ricky Gullett | 10/10 | 4584 days | 1% |
| Jan Mathias | 10/10 | 4645 days | 1% |
| Ruth | 10/10 | 4798 days | 1% |
| Juliana Marinho | 8/10 | 4798 days | 1% |
| Sarah Herdewyn | 10/10 | 4798 days | 1% |
| jake long | 10/10 | 4826 days | 1% |
| TravelTine | 10/10 | 4857 days | 1% |
| JDadey | 10/10 | 4857 days | 1% |
| Shawnee Mohney | 10/10 | 4857 days | 1% |
| Brian&Mike | 10/10 | 4857 days | 1% |
| rashmi manghrani | 10/10 | 4857 days | 1% |
| Markus_Schmitt | 10/10 | 4918 days | 1% |
| OllyLennard | 10/10 | 5041 days | 1% |
| emhewson | 10/10 | 5192 days | 1% |
| FlyKiwiFly | 10/10 | 5223 days | 1% |
| SandyK | 10/10 | 5254 days | 1% |
| bigappleangie | 10/10 | 5588 days | 1% |
| coolmodee | 10/10 | 5649 days | 1% |
| lana_allen | 10/10 | 5649 days | 1% |
| DACraddock | 9/10 | 5649 days | 1% |
| FeeMac | 10/10 | 5984 days | 1% |
| zoey1 | 7/10 | 6093 days | 0% |
| RichardA | 9/10 | 6235 days | 0% |
| Jonhamlin | 9/10 | 6277 days | 1% |
| laura2482 | 10/10 | 6277 days | 1% |
| renanf | 9/10 | 6279 days | 1% |
| BenD | 9/10 | 6308 days | 0% |
| LauraA | 9/10 | 6308 days | 0% |
| Jonathan Liew | 10/10 | 6379 days | 1% |
| Karin Hell | 9/10 | 6669 days | 0% |
| Maria Massalitina | 10/10 | 6684 days | 1% |
Adjustments
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
Sample Size Adjustment
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Flying Kiwi Adventure Tours experience has plenty of reviews and does not meet the criteria for any adjustment.
Recent Reviews Adjustment
-3.36% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 69 days. However the Flying Kiwi Adventure Tours experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Flying Kiwi Adventure Tours experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.31% |
| 198 | -3.32% |
| 199 | -3.34% |
| 200 | -3.36% |
| 201 | -3.37% |
| 202 | -3.39% |
| 203 | -3.41% |
| … | … |
Balancing Adjustment
0.87% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
Final Ranking Score
92%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.