Hey, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Dolphin Encounter Kaikoura.
If you have any questions or comments about our ranking score calculation please get in touch at info@rankers.co.nz. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
256 Valid Reviews
The Dolphin Encounter Kaikoura experience has a total of 258 reviews. There are 256 valid reviews that are included when calculating the ranking score and 2 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 256 valid reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 136 |
|
53% |
| 9/10 | 75 |
|
29% |
| 8/10 | 31 |
|
12% |
| 7/10 | 13 |
|
5% |
| 6/10 | 1 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.97% Average
The raw data average (mean) for all the Dolphin Encounter Kaikoura valid reviews is 92.97% and is based on 256 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
210 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
More about face-to-face reviews
Within the 256 valid reviews, the experience has 210 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 210 face-to-face reviews:
| Rating | Count | Percentage | |
|---|---|---|---|
| 10/10 | 104 |
|
50% |
| 9/10 | 66 |
|
31% |
| 8/10 | 30 |
|
14% |
| 7/10 | 10 |
|
5% |
| 6/10 | 0 |
|
0% |
| 5/10 | 0 |
|
0% |
| 4/10 | 0 |
|
0% |
| 3/10 | 0 |
|
0% |
| 2/10 | 0 |
|
0% |
| 1/10 | 0 |
|
0% |
92.57% Average
The raw data average (mean) for all the Dolphin Encounter Kaikoura face-to-face reviews is 92.57% and is based on 210 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
92.72%
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
| Reviewer | Rating | Age | Relative Weight |
|---|---|---|---|
| Wil | 9/10 | 831 days | 100% |
| Lisa | 10/10 | 1530 days | 17% |
| Michael Holm | 9/10 | 3047 days | 4% |
| Stefan Zink | 10/10 | 3299 days | 4% |
| Fentrup | 9/10 | 3305 days | 3% |
| Katharina Koch | 10/10 | 3309 days | 3% |
| Aurelie and Ben Marie | 9/10 | 3311 days | 3% |
| Sebastian Braun | 9/10 | 3399 days | 3% |
| Joanne Woo | 10/10 | 3416 days | 3% |
| Chris | 6/10 | 3447 days | 3% |
| Olivier Reculeau | 10/10 | 3633 days | 2% |
| Susanne Breudel | 10/10 | 3638 days | 2% |
| Josh Legge | 10/10 | 3646 days | 2% |
| Daniel Weber | 9/10 | 3648 days | 2% |
| Virginia Fradin | 10/10 | 3652 days | 2% |
| Olivier Anciaux | 9/10 | 3655 days | 2% |
| Wendy van Boom | 10/10 | 3655 days | 2% |
| Bas Hoogteijling | 10/10 | 3658 days | 2% |
| Mira Huckfield | 10/10 | 3668 days | 2% |
| Maike Santelmann | 10/10 | 3680 days | 2% |
| Levin Stuers | 10/10 | 3685 days | 2% |
| magdalena gomez haedo | 9/10 | 3688 days | 2% |
| Lucca Weisbender | 10/10 | 3690 days | 2% |
| Anna Scholten | 10/10 | 3691 days | 2% |
| Nils Kissel | 10/10 | 3701 days | 2% |
| Madita and Lisann | 10/10 | 3737 days | 2% |
| sanneke tangel | 10/10 | 3743 days | 2% |
| Georgia Coleman | 10/10 | 3743 days | 2% |
| Virgil Spruit | 8/10 | 3747 days | 2% |
| Xue Rong Kok | 7/10 | 3752 days | 2% |
| Anthony Jacobs | 10/10 | 3874 days | 2% |
| Sofie Jebsen | 10/10 | 4017 days | 1% |
| Tobias | 10/10 | 4017 days | 1% |
| Annika Funk | 10/10 | 4053 days | 1% |
| Dawn Mulligan | 10/10 | 4069 days | 1% |
| Christophe Scieszka | 10/10 | 4086 days | 1% |
| Hubert | 8/10 | 4126 days | 1% |
| Ondrej Stepanek | 8/10 | 4362 days | 0% |
| Boneschova Jarka | 10/10 | 4362 days | 0% |
| Heike Heller | 10/10 | 4371 days | 0% |
| Andreas Mouteiro | 9/10 | 4371 days | 0% |
| Josefin Lind | 10/10 | 4372 days | 0% |
| Herman Holmgist | 10/10 | 4372 days | 0% |
| Felicitas | 9/10 | 4394 days | 2% |
| Antoine | 8/10 | 4402 days | 2% |
| Mara K | 10/10 | 4421 days | 2% |
| Emilie Chanbon | 10/10 | 4424 days | 2% |
| Alexis Redor | 10/10 | 4424 days | 2% |
| Julia Amberger | 8/10 | 4443 days | 2% |
| Annalina Drebald | 8/10 | 4443 days | 2% |
| balesdent | 9/10 | 4449 days | 2% |
| Alineet Gautier | 10/10 | 4452 days | 2% |
| Annika Schmidt | 10/10 | 4732 days | 2% |
| Patrick Stoeit | 10/10 | 4732 days | 2% |
| Audrey Ripoche | 9/10 | 4734 days | 2% |
| Rey Germain | 9/10 | 4734 days | 2% |
| Christofer Tonn | 10/10 | 4744 days | 2% |
| Ann Furlong | 10/10 | 4752 days | 2% |
| Trudy Ryan | 8/10 | 4752 days | 2% |
| Jill Fischer | 10/10 | 4758 days | 2% |
| Kim | 10/10 | 4758 days | 2% |
| Francois Marchar | 9/10 | 4768 days | 2% |
| Jan Zimmerman | 10/10 | 4773 days | 2% |
| Elvin Teo | 10/10 | 4786 days | 2% |
| Rob | 9/10 | 4834 days | 2% |
| Andreas Garbin | 10/10 | 4836 days | 2% |
| Joanna | 9/10 | 4854 days | 2% |
| Mellow | 10/10 | 4878 days | 2% |
| whalelover88 | 10/10 | 5031 days | 2% |
| Jos Schieveen | 8/10 | 5102 days | 2% |
| Goran Backlund | 9/10 | 5108 days | 2% |
| Nathan Sait | 10/10 | 5115 days | 2% |
| Toby Clark | 10/10 | 5115 days | 2% |
| Maxine Gilman | 10/10 | 5118 days | 2% |
| Harald | 9/10 | 5132 days | 2% |
| Dominik Langenegger | 9/10 | 5134 days | 2% |
| Rebecca Richardson | 9/10 | 5134 days | 2% |
| Andrew Powell | 9/10 | 5134 days | 2% |
| Peter Field | 10/10 | 5134 days | 2% |
| Eric Lombaard | 8/10 | 5135 days | 2% |
| Nicholas Prakenhammar | 10/10 | 5136 days | 2% |
| Peter Wall | 7/10 | 5136 days | 2% |
| Verne Heath | 8/10 | 5137 days | 2% |
| John O'Donnell | 10/10 | 5138 days | 2% |
| Paul Fairbrass | 10/10 | 5145 days | 2% |
| Frank Krivauek | 10/10 | 5146 days | 2% |
| Rocco Christian | 7/10 | 5146 days | 2% |
| Kurt & Noemi Buhler | 7/10 | 5147 days | 2% |
| Therese | 7/10 | 5150 days | 2% |
| Katie K | 9/10 | 5161 days | 2% |
| CMJ | 10/10 | 5183 days | 2% |
| Jacqueline | 10/10 | 5214 days | 2% |
| Marc & Pauline | 9/10 | 5220 days | 2% |
| Kevin & Chris | 9/10 | 5221 days | 2% |
| Robin & Sandra Dijke | 9/10 | 5223 days | 2% |
| Laura McCusker | 8/10 | 5230 days | 2% |
| Dexter | 10/10 | 5428 days | 2% |
| Jasmin Loeffler | 10/10 | 5434 days | 2% |
| Natascha Rachel | 10/10 | 5434 days | 2% |
| Res Kormann | 10/10 | 5447 days | 2% |
| Sarah James | 10/10 | 5457 days | 2% |
| Nick Taylor | 10/10 | 5457 days | 2% |
| Nicola Young | 10/10 | 5457 days | 2% |
| Stefan Elsenbruch | 9/10 | 5462 days | 2% |
| Stefanie | 7/10 | 5472 days | 2% |
| Koen Vanlede | 10/10 | 5475 days | 2% |
| Van Vliet | 8/10 | 5476 days | 2% |
| Vanessa Vogel | 10/10 | 5479 days | 2% |
| Marcel Camsch | 9/10 | 5481 days | 2% |
| Keely & Mark Haynes | 10/10 | 5482 days | 2% |
| Svea Sauter | 10/10 | 5482 days | 2% |
| henriket | 10/10 | 5483 days | 2% |
| Amanda Wells | 10/10 | 5483 days | 2% |
| K & J Overton | 9/10 | 5483 days | 2% |
| Jerry & Floon | 9/10 | 5487 days | 2% |
| Bartl | 10/10 | 5487 days | 2% |
| travellingfamilyof6 | 10/10 | 5489 days | 2% |
| WeddingMaven | 10/10 | 5489 days | 2% |
| Lieve Verdonck | 8/10 | 5490 days | 2% |
| Victoria Purver | 8/10 | 5492 days | 2% |
| Thelia Beament | 9/10 | 5492 days | 2% |
| Edwards | 9/10 | 5496 days | 2% |
| Mark Irwin | 9/10 | 5500 days | 2% |
| Agnes McMillan | 10/10 | 5501 days | 2% |
| Leslie | 9/10 | 5501 days | 2% |
| Selina Mueller | 10/10 | 5503 days | 2% |
| Jill Dean | 10/10 | 5504 days | 2% |
| Chloe Finster | 10/10 | 5504 days | 2% |
| Vanderhorst | 9/10 | 5505 days | 2% |
| Judith K. | 10/10 | 5507 days | 2% |
| Amanda Wallace | 9/10 | 5507 days | 2% |
| Mark Aarts | 10/10 | 5508 days | 2% |
| Forestal Youri | 9/10 | 5509 days | 2% |
| Dave and Lin Mungham | 10/10 | 5510 days | 2% |
| Jane Hancock | 10/10 | 5512 days | 2% |
| Stephi | 10/10 | 5517 days | 2% |
| Amanda | 10/10 | 5517 days | 2% |
| Mick Doherty | 9/10 | 5548 days | 2% |
| hendrik king | 7/10 | 5548 days | 2% |
| Shoe | 10/10 | 5579 days | 2% |
| marcvergroesen | 9/10 | 5793 days | 2% |
| Jenny Leyland | 9/10 | 5793 days | 2% |
| MarcyMark | 10/10 | 5823 days | 2% |
| katrina Marshall | 10/10 | 5840 days | 2% |
| Von | 9/10 | 5854 days | 2% |
| Judith | 8/10 | 5860 days | 2% |
| Doris Resch | 10/10 | 5860 days | 2% |
| Sheila Morgan | 10/10 | 5863 days | 2% |
| Maria Newton | 9/10 | 5864 days | 2% |
| Faller | 10/10 | 5877 days | 2% |
| Wim Van Gastel | 8/10 | 5880 days | 2% |
| Laura Walters | 9/10 | 5881 days | 2% |
| Chance McGuire | 10/10 | 5882 days | 2% |
| cees juffermans | 9/10 | 5895 days | 2% |
| Markus | 10/10 | 5898 days | 2% |
| Grainne Ahern | 10/10 | 5913 days | 2% |
| sutuckey | 10/10 | 5913 days | 2% |
| Honeymooners | 10/10 | 5913 days | 2% |
| sophiep | 9/10 | 5928 days | 2% |
| chuckchallenger | 10/10 | 5944 days | 2% |
| mdarras | 9/10 | 5948 days | 2% |
| joramv | 9/10 | 5948 days | 2% |
| Michelle Kraemer | 10/10 | 5951 days | 2% |
| Kimberly Skyes | 10/10 | 5951 days | 2% |
| Ruth Colmer | 9/10 | 5954 days | 2% |
| maleta | 8/10 | 5965 days | 2% |
| Simon_and_Jane_OZ | 9/10 | 6158 days | 2% |
| JoF | 10/10 | 6180 days | 2% |
| Christian Kamm | 10/10 | 6185 days | 2% |
| Michael Maddams | 7/10 | 6186 days | 2% |
| Joanna Harrnon | 10/10 | 6187 days | 2% |
| Sarah | 8/10 | 6187 days | 2% |
| David | 10/10 | 6188 days | 2% |
| jjakkeren | 9/10 | 6188 days | 2% |
| Alanna | 10/10 | 6189 days | 2% |
| ElissaH | 10/10 | 6190 days | 2% |
| Andrew Smith | 9/10 | 6194 days | 2% |
| Jean | 10/10 | 6204 days | 2% |
| CarinaB1 | 10/10 | 6209 days | 2% |
| Lindsey | 9/10 | 6219 days | 2% |
| Lisa | 10/10 | 6224 days | 2% |
| Laura | 8/10 | 6227 days | 2% |
| kiwibrit86 | 9/10 | 6229 days | 2% |
| Visken | 10/10 | 6231 days | 2% |
| Christina | 10/10 | 6236 days | 2% |
| RachaelO | 10/10 | 6238 days | 2% |
| Marianne | 10/10 | 6238 days | 2% |
| Peppa | 10/10 | 6238 days | 2% |
| Jackie | 9/10 | 6252 days | 2% |
| Patrick | 9/10 | 6252 days | 2% |
| Carla | 8/10 | 6254 days | 2% |
| Keith | 10/10 | 6259 days | 2% |
| Saskia | 9/10 | 6260 days | 2% |
| Patrick | 10/10 | 6264 days | 2% |
| Charlie | 9/10 | 6268 days | 2% |
| Ten | 10/10 | 6268 days | 2% |
| Kevin Dangerfield | 10/10 | 6277 days | 2% |
| Graham | 9/10 | 6292 days | 2% |
| David | 10/10 | 6301 days | 2% |
| Eveline | 10/10 | 6301 days | 2% |
| Mette | 10/10 | 6308 days | 2% |
| Rowan | 9/10 | 6333 days | 2% |
| Hanna | 10/10 | 6333 days | 2% |
| Sally Walker | 10/10 | 6339 days | 2% |
| abby | 10/10 | 6344 days | 2% |
| Paul | 10/10 | 6355 days | 2% |
| Peter | 10/10 | 6363 days | 2% |
| Anna | 10/10 | 6385 days | 2% |
| Liz | 9/10 | 6394 days | 2% |
| Laura | 8/10 | 6394 days | 2% |
| Amy Shields | 7/10 | 6398 days | 2% |
| Erin | 9/10 | 6406 days | 2% |
| George Burgas | 7/10 | 6412 days | 2% |
| Sharon Curly | 7/10 | 6420 days | 2% |
| Peddy | 8/10 | 6423 days | 2% |
| Christine | 9/10 | 6436 days | 2% |
| Charlie Bond | 8/10 | 6469 days | 2% |
| SandyS | 10/10 | 6523 days | 2% |
| BexStar | 10/10 | 6536 days | 2% |
| Galen | 9/10 | 6554 days | 2% |
| Monica Black | 10/10 | 6554 days | 2% |
| Denise | 10/10 | 6571 days | 2% |
| Ria | 9/10 | 6575 days | 2% |
| Christian | 7/10 | 6575 days | 2% |
| Wiebke | 9/10 | 6579 days | 2% |
| Phil Connelly | 9/10 | 6580 days | 2% |
| Amanda | 9/10 | 6586 days | 2% |
| Erwin de Kleijn | 9/10 | 6593 days | 2% |
| Nick | 10/10 | 6602 days | 2% |
| John | 9/10 | 6602 days | 2% |
| Sandra Gustafson | 10/10 | 6630 days | 2% |
| Jo | 10/10 | 6630 days | 2% |
| Helena | 10/10 | 6631 days | 2% |
| Seldam | 8/10 | 6636 days | 2% |
| Andrew Purdam | 7/10 | 6644 days | 2% |
| Gerber Liselotte | 10/10 | 6662 days | 2% |
| Gabriela Herger | 8/10 | 6670 days | 2% |
| Jane Coleman | 8/10 | 6673 days | 2% |
| Wendy Williams | 9/10 | 6680 days | 2% |
| Claire | 8/10 | 6904 days | 2% |
| Will | 9/10 | 6904 days | 2% |
| JanKovar | 10/10 | 6906 days | 2% |
| Justin | 10/10 | 6909 days | 2% |
| Beth | 9/10 | 6915 days | 2% |
| Hanneke | 9/10 | 6916 days | 2% |
| Cat | 8/10 | 6918 days | 2% |
| MartinTrenker | 9/10 | 6924 days | 2% |
| Janneke | 10/10 | 6925 days | 2% |
| Renee | 9/10 | 6928 days | 2% |
| Elke | 8/10 | 6943 days | 2% |
| Malon | 10/10 | 6944 days | 2% |
| Ralph | 10/10 | 6953 days | 2% |
| Lucy | 10/10 | 6953 days | 2% |
| Gordon | 8/10 | 6965 days | 2% |
| Beate | 9/10 | 6966 days | 2% |
| MartinJago | 8/10 | 6977 days | 2% |
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
No Adjustment
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Dolphin Encounter Kaikoura experience has plenty of reviews and does not meet the criteria for any adjustment.
-4.03% Adjustment
There may be an adjustment if this experience hasn't received any reviews within the last 57 days. However the Dolphin Encounter Kaikoura experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Dolphin Encounter Kaikoura experience has been adjusted for 200 days. Adjustments are according to the following table.
| Days | Adjustment |
|---|---|
| … | … |
| 197 | -3.97% |
| 198 | -3.99% |
| 199 | -4.01% |
| 200 | -4.03% |
| 201 | -4.05% |
| 202 | -4.07% |
| 203 | -4.09% |
| … | … |
1.19% Adjustment
Every experience's review score is adjusted to balance out the disproportional number of negative reviews that are contributed.
You won't be surprised to learn that disgruntled customers are more likely to leave a review than happy ones. They are motivated to share their experience and warn others. We consider this a good thing and it's why reading the reviews is important. However we've learned it can misrepresent the experience in a more overall sense.
We apply a balancing adjustment to counteract this effect and ensure the ranking score is a more fair representation of the experience. This adjustment is applied equally to all experiences.
90%
The final ranking score once any adjustments, ratings, and rounding has been applied. This value is recalculated each day and a short rolling average is applied. Therefore it may not be precisely accurate based on the other values presented.