Ranking Score Explained

Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.72%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 831 days 100%
Lisa 10/10 1530 days 17%
Michael Holm 9/10 3047 days 4%
Stefan Zink 10/10 3299 days 4%
Fentrup 9/10 3305 days 3%
Katharina Koch 10/10 3309 days 3%
Aurelie and Ben Marie 9/10 3311 days 3%
Sebastian Braun 9/10 3399 days 3%
Joanne Woo 10/10 3416 days 3%
Chris 6/10 3447 days 3%
Olivier Reculeau 10/10 3633 days 2%
Susanne Breudel 10/10 3638 days 2%
Josh Legge 10/10 3646 days 2%
Daniel Weber 9/10 3648 days 2%
Virginia Fradin 10/10 3652 days 2%
Olivier Anciaux 9/10 3655 days 2%
Wendy van Boom 10/10 3655 days 2%
Bas Hoogteijling 10/10 3658 days 2%
Mira Huckfield 10/10 3668 days 2%
Maike Santelmann 10/10 3680 days 2%
Levin Stuers 10/10 3685 days 2%
magdalena gomez haedo 9/10 3688 days 2%
Lucca Weisbender 10/10 3690 days 2%
Anna Scholten 10/10 3691 days 2%
Nils Kissel 10/10 3701 days 2%
Madita and Lisann 10/10 3737 days 2%
sanneke tangel 10/10 3743 days 2%
Georgia Coleman 10/10 3743 days 2%
Virgil Spruit 8/10 3747 days 2%
Xue Rong Kok 7/10 3752 days 2%
Anthony Jacobs 10/10 3874 days 2%
Sofie Jebsen 10/10 4017 days 1%
Tobias 10/10 4017 days 1%
Annika Funk 10/10 4053 days 1%
Dawn Mulligan 10/10 4069 days 1%
Christophe Scieszka 10/10 4086 days 1%
Hubert 8/10 4126 days 1%
Ondrej Stepanek 8/10 4362 days 0%
Boneschova Jarka 10/10 4362 days 0%
Heike Heller 10/10 4371 days 0%
Andreas Mouteiro 9/10 4371 days 0%
Josefin Lind 10/10 4372 days 0%
Herman Holmgist 10/10 4372 days 0%
Felicitas 9/10 4394 days 2%
Antoine 8/10 4402 days 2%
Mara K 10/10 4421 days 2%
Emilie Chanbon 10/10 4424 days 2%
Alexis Redor 10/10 4424 days 2%
Julia Amberger 8/10 4443 days 2%
Annalina Drebald 8/10 4443 days 2%
balesdent 9/10 4449 days 2%
Alineet Gautier 10/10 4452 days 2%
Annika Schmidt 10/10 4732 days 2%
Patrick Stoeit 10/10 4732 days 2%
Audrey Ripoche 9/10 4734 days 2%
Rey Germain 9/10 4734 days 2%
Christofer Tonn 10/10 4744 days 2%
Ann Furlong 10/10 4752 days 2%
Trudy Ryan 8/10 4752 days 2%
Jill Fischer 10/10 4758 days 2%
Kim 10/10 4758 days 2%
Francois Marchar 9/10 4768 days 2%
Jan Zimmerman 10/10 4773 days 2%
Elvin Teo 10/10 4786 days 2%
Rob 9/10 4834 days 2%
Andreas Garbin 10/10 4836 days 2%
Joanna 9/10 4854 days 2%
Mellow 10/10 4878 days 2%
whalelover88 10/10 5031 days 2%
Jos Schieveen 8/10 5102 days 2%
Goran Backlund 9/10 5108 days 2%
Nathan Sait 10/10 5115 days 2%
Toby Clark 10/10 5115 days 2%
Maxine Gilman 10/10 5118 days 2%
Harald 9/10 5132 days 2%
Dominik Langenegger 9/10 5134 days 2%
Rebecca Richardson 9/10 5134 days 2%
Andrew Powell 9/10 5134 days 2%
Peter Field 10/10 5134 days 2%
Eric Lombaard 8/10 5135 days 2%
Nicholas Prakenhammar 10/10 5136 days 2%
Peter Wall 7/10 5136 days 2%
Verne Heath 8/10 5137 days 2%
John O'Donnell 10/10 5138 days 2%
Paul Fairbrass 10/10 5145 days 2%
Frank Krivauek 10/10 5146 days 2%
Rocco Christian 7/10 5146 days 2%
Kurt & Noemi Buhler 7/10 5147 days 2%
Therese 7/10 5150 days 2%
Katie K 9/10 5161 days 2%
CMJ 10/10 5183 days 2%
Jacqueline 10/10 5214 days 2%
Marc & Pauline 9/10 5220 days 2%
Kevin & Chris 9/10 5221 days 2%
Robin & Sandra Dijke 9/10 5223 days 2%
Laura McCusker 8/10 5230 days 2%
Dexter 10/10 5428 days 2%
Jasmin Loeffler 10/10 5434 days 2%
Natascha Rachel 10/10 5434 days 2%
Res Kormann 10/10 5447 days 2%
Sarah James 10/10 5457 days 2%
Nick Taylor 10/10 5457 days 2%
Nicola Young 10/10 5457 days 2%
Stefan Elsenbruch 9/10 5462 days 2%
Stefanie 7/10 5472 days 2%
Koen Vanlede 10/10 5475 days 2%
Van Vliet 8/10 5476 days 2%
Vanessa Vogel 10/10 5479 days 2%
Marcel Camsch 9/10 5481 days 2%
Keely & Mark Haynes 10/10 5482 days 2%
Svea Sauter 10/10 5482 days 2%
henriket 10/10 5483 days 2%
Amanda Wells 10/10 5483 days 2%
K & J Overton 9/10 5483 days 2%
Jerry & Floon 9/10 5487 days 2%
Bartl 10/10 5487 days 2%
travellingfamilyof6 10/10 5489 days 2%
WeddingMaven 10/10 5489 days 2%
Lieve Verdonck 8/10 5490 days 2%
Victoria Purver 8/10 5492 days 2%
Thelia Beament 9/10 5492 days 2%
Edwards 9/10 5496 days 2%
Mark Irwin 9/10 5500 days 2%
Agnes McMillan 10/10 5501 days 2%
Leslie 9/10 5501 days 2%
Selina Mueller 10/10 5503 days 2%
Jill Dean 10/10 5504 days 2%
Chloe Finster 10/10 5504 days 2%
Vanderhorst 9/10 5505 days 2%
Judith K. 10/10 5507 days 2%
Amanda Wallace 9/10 5507 days 2%
Mark Aarts 10/10 5508 days 2%
Forestal Youri 9/10 5509 days 2%
Dave and Lin Mungham 10/10 5510 days 2%
Jane Hancock 10/10 5512 days 2%
Stephi 10/10 5517 days 2%
Amanda 10/10 5517 days 2%
Mick Doherty 9/10 5548 days 2%
hendrik king 7/10 5548 days 2%
Shoe 10/10 5579 days 2%
marcvergroesen 9/10 5793 days 2%
Jenny Leyland 9/10 5793 days 2%
MarcyMark 10/10 5823 days 2%
katrina Marshall 10/10 5840 days 2%
Von 9/10 5854 days 2%
Judith 8/10 5860 days 2%
Doris Resch 10/10 5860 days 2%
Sheila Morgan 10/10 5863 days 2%
Maria Newton 9/10 5864 days 2%
Faller 10/10 5877 days 2%
Wim Van Gastel 8/10 5880 days 2%
Laura Walters 9/10 5881 days 2%
Chance McGuire 10/10 5882 days 2%
cees juffermans 9/10 5895 days 2%
Markus 10/10 5898 days 2%
Grainne Ahern 10/10 5913 days 2%
sutuckey 10/10 5913 days 2%
Honeymooners 10/10 5913 days 2%
sophiep 9/10 5928 days 2%
chuckchallenger 10/10 5944 days 2%
mdarras 9/10 5948 days 2%
joramv 9/10 5948 days 2%
Michelle Kraemer 10/10 5951 days 2%
Kimberly Skyes 10/10 5951 days 2%
Ruth Colmer 9/10 5954 days 2%
maleta 8/10 5965 days 2%
Simon_and_Jane_OZ 9/10 6158 days 2%
JoF 10/10 6180 days 2%
Christian Kamm 10/10 6185 days 2%
Michael Maddams 7/10 6186 days 2%
Joanna Harrnon 10/10 6187 days 2%
Sarah 8/10 6187 days 2%
David 10/10 6188 days 2%
jjakkeren 9/10 6188 days 2%
Alanna 10/10 6189 days 2%
ElissaH 10/10 6190 days 2%
Andrew Smith 9/10 6194 days 2%
Jean 10/10 6204 days 2%
CarinaB1 10/10 6209 days 2%
Lindsey 9/10 6219 days 2%
Lisa 10/10 6224 days 2%
Laura 8/10 6227 days 2%
kiwibrit86 9/10 6229 days 2%
Visken 10/10 6231 days 2%
Christina 10/10 6236 days 2%
RachaelO 10/10 6238 days 2%
Marianne 10/10 6238 days 2%
Peppa 10/10 6238 days 2%
Jackie 9/10 6252 days 2%
Patrick 9/10 6252 days 2%
Carla 8/10 6254 days 2%
Keith 10/10 6259 days 2%
Saskia 9/10 6260 days 2%
Patrick 10/10 6264 days 2%
Charlie 9/10 6268 days 2%
Ten 10/10 6268 days 2%
Kevin Dangerfield 10/10 6277 days 2%
Graham 9/10 6292 days 2%
David 10/10 6301 days 2%
Eveline 10/10 6301 days 2%
Mette 10/10 6308 days 2%
Rowan 9/10 6333 days 2%
Hanna 10/10 6333 days 2%
Sally Walker 10/10 6339 days 2%
abby 10/10 6344 days 2%
Paul 10/10 6355 days 2%
Peter 10/10 6363 days 2%
Anna 10/10 6385 days 2%
Liz 9/10 6394 days 2%
Laura 8/10 6394 days 2%
Amy Shields 7/10 6398 days 2%
Erin 9/10 6406 days 2%
George Burgas 7/10 6412 days 2%
Sharon Curly 7/10 6420 days 2%
Peddy 8/10 6423 days 2%
Christine 9/10 6436 days 2%
Charlie Bond 8/10 6469 days 2%
SandyS 10/10 6523 days 2%
BexStar 10/10 6536 days 2%
Galen 9/10 6554 days 2%
Monica Black 10/10 6554 days 2%
Denise 10/10 6571 days 2%
Ria 9/10 6575 days 2%
Christian 7/10 6575 days 2%
Wiebke 9/10 6579 days 2%
Phil Connelly 9/10 6580 days 2%
Amanda 9/10 6586 days 2%
Erwin de Kleijn 9/10 6593 days 2%
Nick 10/10 6602 days 2%
John 9/10 6602 days 2%
Sandra Gustafson 10/10 6630 days 2%
Jo 10/10 6630 days 2%
Helena 10/10 6631 days 2%
Seldam 8/10 6636 days 2%
Andrew Purdam 7/10 6644 days 2%
Gerber Liselotte 10/10 6662 days 2%
Gabriela Herger 8/10 6670 days 2%
Jane Coleman 8/10 6673 days 2%
Wendy Williams 9/10 6680 days 2%
Claire 8/10 6904 days 2%
Will 9/10 6904 days 2%
JanKovar 10/10 6906 days 2%
Justin 10/10 6909 days 2%
Beth 9/10 6915 days 2%
Hanneke 9/10 6916 days 2%
Cat 8/10 6918 days 2%
MartinTrenker 9/10 6924 days 2%
Janneke 10/10 6925 days 2%
Renee 9/10 6928 days 2%
Elke 8/10 6943 days 2%
Malon 10/10 6944 days 2%
Ralph 10/10 6953 days 2%
Lucy 10/10 6953 days 2%
Gordon 8/10 6965 days 2%
Beate 9/10 6966 days 2%
MartinJago 8/10 6977 days 2%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.03% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -3.97%
198 -3.99%
199 -4.01%
200 -4.03%
201 -4.05%
202 -4.07%
203 -4.09%

Balancing Adjustment

1.19% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.