Ranking Score Explained

Kia ora, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.

The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!

We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?

Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.

If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.

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Cymen Crick

Rankers Owner

Dolphin Encounter Kaikoura

Valid Reviews

256 Valid Reviews

The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.

Below is the distribution of ratings for the 256 valid reviews:

Rating Count Percentage
10/10 136
53%
9/10 75
29%
8/10 31
12%
7/10 13
5%
6/10 1
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.97% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.

Face-to-Face Reviews

210 Face-to-Face Reviews

The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.

More about face-to-face reviews

Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.

Below is the distribution of ratings for the 210 face-to-face reviews:

Rating Count Percentage
10/10 104
50%
9/10 66
31%
8/10 30
14%
7/10 10
5%
6/10 0
0%
5/10 0
0%
4/10 0
0%
3/10 0
0%
2/10 0
0%
1/10 0
0%

92.57% Average

The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.

Weighted Average

92.73%

Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.

Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.

Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.

Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.

Reviewer Rating Age Relative Weight
Wil 9/10 777 days 100%
Lisa 10/10 1476 days 18%
Michael Holm 9/10 2993 days 4%
Stefan Zink 10/10 3245 days 3%
Fentrup 9/10 3251 days 3%
Katharina Koch 10/10 3255 days 3%
Aurelie and Ben Marie 9/10 3257 days 3%
Sebastian Braun 9/10 3345 days 3%
Joanne Woo 10/10 3363 days 3%
Chris 6/10 3394 days 3%
Olivier Reculeau 10/10 3579 days 2%
Susanne Breudel 10/10 3584 days 2%
Josh Legge 10/10 3592 days 2%
Daniel Weber 9/10 3594 days 2%
Virginia Fradin 10/10 3598 days 2%
Olivier Anciaux 9/10 3601 days 2%
Wendy van Boom 10/10 3601 days 2%
Bas Hoogteijling 10/10 3604 days 2%
Mira Huckfield 10/10 3614 days 2%
Maike Santelmann 10/10 3626 days 2%
Levin Stuers 10/10 3631 days 2%
magdalena gomez haedo 9/10 3634 days 2%
Lucca Weisbender 10/10 3637 days 2%
Anna Scholten 10/10 3637 days 2%
Nils Kissel 10/10 3647 days 2%
Madita and Lisann 10/10 3683 days 2%
sanneke tangel 10/10 3689 days 2%
Georgia Coleman 10/10 3689 days 2%
Virgil Spruit 8/10 3693 days 2%
Xue Rong Kok 7/10 3699 days 2%
Anthony Jacobs 10/10 3821 days 2%
Sofie Jebsen 10/10 3963 days 1%
Tobias 10/10 3963 days 1%
Annika Funk 10/10 3999 days 1%
Dawn Mulligan 10/10 4015 days 1%
Christophe Scieszka 10/10 4033 days 1%
Hubert 8/10 4072 days 1%
Ondrej Stepanek 8/10 4308 days 0%
Boneschova Jarka 10/10 4308 days 0%
Heike Heller 10/10 4317 days 0%
Andreas Mouteiro 9/10 4317 days 0%
Josefin Lind 10/10 4318 days 0%
Herman Holmgist 10/10 4318 days 0%
Felicitas 9/10 4340 days 0%
Antoine 8/10 4348 days 0%
Mara K 10/10 4367 days 0%
Emilie Chanbon 10/10 4370 days 0%
Alexis Redor 10/10 4370 days 0%
Julia Amberger 8/10 4389 days 1%
Annalina Drebald 8/10 4389 days 1%
balesdent 9/10 4395 days 1%
Alineet Gautier 10/10 4398 days 2%
Annika Schmidt 10/10 4678 days 2%
Patrick Stoeit 10/10 4678 days 2%
Audrey Ripoche 9/10 4680 days 1%
Rey Germain 9/10 4680 days 1%
Christofer Tonn 10/10 4690 days 2%
Ann Furlong 10/10 4698 days 2%
Trudy Ryan 8/10 4698 days 1%
Jill Fischer 10/10 4704 days 2%
Kim 10/10 4704 days 2%
Francois Marchar 9/10 4714 days 1%
Jan Zimmerman 10/10 4719 days 2%
Elvin Teo 10/10 4732 days 2%
Rob 9/10 4780 days 1%
Andreas Garbin 10/10 4782 days 2%
Joanna 9/10 4800 days 1%
Mellow 10/10 4824 days 2%
whalelover88 10/10 4977 days 2%
Jos Schieveen 8/10 5048 days 1%
Goran Backlund 9/10 5054 days 1%
Nathan Sait 10/10 5061 days 2%
Toby Clark 10/10 5061 days 2%
Maxine Gilman 10/10 5064 days 2%
Harald 9/10 5078 days 1%
Dominik Langenegger 9/10 5080 days 1%
Rebecca Richardson 9/10 5080 days 1%
Andrew Powell 9/10 5080 days 1%
Peter Field 10/10 5080 days 2%
Eric Lombaard 8/10 5081 days 1%
Nicholas Prakenhammar 10/10 5082 days 2%
Peter Wall 7/10 5082 days 1%
Verne Heath 8/10 5083 days 1%
John O'Donnell 10/10 5084 days 2%
Paul Fairbrass 10/10 5091 days 2%
Frank Krivauek 10/10 5092 days 2%
Rocco Christian 7/10 5092 days 1%
Kurt & Noemi Buhler 7/10 5093 days 1%
Therese 7/10 5096 days 1%
Katie K 9/10 5107 days 1%
CMJ 10/10 5129 days 2%
Jacqueline 10/10 5160 days 2%
Marc & Pauline 9/10 5166 days 1%
Kevin & Chris 9/10 5167 days 1%
Robin & Sandra Dijke 9/10 5169 days 1%
Laura McCusker 8/10 5176 days 1%
Dexter 10/10 5374 days 2%
Jasmin Loeffler 10/10 5380 days 2%
Natascha Rachel 10/10 5380 days 2%
Res Kormann 10/10 5393 days 2%
Sarah James 10/10 5403 days 2%
Nick Taylor 10/10 5403 days 2%
Nicola Young 10/10 5403 days 2%
Stefan Elsenbruch 9/10 5408 days 1%
Stefanie 7/10 5418 days 1%
Koen Vanlede 10/10 5421 days 2%
Van Vliet 8/10 5422 days 1%
Vanessa Vogel 10/10 5425 days 2%
Marcel Camsch 9/10 5427 days 1%
Keely & Mark Haynes 10/10 5428 days 2%
Svea Sauter 10/10 5428 days 2%
henriket 10/10 5429 days 2%
Amanda Wells 10/10 5429 days 2%
K & J Overton 9/10 5429 days 1%
Jerry & Floon 9/10 5433 days 1%
Bartl 10/10 5433 days 2%
travellingfamilyof6 10/10 5435 days 2%
WeddingMaven 10/10 5435 days 2%
Lieve Verdonck 8/10 5436 days 1%
Victoria Purver 8/10 5438 days 1%
Thelia Beament 9/10 5438 days 1%
Edwards 9/10 5442 days 1%
Mark Irwin 9/10 5446 days 1%
Agnes McMillan 10/10 5447 days 2%
Leslie 9/10 5447 days 1%
Selina Mueller 10/10 5449 days 2%
Jill Dean 10/10 5450 days 2%
Chloe Finster 10/10 5450 days 2%
Vanderhorst 9/10 5451 days 1%
Judith K. 10/10 5453 days 2%
Amanda Wallace 9/10 5453 days 1%
Mark Aarts 10/10 5454 days 2%
Forestal Youri 9/10 5455 days 1%
Dave and Lin Mungham 10/10 5456 days 2%
Jane Hancock 10/10 5458 days 2%
Stephi 10/10 5463 days 2%
Amanda 10/10 5463 days 2%
Mick Doherty 9/10 5494 days 1%
hendrik king 7/10 5494 days 1%
Shoe 10/10 5525 days 2%
marcvergroesen 9/10 5739 days 1%
Jenny Leyland 9/10 5739 days 1%
MarcyMark 10/10 5769 days 2%
katrina Marshall 10/10 5786 days 2%
Von 9/10 5800 days 1%
Judith 8/10 5806 days 1%
Doris Resch 10/10 5806 days 2%
Sheila Morgan 10/10 5809 days 2%
Maria Newton 9/10 5810 days 1%
Faller 10/10 5823 days 2%
Wim Van Gastel 8/10 5826 days 1%
Laura Walters 9/10 5827 days 1%
Chance McGuire 10/10 5828 days 2%
cees juffermans 9/10 5841 days 1%
Markus 10/10 5844 days 2%
Grainne Ahern 10/10 5859 days 2%
sutuckey 10/10 5859 days 2%
Honeymooners 10/10 5859 days 2%
sophiep 9/10 5874 days 1%
chuckchallenger 10/10 5890 days 2%
mdarras 9/10 5894 days 1%
joramv 9/10 5894 days 1%
Michelle Kraemer 10/10 5897 days 2%
Kimberly Skyes 10/10 5897 days 2%
Ruth Colmer 9/10 5900 days 1%
maleta 8/10 5911 days 1%
Simon_and_Jane_OZ 9/10 6104 days 1%
JoF 10/10 6126 days 2%
Christian Kamm 10/10 6131 days 2%
Michael Maddams 7/10 6132 days 1%
Joanna Harrnon 10/10 6133 days 2%
Sarah 8/10 6134 days 1%
David 10/10 6134 days 2%
jjakkeren 9/10 6134 days 1%
Alanna 10/10 6136 days 2%
ElissaH 10/10 6137 days 2%
Andrew Smith 9/10 6140 days 1%
Jean 10/10 6151 days 2%
CarinaB1 10/10 6155 days 2%
Lindsey 9/10 6166 days 1%
Lisa 10/10 6171 days 2%
Laura 8/10 6174 days 1%
kiwibrit86 9/10 6176 days 1%
Visken 10/10 6178 days 2%
Christina 10/10 6183 days 2%
RachaelO 10/10 6184 days 2%
Marianne 10/10 6185 days 2%
Peppa 10/10 6185 days 2%
Jackie 9/10 6199 days 1%
Patrick 9/10 6199 days 1%
Carla 8/10 6201 days 1%
Keith 10/10 6206 days 2%
Saskia 9/10 6207 days 1%
Patrick 10/10 6211 days 2%
Charlie 9/10 6215 days 1%
Ten 10/10 6215 days 2%
Kevin Dangerfield 10/10 6224 days 2%
Graham 9/10 6239 days 1%
David 10/10 6248 days 2%
Eveline 10/10 6248 days 2%
Mette 10/10 6255 days 2%
Rowan 9/10 6280 days 1%
Hanna 10/10 6280 days 2%
Sally Walker 10/10 6285 days 2%
abby 10/10 6291 days 2%
Paul 10/10 6302 days 2%
Peter 10/10 6310 days 2%
Anna 10/10 6332 days 2%
Liz 9/10 6341 days 1%
Laura 8/10 6341 days 1%
Amy Shields 7/10 6345 days 1%
Erin 9/10 6353 days 1%
George Burgas 7/10 6359 days 1%
Sharon Curly 7/10 6367 days 1%
Peddy 8/10 6369 days 1%
Christine 9/10 6383 days 1%
Charlie Bond 8/10 6416 days 1%
SandyS 10/10 6469 days 2%
BexStar 10/10 6483 days 2%
Galen 9/10 6500 days 1%
Monica Black 10/10 6500 days 2%
Denise 10/10 6517 days 2%
Ria 9/10 6521 days 1%
Christian 7/10 6521 days 1%
Wiebke 9/10 6525 days 1%
Phil Connelly 9/10 6526 days 1%
Amanda 9/10 6532 days 1%
Erwin de Kleijn 9/10 6539 days 1%
Nick 10/10 6548 days 2%
John 9/10 6548 days 1%
Sandra Gustafson 10/10 6576 days 2%
Jo 10/10 6576 days 2%
Helena 10/10 6577 days 2%
Seldam 8/10 6582 days 1%
Andrew Purdam 7/10 6590 days 1%
Gerber Liselotte 10/10 6608 days 2%
Gabriela Herger 8/10 6616 days 1%
Jane Coleman 8/10 6619 days 1%
Wendy Williams 9/10 6626 days 1%
Claire 8/10 6850 days 1%
Will 9/10 6850 days 1%
JanKovar 10/10 6852 days 2%
Justin 10/10 6855 days 2%
Beth 9/10 6861 days 1%
Hanneke 9/10 6862 days 1%
Cat 8/10 6864 days 1%
MartinTrenker 9/10 6870 days 1%
Janneke 10/10 6871 days 2%
Renee 9/10 6874 days 1%
Elke 8/10 6889 days 1%
Malon 10/10 6890 days 2%
Ralph 10/10 6899 days 2%
Lucy 10/10 6899 days 2%
Gordon 8/10 6911 days 1%
Beate 9/10 6912 days 1%
MartinJago 8/10 6923 days 1%

Adjustments

Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.

Sample Size Adjustment

No Adjustment

A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.

Recent Reviews Adjustment

-4.08% Adjustment

There may be an adjustment if this experience hasn't received any reviews within the last 46 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.

In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.

The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.

Days Adjustment
197 -4.02%
198 -4.04%
199 -4.06%
200 -4.08%
201 -4.10%
202 -4.12%
203 -4.15%

Balancing Adjustment

1.19% Adjustment

Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.

You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.

We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.

Final Ranking Score

90%

The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.